關於 賈伯斯演講中英 ，我們在網路上蒐集到這些相關的討論、資訊與評價

漢聲廣播電台「fb新鮮事」節目
李基銘主持人
　　
本集主題：「巷子口的賈伯斯!點時成金的秘密」介紹
　　　　　　　
訪問作者： 邢憲生
　　
內容簡介：　
1個故事串聯出1條消費黃金曲線
「排隊」行銷學的人間劇場
－排隊人潮代表的某種心理飢餓感受
　　　
　　若說「時間就是金錢」，那麼如何主動投入，
　　用心探索並了解客戶願意花時間等待的真正需求及動機，
　　對企業的成功銷售與提供的周到服務就格外顯得重要，
　　　
　　在故事中，心灰意冷、受到挫折的營銷人員艾文因為銷售同事詹姆士的強力推薦，而決定蹺班去排隊購買位於巷子口的炭烤紅豆餅。雖然他認為紅豆餅的味道嚐起來並不特別，不過艾文對於那些一起排隊的客人卻印象深刻。在等待中，艾文察覺到這些跟自己有著同樣目的的人，對於長時間的等待似乎毫不在意；感覺上，花時間買紅豆餅好像是他們生活中一項必要的任務。但是區區一個紅豆餅有什麼了不起的，會吸引顧客樂此不疲?
　　　
　　在百思不得其解的情形下，艾文想辦法和擺攤的紅豆餅老人有了面對面地接觸。在後續的幾次請益及思考過程中，艾文和同事詹姆士逐漸地領悟到，影響客戶購買慾望的關鍵不但不是混沌不明，而且是可以被預測的。藉由相互的腦力激盪，他們不但延伸了傳統的「價格 vs. 需求」曲線至全方位的價值關連系統，而且更將老人累積多年的銷售心法整理成一個簡單的「紅豆餅時間價值方程式」；一個讓老人的小攤子長年有著大批人潮排隊的秘密武器。
　　　
　　透過實際的操作，艾文他們發現，這些概念不但可以用在B-to-B或B-to-C產品或服務的訴求、定位、與銷售上，對於許多想創業的人在選擇定位與適當的推廣手法時，也有著關鍵的效果。事實上，藉由熟悉概念中的原則，人們可以輕易地判斷出，所提供的產品或服務是否有可能造成排隊的人潮。而這些想法與原則，其實早就是許多成功企業人士的不傳之密…。
　　　
　　從事銷售行業，如何在競爭市場中找尋自己的定位……？
　　其實不需要重大改變，只需注意幾個心態的轉移與技術的複製。
　　你將發現，成功行銷其實有軌跡可循！
　　你是否總覺得業績難以提升，對行銷工作失去了熱情與夢想，卻又不知何去何從？
　　一個再簡單不過的小吃攤發跡故事，讓你徹底釐清「需求vs.價值」間的奇妙互動。從一篇篇的故事情節與人物對話中，你將擷取到最寶貴的黃金行銷術……
　　　
作者簡介：邢憲生
　　　
　　企業及職涯資深導師/「陀飛輪」法則及系統創想者
　　　
　　美國桑德博全球管理學院（Thunderbird School of Global Management at ASU）名列《管理雜誌》華人500大講師，並在兩岸三地及新加坡等超過300家以上的公司行號、政府機關、及中/高等學府，以中、英文授課及演講。目前為亞柏顧問創辦人及標竿學院資深顧問，國立宜蘭大學兼任教授，經濟日報「管理陀飛輪」的專欄作家，以及復興廣播電台「我的人生，我決定！」節目與談人。
　　　
　　曾任職於哈佛企管顧問、台灣積體電路、南亞科技、美商Cypress Semiconductor台灣分公司、美商LSI Logic、美商Paradigm Technology、美商Sierra Semiconductor、美商IDT， 等各大跨國高科技公司，並在行銷業務、生產製造、客服、企業發展、產品應用、研發、品管等不同的領域，擔任過各式管理職務。主要專長在發想領導、溝通、職涯、銷售、家庭與個人成長等相關議題，並講授管理/領導、溝通、培訓、團隊協作、行銷、及個人成長等課程。相信透過適當的引導，每一個人都能樂在職涯與人生。
　　　
作者簡介：丁肇玢
　　從理工背景的工程師出發， 到持續探索自己是否具備銷售及經營的才能， 在從事十多年研發工程師的工作後， 在一次偶然的機會中， 轉換跑道至銷售及行銷的職業生涯。 也由此工作的轉換， 證明自己具有在業務行銷方面的人格特質及能力， 也找到人生新的方向。
　　　
　　在從事十多年銷售及管理的工作後， 又有了新的人生目標， 那就是想將多年累積銷售及管理的經驗散播給有志於銷售職涯的年輕一代， 使他們的生活更充實， 將來也會有回饋社會之心。
　　　
　　　
作者粉絲頁： 邢男說-憲生說法
　
出版社粉絲頁： 時報出版

