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FamilyMart เล็กกว่า 7-11 แค่ไหน? /โดย ลงทุนแมน
FamilyMart เป็นธุรกิจร้านสะดวกซื้อของญี่ปุ่นก่อตั้งขึ้นในปี พ.ศ. 2516
และเริ่มเข้ามาในประเทศไทย ตั้งแต่ปี พ.ศ. 2535 ในชื่อ Siam FamilyMart

ในปี พ.ศ. 2555 กลุ่ม CRC ได้เข้ามาซื้อหุ้น 51% จนกลายเป็นผู้ถือหุ้นใหญ่ และเปลี่ยนชื่อมาเป็น Central FamilyMart ในตอนนั้น FamilyMart มี 782 สาขา
...Continue ReadingHow much smaller is FamilyMart than 7-11? / By Investing Man
FamilyMart is a Japanese convenience store business. Established in B.E. 2516
And started coming into Thailand since Prof. 2535 as Siam FamilyMart

In the year. Prof. 2555 CRC group bought 51 % shares to become big shareholders and changed their name to Central FamilyMart. At that time, FamilyMart has 782 branches.

For convenience stores businesses, ramifications are generally one of the key strategies that build up the business. But it seems that this idea is counterproductive to what's happening in Thailand.
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The year of the year Prof. 2560 FamilyMart. There are 1,135 branches in Thailand.
The year of the year Prof. 2561 FamilyMart. There are 1,090 branches in Thailand.
The year of the year Prof. 2562 FamilyMart. There are 968 branches in Thailand.

If it looks 3 years ago, it seems that the ramifications are not the main familymart group compared to the number 1 leader in the market. 7-11, the average ramifications are more than 700 per year. Branch.

End of year. Prof. 2562 The number of convenience stores in Thailand has 18,240 branches. The top 3 branches are
1. shops 7-11 have 64 % market share.
2. Tesco Lotus Express shop has 9 % market share.
3. FamilyMart shop has 6 % market share.

FamilyMart now has the 3nd share behind the shop leader. 7-11 is quite far away.
This is why FamilyMart has a huge challenge of doing convenience stores in Thailand.

Because of a large number of branches, there is power to bargain with high suppliers, which could make a huge discount on products compared to competitors who have lesser orders.

In some cases, large quantities of orders can also extend payment time with suppliers. There may be no need to go into loan to be used as renewable funds. Of course, we need to pay interest if there is a loan.

Moreover, a quick and quick expansion also allows convenience stores to open potential local branches before other competitors follow.

For the cost of operation, which stores have many branches, the cost of operating per store will be lower than the stores with less branches. Imagine if 2 convenience stores had to advertise to promote the store with the cost of advertising. Equal at 10 million baht.

Shop with 10,000 branches will cost advertisement per shop. Only 1,000 Baht per shop.
While 1,000 branches of the store will cost advertisement to 10,000 Baht per shop, which is 10 times different.

How about the results of CPALL (shop business only 7-11) and FamilyMart?

... B.E. 2561
CPALL. Income 335,187 million baht. Profit of 19,944 million baht.
FamilyMart. Income 17,885 million baht. Loss of 360 million baht.

... B.E. 2562
CPALL. Income 361,034 million baht. Profit of 20,180 million baht.
FamilyMart. Income 16,755 million baht. Loss of 183 million baht.

From numbers, no need to explain anything. You should know how different the situation of both companies are.

However, today FamilyMart is facing a convenience store business challenge.

But a group of CRC just bought FamilyMart shares from all Japanese mother companies. FamilyMart in Thailand is now under the administration of all CRC groups. The CRC group plans to continually expand the branch of this convenience store.

Interesting how the new generation of FamilyMart under the management of the CRC group will come out of work.

Surely if the convenience store competition is more.
At least the beneficiaries will belong to the consumer..
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References
-https://www.set.or.th/dat/news/202005/20063584.pdf
-https://en.wikipedia.org/wiki/FamilyMart
-https://www.cpall.co.th/wp-content/uploads/2020/02/2019_Presentation_CPALL.pdf
- Model 56-1 Year 2562 CP All Company Limited (Public)
- Model 56-1 Year 2562 Central Retail Corporation Public Company LimitedTranslated

รู้จัก Yandex บริษัทที่ครองโลกออนไลน์ในรัสเซีย /โดย ลงทุนแมน
ทุกวันนี้ คนส่วนใหญ่คงคุ้นเคยกับการใช้งานแพลตฟอร์มออนไลน์
เพื่อตอบสนองความต้องการในชีวิตประจำวัน

เราค้นหาข้อมูลจาก Google...
Continue ReadingGet to know Yandex, a company that ruled the world online in Russia / by investing man.
Nowadays most people are familiar with using online platforms.
To meet everyday needs.

We searched for information from Google
We order products from Amazon
We called a car and ordered food via Uber, Grab
We follow videos on YouTube
We listen to favorite songs on Spotify

But believe it or not, people can use these services through a single ′′ Yandex ′′ company.

