【一連七集,第五】哈佛知識分享: Trade-offs 如何「取捨」?
你要取得更多,就要捨棄更多。「取捨」is tough, but you have to do it!
股神巴菲特 Warren Buffett 有句名言好影響我:
"The difference between successful people and really successful people is that really successful people say no to almost everything.‘’
成功及非常成功嘅人分別就係非常成功嘅人對絕大部分事情都係 say No.
識我嘅朋友都知道,我經常講:「我乜都唔識、乜都唔買! 我只買幾千萬以下香港嘅街舖。 我唔買樓、唔買工廈、唔買商廈、唔買農地、唔買車位/骨灰龕位、唔買大灣區、英國樓、非洲農地、 火星月球。 全部都唔買,送畀我都唔要。Again … 我只買港幣五六千萬以下香港的街舖仔。 香港有十萬間,買十世我都買唔晒! 呢世我只想買一千間。」
哈佛大學教授 Michael Porter 亦講過: “Strategy is making trade-offs in competing. The essence of strategy is choosing what not to do."
策略就係要以「取捨」去競爭。 策略嘅精髓就係要知道唔做乜!
上一集講過,何謂一個好嘅策略 Good Strategy? 教授 Michael Porter 話要經得起五個 Tests:
A distinctive value proposition 獨特的價值主張
A tailored value chain 度身訂造的企業價值鏈
Trade-offs different from rivals 同競爭對手不同的「取捨」
Fit across value chain 成條企業價值鏈的活動要配合
Continuity over time 持續性、持續性,不能一時一樣
今集同你講第(3) Trade-offs different from rivals 要贏,就要有同競爭對手不同的「取捨」。
What are trade-offs?
"Trade-offs are the strategic equivalent of a fork in the road. If you take one path, you cannot simultaneously take the other." by Michael Porter
「取捨就好似去咗一個交叉路口咁, 你只可以二選其一,唔可以兩條路都行晒。」
做生意,唔係多啲,就好啲。 多啲產品、 多啲服務、多啲客戶, 唔代表你就係好啲。 因為你營業額可能多咗三成, 但利潤反而可能無咗一半。 咁我就情願營業額細啲,利潤多一倍好過。 記住一開始嘅時候我話 Michael Porter 講過:
"Competition is not about being the BEST, not about MARKET SHARE. Competition is about being UNIQUE, about earning PROFITS" by Michael Porter
競爭唔係要做到最好,最大嘅市佔率。競爭係要做到最獨特,同埋賺到錢,長遠地賺錢。
幾年前我講過,香港週街都係髮廊,但點解有間特別唔同?
video …
QB House (Quick Barber) 就係做咗好多「取捨」 trade-offs , 好多嘢唔做,但反而吸引咗一班想「快、靚、正」 ,但又唔想求求其其、 污糟邋遢剪個頭髮嘅繁忙上班一族, most likely 男士們、三四五十歲左近。10 minutes, just cut!
QB House 專注培訓、建立系統,令呢班目標顧客群由原本一兩三個月先剪個頭髮,而家一兩三個星期就去剪轉一轉。 剪快咗、剪多咗,就令QB House 同佢嘅髮型師雖然做少咗嘢,但反而收入及利潤上升。This is what I call "trade-offs", LESS IS MORE!
就係因為 QB House 嘅 Trades-offs 同一般髮廊嘅競爭對手唔同,當初首創新嘅經營模式係日本做到最獨特, 亦都解釋咗點解佢1996年由東京一間開始, 短短幾年間就能夠開到全球幾百間分店,2018年仲係東京証交所主板上市, 依家市值近20億港幣。 雖然有好多人想抄佢,QB House 嘅專注,佢 make 嘅 trade-offs 至今依然令佢每年生意額都上升,到今日都保持住係「速剪」行業嘅領導地位。
我成日都話,「當你乜都做,等如你乜都唔做!」 …. 因為你無樣嘢做得好、無樣嘢做得專。When you please everybody, you please nobody. 做生意要「取捨」,唔放手,唔會得到更多。
可能你會覺得 Just-Cut, QB House 都做咗啦。 做髮廊仲可以點變? 根據 Michael Porter,大把方法變。 最緊要就係,唔係人做你做。Your trade-offs have to be different from your rivals, then you have a strategy.