漢聲廣播電台「fb新鮮事」節目
李基銘主持人
　　
本集主題：「巷子口的賈伯斯!點時成金的秘密」介紹
　　　　　　　
訪問作者： 邢憲生
　　
內容簡介：　
1個故事串聯出1條消費黃金曲線
「排隊」行銷學的人間劇場
－排隊人潮代表的某種心理飢餓感受
　　　
　　若說「時間就是金錢」，那麼如何主動投入，
　　用心探索並了解客戶願意花時間等待的真正需求及動機，
　　對企業的成功銷售與提供的周到服務就格外顯得重要，
　　　
　　在故事中，心灰意冷、受到挫折的營銷人員艾文因為銷售同事詹姆士的強力推薦，而決定蹺班去排隊購買位於巷子口的炭烤紅豆餅。雖然他認為紅豆餅的味道嚐起來並不特別，不過艾文對於那些一起排隊的客人卻印象深刻。在等待中，艾文察覺到這些跟自己有著同樣目的的人，對於長時間的等待似乎毫不在意；感覺上，花時間買紅豆餅好像是他們生活中一項必要的任務。但是區區一個紅豆餅有什麼了不起的，會吸引顧客樂此不疲?
　　　
　　在百思不得其解的情形下，艾文想辦法和擺攤的紅豆餅老人有了面對面地接觸。在後續的幾次請益及思考過程中，艾文和同事詹姆士逐漸地領悟到，影響客戶購買慾望的關鍵不但不是混沌不明，而且是可以被預測的。藉由相互的腦力激盪，他們不但延伸了傳統的「價格 vs. 需求」曲線至全方位的價值關連系統，而且更將老人累積多年的銷售心法整理成一個簡單的「紅豆餅時間價值方程式」；一個讓老人的小攤子長年有著大批人潮排隊的秘密武器。
　　　
　　透過實際的操作，艾文他們發現，這些概念不但可以用在B-to-B或B-to-C產品或服務的訴求、定位、與銷售上，對於許多想創業的人在選擇定位與適當的推廣手法時，也有著關鍵的效果。事實上，藉由熟悉概念中的原則，人們可以輕易地判斷出，所提供的產品或服務是否有可能造成排隊的人潮。而這些想法與原則，其實早就是許多成功企業人士的不傳之密…。
　　　
　　從事銷售行業，如何在競爭市場中找尋自己的定位……？
　　其實不需要重大改變，只需注意幾個心態的轉移與技術的複製。
　　你將發現，成功行銷其實有軌跡可循！
　　你是否總覺得業績難以提升，對行銷工作失去了熱情與夢想，卻又不知何去何從？
　　一個再簡單不過的小吃攤發跡故事，讓你徹底釐清「需求vs.價值」間的奇妙互動。從一篇篇的故事情節與人物對話中，你將擷取到最寶貴的黃金行銷術……
　　　
作者簡介：邢憲生
　　　
　　企業及職涯資深導師/「陀飛輪」法則及系統創想者
　　　
　　美國桑德博全球管理學院（Thunderbird School of Global Management at ASU）名列《管理雜誌》華人500大講師，並在兩岸三地及新加坡等超過300家以上的公司行號、政府機關、及中/高等學府，以中、英文授課及演講。目前為亞柏顧問創辦人及標竿學院資深顧問，國立宜蘭大學兼任教授，經濟日報「管理陀飛輪」的專欄作家，以及復興廣播電台「我的人生，我決定！」節目與談人。
　　　
　　曾任職於哈佛企管顧問、台灣積體電路、南亞科技、美商Cypress Semiconductor台灣分公司、美商LSI Logic、美商Paradigm Technology、美商Sierra Semiconductor、美商IDT， 等各大跨國高科技公司，並在行銷業務、生產製造、客服、企業發展、產品應用、研發、品管等不同的領域，擔任過各式管理職務。主要專長在發想領導、溝通、職涯、銷售、家庭與個人成長等相關議題，並講授管理/領導、溝通、培訓、團隊協作、行銷、及個人成長等課程。相信透過適當的引導，每一個人都能樂在職涯與人生。
　　　
作者簡介：丁肇玢
　　從理工背景的工程師出發， 到持續探索自己是否具備銷售及經營的才能， 在從事十多年研發工程師的工作後， 在一次偶然的機會中， 轉換跑道至銷售及行銷的職業生涯。 也由此工作的轉換， 證明自己具有在業務行銷方面的人格特質及能力， 也找到人生新的方向。
　　　
　　在從事十多年銷售及管理的工作後， 又有了新的人生目標， 那就是想將多年累積銷售及管理的經驗散播給有志於銷售職涯的年輕一代， 使他們的生活更充實， 將來也會有回饋社會之心。
　　　
　　　
作者粉絲頁： 邢男說-憲生說法
　
出版社粉絲頁： 時報出版