What business does this company do? Why do they rule Russian over other famous platforms?
Investing man will tell you about it.
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Yandex is Russia's biggest tech company
Founded in 1997 or 23 years ago by a businessman named Arkady Volozh

Yandex stands for Yet Another Indexer
Because the first business of the company is to make a search website.

In the global Search Engine market, Google is undoubtedly leading up to 92 % while Yandex has 5 % user with a 0.5 % share.

But within the Russian country
Yandex can rule the market share at 58 % to be regarded as Russian Google.

However, this is only part of the Yandex Kingdom because of 70 different types of internet-related businesses.

Let's see some interesting examples.

Yandex. Direct Online Advertising Business is like Google Ads. 61 % Russian market share.

Yandex. Market platform to buy products online like Amazon. Currently, there are 19 million users per month.

Yandex. Taxi platform called Uber, but embraced 60 % of domestic users until the end of 2018, Uber competitors have to sell Russian affairs for 36.6 % of Yandex's shareholders. Taxi instead.

Yandex. Eats food delivery service and Yandex Lavka, the new generation's popular grocery delivery service.
Resulting in quarter 1 2020 Transport business group grew 49 % compared to the same period last year.

Yandex. Music platform listening online like Spotify and Yandex. Video platform. Video watching online. Like YouTube. Latest. Total members of 4.3 million accounts.

There are also many other businesses like
Yandex. Flight Platform to book airfare
Yandex. Messenger Chat Apps
Yandex. Disk storage services on cloud
Yandex. Money Payment System and Online Banking
Alisa Smart Assistant like Amazon Alexa

Even during the COVID-19 incident Russia was one of the severe outbreak centers, the company developed a free virus detection kit to the public.

By the proportion of the company's income every 100 baht.
64 baht from advertisement fee
24 baht from car and delivery business.
12 baht from other businesses such as subscription fee, entertainment media.

If you ask what is the reason Yandex has succeeded in occupying online space?
The answer should be not hesitating to grab opportunities in hand.

The company's strategy is to analyze which businesses have potential and foreigners are starting to market. But it doesn't meet local people. Yandex will compete with simple service models and consistent with consumer behavior.

Because the company has a great advantage that it can design platforms to support the usage of Russian language properly and more accurately.

Improving Yandex's performance continuously following the development of internet technology.

But it's undeniable that the weakness of rubble currency from Russia's case of economic sanctions since mid 2014's after Ukraine Crimea land annexation to be part of itself. Assembled with the Expanding businesses, affecting fairly corporate profits.

Year 2013 (1 rubles equals 1.01 baht)
Income 39,900 million baht
Profit of 13,600 million baht.

Year 2017 (1 rubles equals 0.55 baht)
Income 52,000 million baht
Profit of 4,800 million baht.

Year 2018 (1 rubles equals 0.47 baht)
Income 60,000 million baht
Profit of 20,800 million baht.
This year, there is extra profit from separating Yandex business. Market venture out with another company

Year 2019 (1 rubles equals 0.49 baht)
Income 86,000 million baht
Profit of 5,500 million baht.

Yandex is listed on the NASDAQ stock exchange in the USA. Now it's worth 420,000 million baht.

And it is evaluated that Mr Arkady Volozh, who is founder and CEO has private property up to 42,000 million baht.

However, sometimes business-related to a lot of data is often troubled because government concerns about the security of important data that could slip into the hands of dissent countries.

Yandex was recently ordered to restructure the company without a single shareholder over 10 % and limit total expat shareholders to 50 %

Yandex story makes us know
In many countries, strong foreign brands often scare local business owners and dare to do anything.
But really, what those companies can fight with us is understanding the unique characteristics of domestic consumers.

So if you keep opening the door to opportunities.
At the end we may succeed.
Like the case of Yandex that has become everything in Russian life..
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References
-https://en.m.wikipedia.org/wiki/Yandex
-https://www.wired.co.uk/article/russias-search-engineer
-https://www.oberlo.com/statistics/search-engine-market-share
-https://yandex.com/support/all-services/
-https://www.statista.com/statistics/225701/revenue-of-yandex-since-2007/
-https://www.statista.com/statistics/225709/net-income-of-yandex/
-https://ir.yandex/news-releases/news-release-details/yandex-announces-first-quarter-2020-financial-results
-https://ir.yandex/news-releases/news-release-details/yandex-announces-fourth-quarter-and-full-year-2018-financial
-https://www.reuters.com/article/us-yandex-fund-law/russias-yandex-gets-green-light-from-putin-over-new-governance-structure-idUSKBN1Y10WS
-https://en.m.wikipedia.org/wiki/Arkady_VolozhTranslated

กรณีศึกษา Casper ธุรกิจขายที่นอน ออนไลน์ /โดย ลงทุนแมน
“ไอเดียนี้แย่มาก ไม่มีใครซื้อที่นอนทางอินเทอร์เน็ตกันหรอก”
นี่คือคำพูดของกลุ่มนักลงทุน ที่ปฏิเสธให้เงินเจ้าของบริษัท Casper ไปเริ่มต้นธุรกิจขายที่นอนออนไลน์

ซึ่งอาจเพราะในอดีต คนยังคุ้นเคยกับการไปซื้อที่นอนตามหน้าร้านอยู่...
Continue ReadingCase study Casper. Online / Investing mattress business.
′′ This idea is terrible. No one will buy internet mattresses
This is the quote of a group of investors who refuse to get money for Casper company to start an online mattress business.

