The Honda WR-V is a subcompact crossover produced by Honda. It has the same body structure as the third generation Fit/Jazz with different front and hood treatment. It was introduced at the 2016 São Paulo International Motor Show. The WR-V was built and sold specifically for the South American and Indian market.
The abbreviation WR-V stands for Winsome Runabout Vehicle and is currently marketed as the ‘WOW-RV’ in the official Indian TV commercial.
The WR-V was launched in the Indian car market on March 16, 2017 at a starting price of Rs 7.75 lakh (ex-showroom). The vehicle is inspired from its hatchback sibling, Jazz, and shares the same platform. The WR-V is launched both in Brazil and India in March 2017.
The WR-V crossover is the first model which has been developed by Honda Research & Development Centre of Brazil in collaboration with Honda Research & Development Center of Japan to meet global standards for the vehicle, while keeping the requirements and preferences of the young Brazilian and Indian customers in mind.
According to Honda, the WR-V has been "endowed with a sporty, stylish and aggressive" design language. The vehicle has been given a bold design to highlight its crossover category and to appeal to the young car buyers. Although it is based on the Fit/Jazz hatchback, it has more design similarities with the Brio based BR-V compact SUV. However, the side profile of the WR-V is similar to the Jazz.
