關於 what is your value ，我們在網路上蒐集到這些相關的討論、資訊與評價

【一連七集，第五】哈佛知識分享: Trade-offs 如何「取捨」?

你要取得更多，就要捨棄更多。「取捨」is tough, but you have to do it!

股神巴菲特 Warren Buffett 有句名言好影響我:

"The difference between successful people and really successful people is that really successful people say no to almost everything.‘’

成功及非常成功嘅人分別就係非常成功嘅人對絕大部分事情都係 say No.

識我嘅朋友都知道，我經常講:「我乜都唔識、乜都唔買! 我只買幾千萬以下香港嘅街舖。 我唔買樓、唔買工廈、唔買商廈、唔買農地、唔買車位/骨灰龕位、唔買大灣區、英國樓、非洲農地、 火星月球。 全部都唔買，送畀我都唔要。Again … 我只買港幣五六千萬以下香港的街舖仔。 香港有十萬間，買十世我都買唔晒! 呢世我只想買一千間。」

哈佛大學教授 Michael Porter 亦講過: “Strategy is making trade-offs in competing. The essence of strategy is choosing what not to do."

策略就係要以「取捨」去競爭。 策略嘅精髓就係要知道唔做乜!

上一集講過，何謂一個好嘅策略 Good Strategy? 教授 Michael Porter 話要經得起五個 Tests:

A distinctive value proposition 獨特的價值主張

A tailored value chain 度身訂造的企業價值鏈

Trade-offs different from rivals 同競爭對手不同的「取捨」

Fit across value chain 成條企業價值鏈的活動要配合

Continuity over time 持續性、持續性，不能一時一樣

今集同你講第(3) Trade-offs different from rivals 要贏，就要有同競爭對手不同的「取捨」。

What are trade-offs?

"Trade-offs are the strategic equivalent of a fork in the road. If you take one path, you cannot simultaneously take the other." by Michael Porter

「取捨就好似去咗一個交叉路口咁， 你只可以二選其一，唔可以兩條路都行晒。」

做生意，唔係多啲，就好啲。 多啲產品、 多啲服務、多啲客戶， 唔代表你就係好啲。 因為你營業額可能多咗三成， 但利潤反而可能無咗一半。 咁我就情願營業額細啲，利潤多一倍好過。 記住一開始嘅時候我話 Michael Porter 講過:

"Competition is not about being the BEST, not about MARKET SHARE. Competition is about being UNIQUE, about earning PROFITS" by Michael Porter

競爭唔係要做到最好，最大嘅市佔率。競爭係要做到最獨特，同埋賺到錢，長遠地賺錢。

幾年前我講過，香港週街都係髮廊，但點解有間特別唔同?

video …

QB House (Quick Barber) 就係做咗好多「取捨」 trade-offs ， 好多嘢唔做，但反而吸引咗一班想「快、靚、正」 ，但又唔想求求其其、 污糟邋遢剪個頭髮嘅繁忙上班一族， most likely 男士們、三四五十歲左近。10 minutes, just cut!

QB House 專注培訓、建立系統，令呢班目標顧客群由原本一兩三個月先剪個頭髮，而家一兩三個星期就去剪轉一轉。 剪快咗、剪多咗，就令QB House 同佢嘅髮型師雖然做少咗嘢，但反而收入及利潤上升。This is what I call "trade-offs", LESS IS MORE!

就係因為 QB House 嘅 Trades-offs 同一般髮廊嘅競爭對手唔同，當初首創新嘅經營模式係日本做到最獨特， 亦都解釋咗點解佢1996年由東京一間開始， 短短幾年間就能夠開到全球幾百間分店，2018年仲係東京証交所主板上市， 依家市值近20億港幣。 雖然有好多人想抄佢，QB House 嘅專注，佢 make 嘅 trade-offs 至今依然令佢每年生意額都上升，到今日都保持住係「速剪」行業嘅領導地位。

我成日都話，「當你乜都做，等如你乜都唔做!」 …. 因為你無樣嘢做得好、無樣嘢做得專。When you please everybody, you please nobody. 做生意要「取捨」，唔放手，唔會得到更多。

可能你會覺得 Just-Cut, QB House 都做咗啦。 做髮廊仲可以點變? 根據 Michael Porter，大把方法變。 最緊要就係，唔係人做你做。Your trade-offs have to be different from your rivals, then you have a strategy.

你嘅「取捨」要同你競爭對手唔同，咁你就有好策略。人哋 Just-Cut, 咁你可唔可以 Just Perm 電髮? Just Color 染髮? Just Blow Dry 吹頭?

