關於 material database ，我們在網路上蒐集到這些相關的討論、資訊與評價

WECHOICE [HẠNG MỤC LOCAL BRAND ĐƯỢC YÊU THÍCH NHẤT] – THỊ TRƯỜNG CỦA CHÚNG TA HIỆN TẠI.

Tất nhiên, mình là kẻ biết thân biết phận, biết mình biết ta – Biết thì thưa thì thốt, còn không biết thì dựa cột mà nghe. Cho nên xin phép các anh chị bên Wechoice, em sẽ chỉ dám nói về mảng mà em có kinh nghiệm nhất “Local brand Việt Nam”.
Đầu tiên – không có gì các bạn hay các founders brands không được xướng danh trong list đề cử chúng ta phải phẫn nộ hay buồn cả. Mình nghĩ cũng chưa chắc việc có bên thứ ba can thiệp hay dùng tiền gì đó thôi – chúng ta phải thẳng thắn nhìn vào cái thị trường này, đặc biệt là người mua (Ở đây chính là Gen Z, Gen Alpha).

Cái tên nói lên tất cả, Wechoice nghĩa là “Chúng ta chọn”, điều đó có nghĩa rằng đề cử này được lập ra dựa trên tiêu chí số đông, là dựa trên thị trường đại chúng. Nó không phải là “Expert Choice” hay “Hiệp hội thời trang Việt Nam’s Choice” cả “Hiệp hội thiết kế Việt Nam’s Choice” cho nên việc các ứng cử viên nổi bật và có những sản phẩm well-designed, well- material cùng các thông điệp mạnh mẽ mà các bạn nghĩ là nên xuất hiện lại không xuất hiện. Mình cảm thấy điều này khá là bình thường khi nhìn thấy danh sách đề cử trong hạng mục “Những Local Brand được yêu thích nhất”. Chữ Nhất to đùng nha các bạn.

Nào – đừng trách Ban tổ chức vội, cũng đừng phật lòng về hạng mục vì đây là một mục vô cùng mới, chứng minh rằng việc các thương hiệu Việt đang được quan tâm và những người dù chưa bao giờ tìm hiểu về thời trang đường phố nói riêng và thời trang đại chúng nói chung, lại ưu ái có một hạng mục này. Chúng ta hãy cùng phân tích về vấn đề “Tại sao những brands kia lại được đề cử?”

Hãy nhìn thẳng vào cục diện – Giới trẻ là ai? Giới trẻ hiện nay sẽ thuộc đa phần vào gen Z (Những người sinh giai đoạn 1997 – 2012) và gen Alpha (2010 – 2020s). Tất nhiên – không phải ai cũng hiểu rõ ràng và rành mạch về thời trang, về những gì mà các local brands đang làm và phát triển. Cũng không phải một cậu chàng thanh niên/ một cô gái mới lớn lại có thể phân biệt rạch ròi giữa “Fast Fashion” “Streetwear” và “Designed/Tailoring Fashion” kiểu kiểu vậy được. Chúng ta nghĩ rằng khâu kiểm duyệt ứng cử có vấn đề - nhưng đây là Prelism (Phase 1) nên hầu hết là tự ứng cử và duyệt. Kì vọng sao những con người chưa từng sống chết cùng thời trang đường phố hay còn quá trẻ có những quyết định khách quan được.

Thị trường trẻ tất nhiên sẽ yêu thích xu hướng và những gì “cool, ngầu và dễ mặc”. Bên cạnh đó với mức độ thu nhập và chi tiền cho các local brands còn chưa cao cho nên các brands đứng top đầu hầu hết sẽ là các brands phổ biến với giới trẻ hiện nay. Một điểm cộng lớn cho những bạn đang làm research về thời trang đường phố Việt Nam thì Wechoice giống như 1 bản thống kê miễn phí và thu thập database về tập tính khách hàng trẻ tại thời trang đường phố Việt hiện nay. Vô cùng sống động.

Thú thực một điều và các founder của local brands mà chúng ta – những kẻ tự xưng là yêu thời trang – yêu thích rằng đồ của họ không hề dễ ứng dụng hoặc ứng dụng được nhưng khá kén người mặc. Cách tiếp cận với thị trường của các local brands “High Tier” là với lượng khách hàng kén chọn hơn – cao hơn so với mặt bằng chung. Vậy chứng tỏ ngay tại phân khúc khách hàng, chúng ta đã tự chia nhỏ ra – khó mà giành được một vị trí tốt trong “Wechoice – Chúng ta chọn” vốn dĩ dành cho thị trường đại chúng rồi.

