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經濟部中小企業處 By 經濟部中小企業處

2021-09-20 12:00:48 有 41 人按讚
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【創業大冒險】中小企業如何運用IP與網紅行銷讓產品市場知名度提升！

「N世代學苑」除了之前推出的 #數位轉型力課程之外，接著推出第二系列「IP與網紅行銷」課程，讓您了解什麼是IP與IP品牌化、網紅行銷操作的成功技巧和案例分享。

✨動動您的手指，立即參與課程! 😎
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本土研究社 Liber Research Community By 本土研究社 Liber Research Community

2021-07-06 00:16:52 有 392 人按讚
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【還原「物業帶動鐵路」的歷史時空】 #永續港鐵霸權 #7月專研

港鐵霸權一大核心就是長期壟斷「鐵路上蓋物業發展權」，今時今日香港土地問題走到如斯局面，與經常被吹噓為「國際成功模式」的「鐵路加物業」(Rail + Property) 不無關係，但服務大眾的鐵路公司搖身一變成為追求利潤的發展商，絕對不是一夕間發生的合理事情。「鐵路上蓋物業」的原意又與今日有沒有變化? 是次研究專題將會透過回顧過上千頁有關香港地下鐵發展的英國解密檔案，還原70年代「物業帶動鐵路」發展模式的源起及原意，將有助進一步理解現時逐漸扭曲的港鐵發展形態。

▌構思初現：初期鐵路物業的背景與概念

「以地養鐵」更早可以在日本找到相類似發展模式 (Murakami, J., & Gregory, K. I.,2012)，然而最早「引進」香港的來源暫不可考。但從現有官方內部檔案中，可找到早於1970年交通諮詢委員會 (Transport Advisory Committee)提交的一份《集體運輸計劃總報告書》，報告中建議除了計劃興建已設計的4條鐵路路線，並分9期(nine distinct stages) 完成「理想」鐵路系統(preferred system)外，已有提及「發展上蓋物業」的構思。在報告提及鐵路系統的長期發展影響：

”Wherever subway systems have been built experience shows that property and land increase in value. This opens up the strong possibility that a part of the cost of providing station concourses could be met through arrangements which permit the private development of station superstructures and surrounds.”

當年報告所述，由於預視到鐵路系統的帶動下，當地物業及地價將會升值。因而報告提到有很大可能可以容許私人發展 (private development) 上蓋物業去補貼鐵路站的建設成本。值得注意的是，報告除了提出上蓋 (station superstructures)發展外，首次提到發展上蓋周邊 (surrounds) 的發展概念。可見，現時港鐵圈地/上蓋物業發展一早出現在早期鐵路系統構思之中。

70年代還有差點讓鐵路系統觸礁的財政艱難，更清晰定位鐵路中的「物業收益」有何功能。參考早期關於興建鐵路系統的英國解密檔案顯示，早於1972年，香港政府成立集體運輸臨時管理局(Mass Transit Railway Provisional Authority)，打算先行興建較全面、工程單一批予日資財團(Japanese consortium)的早期系統(initial system)，但後來石油危機爆發，日本經濟陷入危機，財團先是提出可否修訂興建成本價格上限由50億為60億，遭到管理局拒絕後則宣佈退出鐵路興建，檔案中可看到港英政府曾一度為此而與日資財團就賠償爭執，甚至有香港主要大班 (怡和除外) 都因財政理由反對繼續推展興建鐵路計劃。

當年港英內部評估1980年代交通系統會超負荷，即使鐵路系統已被日資延遲一年(have effectively delayed the MTR project for 12 months)，連帶物料通賬的財政問題，但卻認為必須「頂硬上」，調整鐵路系統的財政預算、規模以及未來發展方向，於是臨急推出後來實現的修正早期系統 (Modified Initial System)。在1975年一份關於修正早期系統行政局內部文件，港英將會排除必要鐵路系統以外的多餘支出 (eliminate all expenditures not strictly necessary for resultant simpler system)，不僅使整個鐵路規模「大縮水」，同時更建議以溢價債卷(Premium bond)作為融資措施，以及發展沿線上蓋物業(property development on lines)抵消(offset)財赤，皆為確保(safeguard)鐵路在任何情況下的財政可負擔性(the financial viability in any event)，讓減少後規模的總興建成本能夠保持於49億的水平。可見，當初「鐵路加物業」發展的概念是在財政大緊縮的特定歷史脈絡生成，目的為防止鐵路興建所帶來財政不穩定情況的其中一法。

