Interview with A Founder: Edwin Wong (Co-founder of Cloudbreakr - 亞洲網紅行銷平台)
By Ching Tseng (AppWorks Associate)
Edwin Wong is the founder & CEO of Cloudbreakr - an AI-powered influencer marketing platform in Asia. He has focused on influencer marketing & social analytics for years, with an aim to empower pioneers and brands to share the stories that influence people. The company has expanded its services from Hong Kong to Taiwan, Malaysia, and Thailand, servicing over 10,000 marketers in over 6 GSEA countries.
1. What is the best advice you would give to first-time founders? What is the most important question that you can ask yourself?
You need to have a strong belief in what you are doing. Before getting good traction, people will keep questioning you why you are doing this. If you don’t have a strong belief in what you are working on, you might give up easily. On top of that, I always ask myself how to be a better founder all the time because founders are the people who have the deepest impact on the company. Your management style and your ability matters. If founders can’t strive to improve themselves, then the company won’t be able to grow as well.
2. What experience made you the founder you are? And what motivates you?
In the early days of Cloudbreakr, I’m the only full time founder, and the team didn’t have a strong engineering ability. With limited work experience, I wasn’t good at arranging tasks which made our development progress sluggish; in the end, two of my co-founders jumped the boat earlier than I expected. At that moment, I realized that I might fail this startup if I kept on managing the company like this, so that’s probably the moment I became the most determined to take this company to an impactful level. Also, I’m not the type of person who gives up easily, I don’t want to let my friends and family down because they have been supporting us this whole time. All of these are what motivate me everyday.
3. What is the biggest mistake and takeaway in your founder journey?
I don’t like to fight with others; I tend to compromise. For example, when negotiating salaries with our employees, I used to accept all the requests just because I didn’t want them to leave or make me unhappy. I didn't take the company’s long term benefit into consideration when making those decisions. Later on I realized this would do long term harm to the company. In order to urge myself to do more long term thinking, I asked my co-founders to give me direct feedback whenever I’m not dealing with things from a more rational perspective.
4. What have you learned in 2020?
It’s a tough year for everyone but also a great moment for the ones with a solid base to shine. How fast you can make the right decisions is a crucial ability in 2020. For example, it’s difficult to predict things and decide whether you should keep the project ongoing or not, and how to react to city lock-down while you still want to have a great momentum of business expansion. I learned to not drown myself in the daily tasks, but to make strategic decisions at the management level, after all, being able to identify the long term goal of the company is what a leader should strive for.
About Cloudbreakr
With the vision to build the largest community for influencers and brands in Asia, Cloudbreakr provides an integrated influencer marketing platform and all-rounded solutions to connect marketers with hundreds of thousands of influencers across Asia.
From influencer discovery, profile analysis, complete campaign management to social monitoring, we empower every retail brand, shopping mall, and marketing agency to optimize the ROI on influencer marketing. The company currently operates in Hong Kong, Taiwan, Malaysia, and Thailand, servicing 100+ Fortune 500 brands.
We welcome all AI, Blockchain, or Southeast Asia founders to join AppWorks Accelerator: https://bit.ly/33cXkq4
同時也有10000部Youtube影片,追蹤數超過2,910的網紅コバにゃんチャンネル,也在其Youtube影片中提到,...
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[Amazon (AMZN), PayPal(PYPL)]
實在很好奇這次疫情對Amazon還有PayPal造成了多大的影響, 所以順手做了些圖.
Amazon: 一個有著微笑曲線的季營收成長線圖......線上零售成長了40%. Oh my. 不過雲端AWS成長有稍微趨緩.
而Q1那時候, Amazon對Q2的財測是, "to grow between 18% and 28% compared with second quarter 2019." 結果成長了40%. 現在對Q3的財測是, to grow between 24% and 33% compared with third quarter 2019. 到時候會成長多少呢?
PayPal: 請直接看圖.
而從PayPal的資料中可看到, 跨境電商中, 成長最快速的幾個品項. 汽車零件(auto parts)竟然是其一. 挺有趣的. 不過很好奇原因. 是因為大家在家沒事做, 所以動手DIY來修車嗎?
Anyways. 很明顯可以看出來, 疫情讓他們都重啟了成長動能.
PayPal季報結果整理:
1. 這一季是PayPal五年前上市以來, 業績最好的一季.
2. 疫情加速了商家擁抱科技的進度, 也加速了數位支付的潮流. 這現象也因此加速了PayPal成為消費者日常生活不可缺的一項服務.
3. Travel and ticketing events down 60% or so-->這點跟Visa的季報結果有相呼應.
4. 將積極推廣QR碼的功能, 這也會加速Venmo的貨幣化(monetization)
5. 繼續有新使用者加入生態系統(特別是silver tech--銀髮族)
6. 高層看到各產業都有使用PayPal
7. 繼續擴大支付的範圍: 用PayPal的服務來付帳單, 付(串流影音)訂閱費用, 以及集點獎賞管理(rewards management). Our goal is to meaningfully expand the range of services provided inside our wallets.