Apple CEO tells college graduates: ‘We’ve failed you’
蘋果CEO給大學畢業生的致詞

蘋果執行長庫克(Tim Cook)於5月18日應邀至杜蘭大學(Tulane Univeristy)做畢業典禮演講(Commencement Speech)，內容是鼓勵畢業生處理困難的問題，有勇氣嘗試找出解決問題的方法，並以20年前的親身經驗告訴年輕學子，為何當年從前途似錦的科技業巨擘康柏公司(Compaq)，投入前途黯淡的蘋果公司。

杜蘭大學是位於紐奧良的研究型私立大學，有「南方常春藤」之稱，以下摘錄庫克的演講內容：

∎ Life will always find lots of ways to tell you no, that you can't, that you shouldn't, that you'd be better off if you didn't try. But New Orleans teaches us there is nothing more beautiful or more worthwhile than trying.
人生總會用很多方式告訴你，這個不可以、那個做不到、你不應該這麼做，或是你最好連試都別試。但紐奧良教導我們，沒什麼比嘗試更美妙，更有價值。

∎ For me, it was that search for greater purpose that brought me to Apple in the first place. I had a comfortable job at a company called Compaq that at the time looked like it was going to be on top forever.
對我來說，當初就是為了尋找更大的目的，才讓我來到蘋果。我原本在康柏的工作很舒服，而且那時康柏看來將永遠處於顛峰。

∎ As it turns out, most of you are probably too young to even remember its name. But in 1998, Steve Jobs convinced me to leave Compaq behind to join a company that was on the verge of bankruptcy.
你們大多數人可能都太年輕，不記得康柏的名字，但在1998年，賈伯斯說服了我離開康柏，加入一家處於破產邊緣的公司。

∎ They made computers, but at that moment at least, people weren't interested in buying them. Steve had a plan to change things. And I wanted to be a part of it.
他們生產電腦，但至少那時大家沒什麼興趣買電腦。賈伯斯想要改變這個局面，而我想參與其中。

∎ It wasn't just about the iMac, or the iPod, or everything that came after. It was about the values that brought these inventions to life.
這不只攸關iMac或iPod，或之後問世的所有東西，而是關於把這些創新真正做出來的價值。

∎ The idea that putting powerful tools in the hands of everyday people helps unleash creativity and move humanity forward. That we can build things that help us imagine a better world and then make it real.
這個想法是將強大工具放到一般人的手中，釋放出創造力，推動人類前進；也就是我們可以打造的東西，能讓我們想像出更美好的世界，再實現這個夢想。