唉! Just Blow Dry? 美國加州有間咁嘅髮廊 …

佢就好似係 QB House 嘅翻版，但係 No Cuts No Color, Just Blowouts. 齋吹頭! 美金$40，45分鐘時間，班目標顧客群，即係長頭髮嘅二三四五十歲女士們， 就可以 enjoy 喺個輕鬆嘅環境洗下頭、按下頭、吹下頭、飲杯 champagne、聽下音樂、Relax 下，就有個清神爽利嘅頭見人!

因為做得夠專，懂得運用 Michael Porter 所指嘅 trade-offs ，同一般髮廊競爭對手唔同嘅 trade-offs, 好多女士就個個禮拜去幫襯，relax relax 下。2010年由美國加州第一間店開始， 十年間，全美開超過一百間分店， 擁有超過5000個髮型師， 每次美金$40，每個月幫緊20萬個客人吹頭。 淨係吹頭，依家營業額每年超過一億美金。

全球最大嘅傢俬公司，IKEA， 又係另一個Michael Porter 所指 Trade-Offs 嘅典型例子。佢由產品設計 (自己裝嵌)、產品種類 (簡單得來又多幾樣選擇)、 自己推住架車嘅購物模式、至到客戶服務 (間舖頭永遠唔易搵到人幫手，人客自己搞掂，慳番啲成本，換取平啲價錢)，到最後排隊畀錢、自己包裝、抬件貨返屋企 …. 如果唔係送貨要額外收費 (無得免費)。IKEA 成條嘅企業價值鏈 value chain 都係同其他一般嘅傢俬公司好唔同，有好唔同嘅 Trade-offs 取捨。

IKEA 嘅「取捨」，就能夠吸引咗一班 “with a thin wallet" 想價錢平，但又想 good design, 唔介意自己辛苦做多啲， 工餘時間，甚至乎自己花成日裝嵌埋嘅顧客。IKEA 明白佢唔會 serve 晒所有人。 我以前係美國讀大學、 或者啱啱出嚟 New York 做嘢，都好鍾意去 IKEA 買嘢，因為平! 而家? 叫我花成日嵌件傢俬，睬你都傻! I was an IKEA Customer, but not anymore! It's OK, you cannot please everybody! 做生意就係個「取捨」! 賺到錢就得啦。

美國最賺錢嘅航空公司 Southwest Airlines 西南航空都係一樣，No first class, No meals, No assigned seats, No baggage transfer, No planes other than Boeing 737s, No International Flight … so on and so forth.

無頭等、無飛機餐、無預設定座位、無行李轉運 、除咗波音737乜嘢客機都無、無國際航線。 仲有好多都比一般其他航空公司無。

但就係因為「冇」， 運動複雜程度及成本下降，Southwest 就可以專注做以下幾樣嘢特別好，就係「平」、「快」、「準時」、員工做得開心自然服務態度更好。其他乜都無， 但未必個個客人都啱!

於是 Southwest 有個好出名嘅 "Pen Pal" 故事，就有位乘客 Mrs. Crabapple， 經常好唔滿意 Southwest Airlines 乜都冇，無頭等、無飛機餐、無預設定座位、無行李轉運等等等等， 經常寫信去 Southwest 投訴，呢個「筆友」"Pen Pal" 個個客戶服務部同事都怕咗佢， 寫完又寫， 回覆左又寫，投訴完又投訴。 直至客戶服務 部嘅同事們都冇計， 叫當時嘅CEO/創辦人 Herb Kelleher 回覆。佢點寫? 真人真事! 60秒內，佢回覆:

“Dear Mrs. Crabapple. We will miss you. Love, Herb." 即係話，請佢走， 唔好再返來!

聽落好似好搞笑，但Michael Porter 話呢個係一個典型嘅 trade-offs 例子，you cannot please everyone. 記住，一開始嘅時候，我講過:

"Strategy is making trade-offs in competing. The essence of strategy is choosing what not to do." by Michael Porter.

策略就係要以「取捨」去競爭。 取捨嘅精髓就係要知道唔做乜!

"When you try to offer something for everybody, you tend to relax the trade-offs that underpin your competitive advantage." by Michael Porter.

當您嘗試做曬所有嘢去服務每一個人，你嘅「取捨」就會減少， 同時亦都會減少你嘅競爭優勢。

善用 Trade-offs 「取捨」去增強自己競爭力嘅機會隨處都係，爭在你願唔願意「放手」，先能夠取得「更多」。

包括我自己在內， 如果我乜嘢地產項目都投資，有賺錢就買， 甚至乎集資錢多地盤都搞埋， 我只係一個三四流嘅地產發展商。 我點同新鴻基/恒基/長實打呢? 但我專注幾千萬以下嘅香港街舖，我就係一個一流嘅商舖基金公司， 全香港人， 包括所有大嘅地產發展商，係街舖買賣都唔會夠我來。 社運/肺炎後，全香港買賣舖無人夠我哋多，呢個係事實!

"Trade-offs are choices that make strategies sustainable because they are not easy to match or to neutralize." by Michael Porter.

