[Hannah Sharing] - Hơn 10 WEBSITE làm Marketing phải biết
Bên dưới là các website về marketing vô cùng hữu ích mà các marketers không thể bỏ qua, share & tag bạn bè cùng ngành cùng nâng cao kiến thức em nhé <3
1.Marketing Land đây là website rất bổ ích với các tin tức tổng hợp về digital marketing rất đa dạng và phong phú về nội dung. Các chủ đề trên trang này bao gồm Search, Mobile, Analytics, Social, Display, Email, Retail và liên tục được cập nhật những tin tức mới nhất của ngành vào mỗi ngày.
2.Marketo Blog Marketo xây dựng một blog nội dung rất phong phú và thú vị với nhiều chủ đề về marketing tự động, social media, content marketing, email marketing, v.v… đây là một trong những blog hữu ích mà bạn đáng theo dõi, bởi ở đây bạn sẽ học hỏi và trao dồi, nâng tầm hiểu biết của mình rất nhiều về Marketing.
3.Buffer Blog tại đây bạn sẽ được đọc và tìm thấy những bài viết chuyên sâu hữu ích về các chủ để đặc biệt nhất là Social Marketing.
4.MailChimp Blog Hãy cùng tạo ra một chiến dịch Email Marketing tốt trên thị trường với MailChimp, hiện nay web đang sở hữu một content rất hữu ích và giá trị sẽ giúp ích cho bạn rất nhiều, hi vọng sẽ giúp bạn tìm ra định hướng cho chiến dịch email của mình.
5.Content Marketing Institute là trang web bạn cần nên theo dõi và thường xuyên cập nhật bởi có rất nhiều bài viết hữu ích nhất, mới nhất từ sự chia sẻ của những chuyên gia về content marketing hàng đầu thế giới. Bạn có thể tìm tất cả những gì bạn cần, bạn muốn, và với hệ thống Email Marketing được tích hợp sẽ giúp các bạn có thể liên tục cập nhật các bài viết mới trong chính email của mình, điều này rất tiện ích.
6.TUNE Với các nội dung chuyên sâu và hữu ích, TUNE là trang đáng tin cậy cho những bạn đang tìm hiểu về mobile marketing.
7.Econsultancy Cộng đồng và nguồn tài nguyên tuyệt vời về Digital Marketing dành cho bạn.
8.Advertising Vietnam là nơi chia sẻ và cập nhật thông tin, dành cho các bạn yêu thích quảng cáo, truyền thông, marketing. Đặc biệt những ai đang làm tại các agency. Advertising Vietnam là trang tin tức về Quảng cáo – Truyền thông – Marketing hoàn toàn độc lập.
9.Congdongisocial Top 1 Vietnam Digital Marketing & Sales Community.
10.Conversion Đây là Blog của anh Bùi Quang Tinh Tú, hiện đang là Marketing Director của Ringier AG Việt Nam, công ty truyền thông đa quốc gia lớn nhất của Thụy Sĩ. Nơi đây có rất nhiều bài viết, bài chia sẻ bổ ích từ về các vấn đề liên quan đến online marketing, social marketing, SEO – SEM, công nghệ và tất cả những thứ liên quan.
11.Marketingvietnam.net Đây là một trang web có nhiều mảng khác nhau rất thực tế và cực kì ứng dụng. Với các chuyên trang như về thương hiệu, quảng cáo hay quan hệ công chúng,… cùng những thông tin chi tiết về xu hướng Marketing hiện nay.
12.Marketingchienluoc Là trang web chuyên về Marketing và bán hàng đầu tiên bằng tiếng Việt. Các kiến thức về Marketing bổ ích bao gồm các mảng như: Lý luận Marketing, lý luận chiến lược, lý luận thương hiệu, thị trường truyền thông, Marketing community,Toolbox, Marketing survey…
13.Saga Trang web có những nền tảng căn bản kết hợp với kiến thức sâu rộng hơn trong việc lập chiến lược, nghiên cứu hay cả việc cạnh tranh trong thị trường hiện nay
Source: "Theo YBOX.VN"
#ScholarshipforVietnameseStudents #HannahEd #Scholarship #Studyingabroad #HannahEdSharing #Workingoverseas
同時也有2部Youtube影片,追蹤數超過643的網紅Dickson Chai,也在其Youtube影片中提到,Campaign : Blissful Together Brand : Auntie Anne's Malaysia Marketer : Dickson Chai Agency : Nil PROBLEM Auntie Anne’s is a well-known International...
「display advertising website」的推薦目錄:
- 關於display advertising website 在 Scholarship for Vietnamese students Facebook 的最佳貼文
- 關於display advertising website 在 SWAG HAIR Facebook 的最佳解答
- 關於display advertising website 在 大英國辦公室小職員 Facebook 的精選貼文
- 關於display advertising website 在 Dickson Chai Youtube 的最佳貼文
- 關於display advertising website 在 ANGELAMIUZ Youtube 的最佳解答
- 關於display advertising website 在 What is display advertising? - YouTube 的評價
display advertising website 在 SWAG HAIR Facebook 的最佳解答
2020踏入下半年了,我地要請人啦!
SWAG HAIR是一間香港Start-up的公司,沒有大財團支持,沒有10,000位員工,也沒有10,000呎的公司,但我們重視每一位同事的參與度和自由度、個人成長。希望加入SWAG HAIR 的成員,都能在我們支持下實踐到個人目標,不再是「打份工」真正達到SWAG HAIR 核心概念 "Make Everyone A Little Better Every Day'。
想嘗試經營網店、創業、同時對美容美髮產品有興趣? 那我們的E-Commerce Specialist 會是你的選擇!