▌立業辟地：港鐵上蓋四小龍

直到1975年，為了確保鐵路系統的財政可負擔性以及應急儲備，集體運輸臨時管理局向政府申請批出四個鐵路上蓋物業的綜合發展權(comprehensive development)。而當時行政局內部討論中，一份十分詳細記錄有關批予集體運輸臨時管理局四個上蓋發展權的行政局文件顯示，最早期物業上蓋發展的具體情況：

—九龍灣車廠上蓋物業(現時德福花園)：

當時除了作為首個利用鐵路車廠上蓋作物業發展的項目，而且亦成為物業上蓋住宅發展的先例，佔地165,800平方呎，打算興建大型屋苑，滿足18,000個人口的住宅需求。

—亞皆老站(即現今旺角站)上蓋物業(現時旺角中心第一期)：

首個非鐵路站上蓋作物業發展，只是相鄰於(adjacent to) 鐵路站，為首個利用鐵路通風樓(ventilation shaft)的物業發展。

—金鐘站上蓋物業(現時海富中心)：

佔地60,000平方呎的海富中心，當時金鐘站上蓋物業批地條例原來有列明非工業用途，包括興建酒店(non-industrial purposes which may include a hotel)。

—畢打/遮打站(即現今中環站)上蓋物業(Pedder/Chater)(現時環球中心)：

當時批中環商業靚地予鐵路公司的理據明顯為商業利益最大化(maximum exploitation of the commercial possibilities)，一來可以善用土地資源(物業建於鐵路站上蓋)，二來物業及鐵路站同時興建，可以減少工程興建時發展阻礙(development disturbance)。

其後地鐵公司分別與恆隆、合和、長實多間發展商共合發展上述四個上蓋物業，作為「鐵路加物業」發展模式的雛型，當時內部估計以上物業收入將會佔地鐵公司總收益的20%。當年批出九龍灣車廠上蓋物業上公頃的市區發展土地，整體政府部門都相當歡迎，認為可以平衡當區公屋主導的房屋格局，與及能夠為該區提供額外設施的機會，甚至具體要求屋苑內有至少10戶1車位的發展條件 (XCC(75)52)。此四幅最早批出的上蓋物業發展，從通風樓到車廠、由單一大廈到綜合發展，已是奠定了日後鐵路物業發展的主要選址方式與發展類型。

▌誰主上蓋物業？

這份行政局文件亦載有早期鐵路用地發展權的重要批地原則(principles to be adopted in respect to land grant to Mass Transmit Railway Corporation)，是還原物業上蓋發展歷史一份重要參照。文件清楚列出，上蓋物業不一定是地鐵公司「囊中物」，鐵路物業發展權是否批出，或批給誰，完全是政府「話事」 (the grant of comprehensive development rights on land affected by railway installations will be discretionary)。

文件亦同時指出，程序上地鐵公司需要先向政府申請(formally apply)批地，政府可以基於實際考慮 (practical consideration) 決定如何運用這些鐵路上蓋用地的發展潛力 (for government to decide on how to dispose of any development potential remaining in the land over and above its Mass Transit usage) 。換言之，港鐵的上蓋發展絕對可以由政府主導及決定，包括根據現時的實際考慮（公營房屋供應長期落後及不足）用作興建公屋，不一定用於與發展商合作興建私樓供港鐵公司利潤最大化。

▌物業收益應急而起

70年代尾，鐵路系統打算擴建至荃灣區。翻查1978年有關鐵路擴建荃灣(Mass Transit Railway extension to Tsuen Wan)的行政局文件顯示，當時除了提及車廠上蓋物業發展的選址爭議外，亦有提及港英對發展上蓋物業的財政原則。物業發展的收入原本並不用作補貼鐵路成本 (revenue from property development was not originally envisaged as being used as a means of financing the capital cost of the railway itself)，而是作為應急儲備及改善現金流(contingency reserve and to improve its cash flow)。而且更補充荃灣車廠上蓋物業發展的剩餘收入，可以用作應對以下4個應急情況：

—抵消「超支」建築成本(offset any excess construction costs)

—抵消收入財赤(offset any revenue deficiencies)

—加速還債(accelerate loan repayments)

—提早鐵路公司對港英政府的投資分股息的日子(bring forward the date when the Corporation begins to pay the Government as share holder on behalf of the public dividends on its investment)