「取捨」會令到策略更有持續性，因為競爭對手 好難去複製或抵消你嘅優勢。特別是你嘅 first mover advantage 先行者優勢。

我係香港第一個商舖基金，就永遠都係香港第一個商舖基金。只我哋專注，未來幾十年，我知道係香港嘅街舖，無人會動搖到我哋嘅領導地位。

即是有人入嚟炒，Michael Porter 話新入嚟嘅 「模仿者」好多時都只係做 Straddling 跨騎， 即係好似「一腳踏兩船」咁， 自己本身嘅本業又做，商舖又做，結果兩邊都做唔「專」。

就係因為有自信我先咁講。因為好似今集一開始咁講，根據 Michael Porter 嘅 "Trade-offs different from rivals"， 我哋係放棄咗好多嘅嘢，同競爭對手大大唔同，先能夠建立到我哋今日係香港街舖嘅領導地位。 只要我哋專注，我哋嘅基金投資者會賺錢! I know it. 但如果有一日，我開始搞工廈、搞商廈、搞地盤、搞英國樓、搞埋茶餐廳、 補習社 、 酒樓、酒店等， 就係投資者應該攞錢走嘅時候! 乜都做，就開始等如乜都唔做!

你呢? What are your trade-offs? 你的「取捨」同競爭對手有咩唔同呢? 抑或人做你做，人客想要乜，你就俾佢乜呢?

There is no problem with that! 第一集一開始我就話，99%嘅公司都係咁，養家活兒可能好多年都冇問題， 但根據 Michael Porter，你只係停留係第二個 S - Sustaining 持續緊嘅階段。 做好多年，搵到食，但可能仍然冇人識你，無突破。Survive, Sustain, 但要去到第三個 S, Succeed, I mean Super Successful 好似一支箭咁標上去，等如以上 QB House, DryBar, IKEA, Southwest Airlines 咁，你就要有 strategy 策略。 你嘅「取捨」trade-offs 要同競爭對手截然不同。

李小龍嘅名言，亦都係掛喺我公司office嘅唯一名言: "I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times."

李小龍唔怕嗰啲踢過一萬種唔同腳法嘅人。但佢怕嗰啲踢過一種腳法一萬次嘅人。 你嘅腳法又點呢? 有興趣一齊研究下點做? 聽多啲 Michael Porter，就來我星期六嘅早餐會啦! 下集我再同你講 (4) Fit across value chain 成條企業價值鏈的活動，如何配合去增強你的競爭優勢?

。。。。。

My hobby 《星期六早餐會》!

九/十月份早餐會 Topic: Applying "Michael Porter" to your business: How to compete and win!

哈佛分享: 如何應用「米高波特」於你盤生意? 點競爭? 點贏?

講起哈佛策略教授， 無人出名過 Michael Porter. 有幸我2017年在哈佛親身上過他教的課程， 今次早餐會同你分享，希望對你做生意亦有所啟發。

有興趣參加啦 😃 每次限四位 (包括我)。 人多傾唔到計。

9月份，逢星期六早上9時開始，約三小時。地點中環。

對象: 中小企老闆/創業者/公司管理層，連我限4位。

有興趣參加的話，請 whatsapp 你的名片給 Suki (我助手) (+852) 5566 1335。

我唔係靠呢行搵食，免費，我請食早餐 😉 Be friends ..... 有機會到時見你。李根興 Edwin

www.edwinlee.com.hk
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聯絡李根興 whatsapp (+852) 90361143