Cái vấn đề thị trường Gen Z vẫn đang chiếm số đông những người mặc đồ mà các bạn cho rằng là không có nét đặc biệt (Mình kêu là chán bỏ mẹ í). Nhưng đó không phải là 1 điều quá tiêu cực, các bạn nên nhớ rằng thị trường này đang lớn dần và trưởng thành dần – khi con người ta trưởng thành thì chắc chắn gu thời trang sẽ khác. Và đó sẽ là đất diễn cho các local brand mà các bạn cho rằng là chất lượng.

DÀNH CHO CÁC FOUNDER LOCAL BRANDS.

Các bạn chẳng có gì phải buồn cả. Vì tất nhiên, hạng mức không chứng minh được điều gì. Nó chỉ chứng minh rằng con đường mà các bạn tiếp cận thị trường đang được thể hiện ra rất rõ mà thôi. Quay trở lại câu chuyện lúc nãy, chẳng ai cũng có thể biết hết mọi thứ về thời trang, cũng chẳng biết ông designer A này, bà designer B được. Hãy ôn tồn với thị trường và hướng họ tới một thứ tốt đẹp hơn.

Một điều mà mình phải công nhận với các bạn rằng – Hạng Mục này của Wechoice là thành quả, đúng – là thành quả xứng đáng cho số tiền mà các brand top đầu trong hạng mục chi trả cho việc truyền thông và marketing. Mass marketing các bạn ạ.

Thay vì đầu tư quá nhiều cho việc thiết kế và làm phần khác biệt với thị trường – họ chọn làm thứ đại chúng và đẩy mạnh và truyền thông đại trà. Họ chi trả số tiền trăm triệu đến cả tỉ đồng cho việc thuê những KOls lớn, những lookbook và video clip đánh đúng tâm lý của Gen Z và xây dựng các tuyến truyền thông nội bộ riêng. Cái gì dở thì chúng ta nói, cái gì hay chúng ta phải công nhận.

Marketing đại trà như vậy nên thu hút được nhiều người. Và đặc biệt là giới trẻ hiện tại vốn yêu thích bằng phần nhìn và nghe hơn là tự cảm nhận nên việc họ có một lượng khách hàng hùng hậu. Âu cũng là điều dễ hiểu khi mà số lượng vote là khổng lồ.

Còn những brands khác – Xin lỗi nếu mình nói thẳng – các bạn làm đồ đẹp, đồ chất lượng. Đúng, mình biết, các bạn biết, rồi ai biết nữa. Nếu không chi trả đúng mực cho việc truyền thông hay các cách tiếp cận gần gũi và mới lạ đối với thị trường chính hay phân khúc mà các bạn nhắm tới thì muôn đời chúng ta cũng chỉ là những kẻ “Thủ dâm tinh thần lẫn nhau” “Tự làm sướng cái mắt, cái miệng rồi đói lõ mồm” thôi ra các bạn ạ. Có nhiều founders suy xét rằng – tại sao họ không được xướng tên hay lượt votes ít. Oke bạn ơi, bạn đã đầu tư bao nhiêu cho hình ảnh, lookbook, campaign hay cách tiếp cận của bạn với thị trường ra sao. Hay bạn làm đồ rồi bạn cho là đẹp, là chất lượng rồi phân trần về nó trong các groups thời trang lớn nhỏ. Chúng mình không mua đồ của bạn nếu mình không biết tới bạn, thay vì phân trần thì chúng ta hãy cùng nghĩ tiếp cận khách hàng trẻ ra sao đi.

DÀNH CHO CÁC BẠN

Cái việc này các bạn cũng gặp rồi đấy, gặp miết luôn. Để mình lấy ví dụ cho các bạn xem.

Hãy gọi Wechoice là các group thời trang lớn nhỏ hiện nay.
Các bạn có để ý rằng những post có mấy anh thanh niên đẹp trai, mấy chị em sexy khoe dáng thì lượng like (vote) lúc nào cũng cao, cao đột biến không.