可見，港英多次強調，鐵路上蓋物業收入為確保財政可負擔性(viability)及應急(contingency)，而非像現時政府愈來愈恆常化送地予港鐵興建私樓賺錢。

引述法國城市學者Aveline-Dubach整理地鐵公司至其後港鐵自1980至2016年收入可見，明顯看見90年代末東涌綫及其後的將軍澳線所帶動的物業發展收入比例愈來愈重，已經超越鐵路票務收入，現時每年物業收益足足佔港鐵總收入四成。可見，透過重現當初的批地原意，更能突顯漸走向扭曲的港鐵發展形態，形成尾大不掉之勢。

▌賣樓補車費：明言物業發展利潤補貼車費

港鐵不應用上蓋物業賺盡的討論，亦見於地下鐵路公司條例的立法階段的重要討論。一份1975年討論地下鐵路公司草案(Mass Transit Railway Corporation Bill)的行政局文件，提及鐵路公司需要按照審慎商業原則 (prudent commercial principles)。鐵路作為公共交通工具，不應最大化其投資回報 (maximize its return on investment)，只應賺取足夠(enough)收入作營運開支。

文件亦可見當年政府就發展上蓋物業項目的收益，會清晰公開回應指物業發展可為鐵路帶來的額外利潤，以維持一個「保守的車費政策」 (assist the railway by providing extra revenue to maintain a conservative fares policy）。比起今天已經與物業收益「脫勾」的「可加可減」車費制度，當日港英政府明顯認為物業收益有助更平宜的車費定價。

在40多年前的歷史時空，當初「鐵路加物業」發展模式跟現時已經不可同日而語，發展上蓋物業不論就其發展型態、財政狀況、規劃模式、補貼原意，明顯有其特定的歷史脈絡及原意。是次研究專題透過還原早期興建地鐵的歷史討論，帶出現時不斷被政府吹奏作為「國際級典範」—港鐵發展模式，並不是一套千秋萬世的發展方程式。

參考資料

1971 FCO 40 358 Construction of an underground railway system in Hong Kong

1975 FCO 40 658 Construction of an underground railway system in Hong Kong

1975 FCO 40 659 Construction of an underground railway system in Hong Kong

1975 FCO 40 660 Construction of an underground railway system in Hong Kong

1978 FCO 40 974 Construction of an underground railway system in Hong Kong

Aveline-Dubach, N., & Blandeau, G. (2019). The political economy of transit value capture: The changing business model of the MTRC in Hong Kong. Urban Studies, 56(16), 3415-3431.

Murakami, J., & Gregory, K. I. (2012). Transit value capture: New town codevelopment models and land market updates in Tokyo and Hong Kong. Value capture and land policies, 285-320.

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increase market share 在 元毓 Facebook 的最佳解答

元毓 By 元毓

2021-05-03 13:14:13 有 121 人按讚
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Apple 2021 Q2 電話法說會摘要

照慣例電話會議一上來就是Apple CEO Tim Cook與CFO Luca Maestri 把主要財務數字炫耀一番，畢竟Q2營收的年成長率54%，太亮眼了。以Apple這種體量的公司，如果將其當作一個國家，營收對比GDP，如此一家私人公司足以排進世界前15國。

對我們股東來說一個CFO揭露的重要訊息是： We ended the quarter with over $204 billion in cash plus marketable securities. We issued $14 billion of new term debt and retired $3.5 billion of term debt leaving us with total debt of almost $122 billion. As a result, net cash was $83 billion at the end of the quarter.

我把Q&A部分放到最前面，CEO與CFO的開場摘要則放到最後。

Q&A部分

許多關於供應鏈是否存在短缺或不足的問題，現代供應鍊大神Tim Cook全都語焉不詳，只強調Q2他們不存在material shortage。

另外就是有提到中國市場成長力道強勁，且2/3的中國iPad和Mac買家都是第一次購買蘋果產品的用戶，這對Apple來說是讓他們感到樂觀的現象。

同樣的，關於Apple Service Business部分Tim Cook一樣東拉西扯就是不肯提供更多訊息，頂多只說從去年開始Apple App Store與開發者的抽成費率降了15%。

還有Apple這次與Facebook鬧翻的隱私權問題，在這個恐怕重創FB營運的決策上，Tim Cook依然官腔滿滿，聲稱「Apple在做對的事」，他們就是要給用戶選擇保護自己隱私的權利，無關Apple或任何其他公司。（有點此地無銀三百兩）

值得一提的是，Tim又補充：「即便沒多少用戶選擇不被隱私追蹤，蘋果也堅持要提供這個功能」（這是說絕大多數用戶不需要這個功能，Apple也堅持要花費成本做下去？你還跟我說是利益用戶而不是針對其他公司？）

Tim Cook 開場：
1. new March quarter records for both revenue and earnings, besting our year ago revenue performance by 54%.

