關於 e marketing digital marketing ，我們在網路上蒐集到這些相關的討論、資訊與評價

🙋‍♀️AIT女性創業學院將和Facebook臉書 #SheMeansBusiness計畫合作，於9月29及30日在台北舉辦最後兩場數位行銷工作坊!!

經緯廣告科技通路夥伴副總李中琪將在29日分享如何用業務目標設計廣告，Facebook大中華區代理商業務總監柳怡芳，以及每日e錠跨界思維品牌創辦人林佳柔，將在30日分享如何善用Instagram接觸到客群以及IG經營漲粉攻略。

九月初已舉辦的兩場工作坊聚焦粉專貼文策略及有效的廣告內容，直播回播已有數萬次的觀看紀錄並大受好評。如果妳也是有興趣提升行銷技巧的女創業家，這些工作坊非常適合妳！

現在就報名臉書直播場次：
👉9月29日 https://pse.is/3nlxcr
👉9月30日 https://pse.is/3mz9bj

🙋‍♀️AIT and the Academy for Women Entrepreneurs will hold the last two digital marketing workshops in partnership with Facebook’s #SheMeansBusiness campaign in Taipei on September 29 and 30. AdHub Vice General Manager Zhong-Qi Li will speak at the September 29 workshop on how to use advertising to meet business goals. Facebook Agent Business Director Yi-Fang Liu and DayDayDing Founder Jia-Ro Lin will speak at the September 30 workshop on ways to reach target audiences on Instagram and strategically increase Instagram followers. The first two sessions in early September, focused on generating effective content, received tens of thousands of views. If you are a woman entrepreneur interested in sharpening your marketing skills, these workshops are for you!

To register for the workshops, visit:
👉https://pse.is/3nlxcr (September 29)
👉https://pse.is/3mz9bj (September 30)

The workshops will also be live-streamed on Facebook.
#AWEinTaiwan #AWEnergized #AWE

🌻
美國聯準會（Fed）在美東時間22日下午2時（台灣23日凌晨2時）宣布利率維持在趨近零的水準，但暗示升息可能會比預期來得快一些，同時也大幅下修今年的經濟展望。

https://udn.com/news/story/6811/5764746

🌻Adobe(ADBE)電話會議內容讀後感

ADBE前兩天發表財報了.

這次ADBE在財報後下跌, 主要是兩個原因(如下). 不過個人覺得是瑕不掩瑜:
1. 因為之前已經漲了不少(投資人期望太高)
2. 因為Digital Marketing這部分的業務受到季節性的影響, 所以表現不是很突出(沒有比預期高出很多)
a. net new Digital Media ARR (3% beat vs guide, vs 15% beat in 2Q21 vs 35% beat in 3Q20).
b. 有分析師在問(“Maybe just -- can we double-click on the seasonality commentary in the quarter? Because if we look at the beat versus guidance on net new digital media ARR, it looks, at the same time you had the weakest beat, but then the strongest guide in the last three years, which kind of speaks to and confirm some of those seasonality comments that you made.)
i. 高層對此的回答是, 主要是疫情後, 加上正值夏季, 大家的日子回復到正常&放假外出, 所以這部分的業務有受到影響(I think going into the quarter, we had expected that the consumer with a little bit more return to normalcy as what's happening in the environment.)
ii. 高層又說了一些話, 不過重點就是他不認為這是甚麼大事”So, net-net, I would say that the growth prospects for that particular business and the growth drivers remain intact. But again, very much in line. And this is what we feel good about the insights that we're getting on the business.”
iii. 也提到, Q4通常會是digital marketing業務的旺季(表現會不俗的意思)

另外, 覺得這次令我印象深刻的是, 當高層與分析師提到這些事情:
• 常在一些公司的電話會議中提到omnichannel這個字(疫情後, 更明顯了). 這次高層也有提到. ADBE可說是omnichannel概念股:
o “I mean, a big part of that is more and more companies are thirdly doing the multi-channel omnichannel, whatever they want to call it. And I think that's only going to continue to be a driver of our Digital Experience Solutions. Because today that stable stakes and so we just look at it and say whether you're shopping in-store over they are shopping online. You need a solution that treats you like a customer that we know of.”
• 網路上影片(video)的興起, 以及串流影音, 有提高了Adobe的營收天花板(用句分析師的術語, 就是TAM (total addressable market) expansion.
• 當使用者製作了越來越多的內容, 內容管理(content management)的能力就越顯重要, 內容上的流程管理(workflow)也越顯重要. Adobe的產品能夠幫內容製作者解決這樣的問題.
• 而Adobe各產品間的相容性, 標準化, 整合能力, 是它的競爭優勢之一:
o And one of the things we did really well is what we called our named user deployment and how, you know, when we have these enterprise licensing agreements, we offer enterprises the ability to download and distribute within the companies. And the more we do training and evangelism of the products, that leads to adoption. So, I would say there's an element of standardization, there's an element of more content.

