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Unboxing GALAXY Z Flip3! ✨✨
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What an extraordinary smartphone with iconic compact design like clamshell. Flipping the phone offers another level of satisfaction. Have fun! 🤩🤩
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Watch till the end to find out how I can fit my 6.7-inch phone, purse, car key, sanitizer, mirror, and lip balm all into my mini bag! 👜👜 Full details & specification on the blog!
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Samsung
#galaxyzflip3 #galaxyzflio3unbox #unboxing #igmy #kellylifestyle
GALAXY Z Flip3 Unbox!
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The most anticipated phone has finally landed! Here comes the Samsung Galaxy Z Flip3 5G that was launched recently. Full details, unbox, and first impression are now up on the blog!
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One of the stand-out features of the Galaxy Z Flip3 5G is its iconic, compact design that allows the smartphone to fit comfortably in one hand, fit into my pocket, and into my mini bag!
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Samsung #SamsungMY #SamsungMalaysia #GalaxyZlip3 #GalaxyZFlip3Unbox
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
我想大家在以前應該都叫他民俗風圖騰毛衣,
雖然這說法可能也不算錯,
但他的真正名稱現在就記起來吧!
裡面提到Aran Sweater有許多圖騰,
但流傳下來演化之後又有好幾個版本,
甚至同個圖騰還有兩種名稱,
但是常見的就如影片中所述,
我想如果有看完這部片,
大家之後看到Aran Sweater就可以唸出上面的圖騰名稱了~
這次下定決心要找Aran Sweater,
找到的資料量實在太龐大,
但要全塞又會讓整部片太長,
所以非常精簡講述了他的歷史,
我覺得還算是簡明扼要啦!
為了做這部我收集了許多外文資料,
而且有些還包含特定立場還續要去釐清,
大多數的敘述我至少會確認兩個網站以上有陳述過才會放入,
所以我想我這部影片內容大多數的可信度還蠻高的。
這樣整理下來,我想應該幾乎可以是說是中文最詳盡資料了吧哈哈
希望大家可以因為這部影片而多了解這款毛衣,
畢竟這款毛衣真的是經典款,
各大品牌也是定期在出這個款式,
但是卻沒有什麼人在討論他這也真的是蠻奇妙的XD
老樣子如果影片中有任何有問題的部分,
也非常歡迎在留言中告知,
我會在這邊補上正確資訊的!
影片中提到在MOMA展出的片段
https://youtu.be/1HQBHONu0J8
當地的Aran Sweater店家
https://www.aransweatermarket.com/
如果喜歡我們的影片記得按讚分享訂閱喔!
以上感謝大家收看!
_____________________________
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Instagram ►https://www.instagram.com/fmbs.wear
Website ►http://www.familybros.com/
Instagram家►https://www.instagram.com/onuswc
Instagram庭►https://www.instagram.com/yeahkwt/
Wear家 ►https://wear.jp/onus/
Wear庭 ►https://wear.jp/waitingk/
Email ►Familybros@hotmail.com
資料來源:
https://www.wcmt.org.uk/sites/default/files/report-documents/Rohana%20Darlington%20Poster_0.pdf
https://www.youtube.com/watch?v=1HQBHONu0J8&list=PLgWkDhVVjaubErtjLo4atSPrCkOgfc0gE
https://zhtw.actince.com/%E4%BA%9E%E8%98%AD%E7%B7%A8%E7%B9%94/
https://inismeain.ie/about/
https://www.metropolismag.com/design/moma-fashion-modern/pic/30185/
https://www.ucd.ie/irishfolklore/en/
https://www.irishmirror.ie/lifestyle/fashion-beauty/aran-jumper-chosen-one-worlds-10925325
https://en.wikipedia.org/wiki/Aran_Islands
https://en.wikipedia.org/wiki/Congested_Districts_Board_for_Ireland
https://fringeassociation.com/2016/08/12/swatch-of-the-month-august-16-aran-cable-sweater-history/
https://www.aransweatermarket.com/
https://www.blarney.com/the-story-of-aran-sweater/
https://en.wikipedia.org/wiki/Aran_knitting_patterns
