關於 best car game ，我們在網路上蒐集到這些相關的討論、資訊與評價

#Eugene讀的300多本myON電子書記錄
(此圖不包含同myON的『Kaite Woo』和『Dino』系列)
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大概是從5月中疫情爆發的時候，
SJE女孩兒門關在家防疫課時哪兒也不去，
沒上學的自學生Eugene則維持學習的步調，
卻增加了 #myON電子書 的量!
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延伸上一篇文 ‧ 傳送門https://www.facebook.com/ingrid.ing.1024/photos/a.1661247717465782/3058233677767172
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這張圖是5月~7月底的myON電子書+AR測驗記錄，
部分介紹找時間將截圖在留言處，
其他還有很多橋梁書套書、小說的閱讀同時進行~
#SJE閱讀記錄 #Eugene6Y7M #英文閱讀 #英文有聲書
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以下是Eugene讀『myON電子書記錄』書名提供給大家，
字數不多，並且很精彩!
Eugene讀的共有300多本，
字數約在1千上下，
而且精彩的說書人真是讚!
超多好看的書讓小E會想一讀再讀呢!
很多書小E看完就不測AR了，
所以列書單如下：

◆ The Elves Help Puss in Boots
◆ Quest for the Unicorn's Horn
◆ Medea Tells All: A Mad, Magical Love
◆ Medusa Tells All: Beauty Missing, Hair Hissing
◆ Three Blind Mice Team Up with the Three Little Pigs
◆ The Tooth Fairy
◆ Seriously, Snow White Was SO Forgetful!
◆ Trust Me, Hansel and Gretel Are Sweet!
◆ Snow White and the Seven Robots: A Graphic Novel
◆ Red Riding Hood Meets the Three Bears
◆ Red Riding Hood Meets the Three Bears
◆ The Robo-battle of Mega Tortoise vs. Hazard Hare: A Graphic Novel
◆ Medea Tells All: A Mad, Magical Love
◆ Helen of Troy Tells All
◆ Pandora Tells All: Not the Curious Kind
◆ Robin Hood, Time Traveler
◆ The Ugly Dino Hatchling: A Graphic Novel
◆ Keep It Simple, Rapunzel!
◆ Mermaid Midfielders
◆ Hansel and Gretel
◆ Say "Cheese"!
◆ Big Pig
◆ Cass the Monkey
◆ Rapunzel
◆ Honestly, Our Music Stole the Show!: The Story of the Bremen Town Musicians as Told by the Donkey
◆ The Recess Bully
◆ The Runaway Robot
◆ Alice, Secret Agent of Wonderland
◆ Frankly, I'd Rather Spin Myself a New Name!
◆ Sleeping Beauty, Magic Master
◆ Quest for the Unicorn's Horn
◆ Secret Matter
◆ Truthfully, Something Smelled Fishy!: The Story of the Fisherman and His Wife as Told by the Wife
◆ Pandarella
◆ Hansel and Gretel Stories Around the World
◆ Red Riding Hood, Superhero: A Graphic Novel
◆ Beauty and the Beast Stories Around the World
◆ Goldiclucks and the Three Bears
◆ Believe Me, Goldilocks Rocks!
◆ Believe Me, I Never Felt a Pea!
◆ Poodle and the Pea
◆ Kitten Who Cried Dog
◆ Ack's New Pet
◆ Pandarella
◆ Goldilocks and the Three Vampires
◆ The Silver Spurs of Oz
◆ Rapunzel vs. Frankenstein
◆ Peter Pan in Mummy Land
◆ Mouse Says "Sorry"
◆ Mouse Says "Sorry"
◆ Hippo Says "Excuse Me"
◆ Monster Knows Table Manners
◆ Monster Knows Excuse Me
◆ Party Problems
◆ Miles McHale, Tattletale
◆ Yasmin the Chef
◆ Truthfully, Something Smelled Fishy!: The Story of the Fisherman and His Wife as Told by the Wife
◆ The Robo-battle of Mega Tortoise vs. Hazard Hare: A Graphic Novel
◆ Max Goes to the Dentist
◆ Listen, My Bridge Is SO Cool!: The Story of the Three Billy Goats ◆ Gruff as Told by the Troll
◆ Buzz Beaker and the Speed Secret
◆ Buzz Beaker and the Growing Goo
◆ Marconi the Wizard
◆ Hair-pocalypse
◆ Little Tiger Picks Up
◆ Penguin Says "Please"
◆ Little Dinos Don't Push
◆ Little Dinos Don't Hit
◆ Dino Hunt
◆ Prize Inside
◆ Pizza Palace
◆ What's That Sound, Cinderella?
◆ Pet Costume Party
◆ Even Fairies Bake Mistakes