Còn những người mặc đồ kiểu phá cách hay đúng một quy chuẩn thời trang mẫu mực nào đó, lượng tương tác sẽ chẳng bao giờ bằng 1 góc những người trên không?

Ồ, nhận ra rồi chứ gì. Suy nghĩ đi nào các bạn.
--
Và chốt của mình là:

Như Grammy 2020 không công nhận The Weeknd ở bất kì một đề cử nào, nhưng album của Abel được cả thị trường, người nghe công nhận là đỉnh của chóp năm nay.

Có đề cử thì tự hào chứ, được đề cử thì vui chứ - nhưng chung quy lại, giải thưởng cũng chỉ là một thứ áp lực lẫn động lực cho các local brands làm sao cho xứng với nó, với sự kì vọng của người tiêu dùng mà thôi. Khách hàng họ thông minh lắm, họ biết phải làm gì với những gì mà họ bỏ tiền ra và nhận được. Đừng để được xướng tên rồi nhận những cái comment như sau:
“Ối dzồi ôi, được đề cử Wechoice cơ mà đồ tao mua như …. Mày ạ”
Về cá nhân mình, nói thẳng ra một thời ước mơ của mình là được xứng danh ở Wechoice. Nhưng khi blog mình đến thời điểm hiện tại, nhận được vô vàn sự ủng hộ và yêu thương của mọi người – mình cần người đọc bên mình suốt hơn là 1 cái đề cử nào đó. Nếu có thì mình kì vọng là sẽ được chọn bởi các chuyên gia hơn. Còn không thì mình phải cố gắng hơn – thế là đủ. Như cái cách phụ huynh của một bạn đọc mình nói :

“Con là Trí Minh Lê hả. Con cô hay đọc bài của con lắm, nó khen con suốt. Anh này ghê lắm”. Rồi cô cười với mình, thế là hơn bất kì một cái đề cử nào rồi.
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Ủng hộ mình tại:
Paypal: https://www.paypal.me/triminhle0808
Banking account: Vietinbank
STK: 104005424124 - Chủ tài khoản: Lê Minh Trí.

รู้จัก EECi เมืองนวัตกรรมแห่งใหม่ของประเทศไทย / โดย ลงทุนแมน
สหรัฐอเมริกามี ซิลิคอนวัลเลย์ เป็นเมืองเทคโนโลยี
จีนมี เซินเจิ้น ที่เปลี่ยนตัวเองจากอาณาจักรก๊อบปี้ มาเป็นดินแดนนวัตกรรมล้ำสมัย

ทีนี้หลายคนคงถามแล้วเมืองไทย สถานที่นี้อยู่ที่ไหน? ...
Continue ReadingKnow EECi, Thailand's innovative city / by investman
USA has Silicon Valley as a tech city
China has Shenzhen that transforms itself from a photoby approach to a modern innovation land.

Many people may ask now. Where is Thailand?
We must have heard EEC or EC economic development area in the development of 3 provinces in the East, Chonburi, Rayong and Chachoengsao.
Which is one of the Mega projects under Thailand policy 4.0

With a total infrastructure investment of 1.5 trillion baht.
To have both high speed trains, double rail trains, airport and harbor.
To connect travel conveniently and uplift the Thai industry compared to world class.

Which 1 in 3 provinces will exist. One area that is raised to be a city of innovation.
EECi or Eastern Economic Economic Corridor of Innovation is located in Wang Moon Valley, Rayong province.
Area up to 3,454 Rai

How much time does EECi have to be a Silicon Valley of Thailand?
Invest man will tell you about it.
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EECi aims Thailand to move forward to innovative new industries.
To add economic value to long term countries

When it's like this, it's impossible to guess that EECi must be a source of scientists and good engineers.
Let's combine research materials to top up new industries with advanced technologies.
By this innovative city, there are ′′ 6 target industry ′′ that serves differently.

1. Modern agriculture that will change old agriculture completely.
Because you know that Thailand has 6.8 million farming households.
But it's only 8 % income from the total GDP value of 1.68 trillion baht.

From such information, it means indirect meaning that Thai farmers will have less income than other industrial sector. When it's like this, it's a result. The new generation doesn't want to be farmers.

EECi has another mission to innovate modern agriculture research. Modern Farming
To solve this problem by making productivity more but using less people but more quality.