https://www.dochara.com/info/things-to-buy/aran-stitches-and-their-meanings/
https://www.theirishstore.com/blog/9-things-know-buying-aran-sweater/
https://www.sweatershop.com/blog/history-of-aran-sweaters
https://www.interweave.com/article/knitting/set-in-sleeves-top-down/
https://web.archive.org/web/20071027131353/http://www.vam.ac.uk/collections/fashion/features/knitting/regional/index.html
https://www.rosemaryroche.com/blog/arans-and-icons
https://www.shamrockgift.com/blog/aran-sweater-history-myth/
https://www.knittingfree.com/meanings-attributed-aran-knitting-stitches/
https://www.irish-genealogy-toolkit.com/aran-sweaters.html
https://thewildgeese.irish/profiles/blogs/9-things-you-need-to-know-before-buying-an-aran-sweater
https://en.wikipedia.org/wiki/Book_of_Kells
https://fringeassociation.com/2016/08/12/swatch-of-the-month-august-16-aran-cable-sweater-history/
http://knittingcurmudgeon.blogspot.com/2004/02/
https://en.wikipedia.org/wiki/The_Clancy_Brothers
圖片來源:
https://oconnellsclothing.com/sweaters/o-connell-s-irish-fisherman-aran-sweater-natural-aran-fisherman-natl.html
https://dlpng.com/png/6462655
https://en.wikipedia.org/wiki/Aran_Islands
https://en.wikipedia.org/wiki/Congested_Districts_Board_for_Ireland
https://www.guernseywoollens.com/collections/traditonal-guernsey-jumpers
https://agnautacouture.com/2016/10/02/the-gansey-originally-designed-for-fishermen/
http://woollinn.com/exploring-irish-aran-with-vawn-corrigan/
https://en.wikipedia.org/wiki/Digby_Morton
https://www.ravelry.com/patterns/sources/vogue-knitting-fall-winter-1956/patterns
http://www.aransweaters.org/aran-sweaters/aran-sweater-joins-list-of-iconic-fashion-pieces-in-new-york/
https://www.pinterest.com/pin/145452262935270803/
https://www.pinterest.com/pin/275493702179478660/
https://therake.com/stories/style/style-101-cable-knit-sweater/
https://www.levi.com/US/en_US/blog/article/levis-at-the-museum-of-modern-art/
https://wellmadeclothes.com/articles/MomaExhibition/
https://www.surfacemag.com/articles/moma-is-fashion-modern-behind-the-scenes/
https://www.pinterest.com/pin/383580093242022848/
https://fringeassociation.com/2016/08/12/swatch-of-the-month-august-16-aran-cable-sweater-history/
https://www.123rf.com/photo_36085972_knitted-fabric-texture-close-up-beige-color-aran-sweater-.html
https://blog.knitpicks.com/stitch-story-aran-islands/
https://www.sweatershop.com/blog/ultimate-guide-aran-sweater
https://aranislandsknitwear.com/product/intricately-patterned-shawl-neck-aran-sweater/
https://www.thesprucecrafts.com/moss-stitch-lap-afghan-2116206
https://www.realmenrealstyle.com/the-aran-sweater/
https://www.amazon.com/Riders-Sea-Play-One-Act/dp/1530611903
https://www.concordplayers.org/00productions/PastProd/RidersToTheSea.html
https://www.barnesandnoble.com/w/aran-knitting-alice-starmore/1110925939
https://www.goodreads.com/author/show/93324.Alice_Starmore
https://www.centreculturelirlandais.com/en/agenda/man-of-aran
https://www.cinemaparadiso.co.uk/rentals/man-of-aran-14277.html
http://www.rohanadarlington.com/
https://www.pinterest.com/pin/359795457706675090/
Next K-HOW Album "ZENWAVE"
2021.02.28.SUN.
