關於 online shopping factor ，我們在網路上蒐集到這些相關的討論、資訊與評價

"In particular, female shoppers overwhelmingly want to see, touch and feel products before buying them. Males, on the other hand, skew more toward the immediate satisfaction of taking items home with them." 以前有看過研究報告, 其實人在買東西的時候, 都會利用五感, 尤其是女生. 這種感官上的滿足, 是電商無法取代的. 所以, 我覺得實體零售業是不可能完全被電商取代的.

"From the female perspective, it’s all about the ability to see, touch and feel items. Two-thirds (66%) of female shoppers say trying-it-out is a deciding factor for shopping in stores versus online. Shopping for products with a high fashion quotient — think apparel and accessories or home furnishings — is a likely driver."

體驗經濟我覺得也是一種感官經濟. 零售業也要跟現在的體驗經濟結合, 才能吸引到消費者.

"Brick-and-mortar holds an advantage for its ability to satisfy shoppers' needs to try out products and immediately take them home. A compelling in-store shopping experience where shoppers can easily see, feel and try-out products — coupled with stellar inventory management to ensure product is in stock — can make or break physical retailers."

[趨勢] 美國零售業地產

美國快速成長的零售業, 幾乎都是專攻低收入消費者的折扣店(discount retailers). 例外是Ulta以及Forever 21. 電商在美國的滲透率持續增加. 而消費者也花越來越少的時間去逛購物中心, 這樣會繼續影響到以購物中心為基地的零售業者的生意.

"Recent retail leasing activity has been dominated by discount retailers targeting relatively dense locations and average to below-average income levels. Exceptions to this trend are cosmetics retailer ULTA and young adult apparel purveyor Forever 21, which have targeted above-average incomes. "

"E-commerce penetration of retail sales (excluding auto and gas) has risen rapidly in recent years, increasing to 10% in 2015 from approximately 5% of sales in 2010. Fitch expects online penetration to expand further, potentially to the 15%-17% range by 2020. This suggests that half of retail sales growth is expected to come online, as opposed to physical retail locations. "

"Consumers are spending less discretionary time shopping at enclosed malls. This factor has exacerbated brand declines at a number of mall-based retailers and is expected to lead to further defaults. "

☀ Mẹo lấy ví dụ trong IELTS Writing task 2 ☀

- Trong Task 2, lấy ví dụ là vô cùng cần thiết. Tuy nhiên việc nghĩ ra một ví dụ hay và phù hợp là không hề đơn giản, nhất là đối với những bạn không giỏi “chém gió”.

Vậy, khi bị bí không nghĩ được ví dụ thì chúng ta làm gì? Cũng khá đơn giản, hãy kể một câu chuyện về bản thân hoặc về người quen (gia đình, bạn bè…) của bạn (nhớ là câu chuyện này phải liên quan đến vấn đề bạn đang nói đến).

Một số câu mẫu:

- Luck is an important factor that leads to a person’s success. For example, my friend was lucky to be born in a rich family, and he had enough money to easily start his own company at a very young age.

- Online shopping is a quick and convenient way of buying things. For example, last month, my sister only had to spend a few minutes to buy a pair of shoes on the Amazon website.

- There are some campaigns that are launched by the government to encourage people to protect the environment. For instance, my family took part in an event called “Earth Hour” last year, and we had to turn all the lights off for 60 minutes.

Nguồn: Quang Thắng

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網上買化妝品真的很容易有色差問題?
大家想買化妝品的話記得要先看實物看好顏色才在網上買哦!!
還有這支是香港最後的影片
之後就會開始發回韓國的片了!!?

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