而最近ADBE有個新聞, 引起了我的注意, 就是它即將在自己的平台上, 提供付款服務(payment service). 根據之前研究SHOP的經驗, 這有可能會對股價造成一定的漲幅:
On Sept. 15, Adobe announced that it will add payment services to its e-commerce platform this year to help merchants accept credit cards and other ways of paying. The move will deepen Adobe's rivalry with e-commerce firm Shopify (SHOP).
For the service, Adobe has partnered with PayPal (PYPL), which will process a variety of payment types, including credit and debit cards as well as PayPal's own payment and buy-now-pay-later offerings.
https://www.investors.com/news/technology/adbe-stock-adobe-beats-fiscal-q3-targets/

接下來該怎麼辦? 對於基本面良好的公司如ADBE, 我能說的就是buy the dip(逢低買進)了. 供參.

🌻The Facebook Files
一個星期前, WSJ上面有個關於FB的大篇幅調查報導. 有興趣的可以看看.
The Facebook Files
https://www.wsj.com/articles/the-facebook-files-11631713039

這篇文章挺長, 也沒有看到華爾街中文版本的完整翻譯, 不過可以看看這篇:
https://on.wsj.com/2ZmFimp

"《華爾街日報》的相關調查顯示，這家社交媒體巨頭心知肚明，其平台會傷害用戶，而且是以該公司常常完全了解的方式造成傷害。目前，全球近半數人口都是Facebook旗下平台的用戶。其中一些證據尤其令人不安：據《華爾街日報》報導，Facebook的內部研究顯示，在報告稱有過自殺念頭的青少年中當中，有13%的英國用戶和6%的美國用戶把這種念頭歸結於Instagram。"

另一篇相關新聞:
https://www.thenewslens.com/article/156683

"《華爾街日報》於13日揭露Facebook的XCheck系統，也就是內部系統中的VIP名單，數百萬名人、政治人物與記者等知名公眾人物都在特別的一份「白名單」之內。"

"這些「貴賓」在社群上發布的內容可以躲過一般的審查系統，即使發布明顯的不當內容，也不會立即被刪除。《衛報》報導，Facebook的獨立監督委員會表示，在閱讀該篇報導後，決定要審查XCheck系統，並要求Facebook對其進行報告與解釋。"

🌻我喜歡的Apple TV影集, "Ted Lasso", 是這次艾美獎的大贏家, 很多主要演員都得獎了.

很高興這兩年, 因為有這部戲的陪伴, 讓我撐過了疫情, 家人離世, 以及一些烏煙瘴氣的事情.

前幾天看演員的得獎影片, 一位娛樂記者問得獎的男配角(也是編劇之一)說, 你覺得這部片的核心思想是甚麼. 他說, be curious, not judgemental.

就像得獎的女演員在劇中一開始是很鴨霸很壞心的球隊主人, 但這樣做是因為被前夫傷透了心, 所以想要弄垮離婚後分到的財產(也是前夫的最愛--球隊); 外表看起來永遠陽光燦爛做啦啦隊的男主角, 在青少年時父親自殺, 造成了他心裡永遠的痛&障礙(讓他在球賽時, 會有突發恐懼症).

我們每個人其實都有很多面, 很多個故事. 尤其在社群, 大家都是萍水相逢, 對彼此的了解都是非常片面的; 而有時候在社群裡, 看到有人會因為只看到一個面向, 就去下斷語. 這其實是人之常情很難避免, 所以我們需要常用第二層思考去提醒自己. 社群裡需要更多的同理心.