With infrastructure such as Plant Factory (Plant Factory)
It's a technology to help new generation farmers to produce effectiveness.
Because it's a planting system. Shut up or semi-shut system can control the environment
Such as lighting, temperatures and food elements are suitable for plant growth.

Phenomics Greenhouse Technology Farmhouse (Phenomenics Greenhouse) will have equipment to measure the physical characteristics of plants.
Growing in various conditions of how high and growth is.
Then, gather as a database to help select strong plant species.

2. biofuels and biological chemicals
When the produce is much, it has to be sold more expensively.
This area will also serve advanced technology to privatize agricultural produce to increase in value.
One of them is Biorefinery. Biorefinery. A prototype to privatize agricultural produce.
Go to high value products

Which is Dr. Jane Kritthaya, Director EECi from National Science and Technology Development Office of the National Science and Technology Development Office (NCO) ) As the EECi regulatory agency says, ′′ EECi will help make more value for raw materials in the country to go to the world market. From the same time that Thailand sells ′′ tons of rice ′′ can be sold from rice to ′′ gram ′′ at the same time. More value added than ′′

By this prototype biological refinery starts from design, experimenting, agricultural produce.
Comes to the fermentation process, then separates the produce into 2 parts.

It's Non-GMP to produce fuel and biological materials.
And GMP will produce food, cosmetics and supplements.

3. high performance battery and modern transportation
Many people may not know that our country is the world's number 11 big car manufacturer.
But today. Car technology runs further than we think.

The trend of the world will surely occur, is that the combustion engine will gradually go extinct.
And will be replaced by BEV Car

And if we don't want to lose a huge income that will happen in the future.
It has to be Thailand as part of the manufacturing base of electric cars and future cars.
By one of the key structures is ′′ high performance battery production

For that reason, EECi will be a space to mobilize engineers and specialists in public and private sector. Think of how to make Thailand a top largest battery production base of Asia to develop unmanned automotive technology.

4. Automation, Robotics and Smart Electronics
We may have heard often that technology will replace human labor.
To keep industrial costs cheaper and more quality products.

EECi is not overlooked by the creation of robotics and intelligent industrial mechanical machines so that they can support and test the prototype development process, manufacturing products for entrepreneurs.

Make the innovation center sustainable or sustainable Manufacturing Center (SMC) develops people with knowledge.

So far, production line samples so that both small and medium produce sector have experimented with semi-automatic and automatic production processes. Make it suitable for your business or not. To bring information before making a real investment in your business.

5. Aviation and Space
Many people may question whether our country can actually do this?
But the government sector is considered in Thailand
World top manufacturing base and automotive parts
We should also be able to develop future aircraft and aircraft parts too.

When it's like this, EECi will be a gathering of good engineers to develop the aviation industry.
Unmanned aircraft to satellite

6. Medical Devices
From the facts of Thailand, we produce rubber gloves and condoms to the top of the world.

But.. another angle is a weakness.
Each year we import high tech medical devices, 7-8 billion baht per year.

Which if Thailand is a Medical Hub in the eyes of the world.
It's necessary to decrease imports and turn to manufacturers of advanced medical devices, technology.
Which would make EECi have a team to innovate to produce various medical instruments in the area.

Also, in the EECI area, there will be a 3 GeV Energy Level sin Light Generator
Which produces a million times brighter than the daylight.

With this brightness is like a special microscope.
Where we can see all kinds of material molecules on Earth thoroughly.

Interesting is this beam is an important science infrastructure.
Continuing research and development in various industries.

When looking at EECi, the side round must say this could be another turning point of the country.

We're doing all the way to build a higher business and new industries.
To add value to the Thai economic system.

Because if we don't hurry up to do it today.. in the future, we may be a country left behind.
It's hard to run a world that is changing so fast.

In the past, Thai research results invented at laboratory level, there are still limited to developing manufacturing processes to forward to useful users. We have weaknesses that are not invested in infrastructure and mechanism to expand research. And another side can't take much advantage of foreign advanced technology. Because of lack of infrastructure and mechanism to support technology adaptation to Thai context.