以下是有關職位 E-Commerce Specialist 的資訊(節錄),請有興趣的你點擊我們Profile Link 去了解詳細版本
Responsibilities
* Build and execute e-commerce and social media strategy with display campaign, SEO, SEM, paid ads, Google Adwords, Google ads etc�
* Analyse current e-commerce business, brainstorm and execute strategies and business plans to enhance the performance�
* Maintenance and Optimization of e-commerce sites, including shooting and editing photos, writing product description, creating and modifying website pages to align with branding and commercial objectives�
* Contribute in shaping of visitor’s experience on website through page structure, layouts and design�
* Capture, track and analyze the social data/metrics to make response�
* Generate, edit and publish dynamic and visual content for social media channels accordingly to weekly editorial schedules
Requirements
* Attitude to make better life every day�
* No experience is required. Fresh graduates are welcome.�
* Enthusiasm,self-motivation and self-learner are a must!�
* Has a passion, an interest and intellectual curiosity in the field of beauty and personal care industry�
* A team player, problem solver, self-starter and forward thinker with a mindset of an entrepreneur (Imagine if you own SWAG HAIR!)�
* Able to accommodate flexible work schedule as you may have to work overtime or during weekends to handle different ad-hoc tasks�
* Bachelor’s degree in field of Marketing, Communication, Advertising or other business-related fields will be preferred�
* Basic knowledge of e-commerce, social media and digital marketing�
* Good command of English and Chinese writing�
* Able to work under pressure and tight deadlines and have strong personal organization skills�
* Being polite and respectful�
* Basic knowledge of Adobe Photoshop; Photo and video cameras
#TagYourFriends #請人 #香港搵工 #hkjobs #hiring #ecommerce
display advertising website 在 大英國辦公室小職員 Facebook 的精選貼文
[電子商務][市場] 中國數位行銷報告-從西方看東方
在英國的我看到對中國或是東方的行銷報告,心得,分析都抱著好奇的心態,想看看這個報導了解多少,程度如何.偶然間看到Greenlight,一家專門做SEO網站優化的代理商,的中國數位行銷報告,覺得一定要來分享一下.
這份報告寫得很詳細,幾乎包含各大小層面了,對於一個想要進入/了解中國市場(尤其是有中文門檻的)算是一份好的入門報告,雖然報告是2014的10月份,還算近期.
以下是報告的概要,詳細英文就請有興趣的慢慢看了,21頁而已XD
Digital marketing in China: What do you need to know在中國的數為行銷:你應該知道的事
1. Website design & development 網站設計與開發:
這提到了格式與功能,語言,中國強大的防火牆,線上付費與貨運.
大致是中國網民(比英國)更熱愛分享與看評價,需要快速與客服人員線上或是電話聯繫,網站偏愛Flash動化,喜愛另開新視窗,QR code算普及.
中國防火牆檔掉了很多西方廣泛的網站,這個我想大家都比在遠方英國了解與有概念
線上付費:中國網民不愛直接輸入信用卡資料,Alipay支付寶是最普遍的支付,有550 millions使用者,每天有8.5million的交易.其他還有Tenapy and unionpay.
主機設在中國的網站一定要有政府的執照 Internet Content Provider Licence.
2. Search Engine搜尋引擎
百度是最普遍的搜尋引擎(我想這個大家都知道了),簡介了關鍵字廣告Paid search與搜尋引擎優化organic search & SEO.一般來說關鍵字廣告比優化重要許多.大致說起來百度organic search的技術與結果沒有Google 或 Microsoft Bing技術成熟.
然後有一頁百度服務列表
3. Display advertising 顯示廣告/橫幅廣告
大致中國的網站上有比較多的橫幅廣告板位,媒體-供應方擁有支配權,並非代理商或是品牌的買方.廣告交易通常都是以直接交易或是私底下網站板位互換的方式,因此RTB(real time bidding)的總廣告量很低.
4. Social media社交媒體
社群媒體是關鍵的廣告管道,因為網民花很多時間了解與研究商品,因為普遍來說網民不太相信官方的商品介紹與評價,但相信網友間的文字評價,心得,影片分享,回應討論與發表.中國的社群網站分眾詳細.然後報告花兩頁篇幅介紹不同的社群網站從Sina微博到團購的蘑菇網.
5. Mobile 手機與移動網
Google的Android系統是最普遍的,而大家喜愛在百度app store買app. 平均一個人一年下載40個app (包含刷榜嗎???!!!),這也說明了手機廣告成長快速,因為大家下載免費的app,而開發者需要有收入的管道.
6. Marketplace 電商平台
天貓是最大的B2C電商平台,幾乎佔有70%的市場.
7. Analytics 流量分析
只要記得Google analytics就好,但是有時候會被防火牆封鎖,另外百度統計也是很有用的.
大家覺得此份報告如何呢? 有人要給意見一下嗎?!
http://www.greenlightdigital.com/…/digital-marketing-in-chi…
display advertising website 在 Dickson Chai Youtube 的最佳貼文
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
display advertising website 在 ANGELAMIUZ Youtube 的最佳解答
其實有好多video未得閒剪 仲有好多idea未得閒拍:( Promise有時間實整! 今次希望解決到好多女生既問題啦! 手飾唔怕多 最驚無位擺LOL 希望大家搵到類似既盒仔啦! Rmb to give this video a thumbs up!
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Angela
display advertising website 在 What is display advertising? - YouTube 的推薦與評價
Display advertising allows businesses to reach specific groups of people on specific websites with their messages. In this lesson, we'll ... ... <看更多>