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How about taking a wefie with the face of Akinabalu? 😁
If you are planning to climb #MountKinabalu, don’t forget to stop by at this spot where you can see a face on St. John’s peak. They say the face is more prominent during sunrise. 😊
📸 IG: @battaklallo
📍 Mount Kinabalu
#sabah #borneo #malaysia #tourism #photooftheday #nature #fun #photography #beautiful #enchantingsabah #travellater #traveltomorrow #mountain #mountkinabalu
A year ago today, I felt the weight of the world on my shoulders, and it seemed like everything was pointless and impossible. A very lovely and wonderful human scooped me up onto a rooftop, where we just happened to catch the peak of the Perseids meteor shower. I know. It's ridiculous. True story, though.
一年前的今天，我正卡在一個低潮漩渦而生命中的一切感覺起來既沒有意義又不可達成。一個可愛又美好的人就帶我去屋頂看夜景散心，結果竟然剛好遇到一年一度的英仙座流星雨。對，我知道很扯，我的人生是一齣八點檔。
This is a beautiful song by the amazing Brazilian artist Gilberto Gil, so I was initially very stressed about doing the song justice, but eventually the process actually became very peaceful for me. So here's the final product.
這首歌是巴西樂手吉貝托·吉爾超級美的一首作品，所以在摸索這個翻唱的過程中其實壓力很大，因為完全不知道自己能不能勝任一切的音樂跟意境。不過後來發現過程變成一種冥想，而這就是結晶。
3 vocal layers, 3 flute layers, 4 guitar layers, 4 percussion layers, and 1 ambient sound layer. Way too many hours of animating and deleting and re-animating and editing and video work. 1 photo that was my core inspiration and my happy place.
3軌人聲合音、3軌長笛合音、4軌吉他、4軌打擊跟1軌環境聲音。也花了超多小時畫動畫、刪掉、再重新畫動畫、編輯跟剪片。1張為我帶來無數平靜也是靈感主軸的照片。
Sending out nothing vibes of love, beauty, and light to everyone. Please remember the world is not as heavy as it seems.
在此傳送充滿著愛心、美麗與光環的能量給大家。請記得其實世界並沒有那麼的沈重。
This is a side of England few ever see!
Join me as I travel across a stunning area of England called the "Peak District", discovering secret caves and hidden mountains!
Where is your favorite hidden gem?
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Follow! SHOOT AND CHOP, Josh the Intern
巴巴中央尖 | 中央尖山 | 巴巴山 | 南湖 | 跑山獸
0:00 巴巴中央尖 intro
跑山獸 Beast Runners
https://www.beast.run/
1:07 DAY 1 - 16km / 1800m+ 5h25m
11:30am 勝光登山口➟14:06pm 木杆鞍部➟14:30pm 南湖溪山屋➟16:58 中央尖溪山屋
5:53 DAY 2 – 巴巴中央尖 16.5km / 2750m+ 11h35m
05:00am 中央尖溪山屋➟07:50am 中央尖山➟08:45am 中央尖山東峰➟巴巴東南稜➟10:30am 安部黑水塘➟12:51pm 巴巴南峰➟13:44pm 巴巴山➟14:28pm 南湖南峰➟16:10pm 南湖中南峰➟16:37pm 南湖山屋
11:28 DAY 3 & 4 南湖
➟06:00am 南湖東北峰
+ filming 拍攝活動
DAY 4➟05:15am 南湖山屋➟ 南湖北峰 (觀日出➟ 勝光登山口)
Another adventure of Petr Novotny & 古明政. This time on ridge where no many hikers dare. This ridge 巴巴中央尖 connect Central Peak 中央尖山 to Nanhu 南湖 over Central east peak 中央尖東峰 to Baba south peak 巴巴山南峰 and terminate in juction between Baba main peak 巴巴山 and Nanhu south peak 南湖大山南峰. Crossing took "just" 4h45m on 5.5km but it was tough. Already challenging morning climb to Central Peak 中央尖 and get to another side to Nanhu took over 11 hours.
The ridge has many hard and dangerous sections. Despite it is shorter and with less elevation gain just a minimum of hikers dare to try it. Now We know why…
3rd and 4th day had fun with Nanhu and visited secret peaks 南湖中南峰 and 南湖東北. Did filming with 周青 Chou Ching and 古明政 for 活水文化事業有限公司 and met many new friends.
in video: Petr Novotny, 古明政, 周青
跑山獸 Beast Runners
https://www.beast.run/
#beastrunners
#跑山獸
#中央尖
#南湖
#中央山脈大縱走
#台灣百岳
England is home to incredible hidden gems that are a must visit for adventurers. In this UK adventure guide I share with you the top 10 hidden gems in England I have found while on my hiking adventures!
1. B29 OVEREXPOSED Crash Site (Peak District)
53.45055536890314, -1.8648685822016298
2. West Kennet Long Barrow (North Wessex Downs)
51.40859071572615, -1.8510426712207961
3. Kennall Vale Nature Reserve (Cornwall)
50.19506741513416, -5.1497400945606415
4. R.O.C posts (Burgh-on-Bain ROC Post)
53.33959455233214, -0.17723096911764394
5. Racton Ruins (South Downs)
50.8796584048463, -0.8974701812599555
6. Farleigh Down Tunnel and Sidings (Cotswold)
51.40540666568529, -2.289706444534888
7. Bayham Old Abbey (High Weald)
51.10391533883374, 0.35520879702386554
8. Bodiam Castle (High Weald)
51.002284049692534, 0.5435599705615837
9. Winspit Quarry (Jurassic Coast)
50.583856476252095, -2.0346333418640827
10. Leiston Abbey (Suffolk Coast & Heaths)
52.22141524521454, 1.5779694354258393
Support the channel here:
https://www.patreon.com/joshtheintern
#hiddengems #england
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My other videos:
https://www.youtube.com/user/SHOOTANDCHOP
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https://www.instagram.com/joshtheinternofficial/
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https://www.facebook.com/joshtheinternofficial/
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
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