The campaign was ‘sloppy’ and not very successful, according to the company.
successful marketing campaign 在 Engadget Facebook 的最佳解答
successful marketing campaign 在 Dan Lok Facebook 的精選貼文
What is the best way to survive and thrive during these uncertain times?
One way is to 'copy and paste' what others have done during economic downturns in the past. Why? Because success leaves clues. Let's take Kellogg, for example…
During the great depression of the 1930s, other prominent cereal brands were pulling back. But Kellogg decided to take unprecedented risks:
Rather than assuming what their people would and wouldn't value, they targeted their customer's changing needs.
Rather than cutting back on advertising and marketing, they increased their ad budget.
Rather than repeat old practices, they pivoted. Their 'Snap, Crackle, and Pop' campaign for Rice Krispies appeared on the radio instead of print.
Do you think Kellogg's risks paid off?
After all, they are still one of the most recognized cereal brands around the globe today...
So which of their strategies will you 'copy and paste' in your business so that you too can thrive?
But if you're wondering how you can make sure that the risks you take don't cost you everything, you're not alone. That's a valid concern during these uncertain times.
In my experience, the best way to avoid mistakes is to consult with other experienced entrepreneurs. Why? Because the most successful ones have discovered what works through a lot of trial and error. So their insights come directly from their experiences.
Where can you find experienced entrepreneurs?
You can find them in established groups that are specific to growing businesses. For example, Dragon 100™ is for 6- to 7-figure companies who want to get to the next level only. And limited to 100 serious entrepreneurs worldwide, it doesn't get more exclusive than that. If you're interested in learning more, visit surviveandthrive.danlok.link.
successful marketing campaign 在 林柏妤 Facebook 的最佳貼文
喜歡溪頭的芬多精❤️妖怪村的怪物們也好有趣😆😆
#timefortaiwan
不要以為我在日本，這裡是溪頭～
Don’t think I am in Japan, here is the Xitou
2016-2017 Episode 25 Xitou Route 溪頭探險趣
台灣好行-溪頭線，從台中出發，大約一個半小時，就可以抵達溪頭。
The shuttle’s Xitou Route leaves from Taichung and takes about an hour and a half to arrive in Xitou.
位於南投縣的鹿谷鄉，有一個名為「溪頭」的區域，海拔約500到2000公尺左右。
Located in Nantou County’s Lugu Township, Xitou is a rugged district, its lowest point around 500 meters above sea level and it’s mountains rising to more than 2000 meters.
歡迎來到溪頭自然教育園區，我們提供了各種不同的步道，讓來訪的旅客能夠悠遊其間，當妳一走進園區，可以感覺到這裡新鮮的空氣，這會令妳流連忘返，因為妳正在享受著森林浴。
Welcome to Sitou nature education area,and we provide variety of trials for visitors to come here to wander around, as soon as you come in here, you'll feel the fresh air here and you'll enjoy it, just like forest bathing
與台灣一般森林遊樂區不同的，溪頭自然教育園區真正的用途，是台大的實驗林場。
Unlike Taiwan’s forest recreation areas, Xitou is actually a “nature education area” managed by National Taiwan University.
因為台灣大學的關係，所以這個池塘被叫做大學池，來到這裡如果要不虛此行，就一定要跟這座橋拍張照。
Because of the National Taiwan University this pond is called University Pond. You can’t say you been here unless you taken a photo here.
肩負著自然教育園區的功能，因此，園區特別設計了全長約180公尺的空中走廊，讓遊客可以從不同角度，來觀察自然生態。
Under its mission as a nature education area, Xitou forest authorities built a 180-meter-long Skywalk to let visitors observe nature from a different angle.
空中走廊的最高點，距離地面大概是23公尺，說真的，往下看還真的有點可怕。
Im at the highest point of the skywalk. It is 23 meters from the ground. Tell you the truth it is kind scary if you look down.
雲霧裊繞，碧綠清幽，園區內遍植的珍貴樹種，在這大口深呼吸著，所散發出來的芬多精，都是無比的享受。
Mist curls among these fragrant pines, just some of the many rare plants growing inside the park. Just deeply breathing in all the wonderful forest smells here is an experience like no other.
接下來大家要睜大眼睛，不要以為我會穿越時空，你看，是不是很像來到了日本！
Keep your eyes wide open and don't think I just travelled though space. See does here look like Japan?
這充滿濃濃日本味的地方，就是大名鼎鼎的妖怪村，它是一個行銷策略集度成功的商品街，使得來到這裡的旅客，滿足了心中穿越時空的想像。
It feels like somewhere in Japan, but this place is actually the famous Monster Village. Thanks to a highly successful marketing campaign, visitors to the market street often feel like they’re stepping into a whole other world.
走在這裡要小心，因為隨時都會有妖怪出來嚇你...
You must be careful walking around here,because monsters will come and scare you at any time!
妖怪村裡不但處處充滿驚奇，更是處處充滿創意。
Monster Village is full of surprises and novelties.
哇～！ WA!跟大家介紹一下，這是枯麻，另外一位叫八豆！
Let me introduce you,this is Kumar,and this is Badou!
你們好啊～
Hi,How are you?
不管是吃的、喝的、玩的，都讓你眼界大開，而不定時出現的表演，讓遊客們每一刻都充滿了期待。
The food, drinks, and entertainment here are all eye-opening, while pop-up performances keep visitors hanging on every moment.
我現在抽了一個號碼球，要來求解籤詩了...
I just drew a number ball to ask the gods for advice.
我問的是...是祕密...如果是吉籤，就會敲鑼；如果是歹籤，就會敲木魚...所以好期待喔。
I asked for… It’s a secret. If it is favorable the gods will knock the gong,but If it’s not he will knock the Temple block. So looking forward to it!
是吉籤，我就知道。Yes! I knew it!
當妖怪村來到了晚上，日式古燈與重點式照明在樓房建築間，使在這的感覺都不一樣了，遊走於虛實交錯的層次空間裡，使這裡充滿了更多地情節想像。
The allure of Monster Village is only enhanced come nighttime, when old-style lanterns cast a beguiling glow on its buildings. It’s a totally different feeling when you’re winding your way in and out of the shadows, discovering a new and different inspiration around every corner.
溪頭真是一個好玩的地方，有機會的話，你一定要來親自感受一下這裡特有的氛圍
Xitou is fun place, when you get the chance you must come and experience what it has to offer.I am Poyu Lin, enjoy your time in Taiwan! Chow~see You next time.
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