“Be curious, not judgmental” – Walt Whitman(惠特曼)(美國詩人)

Picture來源:
https://www.apple.com/newsroom/2021/09/apples-global-hit-comedy-series-ted-lasso-sweeps-the-2021-primetime-emmy-awards-scoring-history-making-win-for-outstanding-comedy-series/

《WE’RE HIRING! ARTIFACTS 擴編中》
#徵才訊息📣📣 #一起加入ARTIFACTS團隊

ARTIFACTS 擴編徵才中！
我們需要您加入 ARTIFACTS 團隊！歡迎利用以下網址查看更多訊息或投遞履歷

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✏商品文案企劃 Product Editor
https://reurl.cc/ARgVdd

🌐網路行銷企劃 Digital Marketing Executive
https://reurl.cc/mvq8ZV

👗服裝搭配 Photoshoot Stylist
https://reurl.cc/WXE6D5

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💗INSTAGRAM:
https://www.instagram.com/artifactsofficial/

สายการผลิต 2022 Audi e-Tron GT production รถสปอร์ตซีดานพลังไฟฟ้า พละกำลังสูงสุด 640 แรงม้า ก่อนเปิดตัวในเมืองไทย

ก่อนที่จะมีการเปิดตัวในเมืองไทยอย่างเป็นทางการ ในอีกไม่กี่วันข้างหน้า เราขอพามาชมสายการผลิต Audi e-Tron GT รถสปอร์ตซีดานหรูพลังงานไฟฟ้า จากตระกูล e-Tron ซึ่งในต่างประเทศเพิ่งมีการเปิดตัวในวันที่ 9 กุมภาพันธ์ที่ผ่านมา โดยทำตลาดใน 2 รุ่นด้วยกันคือรุ่น e-Tron GT quattro และรุ่น RS e-tron GT

With an energized driving demonstration and a world premiere featuring high-caliber participants, Audi has presented its new electric spearhead – the Audi e-tron GT. In two events on the digital Day of Progress, the Four Rings showcased the highlights of this fully electric Gran Turismo: dynamic driving performance, emotional design, and sustainability.

“The e-tron GT is a stand-alone Gran Turismo, reinterpreted for the future. Its looks are a testament to premium automotive design.Bringing impressive driving performance, this is electro-mobility in the most emotive way. And with its sustainable concept, it takes a stand,” explains Markus Duesmann, CEO of AUDI AG. “Because it’s not just the drive concept that is sustainable. The entire production at our Böllinger Höfe site now has a carbon neutral energy balance.This sends an important signal – for the site, our workforce and the future viability of Audi.”

Audi also set a new benchmark with the digital world premiere, the Day of Progress. Two digital events presented the Audi e-tron GT: in the Sprint of Progress, the Formula E driver Lucas di Grassi and the sustainability entrepreneur and Formula 1 world champion Nico Rosberg demonstrated the dynamic driving performance of the Audi RS e-tron GT alongside the current Formula E racing car of the Four Rings, the Audi e-tron FE07. In a trip on the circuit of the Audi Driving Experience Center in Neuburg an der Donau, the spotlight was on the dynamic performance of the new model.

In the Celebration of Progress, the brand with the Four Rings introduced the Audi e-tron GT to the public for the first time. In the hour-long virtual show, Markus Duesmann and Hildegard Wortmann, Board Member for Sales and Marketing, together with further Audi protagonists such as Henrik Wenders, Senior Vice President for the Audi Brand, and Marc Lichte, Head of Design, presented the highlights of the new model.

A varied program emphasized the forward-looking attitude of the Four Rings brand. With reference to the importance of design, sustainability and performance, the actor and producer Tom Hardy, the designer Stella McCartney and Nico Rosberg added their personal insights. Themusical accompaniment to the unveiling of the car was performed by the US-American singer and songwriter Janelle Monáe, while Steven Gätjen as moderator guided the audience through the show.

The GREENTECH FESTIVAL and Audi, a founding partner of this platform for sustainability, together presented the GREEN FUTURE Award for the first time as part of the world premiere of the Audi e-tron GT. The prize, part of the festival’s GREEN AWARDS, is given to projects and persons that promote environmentally compatible urbanization and at the same time make an important contribution to improving the quality of life in urban infrastructure. The winner is the start-up Zencity, based in Tel Aviv, with an algorithm that collects and analyzes social media posts and local news from cities.

Both events are still available to be accessed online.

Quotes from the Celebration of Progress
“The Audi e-tron GT is the beginning of a new era for Audi. Our aim is to shape the future of electric premium mobility. Love of detail, maximum precision, and design that points the way to the future show how much passion we at Audi put into designing and making vehicles.”

Hildegard Wortmann, Board Member for Sales and Marketing, AUDI AG

“With the Audi e-tron GT we are putting the DNA of Audi on the road. The Gran Turismo superbly reflects our innovative strength and our pioneering spirit. For us it is already part of a line of icons of the brand, alongside the Audi TT and the Audi R8.”