8. Venmo業務: 本來著重在社交體驗的支付; 但使用率卻沒有因為疫情而減少—Venmo因為疫情而有了新的功能(如: 用Venmo來支付線上運動課程). 最近推出了business profiles, 從原本定位的P2P也可以有了PayPal的功能(消費者vs. 商家)
9. Honey業務: 在未來, Honey也可以幫助商家做促銷上的客製化. 在未來, Honey也會跟PayPal其他產品繼續做整合
10. 合作夥伴: 會繼續跟eBay合作; 這句話驗證了電商的發展: And if you look at the top 15 marketplaces that we serve today, Shopify being one of them; Etsy, for instance, being another, and you look at their growth rate, the growth rates of all 15 of those marketplaces we're quite close partners with approached 100% in Q2. 也將與電子賬單公司Paymentus完成介面上的整合(預計今年底.)
11. 拓展業務: 東南亞—跟Gojek合作(a leader in mobile commerce in Southeast Asia with 170 million users.) 巴西, 墨西哥—跟Mercado Pago, MercadoLibre合作. 中國—繼續跟UnionPay與其他公司合作. CEO: We're seeing explosive growth in Mexico, Japan, Brazil, really, frankly, across Western Europe, it's been amazing to see what's happened there. So we will invest continually in this business.
12. 目前的局勢對公司很有利, 所以會in-store(實體店面的交易上)繼續投資(…..”we're investing an incremental $300 million or so.) 也會在電子錢包的功能上做投資(We have an aspiration to be in every day use case and to be a central part of a customer's life in the digital economy.) 在接下來的幾季, 也會陸續推出好幾項功能與服務(in-store from QR, tap-to-pay cards, rewards capabilities.) By the way, rewards are being used much more because people aren't being able to use their rewards for travel. We're seeing an uptick in people using their rewards points to check out using PayPal. 總之, 就是會犧牲獲利來專注在公司長期的成長上(we're electing to invest much of our margin improvement to help ensure our long-term success.)
business long-term goal 在 ลงทุนแมน Facebook 的最讚貼文
ข่าวประชาสัมพันธ์..
แสนสิริ เสนอขายหุ้นกู้ด้อยสิทธิที่มีลักษณะคล้ายทุนฯ ดอกเบี้ย 5 ปีแรก 8.50% ต่อปี
บริษัท แสนสิริ จำกัด (มหาชน) หรือ SIRI มีแผนเสนอขาย Subordinated Perpetual Bond หรือ หุ้นกู้ด้อยสิทธิที่มีลักษณะคล้ายทุนฯ โดยการเสนอขายหุ้นกู้ด้อยสิทธิที่มีลักษณะคล้ายทุนฯ ครั้งนี้ เป็นการวางแผนด้านการเงินเพื่อรองรับการเติบโตในระยะยาวของบริษัท เพื่อให้เป็นไปตามเป้าหมายของการรักษาความเป็นเบอร์หนึ่งในเรื่อง “แบรนด์อันดับหนึ่งของคนอยากมีบ้านในวงการอสังหาริมทรัพย์ไทย” อย่างต่อเนื่...
Continue ReadingPress Release..
Sansiri offers to sell inferior loan shares with similarities. Interest 5 first 8.50 % per year.
Sansiri Public Company Limited or SIRI has a plan to offer Subordinated Perpetual Bond or Unintelligible Equity Equity by proposing to sell inferior equity equity with similarities. This is a financial planning to support the long-term growth of the company. To meet the goal of maintaining the number one in ′′ the number one brand of people who want to have a house in Thai real estate industry ′′ and maintaining a stable business growth.
Offer to the average investor worth not more than 3,000 million baht. Minimum booking of 100,000 baht and multiply 100,000 baht per time. Interest rate in the first 5 years equals 8.50 % per year. Pay interest every 3 months.
Sansiri is the leading real estate company in Thailand. It has been in business for more than 36 years. There is a project in Bangkok (90 %) and other provinces (10 %) covering all groups of single, townhouse and condominium. Niams include the price level that drilled Mass Market group from 1.2 million baht to Luxury items that drill high-income groups, including joint venture for condominium projects with big business groups such as venture. With BTS group and Tokyu Corporation from Japan
As Sansiri has a comprehensive project, all products help to diversify risks of companies. For example, if any cartel or product level is affected by the economy or popularity, companies are capable of having products that respond to a product or a price level of product. Another product group has made it not to lean on the income from the product or one customer group.
In addition to the main income from property development, the company also has income from other businesses to distribute risks.