#michael_porter #競爭策略

【德多少，就得多少】
YOUR VIRTUES DETERMINE HOW MUCH YOU GET

最近家附近有建築工地，噪音多了。

客人聽我的聲音不會有問題，因為我的耳機有麥克風，但如果他們不戴有麥克風的耳機，我聽他們的聲音會比較辛苦。

幾天前，為一位年輕的保險經紀通過Zoom批八字。

他進入Zoom會議室後，呆看著我。

我微笑看著他，故意不出聲，觀察著他。

幾秒後，他才粗魯的說：「哈囉？!」

奇怪了，貴為一個保險經紀，見人應該無數，打招呼的方式，怎能這麼粗俗？我阿姨阿伯級的客人，雖不常用Zoom，都比他懂禮貌。

我馬上回：「X先生，您好。您進來會議室，怎麼打招呼這麼粗俗？」

「我一向來都是這樣先哈囉，有聲音我才正式打招呼。」

「我倒是從來不會這樣。」

其實，這是個人修養的問題。

「你沒有讀我發給你的貼文嗎？為何你視訊沒有戴耳機？」

「我一向來Zoom都是這樣，沒有戴耳機。我以為你只是建議而已，不一定要戴。」

「我在貼文裡寫關於戴耳機的理由，你覺得不成立嗎？」

他想了幾秒，回：「是成立的。」

「我們都是提供服務的人。客人找我們，需要三大元素。第一個，就是同理心。你沒有同理心，難怪你說你的客人寧願聽別人說，也不信你說。」

「如果你要我戴，我現在就戴。」

他講完後，依然坐在那裡看著我，一動也不動。

後來，我說了幾句，他肯戴上耳機後，藍牙耳機也並沒操作好。

等了我一個月，這麼簡單的事情都不願事先做好。

看著他理直氣壯的模樣，頓時覺得他很可憐。

貴人坐在他面前，他說的一大堆話，都是以「自我」為出發點，完全不懂得「以和為貴」的道理。這不就是親手把貴人轟出門嗎？

「你這樣講話，就算講贏了，你真的贏了嗎？」

換成我是他的客人，我絕不會向他買保險，因為很明顯這不是一位真心為別人著想的保險經紀人。

那天，雖為他看八字，該說的我都有說，但我依然保留許多。

因為他缺德。

許多人把「德」看得很輕，覺得沒做壞事就是好人。事實上，不按照別人合理的要求做事，蓄意破壞規則，只顧自己，也是沒有德行可言。

有些人會吐槽，哎呀你學佛的人，要慈悲，何必跟他計較？不要著相！

我不是在意氣用事。

沒有智慧的慈悲，會害死人的。

祖師有訓 - 看命本來就是依客人的福德多寡，而賜福。品行不端的人，承受不起更多的福報，反而會遭反噬。再說了，對貴人都不好的人，對沒有利用價值的人就會更善良嗎？

不是捐錢的，就一定是好人，什麼事情都是要用心才算。

每個人都想要與眾不同，可是如果你的所作所為和一般人一樣，沒有比他們做得更好，那你的命格只配拿得起一般的命運。

不要迷信，以為什麼都是人家為難你，就跑去求神拜佛要打小人。我們命運裡的每一個障礙，每一粒石頭，都是自己放進去的。

你不改，障礙物就不會移。

在這裡聲明：沒有麥克風耳機的Zoom客人，我一概會取消諮詢，進行退款，沒得商量，沒得瞎掰。

能突然放假，真是太過癮了！

——————————————————

Recently, a construction site sprouted up beside my place, creating a lot of noise every day.

Zoom clients wouldn’t have a problem hearing me, but if they do not have a earpiece with a mic, I would have a problem hearing them.

Few days ago, I did a Bazi analysis for a young Insurance Agent via Zoom.

After he entered my Zoom meeting room, he looked at me blankly.

I smiled at him, deliberately staying quiet, and observed him.

Few seconds later, he said bluntly, “Hello?!”

How strange that an insurance agent, who probably have met tons of people, would greet in such an abrupt manner. My middle-aged clients, who rarely use Zoom, have better etiquette than him.

I replied instantly, “Hi, Mr X. Why is your greeting so crude, upon entering this meeting room?”

“I always say hello like this and wait to hear a reply, before I greet officially.”

“I never do that.”

Actually, this demonstrates the refinement of a person.

“Did you not read the post I sent you? Why are you not wearing a earpiece?”

“All along, I do Zooms in this manner without a earpiece. I thought it’s just a suggestion from you and it was not mandatory.”

“I wrote about the reason for clients to wear a earpiece. Do you find it invalid?”

He pondered for a few seconds and replied, “It’s valid.”

“We are both service providers. Clients look for us based on three main qualities. The first being the quality of empathy. You lack empathy and it’s no wonder you say your clients rather listen to others and not trust you as much.”

“If you want me to wear, then I will wear it now”

And he sat there looking at me, not moving an inch.

When he finally put on his ear pods, they did not operate well either.

It’s peculiar how despite a month of waiting for me, he was slow to get this simple thing done right.

Seeing how “self-assured” he was, for a brief moment, I find his behaviour pitiful.

His benefactor was sitting right in front of him, yet his words remained self-serving, totally oblivious to what harmony is about. Wasn’t this sending your benefactor straight out of the door?

“Even if you gain an upper hand talking like this, have you really won?

I would never buy insurance from such an agent, as obviously he was not the considerate kind.

I still read his Bazi that day, said what I should but there were also a lot I did not reveal.

Because he is lacking in virtues.

Many people think lightly of virtues. They assumed that if they do no evil deed, they are virtuous humans. Fact is, if you do not follow the reasonable requirements of other people, deliberately breaking the rules for your own gain, you have no virtue to speak of.

Some naysayers will tell me, but hey you are a practicing Buddhist, so you should exercise your compassion and not be bothered with his behaviour! Don’t get attached to external form!

This isn’t about me.

Compassion without wisdom brings more harm than good.

Since ancient times, it is a rule of thumb that we practitioners allocate good fortune to clients, based on their conduct and luck.