Henrik Wenders, Senior Vice President, Audi Brand, AUDI AG

“For me, progress means creating something new. Something that no one has ever done before in this form. Designing a fully electric vehicle is like this: the entire design process has to be thought through anew.”

Marc Lichte, Head of Design, AUDI AG

“The Audi RS e-tron GT is a milestone in the development of electrified high-performance models.”

Lucas di Grassi, Formula E driver and entrepreneur

“Electric mobility is the future. Of course the path to the goal is a long one. It’s great to see that Audi is taking this path with determination.”

Nico Rosberg, sustainability entrepreneur and Formula 1 world champion

คลิปนี้เป็นอะไรที่พิเศษมากก เพราะแก้มได้เก็บบรรยากาศวันทำบุญที่ออฟฟิศมาให้ทุกคนได้ดูกัน คิดเอาว่าสายมูอย่างแก้มกับแม่ จะจริงจังขนาดไหน5555

พิธีวันนี้คือใหญ่โตเว่อร์วังมาก ข้างบ้านต้องสงสัยแล้วนะ ??...นอกจากนี้ยังมีเก็บตกน้องๆในออฟฟิศ มาดูกันว่าออฟฟิศนี้จะสนุกเฮฮากันขนาดไหน ย้ายเข้าทำงานวันแรก ตื่นเต้นเก็บทรงไม่อยู่กันแหละ ดูออก!!


? ใครดูจบแล้วอยากมาร่วมงานกัน ตอนนี้บริษัทแก้มกำลังรับสมัครพนักงานเพิ่มหลายตำแหน่งด่วนๆๆค่า

ตำแหน่งที่เปิดรับ????

- HR
- Digital Margeting
- Software Engineer
- Accountant
- Sales
- Content Creator
- Marketing

ใครมีไฟ ชอบความท้าทาย อยากพิสูจน์ตัวเอง สมัครกันเข้ามาเลยค่ะ มาลุยไปด้วยกัน ขอแค่กล้าและมีความฝัน! มาเป็นส่วนหนึ่งของทีมเรากัน9ค่ะ

ช่องทางการสมัครงาน❗️
E-mail: [email protected]
ID Line : @062tlqxw

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ติดตามแก้มช่องทางอื่นๆได้ที่...
Facebook Gamgy makeup :
https://www.facebook.com/Gamgymakeup/

Instagram gamkotcha :
https://www.instagram.com/gamkotcha/

Website gamgychannel :
https://www.gamgychannel.com/

#Gamgy #แก้มกี้ #ทำบุญบ้าน

Facebook廣告投於技巧,話難唔難, 但要新手學識, 真係開始時見到頭都大埋. 但如果你拍難唔學識Facebook行銷技巧, 咁你一定後悔, 因為世界上好多人都用Facebook Marketing達到可觀收入, 你仲等乜？快啲去睇呢條片學識佢啦?
2020年全世界都飽受COVID-19的影響，香港也不能幸免，好多網友留言或私訊話我知他／她被裁，各大行業都受影響，你有無想過可以以力打力，借助互聯網以及Digital Marketing的威力可以為自己找一條出路，什至有網友跟住我過往的教學已可以放棄正職，走出一條自由之路?。如果你是同路人，就快啲睇以下2021年最新版免費教學，保證另你大開眼界，什至有機會放棄奴役你十幾二十年的朝９晚９工作?

?14日免費試用Shopify ?http://bit.ly/2vzY1bP​
?Udemy課程? https://www.udemy.com/course/shopify-e/​
✅Shopify教學? https://www.patreon.com/5gor​
⚡網絡輕鬆賺錢? https://tinyurl.com/y3rrkbfh​
?Shopify58集教學?http://bit.ly/2zj5myF

?2021最新Shopify廣東話教學
EP01⚡Hea做兩個月?https://youtu.be/RvKJOD07nqI​
EP02⚡新手開店完整步驟?https://youtu.be/6zolE0tnvLg​
EP03⚡由零開始?https://youtu.be/1SIfYkbg5P4​
EP04⚡每日15分鐘?https://youtu.be/EkYaSlvd8fM​
EP05⚡不要用Paypal?https://youtu.be/A6q9-4XRSXc​
EP06⚡嚴選ePacket國家?https://youtu.be/tQEicvihb4g