你嘅「取捨」要同你競爭對手唔同,咁你就有好策略。人哋 Just-Cut, 咁你可唔可以 Just Perm 電髮? Just Color 染髮? Just Blow Dry 吹頭?
唉! Just Blow Dry? 美國加州有間咁嘅髮廊 …
佢就好似係 QB House 嘅翻版,但係 No Cuts No Color, Just Blowouts. 齋吹頭! 美金$40,45分鐘時間,班目標顧客群,即係長頭髮嘅二三四五十歲女士們, 就可以 enjoy 喺個輕鬆嘅環境洗下頭、按下頭、吹下頭、飲杯 champagne、聽下音樂、Relax 下,就有個清神爽利嘅頭見人!
因為做得夠專,懂得運用 Michael Porter 所指嘅 trade-offs ,同一般髮廊競爭對手唔同嘅 trade-offs, 好多女士就個個禮拜去幫襯,relax relax 下。2010年由美國加州第一間店開始, 十年間,全美開超過一百間分店, 擁有超過5000個髮型師, 每次美金$40,每個月幫緊20萬個客人吹頭。 淨係吹頭,依家營業額每年超過一億美金。
全球最大嘅傢俬公司,IKEA, 又係另一個Michael Porter 所指 Trade-Offs 嘅典型例子。佢由產品設計 (自己裝嵌)、產品種類 (簡單得來又多幾樣選擇)、 自己推住架車嘅購物模式、至到客戶服務 (間舖頭永遠唔易搵到人幫手,人客自己搞掂,慳番啲成本,換取平啲價錢),到最後排隊畀錢、自己包裝、抬件貨返屋企 …. 如果唔係送貨要額外收費 (無得免費)。IKEA 成條嘅企業價值鏈 value chain 都係同其他一般嘅傢俬公司好唔同,有好唔同嘅 Trade-offs 取捨。
IKEA 嘅「取捨」,就能夠吸引咗一班 “with a thin wallet" 想價錢平,但又想 good design, 唔介意自己辛苦做多啲, 工餘時間,甚至乎自己花成日裝嵌埋嘅顧客。IKEA 明白佢唔會 serve 晒所有人。 我以前係美國讀大學、 或者啱啱出嚟 New York 做嘢,都好鍾意去 IKEA 買嘢,因為平! 而家? 叫我花成日嵌件傢俬,睬你都傻! I was an IKEA Customer, but not anymore! It's OK, you cannot please everybody! 做生意就係個「取捨」! 賺到錢就得啦。
美國最賺錢嘅航空公司 Southwest Airlines 西南航空都係一樣,No first class, No meals, No assigned seats, No baggage transfer, No planes other than Boeing 737s, No International Flight … so on and so forth.
無頭等、無飛機餐、無預設定座位、無行李轉運 、除咗波音737乜嘢客機都無、無國際航線。 仲有好多都比一般其他航空公司無。
但就係因為「冇」, 運動複雜程度及成本下降,Southwest 就可以專注做以下幾樣嘢特別好,就係「平」、「快」、「準時」、員工做得開心自然服務態度更好。其他乜都無, 但未必個個客人都啱!