A person with undesirable conduct is unable to bear greater fortune, or there will be adverse consequences. Moreover, if a person is unkind to his benefactor, it is very unlikely that he will be kinder to another person with no value to him.

You can’t define a person as a good man, just because he is willing to donate money. We got to look at how he uses his heart.

Everybody wants to be special and different from others. But if what you are doing is the same as other people, nowhere better than them, then you can only carry a mediocre Destiny.

Don’t be superstitious to think that everybody is out to get you, and you go running to the temples or Feng Shui masters to chase away the villains.

Every obstacle in our destiny, every little stone that trips us, is placed in our lives by no other person but ourselves.

If you do not change, the obstacle isn’t going to budge either.

And here’s an official note: For any Zoom client that does not wear a earpiece with a microphone, I will cancel the consultation and give you a refund.

Having off days out of the blue are so much more fun!

第四集 (一連七集) 哈佛知識分享: What is strategy? How do you create value? 什麼是策略 ? 你如何創造價值?

一開始我講過:

"The first test of a strategy is whether your value proposition is different from your rivals. If you are trying to serve the same customers and meet the same needs and sell at the same relative price, then you don't have a strategy. " by Michael Porter

如果你嘅價值主張係同你嘅競爭對手一樣， 即係話你服務緊同一班顧客， 解決緊同一問題， 收緊差唔多價錢的話， 哈佛教授米高波特就講你係「人做你做」，你「無策略」 。

咁何謂一個好嘅策略 Good Strategy? 教授講要經得起五個 Tests:

A distinctive value proposition 獨特的價值主張

A tailored value chain 度身訂造的企業價值鏈

Trade-offs different from rivals 同競爭對手不同的「取捨」

Fit across value chain 成條企業價值鏈的活動要配合

Continuity over time 持續性、持續性，不能一時一樣

今集先再你講(1) 同 (2)。 (1) 何謂獨特的價值主張? 你先回答以下三條問題，睇下你同競爭對手有乜唔同。

Which customers are you serving? (What end users? What channels?) 你服務緊邊班客? 誰是最終顧客? 什麼渠道接觸他們?

Which needs are you going to meet? (What products、features、services?) 你想滿足他們什麼需求? 什麼產品、特徵 、服務?

What relative price? (Premium or discount?) 相比起競爭對手，你打算賣貴啲或平啲?

"The value proposition is the element of strategy that looks outward at customers, at the demand side of the business. The value chain focuses internally on operations. Strategy is fundamentally integrative, bringing the demand and supply sides together." by Michael Porter

策略入面的「價值主張」 是從由顧客的「需求」角度出發。 「企業價值鏈」反而是由內部的營運流程「供應」出發。 策略的基礎就係把「需求」及「供應」兩者整合在一起。

你要有好嘅策略，你就要第 (2) Have a tailored value chain 有一條度身訂造的企業價值鏈。由入貨、加工、包裝、市場推廣、 銷售 、出貨、至售後服務都要同競爭對手唔同， 都係度身訂做去服務你以上「價值主張」要服務的顧客。

Michael Porter 話做生意常犯嘅錯誤，亦都係最忌嘅就係 "Stuck in the middle" 「卡住喺中間」。即係平又唔係平過人， 靚又唔係靚過人， 服務嗰班客或者佢哋嘅需求又唔係特別嘅過人，咁你就乜唔係，「價值主張」無乜特別，好難突出。咁你可以點?

例如， 如果就咁開間租車公司，你點同業界巨頭 Hertz, Budget, Avis 打呢? 好容易就 "Stuck in the middle"， 因此絕大部分嘅租車公司你都唔會識，我亦都唔會提。 但美國有間獨特的租車公司，Zipcar， 佢同一般嘅租車公司好唔同。

Zipcar 唔係好似絕大部分嘅租車公司咁， target 區外客， 到咗某個城市要租車週圍走。佢係 target 平時市區內住，無養車， 但突然間想租車走一轉嘅人仕。佢唔係按「日租」，而係按「時租」， 你想去超級市場買一轉餸都可以租。

Zipcar冇話特定嘅租車中心， 而係啲車周街泊， 透過佢嘅Apps 你就知道架車泊咗係邊度及還車地點。 咁就更加方便同埋近你屋企。公司營運成本都平好多。

Zipcar 的車種經常畀人感覺係較 “Cool" ，比較型仔啲、環保啲。 佢唔會花好多錢大賣電視/戶外廣告，而係喺架車身上面貼住大大個公司 hip logo，變相周街免費流動廣告。

Zipcar 叫自己做 Car Sharing Company, not Car Rental Company。因為唔係個個人都租得，而只係付月費/年費的會員才能夠租。 依家月費每月7元美金或年費70元美金。咁佢就可以每次收費更平出租，但重複地賺你個月費年費。 佢想建立個形象就係 Car Sharing 遠遠環保過自己一個買架、保養、同埋棄置成架車。專攻年輕、活躍、較 "Green“ 的新一代。

Zipcar 仲有好多好多嘅特點講唔晒。總之就係，佢嘅 value proposition 價值主張 (Which Customers? Which Needs? What Relative Price?) 同所有其他租車公司巨頭都唔同， 成條嘅企業價值都係為咗個「價值主張」而去度身訂，同所有競爭對手都好唔同。

記住前幾集我同你講過，what's the right mind-set for competition? 你應該點諗競爭?