◆ Counting Money!
◆ Maybe When I'm Bigger
◆ Traveling Shoes
◆ When Thomas Edison Fed Someone Worms
◆ The Swim Race
◆ Ruth's Pink Pajamas
◆ Me and My Cat
◆ Boo Bat
◆ Incredible Rockhead and the Spectacular Scissorlegz
◆ Truly, We Both Loved Beauty Dearly!
◆ Poodle and the Pea
◆ Marshmallow Mermaid
◆ Green Queen of Mean
◆ Evil Echo
◆ Yum!
◆ My Body
◆ My Day
◆ My Neighborhood
◆ Marvelous Me
◆ Paid to Game
◆ Mr. Bones
◆ Little Dinos Don't Yell
◆ Do Not Let Your Dragon Spread Germs
◆ Friends All Day
◆ Field Day Rules!
◆ The Goose that Laid the Rotten Egg: A Graphic Novel
◆ Plans Gone Wrong
◆ The Ants and the Grasshopper
◆ The Boy Who Cried Wolf
◆ The Boy Who Cried Vampire: A Graphic Novel
◆ Frankly, I'd Rather Spin Myself a New Name!
◆ Little Red Riding Hood Stories Around the World
◆ Rapunzel Stories Around the World
◆ Hansel and Gretel Stories Around the World
◆ Beauty and the Beast Stories Around the World
◆ Little Red Riding Duck
◆ Goldiclucks and the Three Bears
◆ Kitten Who Cried Dog
◆ Princess Harper Gets Happy
◆ Pandarella
◆ How Do We Stay on Earth?
◆ Scary Night
◆ Aliens and Energy
◆ The Big Mistake
◆ The Black Hole Report
◆ Ack's New Pet
◆ Ooze Slingers from Outer Space
◆ Eek Discovers Earth
◆ Tap Dance Troubles
◆ First Base Blues
◆ Soccer Switch
◆ Snow Dance
◆ Jack and the Beanstalk
◆ Lacey Walker, Nonstop Talker
◆ Crabby Pants
◆ Eleanore Won't Share
◆ Clara's Crazy Curls
◆ The Perfect Birthday Recipe
◆ The Little Bully
◆ You Get What You Get
◆ Zombies and Meatballs
◆ Boy Under the Bed
◆ Welcome to Third Grade, Gus!
◆ Going on a Field Trip
◆ Honestly, Red Riding Hood Was Rotten!
◆ No Lie, Pigs (and Their Houses) Can Fly!
◆ Seriously, Snow White Was SO Forgetful!
◆ Really, Rapunzel Needed a Haircut!
◆ Ninja-rella: A Graphic Novel
◆ Farms
◆ A Nature Walk on the Farm
◆ Bree's Bike Jump
◆ The Lion and the Mouse and the Invaders from Zurg: A Graphic Novel
◆ Lucille Gets Jealous
◆ Terrible, Awful, Horrible Manners!
◆ First Day of Unicorn School
◆ Trust Me, Hansel and Gretel Are Sweet!
◆ Clara's Crazy Curls
◆ Cat That Disappeared
◆ Super Billy Goats Gruff: A Graphic Novel
◆ Day of the Field Trip Zombies
◆ Shark in the Library!
◆ Sleeping Beauty
◆ Robin Hood, Time Traveler
◆ Red Riding Hood
◆ Rapunzel
◆ Puss in Boots
◆ Medusa Tells All: Beauty Missing, Hair Hissing
◆ Freestyle Fun
◆ Pandora Tells All: Not the Curious Kind
◆ Punk Rock Mouse and Country Mouse: A Graphic Novel
◆ Hansel and Gretel
◆ Chicken Little Saves the Moon Base: A Graphic Novel
◆ Johnny Slimeseed and the Freaky Forest
◆ The Goose that Laid the Rotten Egg: A Graphic Novel
◆ Believe Me, Goldilocks Rocks!
◆ No Lie, I Acted Like a Beast!
◆ Morning Mystery
◆ Johnny Slimeseed and the Freaky Forest
◆ Curse of the Red Scorpion
◆ Rapunzel
◆ Jak and the Magic Nano-beans: A Graphic Novel
◆ Goldilocks and the Three Vampires
◆ The Silver Spurs of Oz
◆ Peter Pan in Mummy Land
◆ Hansel and Gretel
◆ Rapunzel vs. Frankenstein
◆ Private Eye Princess and the Emerald Pea
◆ First Day, No Way!
◆ Beauty and the Dreaded Sea Beast
◆ Cinderella Stories Around the World
◆ Frog Prince
◆ Do Not Bring Your Dragon to Recess
◆ For Real, I Paraded in My Underpants!