於是 Southwest 有個好出名嘅 "Pen Pal" 故事,就有位乘客 Mrs. Crabapple, 經常好唔滿意 Southwest Airlines 乜都冇,無頭等、無飛機餐、無預設定座位、無行李轉運等等等等, 經常寫信去 Southwest 投訴,呢個「筆友」"Pen Pal" 個個客戶服務部同事都怕咗佢, 寫完又寫, 回覆左又寫,投訴完又投訴。 直至客戶服務 部嘅同事們都冇計, 叫當時嘅CEO/創辦人 Herb Kelleher 回覆。佢點寫? 真人真事! 60秒內,佢回覆:
“Dear Mrs. Crabapple. We will miss you. Love, Herb." 即係話,請佢走, 唔好再返來!
聽落好似好搞笑,但Michael Porter 話呢個係一個典型嘅 trade-offs 例子,you cannot please everyone. 記住,一開始嘅時候,我講過:
"Strategy is making trade-offs in competing. The essence of strategy is choosing what not to do." by Michael Porter.
策略就係要以「取捨」去競爭。 取捨嘅精髓就係要知道唔做乜!
"When you try to offer something for everybody, you tend to relax the trade-offs that underpin your competitive advantage." by Michael Porter.
當您嘗試做曬所有嘢去服務每一個人,你嘅「取捨」就會減少, 同時亦都會減少你嘅競爭優勢。
善用 Trade-offs 「取捨」去增強自己競爭力嘅機會隨處都係,爭在你願唔願意「放手」,先能夠取得「更多」。
包括我自己在內, 如果我乜嘢地產項目都投資,有賺錢就買, 甚至乎集資錢多地盤都搞埋, 我只係一個三四流嘅地產發展商。 我點同新鴻基/恒基/長實打呢? 但我專注幾千萬以下嘅香港街舖,我就係一個一流嘅商舖基金公司, 全香港人, 包括所有大嘅地產發展商,係街舖買賣都唔會夠我來。 社運/肺炎後,全香港買賣舖無人夠我哋多,呢個係事實!
"Trade-offs are choices that make strategies sustainable because they are not easy to match or to neutralize." by Michael Porter.
「取捨」會令到策略更有持續性,因為競爭對手 好難去複製或抵消你嘅優勢。特別是你嘅 first mover advantage 先行者優勢。
我係香港第一個商舖基金,就永遠都係香港第一個商舖基金。只我哋專注,未來幾十年,我知道係香港嘅街舖,無人會動搖到我哋嘅領導地位。
即是有人入嚟炒,Michael Porter 話新入嚟嘅 「模仿者」好多時都只係做 Straddling 跨騎, 即係好似「一腳踏兩船」咁, 自己本身嘅本業又做,商舖又做,結果兩邊都做唔「專」。
就係因為有自信我先咁講。因為好似今集一開始咁講,根據 Michael Porter 嘅 "Trade-offs different from rivals", 我哋係放棄咗好多嘅嘢,同競爭對手大大唔同,先能夠建立到我哋今日係香港街舖嘅領導地位。 只要我哋專注,我哋嘅基金投資者會賺錢! I know it. 但如果有一日,我開始搞工廈、搞商廈、搞地盤、搞英國樓、搞埋茶餐廳、 補習社 、 酒樓、酒店等, 就係投資者應該攞錢走嘅時候! 乜都做,就開始等如乜都唔做!
你呢? What are your trade-offs? 你的「取捨」同競爭對手有咩唔同呢? 抑或人做你做,人客想要乜,你就俾佢乜呢?
There is no problem with that! 第一集一開始我就話,99%嘅公司都係咁,養家活兒可能好多年都冇問題, 但根據 Michael Porter,你只係停留係第二個 S - Sustaining 持續緊嘅階段。 做好多年,搵到食,但可能仍然冇人識你,無突破。Survive, Sustain, 但要去到第三個 S, Succeed, I mean Super Successful 好似一支箭咁標上去,等如以上 QB House, DryBar, IKEA, Southwest Airlines 咁,你就要有 strategy 策略。 你嘅「取捨」trade-offs 要同競爭對手截然不同。
李小龍嘅名言,亦都係掛喺我公司office嘅唯一名言: "I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times."