2. iPhone, which grew 66% year- over-year driven by the strong popularity of the iPhone 12 family.

3. iPad grow very strong double digits to its highest March quarter revenue in nearly a decade.

4. In fact, the last three quarters for Mac have been its three best quarters ever
Wearables, Home and Accessories, which grew by 25% year-over-year.

5. Services. We achieved growth of 27% year-over-year and set new records for services in each of our geographic segments.
Over the next five years, we will invest $430 billion, creating 20,000 jobs in the process.

CFO Luca Maestri開場：

1. Our revenue reached a March quarter record of $89.6 billion, an increase of over $31 billion or 54% from a year ago.

2. Products revenue was a March quarter record of $72.7 billion, up 62% over a year ago.

3. Our services set an all-time record of $16.9 billion, growing 27% over a year ago. ( App Store, cloud services, music, video, advertising and payment services. Our new service offerings, Apple TV+, Apple Arcade, Apple News Fitness+)

4. Company gross margin was 42.5%, up 270 basis points from last quarter driven by cost savings, a strong mix and favorable foreign exchange. Products gross margin was 36.1%, growing 100 basis points sequentially also thanks to cost savings and FX, partially offset by seasonal loss of leverage. Services gross margin was 70.1%, up 170 basis points sequentially and mainly due to a different mix. Net income of $23.6 billion, diluted earnings per share of $1.40 and operating cash flow of $24 billion were all March quarter records by a wide margin.

5. During the March quarter, we added more than 40 million paid subs sequentially, and we have now reached more than 660 million paid subscriptions across the services on our platform. This is up $145 million from just a year ago and twice the number of paid subscriptions we are only 2.5 years ago.

6. Apple Watch continues to extend its reach, with nearly 75% of the customers purchasing Apple Watch during the quarter being new to the product.

7. Mac. We set an all-time revenue record of $9.1 billion, up 70% over last year, and grew very strongly in each geographic segment with all-time revenue records in Europe and rest of Asia Pacific and March quarter records in the Americas, Greater China and Japan. This amazing performance was driven by the very enthusiastic customer response to our new Macs powered by the M1 chip.

8. iPad performance was also outstanding with revenue of $7.8 billion up 79%.

9. And UCHealth, a large health care provider in Colorado, was able to reduce per patient vaccination time from 3 minutes to only 30 seconds largely by moving from PC stations to iPhones

10. We ended the quarter with over $204 billion in cash plus marketable securities. We issued $14 billion of new term debt and retired $3.5 billion of term debt leaving us with total debt of almost $122 billion. As a result, net cash was $83 billion at the end of the quarter.

11. we were also able to return nearly $23 billion to shareholders during the March quarter. This included $3.4 billion in dividends and equivalents and $19 billion through open market repurchases of 147 million Apple shares.

12. This will cause a steeper sequential decline than usual. Second, we believe supply constraints will have a revenue impact of $3 billion to $4 billion in the June quarter.
https://yuanyu.idv.tw/2021/05/03/apple-2021-q2-電話法說會摘要/

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元毓說粉絲頁 美國法學碩士，智財權、競爭法與法律經濟分析專業。分享20年投資經驗所得之經濟學體悟。
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increase market share 在 Spice N' Pans Youtube 的精選貼文

Spice N' Pans By Spice N' Pans

2021-02-20 08:30:02 有 130,054 人看過 有 2,115 人喜歡
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Blood cockles - colloquially known as see hum or si hum - were really cheap back in the days. They used to be 50 cents (Singapore dollars) for a kilo but now it's about S$14 per kilo. See the difference? According to Channel News Asia, cockles are becoming more expensive because of pollution and over-harvesting. Hopefully with aquaculture, the supply of cockles can once again be bountiful. Due to the surge in pricing, usually it will cost you quite a bit if you were to order this at a food centre or restaurant. That's why we decided to share this recipe with you so that you can easily make this dish whenever you see cockles being sold at a market near you. If you are a fan of cockles from Putien Restaurant, you may want increase the amount of sugar used because their version is a lot sweeter than ours.

See the ingredient list below for your easy reference. Hope you can recreate this yummy dish in the comfort of your home. Happy cooking!

Thanks for dropping by our channel. Please subscribe to stay tuned to our home cooking videos.

