美國知名網紅Kate Talbot+阿雅談品牌、內容策略、內容行銷
直播:https://event.webinarjam.com/go/live/21/vo3lyaxfosksg
矽谷頂尖加速器500 Starups請我幫他們拉丁美洲五個國家的新創社群演講
媽呀!我的西班牙文不行耶~只會Hola! 👋 沒有啦,還好是講英文!
來吧!來看看拉丁美洲的人都問什麼問題!
First Topic: Brand.
Let’s talk about memorable brands.
Does every startup need to have one?
Which elements do you consider good brands have in common?
What is the best way to create and develop brand awareness? And how do you measure it?
Which startup do you consider does a good job with their brand, and how they built it? One example each.
In which stage you should start building your brand: before launching your product or after finding product-market fit?
Second topic: Content strategy.
Content vs Content Strategy. What's the difference between them and why a startup should think around strategy and not just content?
Why is it important to have a content strategy?
How a company should plan this strategy and who is responsible for this?
What to consider when planning your content strategy?
Paid and organic.
Channels.
Audience.
Content.
Once you have your strategy in place, how do you know if it's working properly? What should you measure and what tools do you recommend for this?
Third topic: Content for sales.
How can we use content to get conversions (leads, sales)?
Content helps to build trust to potential customers, what kind of content helps for this?
What kind of content do you recommend to turn leads into sales for B2B and B2C?
Producing content has always a cost, if it’s planned to impact brand awareness and also helps with sales, should you consider adding this cost to your CAC? (Blog posts, influencers, your social media, email marketing, youtube, videos, etc.)
How does content play a role in your SEO?
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【談談網紅】Let's Talk About Influencers
(English writing below)
2004-2023年是八運當旺,因此2004年起,越來越多行業都因科技時代而崛起,包括許多人嚮往的「網紅」。
人們的購物習慣、娛樂選項和衣食住行等,都被這些新崛起的關鍵意見領袖帶動著。 許多成功的網紅甚至比明星還賺更多的錢,有著更大的影響力。有的網紅甚至還是娃娃,就已為家人賺進一桶又一桶的金。
「網紅」成為許多素人夢寐以求的創業夢想。
進入2024年,九運當令的時候,「網紅」這一行業會有意想不到的影響力。你又是否具備成為這新一代企業家的潛能呢?
....................
Between 2004 to 2023, we are in the Period of 8. Hence from 2004 onwards, there are more and more new occupations that emerge with this digital age, e.g being a social media influencer, the aspirations of many people.
Because of the emergence of these Key Opinion Leaders, the consumption habits and entertainment options of the masses are all heavily influenced by them. Many successful influencers are in fact earning more than celebrities, and have greater influence. Some of these influencers are still young children, but already bringing in buckets of gold for their family.
"Influencers" have become the new entrepreneurial dream of many laymen.
Come 2024, when we enter the Period of 9, the industry of Influencers will have inconceivable impact. Does your Bazi have the potential to become this new generation of entrepreneurs?
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