One more sleep to Christmas 💃🏻✨
Have you visited this Christmas display at Floral Dome @gardensbythebay ?
This place filled with poisenttia flowers..
The shape of the poinsettia flower and leaves are sometimes thought as a symbol of the Star of Bethlehem which led the Wise Men to Jesus. The red colored leaves symbolize the blood of Christ. The white leaves represent His purity.
This pandemic, i miss attending the real Church in the eve of Christmas.. Tune in for online celebration is totally different feel than attending the phyisical church and gather with friends/ family during Christmas..
📸: @estherksz
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#GardensByTheBay
#exploreSingapore #discoverSingapore #VisitSingapore #rediscoverSingapore #singaporeinsiders #singaporeworld #things2doinSingapore #singaporeforeveryone #Singapore #SingapoRediscovers #clozette
同時也有1部Youtube影片,追蹤數超過643的網紅Dickson Chai,也在其Youtube影片中提到,Campaign : Blissful Together Brand : Auntie Anne's Malaysia Marketer : Dickson Chai Agency : Nil PROBLEM Auntie Anne’s is a well-known International...
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represent symbolize 在 Focus Taiwan Facebook 的最讚貼文
The futuristic lantern was created by combining bamboos and glass to symbolize wind and light and applying high technology to the design, the Tourism Bureau said at a press conference.
https://focustaiwan.tw/society/202012070008
represent symbolize 在 Miori BNK48 Facebook 的最佳貼文
Osechi ryori pen ahaan piset ka. Rao gin Osechiryori 3wan raek kong duan thii 1 ka. Gin 3 wan prowaa puu ying mai tong tham ahaan wannan . Taela chanit kong ahaan mii kwam prathanaa kong Phrachaachon uu ka!
Ahaan siiluang chen “Kurikinton” (man theet bot gap gao lat) pen dai ngan mak mak. Leaw, thuua pen sukkapaap. Leaw gor, ahaan sii dang/chomphuu gap sii khao chen “Kamaboko” pen gaan sadeeng kwam yindii ka. Mii ahaan uun iik mak na ka. Gor thook khon, check duay na!!
Osechi-ryori are special dishes to be eaten during the first three days of January. Most dishes are cooked in order to be preserved for at least three days so women don't have to cook during that period. Each of the dishes has some auspicious meaning which reflects people's wishes.
Yellow colored dishes and ingredients such as “Kurikinton” (mashed sweet potato with sweet chestnut)” symbolize prosperity, and that various beans imply a wish for good health. Also, red/pink and white colored food, such as pink and white “kamaboko” slices (pink&white fish cake) represent celebration colors. There are many other dishes so please check it out!!
お節料理は正月三賀日に食べる特別の料理です。女性たちが三日間は炊事を休めるよう、ほとんどのおせちが三日間は保つように作られています。食べ物には人々の願いがこもったおめでたい意味があります。栗きんとんなどの黄色の料理や食材は繁栄を意味しています。さまざまな豆には健康への願いが、そして赤・ピンクと白の料理、白とピンクの蒲鉾のようなものはお祝いの色を示しています。
他にもたくさんの料理に意味が込められているのでみなさんもぜひチェックしてみてくださいね!
#BNK48 #MioriBNK48 #MiikoBNK48 #みおり #みぃこ #มิโอริ #มี่โกะ #GMF #happybewyear2018 #あけましておめでとう2018 #2018
represent symbolize 在 Dickson Chai Youtube 的最讚貼文
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
represent symbolize 在 Owl Meaning and Symbolism - Animals - Pinterest 的推薦與評價
Jul 27, 2018 - What Does an Owl Symbolize An owl symbolizes intuition, transition, wisdom, silence, observation, quick wit, independence, power, ... ... <看更多>