_____________【ZENWAVE】_____________
專輯製作人 Producer|高浩哲 Kaohaoche
詞曲 Lyricist & Composer|高浩哲 Kaohaoche
編曲 Arrangement|Rollmeajointyella , Rayloloo , FORGOTTEN
錄音 Recording|高浩哲 Kaohaoche , Rayloloo
混音 Mixing|Rayloloo , DUSA
視覺設計 Art Direction|吳建龍 FKWU , 朱智顯 Goodboixian
專輯設計 Album Design|吳建龍 FKWU
3D 設計 CG Art | 朱智顯 Goodboixian
動畫導演 CG Director|朱智顯 Goodboixian
標準字設計 Logotype|鄧承忠 Johniizzz
周邊設計Peripheral Design|張傑夫 SUPIGS , 鄧承忠Johniizzz
行銷企劃 Marketing Planning|黃培華 Sunday Huang , 高浩哲 Kaohaoche
活動企劃 Event Planning|高浩哲 Kaohaoche , 黃培華 Sunday Huang , 魯光孟 About Ris
MV導演 Music Video Director|鄒舒斐 SHUFEIZOU
專輯文案 Album Copywriting|古尚恆 Ku Da Yeast
PRESENTED BY HELICREW OFFICIALS
「禪」是梵語「禪那」(ध्यान,dhyāna)的簡稱。原義是靜慮,意即至心一處、靜思觀修。禪可以說是一種基於「靜止」的行為模式。停止才能前進,留空才能增加。透過靜止的冥想,屏除雜念,人們才能鍛煉思維,進而發展智慧。
台灣陷阱饒舌霸主高浩哲K-HOW,繼2019年關注台灣當前青年世代困境的《日頭赤炎炎》專輯後,睽違一年再度推出個人第五張創作專輯《ZENWAVE》。經歷了多年的歌手生涯高低變化,高浩哲走過憤怒、悲傷、狂喜等多種情緒起伏。此次高浩哲選擇跨越外在世俗的直觀執念,以內在的「禪定」出發。不論人世間的爭奪喧噪,將自身的意念得以匯聚成流,高浩哲不再徬徨。生活也好、創作也好,順著自己的節奏即可持續前進。
《ZENWAVE》除了呈現高浩哲的心境轉變,同也體現其耕耘多年的音樂思維之躍升。除了足以代表其音樂風格的808 Trap,不論是80’s帶有Cyberpunk科幻風味的Synth Sound、國際潮流上逐漸嶄露頭角的Drill,甚至是嘗試搖滾、House等跨界曲風。他並不滿足只被定義為一線陷阱歌手。
製作團隊除了海底隊當家製作RAYLO、老夥伴電音唱作人Dusa,此張專輯更是邀來了曾編曲頑童MJ116〈幹大事〉、〈少年董〉等知名單曲,並固定與有著BRIDGE等大勢饒舌歌手的重慶嘻哈廠牌GO$H合作的台灣知名製作人ROLLMEAJOIENTYELLA參與編曲、製作。
從專輯的取樣成音、視覺設計,甚至是MV的造型美術,高浩哲皆大量挪用本土民俗文化,尤其是三太子。對他而言自己好比三太子般對抗權貴階級。為了台灣年輕世代奉獻生命,削肉還母、剔骨還父,最終對抗成功。世代間的衝突和對立,也一直是他關注的議題。
高浩哲用他一貫的暗黑風格,搭配上強而有力的專輯概念、企製團隊。無論成功與否,他早已在這條音樂的不歸路上留下屬於他的記號。
The concept of “Zen” originated from ancient Sanskrit(ध्यान,dhyāna),which means quiet down one’s mind, putting one’s heart into a singular focus. “Zen” can be interpreted as a behavioral pattern based on “tranquility”. One can only move forward by slowing down and earn more by empting out. Through the meditation of tranquility, erasing all the noise inside, that we can strengthen our mind and develop higher intelligence.
Since the album《日頭赤炎炎》focus on the struggle of young generation released in 2019, here comes the fifth album《ZENWAVE》from Taiwanese trap king K-How. After many year’s ups and downs, K-How went through various different emotions, anger, sadness, ecstasy…etc. This time K-How chose to transcend worldly attachment, restart from a inner status of “Zen”, disregarding all the external hustle, leaving only pure mindfulness in his heart, K-How is no longer lost, no matter life or his creations, he goes with his own flow and keep moving forward.
What《ZENWAVE》presented is not only the mental changes of K-How, but also the development of his music aesthetic over the years, except his iconic sounds of trap 808s or synth sound with 80’s cyberpunk characteristic, he even try to combines elements of Rock, House Music into this album, showing that he’s not satisfied with only being a trap music artist.
The all-star production team are comprised of Helicrew’s main producer Raylo, the usual suspect – singer/electronic music producer Dusa Naga, he also invited the well-known Taiwanese hip-hop producer ROLLMEAJOIENTYELLA who’re known for countless award-winning hit songs that he produced for across mandarin hip hop scene, from artists like Taiwan’s hip hop superstar MJ116 to Chinese top hip hop artists like BRIDGE、MACOVERSEAS to participate in the beat-making process.
From album’s sound selection, visual artwork to the subtle details in his music video, K-How implement lots of local folklore culture including imagery of Nezha. who died fighting the upper class and finally succeeded in the confrontation, which K-How symbolized himself as Nezha, sacrificing his life for young generation in Taiwan, expressing the conflict in between different generations and traditional values thru his music.
K-HOW continues his dark style on top of strong album concept, production team, no matter if he succeeds or not, K-HOW’s already leaving marks on this never-returning path.
曲目
01 ROCKSTAR LIFE
02 就是你
03 筋斗雲端
04 媽祖托夢
05 龍蛇混雜
06 就等我出山
07 做鬼也風流
08 切切
09 ZENWAVE
10 ZENAX
11 趴數
12 別人的失敗就是我的快樂