Shopify是一家電子商務網站平台，成立於2006年，是協助中小零售商快速架起自有網路商店的龍頭廠商，截至2018年，全球超過 80萬家的中小企業使用他們的一站式電商平台服務，透過Shopify網站銷售的年營業額高達1000億美金，客戶中也不乏像是Tesla、Forbes 這類知名的廠商。
Shopify具有很大的彈性可以客製化你自己的品牌電商網站，你可以自己設計版型，Shopify 提供各式各樣的工具，可協助您設定和營運您的商店、庫存管理、物流與價格設定、銷售數據追蹤、處理付款、支付整合功能等。使用Shopify方便你快速建立網站後，專注提升電商網站銷售。

14日免費試用Shopify ?http://bit.ly/2vzY1bP​
#1【5分鐘開Shopify網店】https://youtu.be/v_4Sg6IygqA​
#2【5步令你Shopify網店變得更專業】https://youtu.be/hwfLjjqoomg​
#3【Shopify網店如何設定Theme】https://youtu.be/OTUGmRc4h04​
#4【Shopify網店如何加入產品】https://youtu.be/z7Oz6dYGOng​
#5【Shopify網店如何加入有多個款式產品】https://youtu.be/H0FcDellYJc​
#6【Shopify網店如何加入產品Collection?】https://youtu.be/h7vehQXCy4Q​
#7【Oberlo如何幫你唔使幾秒加入產品？】https://youtu.be/15d8fFBMBys​
#8【無敵組合Shopify+Oberlo開網店】https://youtu.be/c2pM6-cPMXc​
#9【Shopify如何設定付款和運費? 】https://youtu.be/Eyu69z0_M84​
#10【Shopify網店4個推介App】https://youtu.be/5GND5-WLPNE​
#11【Shopify網店最重要一步】https://youtu.be/-RAEPPIS7Fk​
#12【Shopify網店如何連結新域名？】https://youtu.be/PRQYy00Z2kY​
#13【3招教你揾出大賣產品】https://youtu.be/wEfBrH8Ze2g​
#14【Shopify兩個不為人知的方法】https://youtu.be/PFV-fxB0_oY​
#15【秘技?五分鐘揾出大賣商品】https://youtu.be/QpdAk9ptbYg​
#16【一個秘技另今成為Shopify網店專家】https://youtu.be/L-pkiHYyM0U​
#17【一口氣解答的70條問題】https://youtu.be/nzxOspxCM3k​
#18【開完網店，但無人流，點算？】https://youtu.be/6be4LB6pnV0​
#19【開左Shopify網店，突然想休息一個月，點算?】 https://youtu.be/lar0aG2xUpY​
#20【揾到Winning Product大賣產品之後還要】https://youtu.be/3Iulb1RqKrQ​
#21【 Shopify教學】一個我揾Winning Product秘密？https://youtu.be/pYEDq-1GDMA​
#22 如何更改Domain名 https://youtu.be/8jZgohSeLiU​
#23 開始用Facebook賣廣告 https://youtu.be/RxKUvMHwRrU​
#24 開Shopify網店幾個經常問題?FAQ https://youtu.be/krZUHfryXpI​
#25 Shopify App一個打40個 https://youtu.be/Oa7IdjIADaY​
#26 Patreon平台專講Shopify及網上揾錢秘密 https://youtu.be/sJOYpNivJDk​
#27 要成功其實只須要.... https://youtu.be/xKKzRSRWj80​
#28一個App可以幫你慳好多錢​ https://youtu.be/2V08q2sz0mc​
#29 一個免費App幫你五分鐘做出一條超正推廣Video https://youtu.be/bZryirY2JMA​
#30 武漢肺炎玩死Dropshipping？https://youtu.be/afr3Zs7PsfI​
#31 想做香港人生意？點做物流？點樣畀客戶上載入數紙等問題？https://youtu.be/WuDDPpBY2J8​
#32 Product Bundles同Volume Discounts有幾重要 https://youtu.be/5Qsi1EplXbE​
#33 多國語言App https://youtu.be/fvr-jyFfzpU​
#34 傳統商店用Shopify+兩個APP快速轉型為網店 https://youtu.be/DpSSKgsfU1w​
#35 使商店能夠以多種貨幣銷售 https://youtu.be/YDmuPVC7a8s​
#36 同學網店分享，做一個月揾５位數 https://youtu.be/s-zzUvzjQQY​
#37 由Ｏberlo同Ｅprolo入貨 https://youtu.be/EPcEIpHHxsM​
#38 如何刪除頁尾的"Power by Shopify"Logo? https://youtu.be/nQJqk04jT2M