曾經在麥當勞擔任全球數位資深總監的我一直想去看關於麥當勞的真實改編電影「大創業家」，這次在出差過境台灣的飛機上終於看了！電影講述主角如何把麥當勞從一家鄉下小店擴展為世界最大速食集團，從原來的創辦人鄉下兩兄弟奪走麥當勞擁有權，並把麥當勞的獲利策略轉為房地產公司的故事。
我佩服並完全同意主角說的：成功靠「堅持」兩個字。
男主角三顧茅廬創辦麥當勞的兩兄弟，說服他們重啟過去失敗的加盟體系。男主角始終相信，加盟也能夠保有原本商店的品質，終於發現抱持創業夢想、為生活辛苦打拼的才是最適合的加盟主。一切都是「堅持」。
不過另一方面，看完電影也有些難過，因為就像男主角說的，不少商業靠的是爾虞我詐、冒險精神與狠心，男主角處心積慮，等了多年，為的就是拿下「麥當勞」的名字，成為「創辦人」。他問「你能像我這麼狠嗎？」真正的創辦人啞口無言，愣了三秒後說「我不能，我也不想。」
不管如何，堅持、雄心、冒險精神造就了速食帝國。你的堅持在那裡？
Ad the former Sr Director of Global Digital at McDonald's, I have always wanted to watch the movie "The Founder" and finally did it on a flight. The movie is about how McDonald's starts. The leading man Ray brought McDonald's from a small store in a suburb to a global empire. He also transformed the business model from focusing on food service revenue to real estate revenue.
I can't agree more with Ray's comment "the secret of success is - persistence." From visiting the real founders many times to convince them to allow him to franchise the store, to planing years to take over the company.
The true story is about Ray Kroc (Michael Keaton), a struggling salesman from Illinois, met Mac (John Carroll Lynch) and Dick McDonald (Nick Offerman), who were running a burger operation in 1950s Southern California. Kroc was impressed by the brothers' speedy system of making the food and saw franchise potential. Kroc soon maneuvers himself into a position to be able to pull the company from the brothers and create a multi-billion dollar empire.
While it was sad to see the manipulation, the persistence, ambition, and risk-taking were still critical lessons for any business leaders like you and me.
#TheFounder #大創業家 #Entrepreneurship #Ambition #Persistence #RiskTaking #冒險精神 #雄心 #野心 #堅持 #麥當勞故事
https://youtu.be/FQeE4Z8FVrs
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