Don’t let the end of Summer get you bent out of shape. @LeicaAkademieUSA has you covered from now through the Fall with opportunities to find growth in your photography.
Explore the full workshop calendar: Leicaakademieusa.com/calendar/
LEICA EXPERIENCES: New dates for Sept & Oct (one-on-one & in-person)
• Los Angeles — Dance Photography with @JoshRose
• Austin, TX — Document a Rodeo with @gonzofotoz
• New York — Black & White Street Photography with @philpenman
• Big Sur, & Palm Springs — Nude in the Landscape with @depaolapictures
ONLINE MASTERLCASS
• Oct 3rd - 24th — Seeing the Everyday with Stella Johnson
• Oct 8th - 23rd — Beyond the Single Image with Michael Robinson Chávez, & Hector Emanuel
• Oct 27th - November 5th — Black & White Processing with Philip Blair
• December 11th-19th — Bookmaking with Ralph Gibson
IN-PERSON MASTERCLASS
• Oct 22nd - 24th — Inside the Artistic Process with Mark Mann in New York
On-going Monthly Leica Owner workshops focused on the SL, M, Q, CL systems.
#LeicaCameraUSA #leicaakademieusa
同時也有2部Youtube影片,追蹤數超過250萬的網紅Joanna Soh Official,也在其Youtube影片中提到,♥ Watch this video as Image Consultant, Soo Hua, took me shopping to find the right glasses for my face shape. Learn the tips and understand what suit...
shape image online 在 AppWorks Facebook 的最佳貼文
[How Does a Customer's Need for Progress Create Demand?]
Have you ever wondered what is going on inside someone else's head?
Why do customers who have learned about your product fail to try it?
How can you use marketing to create demand in potential customers who have not taken that risky first step like the early adopters?
The answers lie in figuring out whether your product can actually help someone feel progress. Progress enabling is a core demand-side catalyst in early stage product marketing.
A core piece of the marketing process is understanding how an emotional or mental demand for progress tunes a potential customer's strategy for choosing your product. You may have heard of "Jobs to Be Done" theory. There's a piece of this theory that I have used when talking with founders about how they shape marketing messages and strategies for early stage product.
Take a look at the image. These "levers" of progress making forces are good ways to interpret what a customer might be experiencing when they choose your product. How can you exploit this? There's a conceptual approach and then actual steps.
Conceptually: It's important to approach this by undrstanding that a customer wants to assign a job to your product. In other words, they don't choose your product because it's cheaper than the competitions or because it's blue or red, or big or small. They aren't worried about features. What they are concerned with is, "How does this help me do the thing that I want to get done?"
As the founder, who is also managing marketing, you need to interpret that inner drive, and then translate that back to the customer as a phrase, a story, or a design concept that helps them see that journey in your product.
Okay right, so how do I do that? Good question.
Tactics
1. Find early adopters of your product. You have obviously had early success, that's why you are contributing time, thoughts and money to this marketing project. You need to talk to those early adopters.
2. Ask them to sit down for an interview with you after telling them you would like to interview them about their personal journey in choosing this product. This can be on the phone or through online video, but it's ideally in person. You want to be able to see body language, facial expressions, and feel the tone of the person when you ask them questions about their journey.
3. Work through a series of questions with them that focus on their emotional state and their approach to the product. There might be several types of questions here, but what you are trying to dig for is: "What were you thinking when you chose this product? What were you feeling?"
4. At this point, you want to really get super detailed about exactly what they wanted, how they obtained it and what was the result of that success. Ask them to play a movie in their head, and they are the star of that movie, and ask them to describe, step by step, as if they are in that movie, exactly what happened when they chose your product.
5. Take copious notes about this. Try to interview a series of people in this same manner. Make it a logical process and standardize it.
At the end of this process, you should have a trend. Each of these customers should show you something that is similar to each other customer about the WHY of their choosing.
It should resemble something close to this image. There should be encounters with each of these progress-making forces.
Your marketing story then needs to take the shape of offering the product as a catalyst or an enabler of this progress. No one product will look the same in terms of its storytelling characteristics.
If you want an example of what a progress-making story looks like in marketing, you should watch the video about Snickers that I have put at the end of this post. You should be able to see exactly what I am talking about. The marketing for this product is a story, not about the features of the candy, but about the progress that the customer feels, exactly as he feels it. And the product is simply the prop in that customer journey. It's about experience.
I hope this helps early stage founders understand the forces of progress that are in a customer's life. If you would like to talk about your marketing strategy, please ping me by leaving a comment or sending me a message. At AppWorks, we love spending time with founders and figuring out these hard problems.
Video: https://youtu.be/vW6ZXHWvaGc
If you are a founder who would like help getting better at building, marketing, or driving revenue growth, come join us at AppWorks Accelerator for the 2020 session beginning in March, applications close on December 16: http://bit.ly/32YvBYh
Doug Crets
English Communications Master, AppWorks
shape image online 在 TheChency Facebook 的最佳解答
shape image online 在 Joanna Soh Official Youtube 的精選貼文
♥ Watch this video as Image Consultant, Soo Hua, took me shopping to find the right glasses for my face shape. Learn the tips and understand what suits you.
♥ HER Network is NOT sponsored. It is an online network I created bringing together strong, passionate and like-minded women, driven by the same vision of wanting to support other women across the world to be the best version of themselves from inside and out.
