Here’s why it’s in your best interest to sell high ticket items and have a long customer value ladder.
The longer you can keep a customer in your ecosystem, the longer their lifetime value.
How do you do this?
By having a solution for every new problem they'll face as they move up your value ladder.
Each problem they have becomes more expensive to fix...
And as you solve these problems for them, this moves them up your value ladder.
The higher your profit margins, the more profit you make.
And the combination of higher profit and a long customer lifetime value means you can invest more money back into your business.
Done correctly this gives you the power to scale your business much faster.
Because rather than investing all your money into acquiring new customers...
You can invest some of that money into hiring closers who can help grow your business for you.
What methods are you using to scale your business right now?
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