[新網站介紹][美國啤酒趨勢][策略]
無意間發現這個網站 TheConversation.com, 覺得挺好的. 裡面的文章, 很多都是大學教授針對時事所寫, 頗有可看性. 像這一篇, 是講到美國現在craft beer(精釀啤酒, 定義請朋友自行google一下)的趨勢, 破壞式創新(disruptive innovation), 以及美國啤酒龍頭公司Anheuser-Busch(百威啤酒的母公司)的困境.
"While AB InBev shareholders are cheering each move to boost short-term profitability by snapping up other companies – including the US$110 billion takeover of rival SABMiller – CEO Carlos Brito may be unwittingly digging Anheuser-Busch’s grave by ignoring long-term trends.
How could the rational pursuit of profits and growth through acquisition mean the beginning of the end for Anheuser-Busch?
This, we would argue, is a case of disruption theory in action. And the disruptors are the growing ranks of craft brewers that are collectively changing the industry and beer consumption habits as consumers increasingly shun Anheuser-Busch and its products – the disrupted – for beers made locally and with a wider variety of higher-quality ingredients."
精釀啤酒定義 在 什麼是精釀啤酒？精釀啤酒與一般的啤酒又有何不同？ 的相關結果
Craft Beer，也就是手工精釀啤酒，維基百科定義為少量生產的手工啤酒，同時強調品質、風格、味道的釀造手藝。 而美國釀酒師協會（Brewer's Association） ... ... <看更多>