Maybe because in the past, people are still familiar with buying beds in front of the store.
But Casper finally can erase those beliefs
And make online mattresses widely popular

How do they use DISRUPT mattress market
Investing man will tell you about it.
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Casper is an online retail business from USA
Founded in 2014 or just 6 years ago

The main products that the company has chosen to sell are ′′ bed ′′
Because it's something to use regularly because humans sleep average of 6-8 hours a day.

However, Casper in the early stages couldn't convince investors to care about their business.

Y ' all don't believe consumers buy site mattresses that often.
Because it's quite expensive and the product has been used for years.

This industry is also a large market worth around 1,200,000 million baht.
With a lot of retail players competing fiercely

Making the owner of the company to pay personal money. Try to produce the product first. Until it's in debt of 3 million baht.

Casper's mattresses are designed with good quality materials like Memory Foam, which fits the user's body, so it reduces pressure and makes us sleep better.

The sale price is between 11,000 to 35,000 baht, which is not expensive like various retail stores.
Including the company is open to return within 100 days and warranty for 10 years.

When businesses look into form, there is a group of Venture Capital investors coming to support funding.
Make Casper finally able to launch the platform

Originally, they predicted the first year of income at around 60 million baht.
But the result appears that just the first 2 months, sales have gone through the target.

If you ask me why Casper mattresses are selling well.
The answer would be a marketing strategy that attracts consumers in this era.

Casper's most highlights. Apart from quality and price.
It's packing small boxed mattress products to be shipped to customers.

When the box is removed, put it on the base of the bed, the mattress will gradually blister up as if it lives.

This unique creates a trend of posting video clips, unpacking boxes and placing Casper mattresses on social media platforms.

Especially when famous people post like Kylie Jenner's case talking about their Instagram and YouTube casper mattresses generated over 870,000 likes.

Therefore, companies are primarily focused on advertising on social media
By hiring actresses and influencer to make casper product containers

Later, when the brand is famous, there are more interested in investing.
Target major retail malls, A-Grade Investment. Ashton Kutcher's fund.
Or entertainment industry people like Tobey Maguire, Leonardo DiCaprio, Adam Levine etc.

The company therefore puts future vision to step into a virtual Nike of sleep.
By expanding the business to other sleep related items such as pillow, bed sheet, lamp.

Also invested to build over 200 storefronts
And expanding services to foreign countries such as Canada, Germany, England.

Performance of Casper Sleep Inc. Continuing to grow
Year 2017 Income 7,900 million baht. Loss of 2,300 million baht.
Year 2018 Income 11,200 million baht. Loss of 2,900 million baht.
Year 2019 Income 13,800 million baht. Loss of 2,950 million baht.

Casper used to be evaluated by business value at 34,500 million baht. It is a starter cuddle Unicorn decoration.

And on February 2020, the company got the IPO listed into the New York Stock Exchange.
But the latest stock value has gone down to around 11,300 million baht.

This may be the result of Casper's losses and marketing advertisement costs quite high.

Assemble Casper's success, it has resulted in competitors selling online mattresses for less than 175 companies.
Including big ones like Walmart and Amazon

Online mattress selling has become a new trend in the market which makes the largest US mattress firm retailer named Mattress Firm who has been in business for 33 years. Sales of 107,000 million baht. Bankruptcy announced in 2018

This is an interesting case study

Although the product doesn't seem to fit online sales.

But did you know that when we walk in the mall to buy a mattress, we listen to the sales staff speak differently than we see online reviews. Trying with a real mattress may not affect the decision that we initially thought.

If you can make a point of selling by letting people review the products.
So that there is a trend. Let's talk about it widely.

Maybe we can sell the kind that people don't think they can sell like Casper's bed..
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References
-https://www.cnbc.com/2019/04/05/how-caspers-founders-built-a-billion-dollar-mattress-start-up.html
-https://en.wikipedia.org/wiki/Casper_Sleep
-https://casper.com/
-https://www.statista.com/chart/20729/revenue-and-net-loss-of-casper/
-https://www.cnbc.com/2019/08/18/there-are-now-175-online-mattress-companiesand-you-cant-tell-them-apart.html
-https://en.m.wikipedia.org/wiki/Mattress_FirmTranslated

2018年 Emi又再戰Bangkok第二日重遊十年前到過離曼谷個半鐘車程嘅大城府Ayutthaya，漫遊呢個世界文化遺產，感受一下昔日嘅煇煌⋯我自己就好鐘意呢度⋯希望大家都睇得開心！

想收到出片第一手消息，記得「訂閱」同㩒著埋隔離個「? 鐘仔」，一有新片佢就會提你睇㗎喇！

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Products mentioned :
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旅遊日期﹕2018年8月18日

誠邀大家幫幫我加上字幕，我會好感激你㗎！
http://www.youtube.com/timedtext_video?ref=share&v=HhMn99p6zA0

如果鍾意睇嘅，記得訂閱同比個LIKE！

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