∎ Try something. You may succeed. You may fail. But make it your life's work to remake the world because there is nothing more beautiful or more worthwhile than working to leave something better for humanity.
去多多嘗試，你可能成功，也可能失敗，但要把改造世界變成你的人生目標，努力留下任何東西讓人類更好，沒有什麼比這麼做更美妙、更值得。

以下是演講內容全文：
Hello Tulane! Thank you, President Fitts, Provost Forman, distinguished ( ) faculty ( ), other faculty [laughs], and the entire Tulane family, including the workers, ushers ( ), [and] volunteers who prepared this beautiful space. And I feel duty-bound ( ) to also recognize the hard-working bartenders at The Boot. Though they’re not here with us this morning, I’m sure some of you are reflecting on their contributions as well. [The Boot is a popular college bar right next to Tulane’s campus which has been around for decades.]

And just as many of you have New Orleans in your veins ( ), and perhaps your livers, some of us at Apple have New Orleans in our blood as well. When I was a student at Auburn, the Big Easy was our favorite getaway ( ). It’s amazing how quickly those 363 miles fly by when you’re driving toward a weekend of beignets and beer. And how slowly they go in the opposite direction. Apple’s own Lisa Jackson is a proud Tulane alum ( ). Yes. She brought the Green Wave all the way to Cupertino where she heads our environment and public policy work. We’re thrilled to have her talent and leadership on our team.

OK, enough about us. Let’s talk about you. At moments like this, it always humbles me to watch a community come together to teach, mentor ( ), advise, and finally say with one voice, congratulations to the class of 2019!

Now there’s another very important group: your family and friends. The people who, more than anyone else, loved, supported, and even sacrificed ( ) greatly to help you reach this moment. Let’s give them a round of applause ( ). This will be my first piece of advice. You might not appreciate until much later in your life how much this moment means to them. Or how that bond of obligation ( ), love, and duty between you matters more than anything else.

In fact, that’s what I really want to talk to you about today. In a world where we obsessively ( ) document our own lives, most of us don’t pay nearly enough attention to what we owe one another. Now, this isn’t just about calling your parents more, although I’m sure they’d be grateful if you did that. It’s about recognizing that human civilization began when we realized that we could do more together. That the threats and danger outside the flickering firelight got smaller when we got bigger. And that we could create more — more prosperity ( ), more beauty, more wisdom, and a better life — when we acknowledge certain shared truths and acted collectively.

Maybe I’m biased ( ), but I’ve always thought the South, and the Gulf Coast in particular ( ), have hung on to ( ) this wisdom better than most. [Tim Cook grew up in Robertsdale, Alabama, which is about an hour from New Orleans and is similarly close to the Gulf of Mexico.] In this part of the country, your neighbors check up on you if they haven’t heard from you in a while. Good news travels fast because your victories are their victories too. And you can’t make it through someone’s front door before they offer you a home-cooked meal.

Maybe you haven’t thought about it very much, but these values have informed your Tulane education too. Just look at the motto ( ): not for one’s self, but for one’s own. You’ve been fortunate to live, learn, and grow in a city where human currents blend into ( ) something magical and unexpected. Where unmatched beauty, natural beauty, literary beauty, musical beauty, cultural beauty, seem to spring ( ) unexpectedly from the bayou. The people of New Orleans use two tools to build this city: the unlikely and the impossible. Wherever you go, don’t forget the lessons of this place. Life will always find lots of ways to tell you no, that you can’t, that you shouldn’t, that you’d be better off if you didn’t try. But New Orleans teaches us there is nothing more beautiful or more worthwhile than trying. Especially when we do it not in the service of one’s self, but one’s own.

For me, it was that search for greater purpose that brought me to Apple in the first place. I had a comfortable job at a company called Compaq that at the time looked like it was going to be on top forever. As it turns out, most of you are probably too young to even remember its name. But in 1998, Steve Jobs convinced me to leave Compaq behind to join a company that was on the verge of bankruptcy. They made computers, but at that moment at least, people weren’t interested in buying them. Steve had a plan to change things. And I wanted to be a part of it.