盡量得，你應該諗 Not be the the best, but be unique。 唔係要做到最好，而係做到最獨特。Zipcar is unique.

Not be number 1, but earn higher returns. 唔係要做到第一，而係要多啲回報，賺多啲錢! Zipcar 回報最高嘅係不斷重複收嘅月費年費，最穩定。

Not focus on market share, but focus on profits. 唔係要市佔率，係要利潤。Zipcar 賺錢。

Not serve the "best" customer with "best" product, but meet the diverse needs of target customers. 唔係要「最好」嘅產品，畀「最好」嘅客。而係用唔同嘅產品，滿足唔同顧客嘅需求。Zipcar 班客同其他租車公司好唔同。

Not compete by imitation, but compete by innovation. 唔係人做你做，而係要創新! Zipcar 肯定創新。

Not ZERO SUM game, but POSITIVE SUM. 唔係「零和遊戲」、互相廝殺， 而係大家從不同層面創造價值， 可以有好多個贏家。Zipcar 吸引咗一班平時唔係租開車嘅客， 佢做大咗個餅。

Zipcar 就係做到上 "Be Unique“ 嘅表表者。因此短短幾年間就可以係租車業界一支箭咁標上去，2000年係美國波士頓創立, 2013年就俾另一租車業界巨頭 Avis Budget Group 以美金5億收購了。2016年9月 Zipcar 公佈，全球9個國家，500個城市，擁有超過一百萬個會員。 一百萬個付費會員， 即使全部人唔租車，只係收月費年費都幾和味。 呢個就係我成日所講嘅做生意要做「農夫」，唔好做「獵人」，必須要客人係重複性購買， 你塊田先至會越嚟越大。

包括我自己在內，如果我純粹買賣舖， 根本我同其他商舖投資者無分別， 我錢又唔夠佢哋多，經驗又唔夠佢哋老到。 直接對撼，I have no strategy! 但我做「商舖基金」就完全唔同啦。班目標顧客、佢哋嘅需求、我所收嘅價錢，都完全唔同。 大家都係做「舖」，但我成條做「舖」嘅「企業價值鏈」， 由集資、買舖、 整理間舖、搵租客、諗計仔幫佢做多啲生意、至出售間舖、同售後服務， 都係同其他競爭對手唔同。亦都解釋咗點解， 即使社運/肺炎，我哋基金每季集資起碼6000港幣都季季爆額，近年全香港買賣街舖無人多過我哋， 我相信只要我哋專注係我哋條買舖的獨特嘅「企業價值鏈」，未來幾十年香港都唔會有人買賣舖多過我哋。

"Choices in the value proposition that limit what a company will do are essential to strategy because they create the opportunity to tailor activities in a way that best delivers that kind of value." by Michael Porter

「選擇」係重要嘅! 你公司就要選有乜嘢做，同更重要 - 有乜嘢唔做，咁你先至可以更加度身訂造地做好你成條「企業價值鏈」，去為你嘅「價值主張」創造最佳價值。

有興趣一齊研究下點做? 聽多啲 Michael Porter，就來我星期六嘅早餐會啦! 下集我再同你講 (3) Trade-offs different from rivals 同競爭對手，應該有什麼不同的「取捨」?

。。。。。

My hobby 《星期六早餐會》!

九月份早餐會 Topic: Applying "Michael Porter" to your business: How to compete and win!

哈佛分享: 如何應用「米高波特」於你盤生意? 點競爭? 點贏?

講起哈佛策略教授， 無人出名過 Michael Porter. 有幸我2017年在哈佛親身上過他教的課程， 今次早餐會同你分享，希望對你做生意亦有所啟發。

有興趣參加啦 😃 每次限四位 (包括我)。 人多傾唔到計。

9月份，逢星期六早上9時開始，約三小時。地點中環。

對象: 中小企老闆/創業者/公司管理層，連我限4位。

有興趣參加的話，請 whatsapp 你的名片給 Suki (我助手) (+852) 5566 1335。

我唔係靠呢行搵食，免費，我請食早餐 😉 Be friends ..... 有機會到時見你。李根興 Edwin

www.edwinlee.com.hk
www.bwfund.com

聯絡李根興 whatsapp (+852) 90361143

#michael_porter #競爭策略

2021/09/24生命創作

孟婆在線3-1、”孟姜女與蚩尤”
/.紀實型野史 王大喜（Rasta Wang)

