ビジネスワイヤからの速報です。 コンタクトレンズ大手の『メニコン』が使い捨てコンタクトレンズのMagicの容器で広告賞を受賞しました。 Magicの容器は薄いシート状でシンプルです。 全く飾りっけは無いですが、非常に美しいです。
この、装飾（デコレーション）によらないデザインが受賞した理由だと考えます。
（動画の広告イメージ、メニコンのロゴはプレスリリースで公開されたものを利用しています）
ビジネスワイヤ原文
"Magic," World's Thinnest Contact Lens Pack, Scores Gold at "Big 3" Advertising Awards
NAGOYA, Japan--(BUSINESS WIRE)--Menicon Co., Ltd.'s "Magic," a daily disposable contact lens pack that provides wearers with both functionality and ultra-thin portability through its minimalist design, won the 2012 Gold Award for Brand and Identity Experience at the Cannes Lions International Festival of Creativity. Gold Awards for package design were also clinched at the CLIO and The One Show awards, adding to Magic's list of accolades.
Magic has also received high praise for its integrated marketing approach, which conceives of a product's name, package design, logo, website, communications and advertising holistically, up to and including in-store merchandising. The effectiveness of this approach has been evidenced in the range of awards Magic has garnered thus far, and Menicon is confident that it will be further validated by consumer demand when Magic becomes available throughout Japan starting in August.
Magic's Big 3 Advertising Awards
The awards competitions considered to be the three most important in advertising are the Cannes Lions International Festival of Creativity, The One Show and the CLIO Awards.
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