It wasn’t just about the iMac, or the iPod, or everything that came after. It was about the values that brought these inventions to life. The idea that putting powerful tools in the hands of everyday people helps unleash creativity and move humanity forward. That we can build things that help us imagine a better world and then make it real.

There’s a saying that if you do what you love, you’ll never work a day in your life. At Apple, I learned that’s a total crock ( ). You’ll work harder than you ever thought possible, but the tools will feel light in your hands. As you go out into the world, don’t waste time on problems that have been solved. Don’t get hung up on what other people say is practical. Instead, steer ( ) your ship into the choppy ( ) seas. Look for the rough spots, the problems that seem too big, the complexities ( ) that other people are content to work around. It’s in those places that you will find your purpose. It’s there that you can make your greatest contribution. Whatever you do, don’t make the mistake of being too cautious. Don’t assume that by staying put, the ground won’t move beneath your feet. The status quo ( ) simply won’t last. So get to work on building something better.

In some important ways, my generation has failed you in this regard ( ). We spent too much time debating. We’ve been too focused on the fight and not focused enough on progress. And you don’t need to look far to find an example of that failure. Here today, in this very place, in an arena where thousands once found desperate shelter ( ) from a 100-year disaster, the kind that seem to be happening more and more frequently, I don’t think we can talk about who we are as people and what we owe to one another without talking about climate change.

[applause] Thank you. Thank you.

This problem doesn’t get any easier based on whose side wins or loses an election. It’s about who has won life’s lottery and has the luxury of ignoring this issue and who stands to lose everything. The coastal communities, including some right here in Louisiana, that are already making plans to leave behind the places they’ve called home for generations and head for higher ground. The fishermen whose nets come up empty. The wildlife preserves ( ) with less wildlife to preserve. The marginalized ( ), for whom a natural disaster can mean enduring poverty.

Just ask Tulane’s own Molly Keogh, who’s getting her Ph.D. this weekend. Her important new research shows that rising sea levels are devastating ( ) areas of Southern Louisiana more dramatically than anyone expected. Tulane graduates, these are people’s homes. Their livelihoods ( ). The land where their grandparents were born, lived, and died.

When we talk about climate change or any issue with human costs, and there are many, I challenge you to look for those who have the most to lose and find the real, true empathy ( ) that comes from something shared. That is really what we owe one another. When you do that, the political noise dies down, and you can feel your feet firmly planted on solid ground. After all, we don’t build monuments ( ) to trolls ( ), and we’re not going to start now.

If you find yourself spending more time fighting than getting to work, stop and ask yourself who benefits from all the chaos. There are some who would like you to believe that the only way that you can be strong is by bulldozing ( ) those who disagree or never giving them a chance to say their peace in the first place. That the only way you can build your own accomplishments is by tearing down ( ) the other side.

We forget sometimes that our preexisting beliefs have their own force of gravity ( ). Today, certain algorithms ( ) pull toward you the things you already know, believe, or like, and they push away everything else. Push back. It shouldn’t be this way. But in 2019, opening your eyes and seeing things in a new way can be a revolutionary act. Summon the courage not just to hear but to listen. Not just to act, but to act together.

It can sometimes feel like the odds ( ) are stacked ( ) against you, that it isn’t worth it, that the critics are too persistent and the problems are too great. But the solutions to our problems begin on a human scale with building a shared understanding of the work ahead and with undertaking it together. At the very least, we owe it to each other to try.

It’s worked before. In 1932, the American economy was in a free-fall ( ). Twelve million people were unemployed, and conventional ( ) wisdom said the only thing to do was to ride it out, wait, and hope that things would turn around ( ). But the governor ( ) of New York, a rising star named Franklin Roosevelt, refused to wait. He challenged the status quo and called for action ( ). He needed people to stop their rosy ( ) thinking, face the facts, pull together ( ), and help themselves out of a jam. He said: “The country demands bold, persistent experimentation. It is common sense to take a method and try it. If it fails, admit it and try another. But above all, try something.”
This was a speech to college students fearful ( ) about their future in an uncertain world. He said: “Yours is not the task of making your way in the world, but the task of remaking the world.” The audacious ( ) empathy of young people, the spirit that says we should live not just for ourselves, but for our own. That’s the way forward. From climate change to immigration, from criminal justice reform to economic opportunity, be motivated by your duty to build a better world. Young people have changed the course of history time and time again. And now it’s time to change it once more.