李小龍唔怕嗰啲踢過一萬種唔同腳法嘅人。但佢怕嗰啲踢過一種腳法一萬次嘅人。 你嘅腳法又點呢? 有興趣一齊研究下點做? 聽多啲 Michael Porter,就來我星期六嘅早餐會啦! 下集我再同你講 (4) Fit across value chain 成條企業價值鏈的活動,如何配合去增強你的競爭優勢?
。。。。。
My hobby 《星期六早餐會》!
九/十月份早餐會 Topic: Applying "Michael Porter" to your business: How to compete and win!
哈佛分享: 如何應用「米高波特」於你盤生意? 點競爭? 點贏?
講起哈佛策略教授, 無人出名過 Michael Porter. 有幸我2017年在哈佛親身上過他教的課程, 今次早餐會同你分享,希望對你做生意亦有所啟發。
有興趣參加啦 😃 每次限四位 (包括我)。 人多傾唔到計。
9月份,逢星期六早上9時開始,約三小時。地點中環。
對象: 中小企老闆/創業者/公司管理層,連我限4位。
有興趣參加的話,請 whatsapp 你的名片給 Suki (我助手) (+852) 5566 1335。
我唔係靠呢行搵食,免費,我請食早餐 😉 Be friends ..... 有機會到時見你。李根興 Edwin
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聯絡李根興 whatsapp (+852) 90361143
#michael_porter #競爭策略
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trades 在 貓的成長美股異想世界 Facebook 的最讚貼文
今天, 應該是最炫最酷的一家公司, Robinhood, 上市的一天. 它獲利了嗎? 我想沒有多少投資人會care. 最關心的, 應該是它的營收成長率, 還有股價.
在我們一直追逐科技成長股, 被他們的高營收成長率, 潛在的高報酬昏眩的時候, 會不會忘記他們醜得要命的財務報表?
而在今年, 大家追逐的這些趨勢股表現不佳的時候, 是不是也給了我們一些省思?
其實美股中, 還有很多財務報表漂亮, 但聽起來一點也不有趣(甚至很無聊)的公司, 但他們股價穩定, 長期下來, 也給了投資人很大的回報. 像之前介紹過的POOL, 過去幾年也是平均一年翻一倍的漲幅.
而在IPO中, 也有這類的好公司.
Carrier Global(CARR), 2020年4月上市的IPO, 算是工業類股, 漲了快5倍. 有在獲利. (開利冷氣應該有聽過?就是這家公司)
Academy Sports and Outdoors (ASO), 民生消費股, 也有獲利, 2020年10月上市的IPO, 目前也漲了3倍.
下面這篇文章挺好. 與大家分享. 就像文章作者所提的, 龜兔賽跑, 穩(漲)的烏龜, 不一定會輸.
也祝福大家找到&培養自己的能力圈, 穩穩獲利.
Jim Cramer: The Biggest Thing That Happened Thursday Was the Boring Stuff
No, it wasn't Robinhood or the mega-cap tech companies, it was names we depend on like Carrier Global.
By JIM CRAMER Jul 29, 2021 | 03:38 PM EDT
Stocks quotes in this article: HOOD, FB, PYPL, CARR, RTX, NUE, AGCO, ZM, ALGN, AAPL, EBAY, AMD, XLNX
One of the most glorious things I have seen involving the stock market in ages happened today.
Was it Vlad Tenev ringing the opening bell for his breakthrough, disruptive Robinhood (HOOD) , representing 22 million mostly young new investors? Was it the free-for-all decline in the stock of the "F" in FAANG, Facebook (FB) ? Or the clobbering that Paypal (PYPL) took after what looked to be a good quarter?