1. Project management income and representative in buying, selling and renting through the company. Plus Property Company.
2. In 2017, the company expanded its business to foreign countries by acquisition of Hotel Chain named The Standard with hotels under international management such as New York, LA and London.
3. Investing in technology businesses through the Corporate Venture Capital of a company called SIRI Ventures to find investment opportunities in new technologies around the world.
Income and profit of Sansiri
Year 2017 Income 31,757 million baht. Profit 2,824 million baht.
Year 2018 Income 27,146 million baht. Profit 2,046 million baht.
Year 2019 Income 26,291 million baht. Profit 2,392 million baht.
Sansiri's results may be going up and down each year, depending on the delivery of the project each year.
In addition, the past investment started to make some profits to Sansiri for the first quarter of this year. The company recorded the profit of Co-working Space shares called JustCo by record profit of over 700 million Baht.
What is the plan for future Sansiri growth?
Sansiri has announced its goal to be 1th in the Plains (House and Townhome) project, which proceeds from Plains are relatively stable in comparison with condominium project to help fluctuate income. Less in the future
Including Expansion of The Standard Hotel and International Investments to continually expand the revenue base and distribute the company's risks.
In addition, Sansiri has a plan to push sales to grow to 120,000 million Baht within 3 years with strong proactive business plan. 3 ways include:
1. Plans to launch a new project that is tightly transformed to any situation. In half a year after assessment of scenarios, Sansiri has a business plan to move forward to launch 14 new residential projects to support 14 single houses. 6 Townhome and mix project 6 more projects worth 15,200 million baht, including 2 condominium launch plan. Total value of 2,500 million baht.
2. Good stock management. Now Sansiri has ready-to-sell products worth around 7,000 million baht, which is a balanced amount in the market.
3. Strong cash flow management and good liquidity allocated Cash Flow. The company's turnover is up to 10,000 million Baht. It's ready to run the business and is strong in every Council. The company has also scaled the 2563 sales target. Increased to 35,000 million baht, up to 76 % from the last year with total sales of 21,000 million Baht. Due to the result of the business just 5 months ago, it generated sales of over 22,000 million Baht. Growing to 168 % from the same period of the year before
For Sansiri's underlying loan, Sansiri will be reserved between 22-25 June 2563 The company's credibility ranks at BBB +/ Negative and the trust of the loan. At BBB-Ranked by Tris Rating on April 1, 2563
Important terms of inferior loan. The right that resembles the capital comprises.
1. The age of the stock loan is the loan. This time is the loan. No age of the shareholder has no right to give the loan to redeem the lender before the due to redemption. But the lender has the right to redeem 5 years.
2. How to get a refund. If the company finishes the business, this loan will have a decrease in debt after the general creditor, but before the ordinary shareholder.
3. The loan issuer has the right to postpone the interest. This loan, the loan shark can delay the interest by flattering to pay any day. No time and number of times. But if delayed the interest of the loan, the lender will be paid. Cannot announce or pay dividends to shareholders.
4. Interest rates will be fined every 5 years based on 5 years of government bond yield.
Interested people can ask for more information from 6 top financial institutions:
Bangkok Bank. Call 1333
Krungthai Bank. Call 0-2111-111
Kasikorn Bank. Call 0-2888-8888 Press 819
Siam Commercial Bank. Call 0-2777-6784
CIMB Thai Bank. Call 0-2626-7777
And the Bor. Finn cuddle p.m. Cyrus call 0-2658-9500
Or www.sansiri.com; call. 1685
Or more details can be found from the listing, bidding, and prospectus at www.sec.or.th
< Important Warning >
1. Understands of the right to resemble capital. High risk product. Investors should study and understand the product characteristics, conditions, returns and risks before making investment decision. Investment is risky. Please complete the information before making investment decision. Investors can be able to. Discover details from the listing and draft of prospectus at www.sec.or.th
2. Bond market in Thailand has low liquidity. Selling instruments in secondary market could be reduced or increased by depending on market conditions and demand.
Top 3. credibility of a regulator is just an investment decision-making data. Not an introduction of trading on a proposed bond and not a guarantee of the ability to pay the debt of an instrument and when the loan issuer stops paying interest. (In case the company is not informed. Postpone the interest of loan) or early money is default to pay the loan debt (default). If the loan issuer declares bankruptcy or defaults to pay the debt, the shareholders, and other creditors of the company, the loan will have the right north. Common shareholder of the company, issuer in the assessment of the credit risk of lenders, investors can see the results of the credibility ratings of the lenders or lenders (credit rating) provided by institutions. Risk rankings, making investment decisions if credit. Rating of low borrower or lender shows that credit risk of lenders or lenders is high. Returns of investors should be high to compensate for the high risk of lenders.Translated
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