I know, I know the urgency of that truth is with you today. Feel big because no one can make you feel strong. Feel brave because the challenges we face are great but you are greater. And feel grateful because someone sacrificed to make this moment possible for you. You have clear eyes and a long life to use them. And here in this stadium, I can feel your courage.

Call upon your grit ( ). Try something. You may succeed. You may fail. But make it your life’s work to remake the world because there is nothing more beautiful or more worthwhile than working to leave something better for humanity.

Thank you very much, and congratulations class of 2019!

#高雄人 #學習英文 請找 #多益達人林立英文
#高中英文
#成人英文
#多益家教班
#商用英文

人活著的意義是什麼？
為什麼賈伯斯把餘生都奉獻給蘋果？

這段話也決定了當年蘋果的命運...
而當時，蘋果離破產只有90天...

拉里·埃里森是行內公認最具遠見的企業家之一，坐擁650億美元資產，位居全球億萬富豪第七名（2019）

剪輯/翻譯: Wisdom Bread 智慧麵包

標題：人活著的意義是什麼？ ► 賈伯斯的一段話，發人深省... 也決定了當年蘋果的命運... - Larry Ellison 拉里·埃里森（中英字幕）
https://youtu.be/txtJ-3NcOto

Speaker: Larry Ellison 拉里·埃里森

拉里·埃里森（Larry Ellison ）是甲骨文公司（Oracle）的創辦人
他和史蒂夫·賈伯斯（Steve Jobs）是30年摯友。
這一段談話背後的意義，又有多少人看懂了？

#智慧麵包 #活著的意義 #賈伯斯

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所有影片為教育用途，希望讓更多人能夠受到啟發，學習和受益。
如果您認同我們的理念，請轉發此影片。

- Wisdom Bread 智慧麵包

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Speaker: Larry Ellison

Special thanks to Larry Ellison & Steve Jobs for this inspiring speech
Credit: University of Southern California

► 原完整版影片：
Larry Ellison USC Commencement Speech | USC Commencement 2016
https://www.youtube.com/watch?v=5DJaWWwITRM

剪輯/翻譯/字幕：Wisdom Bread 智慧麵包
Music & Footage used in this video licensed to Wisdom Bread

► 訂閱Wisdom Bread智慧麵包??
https://www.youtube.com/channel/UC-qwAKnBVzUlbNwol3UCZIA?sub_confirmation=1

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► 更多啟發、智慧、勵志影片 ??

當你覺得生活艱難時 ► 一定要記住這番話！ - Les Brown
https://youtu.be/ZraoxMfhKNk

給人生最好的建議 - 為什麼你應該趕緊去失敗？丹佐.華盛頓
https://youtu.be/22y9RBUZ7fM

當你想要放棄的時候... ►「我在車子裡生活了3年，身上只有25美元」- Steve Harvey 史蒂夫哈維
https://youtu.be/TJqEvNkmIjw

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► 收看最更新的影片，請追蹤臉書專頁：??
https://www.facebook.com/dailywisdombread