Stalk us!
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info@spicenpans.com

Thanks for watching! See you soon.
------------------
Teochew Style See Hum (Cockles) 潮州咸蛤

Ingredients:
Serves 8 pax
-------
2kg blood cockles
125ml light soy sauce
1 teaspoon sugar
1 tablespoon oyster sauce
125ml hot water
60ml black vinegar
12 chilli padi (chopped)
2 bulbs of garlic (chopped)
A handful of coriander leaves (chopped)
1 tablespoon sesame oil

===
Don't know where to get the ingredients or don't know how they look like? See the links below.
Light soy sauce https://amzn.to/3quCbRX
Oyster sauce https://amzn.to/3jfwNPu
Black vinegar https://amzn.to/3s5wbQ9
Sesame oil https://amzn.to/3dkVLwj
Clam opener https://amzn.to/3jTCaoa

----------
Looking for similar cooking equipment like the one we used in the video? These might interest you:
Honeycomb wok: https://amzn.to/2E9hzMj
FYI - the one used in the video is La Gourmet Galactic Wok

-------------
Filming equipment:
iPhone 11 Pro Max (Get from Amazon https://amzn.to/3eA24tz)
Microphone: Sennheiser AVX digital wireless microphone system

Get Sennheiser microphone in Singapore:
https://singapore.sennheiser.com/products/avx-mke2-set-3-uk?_pos=2&_sid=adb86a9d8&_ss=r

Get Sennheiser microphone from Amazon:
https://amzn.to/2NILqMR
-----------------------------------
If you like this recipe, you might like these too:

Super Easy Famous Singapore Black Pepper Crab Recipe 黑胡椒螃蟹 Singapore Seafood / Food Recipe
https://youtu.be/2v2nNZhEBuo

Forget Black Pepper Crabs. Try this Garlic White Pepper Crab! 蒜蓉白胡椒螃蟹 Singapore Zichar Crab Recipe
https://youtu.be/Prb-vw-rp7g

Party Perfect! Super Easy Seafood Boil in One Pot Recipe • How to Make Cajun Crab & Shrimp in a Bag
https://youtu.be/xgQjEiwZsAk

-----------------------------------

Disclaimer: Spice N' Pans is not related to these products and cannot guarantee the quality of the products in the links provided. Links are provided here for your convenience. We can only stand by the brands of the products we used in the video and we highly recommend you to buy them. Even then, preference can be subjective. Please buy at your own risk. Some of the links provided here may be affiliated. These links are important as they help to fund this channel so that we can continue to give you more recipes. Cheers!

post-title
Spice N' Pans

About author
Hihi! Thanks so much for watching our videos! We are a couple from Singapore. Usually Roland cooks & Jamie hides behind the scene filming, editing, photo-taking & doing everything else including replying to your comments. We specialise in Singapore-influenced Chinese food but we do cook other types of food every now & then. As we have other full-time jobs (not Spice N' Pans related) so please pardon us if we can't do more to help you. When our channel was much smaller, we were able to reply almost to all of your comments & we love doing that. However, as our subscriber base grows (thank you so much!!), it has become very challenging for us to do so. We hope some of you can help us by replying to some of the questions posed by our fellow avid home cooks. Thank you so so much for sharing our passion.
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increase market share 在 Rayner Teo Youtube 的精選貼文

Rayner Teo By Rayner Teo

2015-07-13 13:36:19 有 1,137 人看過 有 19 人喜歡
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In this week's market analysis, I walk you through my take on Aud/usd and how I'm looking to short it.

Also I share with you 2 trading guidelines to increase the probability of counter trend trades.

Thanks for watching!

FOLLOW ME AT:
Facebook: https://www.facebook.com/groups/forextradingwithrayner
Twitter: http://www.twitter.com/rayner_teo
My YouTube channel: https://www.youtube.com/tradingwithrayner

post-title
Rayner Teo

About author
Hi! My name is Rayner Teo, an independent trader, and the founder of TradingwithRayner. You won't see me post pictures of Lamborghini, Ferrari, or hot chicks because it won't help you become a better trader. Instead, what you'll get are educational videos on Price Action Trading, Stocks, Forex, and Technical Analysis. If you want to learn more, go to https://www.tradingwithrayner.com/ Disclaimer: Financial trading has large potential rewards, but also large potential risk. You must be aware of the risks and be willing to accept them in order to trade the financial markets. This YouTube channel is intended for educational purposes only. No representation is being made that any account will or is likely to achieve profits or losses similar to those discussed on this channel. The past performance of any trading system or methodology is not necessarily indicative of future results.
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Such evidence is supportive at a general level, but offers little guidance as to whether, and how much, a specific program will improve profits or build share.