In the future, EECi would be an important infrastructure and mechanism of the country to shut down the weaknesses in this matter..
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Follow up to invest manly at
Website - longtunman.com
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Facebook-@[113397052526245:274: lngthun mæn]
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References
- www.eeci.or.th/th/home
- Fact Sheet EECi DocumentTranslated

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เนื้อหาจัดเต็มตั้งแต่เริ่มต้น "รวมแล้วกว่า 240 ตอน!"
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🔥 1.เริ่มต้นรู้จักกับการพัฒนาโปรแกรม
เพราะกระบวนการคิดนั้นสำคัญที่สุดในทักษะการพัฒนาโปรแกรม ในบทเรียนชุดนี้เราจะได้ทำความรู้จักกับกระบวนการประมวลผล และ การทำงานภายในของระบบคอมพิวเตอร์ ที่ไม่ใช่ในมุมมองของผู้ใช้งาน แต่รู้ถึงขั้นตอนการทำงานภายใน
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🔥 2.การพัฒนาโปรแกรมด้วยจาวา
เริ่มต้นกับภาษา Java หนึ่งในภาษาที่ได้รับความนิยมมากที่สุด และ มีอัตราการจ้างงานสูงสุด โดยในบทเรียนส่วนนี้จะครอบคลุมเนื้อหาที่จำเป็นทั้งหมดสำหรับการเริ่มต้นพัฒนาโปรแกรมด้วย Java ให้คุณได้รู้ และ เข้าใจกระบวนการทำงานแบบครบถ้วน
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🔥3.การพัฒนาโปรแกรมเชิงวัตถุ
เข้าใจ เข้าถึงกับเนื้อหาด้านการพัฒนาโปรแกรมเชิงวัตถุด้วยภาษา Java โดยเน้นไปที่ Concept พร้อมตัวอย่างที่เข้าใจง่ายในการเขียนโปรแกรมเชิงวัตถุ
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🔥 4.Kotlin ภาษายุคใหม่ของ Android
กระโดดมาทำความเข้าใจในโลกของ Kotlin ภาษายุคใหม่ที่จะทำให้เราทุกคนพัฒนาแอปพลิเคชันง่ายขึ้น โดย Kotlin นี้จะเป็นภาษาแห่งอนาคตที่ Google ประกาศรองรับในการพัฒนาลง Android เป็นอันดับแรก เรียกได้ว่ารู้ไว้อนาคตสดใสแน่นอน
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🔥 5.โครงสร้างการทำงานของ Android
เพราะพื้นฐานคือสิ่งที่สำคัญที่สุด ! เริ่มต้นด้วยการเข้าใจโครงสร้างของ Android ทั้งเรื่องของโปรแกรมที่พัฒนา, รูปแบบโครงสร้างของ Project, การจัดการ และ การทำการทดสอบระบบด้วยอุปกรณ์จริงบน Android
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🔥 6.การออกแบบแอปพลิเคชันบน Android
เพราะการออกแบบนั้นมาพร้อมกับหลักการ ในบทเรียนนี้เราจะมารู้จักกับ Design Guideline
ของ Material Design บนระบบ Android ที่ทำให้เรารู้ว่าการออกแบบแอปพลิเคชันนั้น
ไม่ได้มีแค่ความสวยงามแต่ล้วนเต็มไปด้วยรายละเอียด
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🔥 7.รู้จัก Activity Life Cycle
ทำความรู้จัก และ ทำความเข้าใจกับ Activity Life Cycle หนึ่งในหัวใจที่สำคัญที่สุดของการพัฒนาแอปพลิเคชันบน Android โดยเราจะมาทำความเข้าใจกับสถานะต่างๆ และ การส่งข้อมูลข้าม Activity ที่ไม่ยากอย่างที่เราคิด
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🔥 8.ติดต่อกับฐานข้อมูล Firebase
เพราะแอปพลิเคชันยุคใหม่ต้องติดต่อฐานข้อมูล ! ในบทเรียนนี้เราจะมาเรียนรู้เกี่ยวกับเบื้องหลังการติดต่อกับ Service ของ Firebase ที่ได้รับความนิยมที่สุดเพื่อที่จะอัพเกรดความสามารถในการพัฒนาแอปพลิเคชันของเรา
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🔥 9.เริ่มทำแอปพลิเคชันแชทบน Android
สรุปรวมทุกความรู้จนกลายมาเป็นแอปพลิเคชันแชทขนาดใหญ่ที่จะทำให้ทุกคนเข้าใจว่าภายในของการพัฒนาแอปพลิเคชันจริงจะเป็นรูปแบบใด ซึ่งภายในนี้จะใช้การเก็บข้อมูลรูปแบบ Real Time Database ร่วมกับ Android บน Firebase
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ดำเนินการสอนโดย
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👨‍🏫 Trithep Ratanapipop (Guide)
- Chief Technology Officer - BorntoDev Co., Ltd.
ผู้เชี่ยวชาญด้านการศึกษาเทคโนโลยีด้วยประสบการณ์ Microsoft Education Program Trainer ที่หลงไหลในศาสตร์การพัฒนาแอปพลิเคชันเพื่อเปลี่ยนแปลงโลกให้ดียิ่งขึ้น เคยร่วมงานกับบริษัทยักษ์ใหญ่ระดับโลกมาแล้ว รวมถึงการเป็นวิทยากรหลักในงาน Event ระดับประเทศที่พร้อมจะพาคุณไปสู่เส้นทางความสำเร็จ