本集主題：「巷子口的賈伯斯!點時成金的秘密」介紹
　　　　　　　
訪問作者： 邢憲生
　　
內容簡介：　
1個故事串聯出1條消費黃金曲線
「排隊」行銷學的人間劇場
－排隊人潮代表的某種心理飢餓感受
　　　
　　若說「時間就是金錢」，那麼如何主動投入，
　　用心探索並了解客戶願意花時間等待的真正需求及動機，
　　對企業的成功銷售與提供的周到服務就格外顯得重要，
　　　
　　在故事中，心灰意冷、受到挫折的營銷人員艾文因為銷售同事詹姆士的強力推薦，而決定蹺班去排隊購買位於巷子口的炭烤紅豆餅。雖然他認為紅豆餅的味道嚐起來並不特別，不過艾文對於那些一起排隊的客人卻印象深刻。在等待中，艾文察覺到這些跟自己有著同樣目的的人，對於長時間的等待似乎毫不在意；感覺上，花時間買紅豆餅好像是他們生活中一項必要的任務。但是區區一個紅豆餅有什麼了不起的，會吸引顧客樂此不疲?
　　　
　　在百思不得其解的情形下，艾文想辦法和擺攤的紅豆餅老人有了面對面地接觸。在後續的幾次請益及思考過程中，艾文和同事詹姆士逐漸地領悟到，影響客戶購買慾望的關鍵不但不是混沌不明，而且是可以被預測的。藉由相互的腦力激盪，他們不但延伸了傳統的「價格 vs. 需求」曲線至全方位的價值關連系統，而且更將老人累積多年的銷售心法整理成一個簡單的「紅豆餅時間價值方程式」；一個讓老人的小攤子長年有著大批人潮排隊的秘密武器。
　　　
　　透過實際的操作，艾文他們發現，這些概念不但可以用在B-to-B或B-to-C產品或服務的訴求、定位、與銷售上，對於許多想創業的人在選擇定位與適當的推廣手法時，也有著關鍵的效果。事實上，藉由熟悉概念中的原則，人們可以輕易地判斷出，所提供的產品或服務是否有可能造成排隊的人潮。而這些想法與原則，其實早就是許多成功企業人士的不傳之密…。
　　　
　　從事銷售行業，如何在競爭市場中找尋自己的定位……？
　　其實不需要重大改變，只需注意幾個心態的轉移與技術的複製。
　　你將發現，成功行銷其實有軌跡可循！
　　你是否總覺得業績難以提升，對行銷工作失去了熱情與夢想，卻又不知何去何從？
　　一個再簡單不過的小吃攤發跡故事，讓你徹底釐清「需求vs.價值」間的奇妙互動。從一篇篇的故事情節與人物對話中，你將擷取到最寶貴的黃金行銷術……
　　　
作者簡介：邢憲生
　　　
　　企業及職涯資深導師/「陀飛輪」法則及系統創想者
　　　
　　美國桑德博全球管理學院（Thunderbird School of Global Management at ASU）名列《管理雜誌》華人500大講師，並在兩岸三地及新加坡等超過300家以上的公司行號、政府機關、及中/高等學府，以中、英文授課及演講。目前為亞柏顧問創辦人及標竿學院資深顧問，國立宜蘭大學兼任教授，經濟日報「管理陀飛輪」的專欄作家，以及復興廣播電台「我的人生，我決定！」節目與談人。
　　　
　　曾任職於哈佛企管顧問、台灣積體電路、南亞科技、美商Cypress Semiconductor台灣分公司、美商LSI Logic、美商Paradigm Technology、美商Sierra Semiconductor、美商IDT， 等各大跨國高科技公司，並在行銷業務、生產製造、客服、企業發展、產品應用、研發、品管等不同的領域，擔任過各式管理職務。主要專長在發想領導、溝通、職涯、銷售、家庭與個人成長等相關議題，並講授管理/領導、溝通、培訓、團隊協作、行銷、及個人成長等課程。相信透過適當的引導，每一個人都能樂在職涯與人生。
　　　
作者簡介：丁肇玢
　　從理工背景的工程師出發， 到持續探索自己是否具備銷售及經營的才能， 在從事十多年研發工程師的工作後， 在一次偶然的機會中， 轉換跑道至銷售及行銷的職業生涯。 也由此工作的轉換， 證明自己具有在業務行銷方面的人格特質及能力， 也找到人生新的方向。
　　　
　　在從事十多年銷售及管理的工作後， 又有了新的人生目標， 那就是想將多年累積銷售及管理的經驗散播給有志於銷售職涯的年輕一代， 使他們的生活更充實， 將來也會有回饋社會之心。
　　　
　　　
作者粉絲頁： 邢男說-憲生說法
　
出版社粉絲頁： 時報出版



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