Nah. I was bumping into Dave Gitlin, CEO of Carrier Global (CARR) , and his charming daughter, a college student at the University of Wisconsin. They were calmly waiting for me to finish "Squawk on the Street" to say, "Hi," and I couldn't be more thrilled. Because unlike the much ballyhooed Robinhood deal, which seems like a bust, Carrier Global came public back in April 2020 at $12 and today, after tremendous earnings, not sales, but earnings, it made an all-time high at $53, after reporting a terrific number with tremendous HVAC sales, up 31%, and an earnings surprise of 55 cents vs. the 30 cents that Wall Street was expecting.
Carrier, which was spun off when United Technologies merged with Raytheon (RTX) had some tailwinds, like the need to have clean air inside, because of the pandemic and clear air outside because office buildings are responsible for 40% of carbon emissions. But the huge upside surprise and the gigantic buyback belonged to Dave and his team and I that's what I told his daughter. I made sure she knew how proud she should be about how this man made so much money for people. Twelve to 53 in 15 months time is the name of the game.
Look, I am not trying to take away from anything that Robinhood and its co-founder and CEO Vlad Tenev have created. Far from it. They have created billions for themselves and are now letting people participate in their great sales growth. You got a chance to pay a fortune per share and many Robinhoodies did, as tons of stock was allocated to the 22 million people who joined Robinhood, because of a bang up app that every young person seems to know.
I am simply saying that HVAC, yep heating, ventilation and air conditioning is one of the most boring businesses on earth and at times like today, with all of the hoopla of Robinhood it is easy to forget is how lots of money can be made being boring, and I like that. The most exciting thing that happened this year is Carrier helped provide refrigeration for vaccines. That's just fine with me.
Unlike Robinhood, Carrier hasn't brought anyone into the stock market. It's more laser-like focus on air conditioning once spun off from Raytheon means nothing to people. Just Wall Street gibberish. But you have probably walked by a Carrier machine thousands of times and never thought anything of it. Yet, you could have bought it for a song at six times earnings instead of 25 times sales.
The Carriers, with CEOs who pay themselves lavishly but perhaps not excessively, or the Nucor's (NUE) the steel company that's also well managed and sells at six times earnings, represent valuable properties, especially when the U.S. government is about to agree on a trillion dollar infrastructure bill and the country has more than 6% GDP. We don't know why they are re-opening trades or closing trades, delta-variant trades or building and bridge investments. Forgive me, though for comparing the company of Robinhood, with something that may stay special for a while vs. companies that get described as venerable, solid and built to last.
These companies are not rarities. You know people have to eat, right? You know that there would be famine without farming. So why not buy the stock of Agco (AGCO) , No. 2 farm equipment, which went from $40 to $130 in a year and a half without ever being expensive. Combines too boring? Again fine with me. Now that the masks are off -- or at least in some places, although Zoom (ZM) is still crushing it -- I, like many others, including my daughter, didn't like how her teeth looked even as, to me, they were perfect. Dentists tell you to get Align (ALGN) . I wanted them on "Mad Money" but the show was just too darned jammed. The stock's up the most in the S&P 500, with a product that, again, like the Purloined Letter, is right in front of you.
I love tech. Created the term FANG, added the "A" when it was clear that Apple (AAPL) had to take the acronymic stage between another "A" and an "N." I am proud that those who bet against me on Twitter, the legion, are betting against FAANG. I wrote obituaries for a goodly time in my career as a reporter but I never wrote as many as have been penned to talk about the group has already made the ultimate measure on behalf of shareholders.
Oh and it's not like I don't like tech or fin tech. I felt the slings and arrows of Facebook and PayPal today. Facebook's management once again lowered the boom on its future talking about real deceleration in growth. I thought it was too dire. PayPal's Dan Schulman talked about how the separation with its former partner, eBay (EBAY) gets done now and earnings will be hurt. This was one of the least revelatory surprises ever. I think both are practicing UPOD, Underpromising to Overdeliver, and, sure this time might be different, but it's sure been the way they have handled it in the past.