*參考（背景影片原封不動）：
2021/09/18（紀實型雜記）
（房屋淨化工作紀實； House cleansing work documentary)
現實中的清醒夢
”DNA光弦運動、白洞與原創力” ;
Lucid dream In reality
, ”Arch、white hole、Creativity”
/.原著與紀實 王大喜（Rasta Wang)
https://youtu.be/9zHZ4wMYY5E

*今日章節；Daily Chapter:
「你施捨的時候，不要叫左手知道右手所做的， 要叫你施捨的事行在暗中。你父在暗中察看，必然報答你 。」 你們禱告，不可像外邦人，用許多重複話，他們以為話多了必蒙垂聽。 你們不可效法他們；因為你們沒有祈求以先，你們所需用的，你們的父早已知道了。 願你的國降臨； 願你的旨意行在地上， 如同行在天上。 我們日用的飲食，今日賜給我們。 免我們的債， 如同我們免了人的債。 不叫我們遇見試探； 救我們脫離凶惡 。 因為國度、權柄、榮耀，全是你的， 直到永遠。阿們 ！ 你禁食的時候，要梳頭洗臉， 不叫人看出你禁食來，只叫你暗中的父看見；你父在暗中察看，必然報答你。」 「眼睛就是身上的燈。你的眼睛若瞭亮，全身就光明； 你的眼睛若昏花，全身就黑暗。你裏頭的光若黑暗了，那黑暗是何等大呢！」 「所以我告訴你們，不要為生命憂慮吃甚麼，喝甚麼；為身體憂慮穿甚麼。生命不勝於飲食嗎？身體不勝於衣裳嗎？ 你們看那天上的飛鳥，也不種，也不收，也不積蓄在倉裏，你們的天父尚且養活牠。你們不比飛鳥貴重得多嗎？ 這都是外邦人所求的。你們需用的這一切東西，你們的天父是知道的。 你們要先求他的國和他的義，這些東西都要加給你們了。」
‭‭馬太福音‬ ‭6:3-4, 7-8, 10-13, 17-18, 22-23, 25-26, 32-33‬ ‭CUNP-神‬‬
「But when thou doest alms, let not thy left hand know what thy right hand doeth: that thine alms may be in secret: and thy Father who seeth in secret shall recompense thee. And in praying use not vain repetitions, as the Gentiles do: for they think that they shall be heard for their much speaking. Be not therefore like unto them: for your Father knoweth what things ye have need of, before ye ask him. Thy kingdom come. Thy will be done, as in heaven, so on earth. Give us this day our daily bread. And forgive us our debts, as we also have forgiven our debtors. And bring us not into temptation, but deliver us from the evil one. But thou, when thou fastest, anoint thy head, and wash thy face; that thou be not seen of men to fast, but of thy Father who is in secret: and thy Father, who seeth in secret, shall recompense thee. The lamp of the body is the eye: if therefore thine eye be single, thy whole body shall be full of light. But if thine eye be evil, thy whole body shall be full of darkness. If therefore the light that is in thee be darkness, how great is the darkness! Therefore I say unto you, Be not anxious for your life, what ye shall eat, or what ye shall drink; nor yet for your body, what ye shall put on. Is not the life more than the food, and the body than the raiment? Behold the birds of the heaven, that they sow not, neither do they reap, nor gather into barns; and your heavenly Father feedeth them. Are not ye of much more value than they? For after all these things do the Gentiles seek; for your heavenly Father knoweth that ye have need of all these things. But seek ye first his kingdom, and his righteousness; and all these things shall be added unto you.」
‭‭Matthew‬ ‭6:3-4, 7-8, 10-13, 17-18, 22-23, 25-26, 32-33‬ ‭ASV‬‬

（目前專注於療癒及生命紀錄，也恢復線上諮詢及捐款，如需手術請至以下官網詳閱。☀️🙏)

Donation for us as below（樂捐）:
台幣帳號：
戶名：王大囍
銀行代號：808
銀行名稱：玉山銀行內湖分行
帳號：0462968127363
台幣帳號：
銀行代號：048
銀行名稱：王道銀行
帳號：01000115473288
美元帳號：
戶名：王大囍
E.SUN Multi-Currency Deposit
存戶帳號：0015879086033
比特幣戶頭存戶帳號bitcoincash:
qz69f84z8wtaczaec3c54c8eal8gh4u50v724sgyve