◆ Olivia Bitter, Spooked-Out Sitter!
◆ Willy the Worm
◆ My Home
◆ Three Princesses
◆ The Frog Prince Saves Sleeping Beauty
◆ Sleeping Beauty
◆ Princess Bella's Birthday Cake
◆ Princess Addison Gets Angry
◆ The Tortoise and the Hare
◆ The Voice in the Boys' Room
◆ Servant and the Water Princess
◆ Because I Stubbed My Toe
◆ Yasmin the Builder
◆ New Kid from Planet Glorf
◆ Monster of Lake Lobo
◆ Golden Goose
◆ Dozer Strikes!
◆ Incredible Rockhead vs Papercut!
◆ Super-Powered Sneeze
◆ Up the President's Nose
◆ Blastoff to the Secret Side of the Moon!
◆ Hercules and the Pooper-Scooper Peril
◆ Witch's Brew
◆ Princess and Her Pony
◆ Day Mom Finally Snapped
◆ Boy Who Burped Too Much
◆ Secret of the Summer School Zombies
◆ Peek-a-Boo Dinosaurs
◆ My Little Bro-Bot
◆ Night of the Homework Zombies
◆ Max and Buddy Go to the Vet
◆ Invasion of the Gym Class Zombies
◆ Buzz Beaker and the Putt-Putt Contest
◆ Buzz Beaker and the Cave Creatures
◆ Lost Lunch
◆ Good, the Bad, and the Monkeys
◆ Frank 'n' Beans
◆ Little Lizard's New Baby
◆ Missing Monster Card
◆ Bus Ride Bully
◆ Buzz Beaker and the Cool Caps
◆ Eek and Ack vs the Wolfman
◆ Buzz Beaker and the Outer Space Trip
◆ Buzz Beaker and the Super Fast Car
◆ Snorkeling with Sea-Bots
◆ Buzz Beaker and the Race to School
◆ Jimmy Sniffles vs the Mummy
◆ Wright Brothers
◆ Double Trouble
◆ Dognapped!
◆ Fuchsia Fierce
◆ Do Not Bring Your Dragon to the Library
◆ My First Guide to Paper Airplanes
◆ Nose for Danger
◆ Helen Keller
◆ Thomas Edison: Physicist and Inventor
◆ People of the World
◆ Christopher Columbus and Neil Armstrong
◆ When Neil Armstrong Built a Wind Tunnel
◆ Jane Goodall
◆ Malala Yousafzai's Story
◆ Going to School: Comparing Past and Present
◆ Dinosaurs for Breakfast
◆ What Do You Think, Katie?
◆ Too Much RainRain
◆ A Is for Albatross
◆ Tricky Tooth
◆ The Best Baker
◆ Big Lie
◆ Jay-Z
◆ You Can Work in Music
◆ Spiders
◆ The Best Club
◆ I Can Reuse and Recycle
◆ How Effective Is Recycling?
◆ No Valentines for Katie
◆ Pony Party
◆ Piggy Bank Problems
◆ No More Teasing
◆ Moving Day
◆ Katie's Vet Loves Pets
◆ Drawing and Learning About Cats
◆ Moo, Katie Woo!
◆ Keep Dancing, Katie
◆ Katie's Spooky Sleepover
◆ Katie's Noisy Music
◆ Katie's New Shoes
◆ Katie Woo, Super Scout
◆ Katie Woo's Crazy Critter Jokes
◆ Katie Woo Has the Flu
◆ Katie Saves the Earth
◆ Katie Saves Thanksgiving
◆ Katie in the Kitchen
◆ Katie Goes Camping
◆ Mystery Coins
◆ Missing Trumpet
◆ Slime Attack
◆ Beach Bandit
◆ Crazy Clues
◆ Surprise Prize
◆ Ghost Sounds
◆ Katie Finds a Job
◆ Katie Blows Her Top
◆ Haunted House
◆ Alice in Wonderland
◆ Katie and the Haunted Museum
◆ Katie and the Fancy Substitute
◆ The Story of Ursa Major and Ursa Minor: A Roman Constellation Myth
◆ Katie and the Class Pet
◆ It Doesn't Need to Rhyme, Katie
◆ Helping Mayor Patty
◆ Goodbye to Goldie
◆ Nervous Night
◆ Good Morning, Farmer Carmen!
◆ Friends in the Mail
◆ Fly High, Katie
◆ Flower Girl Katie
◆ Daddy Can't Dance
◆ Cowgirl Katie
◆ Cartwheel Katie
◆ Boss of the World
◆ Boo, Katie Woo!
◆ Best Season Ever
◆ Happy Day
◆ Underworld Clash
◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆

