【政策簡單說】零售新趨勢:O2O將進化至OMO
2019年美國零售業主要趨勢:實體商店無人化(unmanned)、豐富化(enriched)、合併化(merged)
✔店面無人化 :利用自動感測技術控管商品進貨與銷售。如美國 Amazon GO 無人便利商店使用其系統讓顧客平均購買金額提升18%📈
✔視覺豐富化:透過行動裝置APP及線下實體店內設置大型螢幕,豐富販售商品視覺,提升顧客購買意願。
✔線上線下合併化:銷售模式將從Online to Offline進化成Online Merge Offline,實體商店從純銷售場域轉型為體驗場域,並提供線上購物。
資料來源:LINE O2O Tech 研討會 https://logmi.jp/business/articles/320795
2019 major trend in the US retail: unmanned, enriched, and merged store.
✔Unmanned: utilize automatic sensor system to manage procurement, inventory, and sale. For example, Amazon Go uses its system to elevate the units per transaction by 18%📈.
✔Vision enriched: use app on portable devices and install large sized screen to enrich vision display, which further increase customers’ incentives to buy.
✔Online merged Offline: selling model transcends from Online to Offline(O2O) to Online merged Offline(OMO). Store not only sells commodities, but also provide commodity experiences.
Resource: LINE O2O Tech Seminar https://logmi.jp/business/articles/320795
同時也有10000部Youtube影片,追蹤數超過2,910的網紅コバにゃんチャンネル,也在其Youtube影片中提到,...
「unmanned store amazon」的推薦目錄:
- 關於unmanned store amazon 在 經濟部中小企業處 Facebook 的最讚貼文
- 關於unmanned store amazon 在 創業小聚 Meet Startup Facebook 的精選貼文
- 關於unmanned store amazon 在 創業小聚 Meet Startup Facebook 的精選貼文
- 關於unmanned store amazon 在 コバにゃんチャンネル Youtube 的最佳貼文
- 關於unmanned store amazon 在 大象中醫 Youtube 的最佳解答
- 關於unmanned store amazon 在 大象中醫 Youtube 的最讚貼文
unmanned store amazon 在 創業小聚 Meet Startup Facebook 的精選貼文
Nearly a year and a half before Amazon opened its first unmanned grocery store, Amazon Go, BingoBox in mid-2016 launched a cashier-free, 24-hour convenience store in Guangzhou. By last month there were more than 500 BingoBox stores in China.....
Read More at Meet: https://meet.bnext.com.tw/intl/articles/view/43633
unmanned store amazon 在 創業小聚 Meet Startup Facebook 的精選貼文
Nearly a year and a half before Amazon opened its first unmanned grocery store, Amazon Go, BingoBox in mid-2016 launched a cashier-free, 24-hour convenience store in Guangzhou. By last month there were more than 500 BingoBox stores in China. Now they are coming to Taiwan.....
Read More at Meet: https://meet.bnext.com.tw/intl/articles/view/43633