Far better to be in the straight out blow outs like Advance Micro (AMD) which had still one more banner day, this time because the company it is buying, the dowdy Xilinx (XLNX) , a sleepy semiconductor company, had tremendous earnings. The two together could be unassailable and even as AMD is now richly valued it is deservingly so.
I can't wait to hear Vlad Tenev's reflection on Robinhood's debut as a public company and about the novel offering that gave millions of shares to his clients. Vlad's not so much a rags to riches American story. He's a poor Bulgarian to insanely rich American because of his on ingenuity. That's a story with celebrating in itself.
I am simply pointing out that unlike Vlad, whom you would have had invested with when you weren't allowed or able to, Dave Gitlin sure didn't keep you out of the better bet, the stock of HVAC king Carrier.
You did.
trades 在 TradingwithRayner Facebook 的最佳貼文
𝗛𝗼𝘄 𝘁𝗼 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗽𝗿𝗼𝗳𝗶𝘁𝘀 𝗹𝗶𝗸𝗲 𝗮 𝗰𝗮𝘀𝗶𝗻𝗼 (𝗶𝘁’𝘀 𝗻𝗼𝘁 𝗿𝗼𝗰𝗸𝗲𝘁 𝘀𝗰𝗶𝗲𝗻𝗰𝗲)
Here’s the thing:
Every casino in the world has an edge over the players.
But, why are some casinos more profitable than others? And why do some casinos even go bankrupt?
On the surface, it seems like all you need is a statistical advantage over the players for you to mint money.
But, that’s only one small part of the equation.
You must also figure out how to…
- Attract new customers from competitors
- Retain existing customers
- Incentivize customers to spend more
- Keep your customers happy
- Etc.
Clearly, there are a lot of moving parts and one person can’t manage everything.
So, how does a casino do it?
The secret is this…
A casino has systems for everything they do.
For example:
#1: A casino has a system in place to incentivize their best customers to come back often by offering perks like free accommodations, transport, etc.
#2: All dealers follow a systematic way of playing Blackjack so the casino can consistently increase their revenue (and not leave it to the discretion of a dealer).
Now you might not be running a casino but, you’re managing your own trading business.
So, how do you manage it like a casino?
Well, you must have systems in place.
For example…
Risk management to ensure you don’t lose everything on a single trade.
Source of funds so you can pump in more money to your account and scale up your trading business.
Trading strategy so you have a fixed approach to enter & exit your trades — which improves your consistency.
Research & development so you can build new trading strategies and profit in different market conditions.
In other words, if you want a sustainable trading business that generates consistent profits, then you must have systems in place so your actions are consistent.
trades 在 PoGoTips Youtube 的最佳解答
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All images and names owned and trademarked by Nintendo, Niantic, The Pokémon Company, and Gamefreak are property of their respective owners.
trades 在 PoGoTips Youtube 的最佳解答
MEW NEWS #01
e-mail : PoGoTips28@gmail.com
Twitter : https://twitter.com/PogoTips28
Posted : 1:30 AM Local Time
Intro / Outro:
Pokemon Go Sound Effects Remix by Zach Smith
https://www.youtube.com/watch?v=NDheF85cYZ0
Vexento - Home
https://www.youtube.com/watch?v=ojiGKxIKrWw
3D Pokemon graphics are from Furret Turret: https://www.furretturret.com/resources
#MewNews #GibleCommunityDay
Pokémon is Copyright Gamefreak, Nintendo and The Pokémon Company 2001-2016
All images and names owned and trademarked by Nintendo, Niantic, The Pokémon Company, and Gamefreak are property of their respective owners.
trades 在 Sneaky Sushii Youtube 的最佳解答
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trades 在 Huge NHL Trades - Bertuzzi to Bruins, Quick to Vegas, Domi ... 的推薦與評價
Huge NHL Trades - Bertuzzi to Bruins, Quick to Vegas, Domi to Stars + Bruins Sign Pastrnak to 8 yearNHL Trade Deadline 2023Stay tuned to Top ... ... <看更多>