今天到西北大學舊金山校區參加校友活動，聽之前蘋果Steve Jobs的行銷公司幹部談品牌定位，「擁抱真實的自己」是其中一個重點，我這個週末會來寫細節。
遇到在英代爾上班的以前西北同學、現在在優步上班的以前屬下，還有以前老師「整合行銷傳播之父」唐舒茲，還有很多跟我當年一樣緊張兮兮、才正要畢業的小學弟妹。還幫大家做了好多個直播。
轉眼，十年，很高興參加學校聚會還像回娘家一樣親切！很高興能夠回饋學校、幫助學弟妹們。回家以後又開了三個公司的會。充實的一個晚上！💜
Joined Northwestern University alumni event. Listed to marketer Andy’s great talk about positioning and learn about how to leverage your authentic strength. (Will share with you more this weekend about that.)
Reconnected with old classmates who is working for Intel, with old direct report who is working for Uber, with old school professor “Father of IMC” Don Schultz, and of course, with incoming IMC graduates who were as nervous as I was ten years ago! Also made few live videos for you guys.
Time flies, ten years! So glad that is still feel like going home when go to NU events. Medill changed my life and so honor to be purple and so happy I can give back.
Had theee work meeting after I went home from the event. What a busy and amazing day! 🎂
Andrea "Andy" Cunningham is an American strategic marketing and communications enterpreneur. She helped launch the Apple Macintosh in 1984 as a part of Regis McKenna, and founded Cunningham Communication, Inc., widely regarded as one of the top public relations firms for Silicon Valley high-tech companies in the 1980s and 1990s. During the time she led Cunningham Communication, she was so well known that her business card just said "Andy". She is currently the President of Cunningham Collective, a brand strategy, marketing and communications firm.
Medill - Northwestern University
Northwestern University
#PurplePride #西北大學 #Wildcat #整合行銷傳播 #IMC #AndyCunninghan