♥ SUBSCRIBE for new video every Monday, Wednesday and Friday. http://www.youtube.com/joannasohofficial Support us in reaching 1 million subscribers!!! xx
"We aim to offer you meaningful content that will continue to add value in your life. The videos will range from health & fitness, food, lifestyle, beauty, fashion, travel, life guide, parenting, and more."
Image consultant, Soo Hua, believes that each individual’s style can be learned and cultivated.
_______________
Stay connected and follow us:
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Special thanks to Focus Point Signature.
_______________
To keep it simple, our faces fall into 2 categories - Rounded or Angular. Find a frame that is in CONTRAST with your face shape. This brings balance and proportion to one’s face.
Rounded
- Gradual straight line and rounded chin like me
- Avoid rounded frames, choose angular frames instead.
Angular
- Angular line or pointy chin.
- Avoid angular frames, choose rounded frames instead.
Cold or Warm skin undertone.
- To create balance, choose frame colours that are in ACCORDANCE with your skin undertone. Choosing your frame colour with the same skin undertone will make you look more vibrant!
Low Nose Bridge
- Ask for an “Asian” fit frame, which comes with a narrower bridge, adjustable nose pads and has a decreased curvature.
Higher Cheekbones
- Avoid bigger frames, which will touch your cheekbones. Choose smaller frames instead.
Dark circles
- Go for thicker and darker tone, full rim frame big enough to cover the dark circle area.
Lifting Effect
- Be adventurous and try the “cat eye” frames.
Look younger,
- Choose colourful and brighter frames.
Choose a frame that fits your Style & Personality!
All the best! xx
![post-title](https://i.ytimg.com/vi/ihIjfmEYVVU/hqdefault.jpg)
shape image online 在 Joanna Soh Official Youtube 的最佳解答
♥ How do you define your personality? Classic, Casual, Romantic, Sexy, Dramatic or Original? Clothes by Mag Lifestyle.
♥ Watch this video as image consultant, Soo Hua, teaches you how to discover your style personality. Read below for more tips.
♥ SUBSCRIBE for new video every Mon, Wed, Friday. http://www.youtube.com/joannasohofficial Support us in reaching 1 million subscribers!!! xx
HER Network is an online network I created bringing together strong, passionate and like-minded women, driven by the same vision of wanting to support other women across the world to be the best version of themselves from inside and out.
Her Network is an extension of my current YouTube channel: https://www.youtube.com/user/joannaso... SUBSCRIBE for exciting content every Monday, Wednesday and Friday.
"We aim to offer you meaningful content that will continue to add value in your life. The videos will range from health & fitness, food, lifestyle, beauty, fashion, travel, life guide, parenting, and more."
Stay connected and follow us:
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"Image consultant, Soo Hua believes that each individual’s style can be learned and cultivated. She offers personalised services and is gifted with the ability to forecast trends."
Clothes by Mag Lifestyle. Check them out here:
http://www.maglifestyle.com/
https://www.facebook.com/maglifestyle/
https://www.instagram.com/magazinebou...
Style 1 - Classic / Elegant
Look:
Clean / Sleek / Co-ordinated
Current but Timeless
Versatile & functional
Good quality
Fitting : Semi-fitted
Colours: Natural colours
Fabric: Matte Surface / Traditional Prints
Shoes : Conservative
Accessories: Simple, small to medium in size. gold, silver, pearls, current but timeless
Style 2 - Romantic
Look:
Romantic & captivating
Relaxed, soft & gentle clothing
Fine and luxurious
Pay attention to small details
Modest length
Fitting: Draped and softly structured
Colours: Light to medium
Fabric: Matte / Semi-Sheen / lovely prints
Shoes: Feminine / antique designs
Accessories: They love to accessorise!
Antique looking designs, scarf, pearls.
Style 3 - Natural / Sporty
Look: Comfort, relaxed, practical, casual in style, practical in length
Fitting : Relaxed and comfy
Colours : Medium to light colours
Fabric : Matte
Shoes : Comfy
Accessories : Simple & minimal, small to medium in size, gold, silver and pearls
Style 4 - Sexing / Alluring
Look: Glamorous, seductive & provocative, bold & daring
Fitting: Tight / Body Hugging
Colours: Basic colours
Fabric: Glitter / Shine / Sheen / Matte / Animals prints
Shoes: Strappy Shoes / Stiletto
Accessories: shiny metal, sparkly jewellery, multiple bracelet & rings
Style 5 - Dramatic / Striking
Look: Unique, unusual, non-classical, never conventional, bold
Fitting: Loose fitting
Colours: Lots of colours
Fabric : Bold prints / Lots of dramatic lines and designs / abstract patterns
Shoes: Unique designs
Accessories: Bold accessories
Style 6 - Creative / Original
Look: Mixed & matched, unique combinations, mixing any style, shape & colours, artistic.
Fitting / Colours / Fabric / Shoes / Accessories: ANYTHING!
Please LIKE, SHARE & SUBSCRIBE. Follow us! xx
HER Network:
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Joanna Soh
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Gabriela Morais
http://instagram.com/gabrielamoraiis
![post-title](https://i.ytimg.com/vi/HSosifYXHz8/hqdefault.jpg?sqp=-oaymwEZCNACELwBSFXyq4qpAwsIARUAAIhCGAFwAQ==&rs=AOn4CLDufd8ZWsxHrxTTjuCut93f5JunFA)