👨‍🏫 Kittikorn Prasertsak (Prame)
- Chief Executive Officer (CEO) - BorntoDev Co., Ltd.
จากนักศึกษาเกียรตินิยมอันดับ 1 สู่ผู้ก่อตั้ง BorntoDev ที่เล็งเห็นถึงความสำคัญของการพัฒนาเทคโนโลยี โดยเน้นการถ่ายทอดที่เข้าใจง่ายจนมีผู้เรียนมากกว่า 7 หมื่นท่านทั่วประเทศ ด้วยประสบการณ์และความหลงไหลในการพัฒนาโปรแกรมมากกว่า 10 ปี และได้รับ Verified Certificate จาก Massachusetts Institute of Technology (MIT) รวมถึงการเป็นวิทยากรรับเชิญด้านการให้ความรู้เรื่องเทคโนโลยีระดับ นิสิต นักศึกษา นักพัฒนาซอฟต์แวร์ทั่วไป นักเรียน ครูโรงเรียนมัธยมปลาย รวมถึงบุคคลทั่วไปทั้งภาครัฐและเอกชน
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🌟คอร์สนี้เหมาะสำหรับ
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- “ผู้ที่อยากเริ่มพัฒนาโปรแกรม แอป ของตัวเอง”
โดยเราจะสอนคุณตั้งแต่กระบวนการคิด และ การออกแบบจนถึงการลงมือทำเป็นโครงการจริง
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- “ผู้ที่ต้องการสร้างธุรกิจ Tech Startup”
ให้เข้าใจภาพรวมการพัฒนาแอปพลิเคชัน จนถึงการต่อยอดเป็นธุรกิจของคุณ
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- “นักเรียน นักศึกษาด้านคอมพิวเตอร์”
พัฒนาศักยภาพของคุณเพื่อสู่การทำงานจริงในอุตสาหกรรมซอฟต์แวร์
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💸 โปรโมชัน ! ฿6,990 จาก 15,060฿ (สำหรับ 50 ท่านแรก หลังจากนั้นจะถูกปรับเป็นราคาปกติ)
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✅ เรียนรู้ผ่านระบบออนไลน์ความละเอียด Full HD ที่คัด ตัดมาเฉพาะเนื้อหากว่า 240 ตอน
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✅ ไม่จำกัดระยะเวลาในการเข้าเรียน
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ลงทะเบียนเพื่อรับสิทธิ์ในโปรโมชันสุดพิเศษ หรือ ดูรายละเอียดคอร์สเรียนในรูปแบบเต็มๆ ได้แล้ววันนี้ ที่หน้าเว็บไซต์
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https://www.borntodev.com/career-path-android-developer/
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หรือ สอบถามเพิ่มเติมเกี่ยวกับการเรียนรู้ได้ที่
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https://m.me/BorntoDev
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🔥 "อย่าปล่อยให้ไอเดียของคุณเป็นแค่ความเพ้อฝัน หรือ รอให้คนอื่นขโมยไป ลงมือพัฒนาทักษะด้านดิจิทัลของคุณได้แล้ววันนี้ !"
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#BorntoDev - 🦖 สร้างการเรียนรู้ที่ดีสำหรับสายไอทีในทุกวัน