Dream Walker: RastaWang.com
（夢行者,™，醒夢人）

遊生夢死 (Yuseiboushi) - Eve Music Video

▼Streaming / DL (配信) 9/27～
https://tf.lnk.to/gunjoyusei

Lyrics/Music/Vocal：Eve
Arrangement：Numa

カラオケ(inst)：http://piapro.jp/evemaru

◆個人制作アニメーションの祭典『Project Young.』公式サイト
https://project-young.net/

◆主題歌『遊生夢死』Project Young. Compilation Video Film:A
https://youtu.be/hSbi31htz-w

ANIMATION STAFF Credit

Produce Eve

Director/Storyboard/CharacterDesign/MainAnimator
niL

ConceptArt/BackgroundArt
Imari Ozaki

Composite/Edit/3DCG/VFX/ProductionManager
tyao

----Special Thanks----

Animator
Shun Enokido
Keisuke Kojima 　　
Hiroto Nishizawa　　
Sachie Hiraka

Painter
Ayumi Kobayashi
Akito Senaha

Recorded by Tetsuro Sawamoto (Aobadai Studio Inc.)
Recorded at Aobadai Studio Inc.
Assisted by Miyuki Nakamura (Aobadai Studio Inc.)
Mixed by Masashi Uramoto (Soi Co.,Ltd)
Mixed at Soi Studio

~~End roll~~

piano : Nene Ario

Eve
HP：http://eveofficial.com/
twitter：https://twitter.com/oO0Eve0Oo
youtube channel：https://goo.gl/jiNQkz

◆New EP『廻廻奇譚 / 蒼のワルツ』
2020.12.23 release

▶️ Tie up
廻廻奇譚 / TVアニメ『呪術廻戦』オープニング主題歌
蒼のワルツ / アニメ映画『ジョゼと虎と魚たち』主題歌
心海 / アニメ映画『ジョゼと虎と魚たち』挿入歌

▼CD
https://tf.lnk.to/kaikaiwaltz_CD

◆Lyrics

遊生夢死

漂う思いのせいで 満たされない雨で
Due to these drifting thoughts, in the unfulfilling rain
立ち込める 爛れてく 鈍色の月
I'm enshrouded by the blazing dull-colored moon

揺蕩うような声で あなたを知って
I know you by your wavering voice
夢のようでいて
Existing as if it were in a dream
夜を壊せと 手放せと 揺らう心音を
Break through the night and let go of that trembling heartbeat

ほっとした 感傷的になれば
I'm relieved, if I become sentimental
繰り返しようのない相槌を
The backchanneling doesn't seem to repeat

白昼夢の底に浸かったまんまの
Remaining submerged in the depths of a daydream
くたばりぞこないへ
Dear you, who failed to die

遊生夢死
Living idly and dying as if dreaming
才能ない脳内 唱えよシスターズ
Preach to my talentless brain, sisters
首を垂れることしかないの
All I can do is lower my head
愛など満たない 性根はどうしようもないなら
Love and the likes are not enough, if my disposition can't be helped then
再会を誓う 嫌だ
Let's vow to reunite, I don't want to
未だ僕だけをみてと
Look at just me in this moment

恋をした 軽薄に染まれば
I've fallen in love, if I dye it in lightheartedness
ただ盲目にひたすら歩けと
Just blindly, earnestly walk

時折見せる仕草と
The occasional gestures made and
その眼差しを注いで
That gaze that pours out everything

目を合わせてくれないようで冥々
So dark that our eyes won't be able to meet
瞬くように 酔った夢に生きたくて
In a blink of an eye, I want to live in an intoxicated dream
その闇を劈くような轟音に
Pierce that darkness with a seemingly thunderous roar
踊ることを止めないで
Don't stop dancing to it

はっとした ただ暴君に染まれば
I realized, if you're dyed by a tyrant
その笑顔に真価などないと
Then that smile won't have any value
唾を吐き捨てるように 優しい言葉を解いて
As if you're about to spit it out, unravel the kind words

明日には忘れたようにおどけて
Joke around as if you've forgotten about everything tomorrow
刺さったままの心の傷跡
With scars on your heart that remains pierced
僕らは逃げるように 踏みにじる想い
As if we're running away, these trampled feelings
隠して
Hide them


目も当てられない眩むような銘々
Seemingly dazzling individuals I cannot bear to look at
あなたにとってどんな夢を描いて
What kind of dream are you creating for yourself?
唇を噛みしめる間もならないまま
Something that won't make you keep biting your lips
ふり落ちる涙は見せないで
Don't show your falling drops of tears

弱さは見せないで
Don't show any weakness

本当は言いたかった
The truth is that I wanted to say this
綺麗ごとだけでは
Even if you say it's just pretty words

蜃気楼に惑うの あなたは眩しいくらい
Captivated by this mirage, you are to the extent of being dazzling
美しい未来だ
Just like the beautiful future

恋をした 誰も知らない世界で
I fell in love, in a world that no one knows of
願ったあの日の物語へと
Going towards the story of that day I wished for

(英訳:Dani)

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