第四集 (一連七集) 哈佛知識分享: What is strategy? How do you create value? 什麼是策略 ? 你如何創造價值?

一開始我講過:

"The first test of a strategy is whether your value proposition is different from your rivals. If you are trying to serve the same customers and meet the same needs and sell at the same relative price, then you don't have a strategy. " by Michael Porter

如果你嘅價值主張係同你嘅競爭對手一樣， 即係話你服務緊同一班顧客， 解決緊同一問題， 收緊差唔多價錢的話， 哈佛教授米高波特就講你係「人做你做」，你「無策略」 。

咁何謂一個好嘅策略 Good Strategy? 教授講要經得起五個 Tests:

A distinctive value proposition 獨特的價值主張

A tailored value chain 度身訂造的企業價值鏈

Trade-offs different from rivals 同競爭對手不同的「取捨」

Fit across value chain 成條企業價值鏈的活動要配合

Continuity over time 持續性、持續性，不能一時一樣

今集先再你講(1) 同 (2)。 (1) 何謂獨特的價值主張? 你先回答以下三條問題，睇下你同競爭對手有乜唔同。

Which customers are you serving? (What end users? What channels?) 你服務緊邊班客? 誰是最終顧客? 什麼渠道接觸他們?

Which needs are you going to meet? (What products、features、services?) 你想滿足他們什麼需求? 什麼產品、特徵 、服務?

What relative price? (Premium or discount?) 相比起競爭對手，你打算賣貴啲或平啲?

"The value proposition is the element of strategy that looks outward at customers, at the demand side of the business. The value chain focuses internally on operations. Strategy is fundamentally integrative, bringing the demand and supply sides together." by Michael Porter

策略入面的「價值主張」 是從由顧客的「需求」角度出發。 「企業價值鏈」反而是由內部的營運流程「供應」出發。 策略的基礎就係把「需求」及「供應」兩者整合在一起。

你要有好嘅策略，你就要第 (2) Have a tailored value chain 有一條度身訂造的企業價值鏈。由入貨、加工、包裝、市場推廣、 銷售 、出貨、至售後服務都要同競爭對手唔同， 都係度身訂做去服務你以上「價值主張」要服務的顧客。

Michael Porter 話做生意常犯嘅錯誤，亦都係最忌嘅就係 "Stuck in the middle" 「卡住喺中間」。即係平又唔係平過人， 靚又唔係靚過人， 服務嗰班客或者佢哋嘅需求又唔係特別嘅過人，咁你就乜唔係，「價值主張」無乜特別，好難突出。咁你可以點?

例如， 如果就咁開間租車公司，你點同業界巨頭 Hertz, Budget, Avis 打呢? 好容易就 "Stuck in the middle"， 因此絕大部分嘅租車公司你都唔會識，我亦都唔會提。 但美國有間獨特的租車公司，Zipcar， 佢同一般嘅租車公司好唔同。

Zipcar 唔係好似絕大部分嘅租車公司咁， target 區外客， 到咗某個城市要租車週圍走。佢係 target 平時市區內住，無養車， 但突然間想租車走一轉嘅人仕。佢唔係按「日租」，而係按「時租」， 你想去超級市場買一轉餸都可以租。

Zipcar冇話特定嘅租車中心， 而係啲車周街泊， 透過佢嘅Apps 你就知道架車泊咗係邊度及還車地點。 咁就更加方便同埋近你屋企。公司營運成本都平好多。

Zipcar 的車種經常畀人感覺係較 “Cool" ，比較型仔啲、環保啲。 佢唔會花好多錢大賣電視/戶外廣告，而係喺架車身上面貼住大大個公司 hip logo，變相周街免費流動廣告。

Zipcar 叫自己做 Car Sharing Company, not Car Rental Company。因為唔係個個人都租得，而只係付月費/年費的會員才能夠租。 依家月費每月7元美金或年費70元美金。咁佢就可以每次收費更平出租，但重複地賺你個月費年費。 佢想建立個形象就係 Car Sharing 遠遠環保過自己一個買架、保養、同埋棄置成架車。專攻年輕、活躍、較 "Green“ 的新一代。

Zipcar 仲有好多好多嘅特點講唔晒。總之就係，佢嘅 value proposition 價值主張 (Which Customers? Which Needs? What Relative Price?) 同所有其他租車公司巨頭都唔同， 成條嘅企業價值都係為咗個「價值主張」而去度身訂，同所有競爭對手都好唔同。

記住前幾集我同你講過，what's the right mind-set for competition? 你應該點諗競爭?

盡量得，你應該諗 Not be the the best, but be unique。 唔係要做到最好，而係做到最獨特。Zipcar is unique.

Not be number 1, but earn higher returns. 唔係要做到第一，而係要多啲回報，賺多啲錢! Zipcar 回報最高嘅係不斷重複收嘅月費年費，最穩定。

Not focus on market share, but focus on profits. 唔係要市佔率，係要利潤。Zipcar 賺錢。

Not serve the "best" customer with "best" product, but meet the diverse needs of target customers. 唔係要「最好」嘅產品，畀「最好」嘅客。而係用唔同嘅產品，滿足唔同顧客嘅需求。Zipcar 班客同其他租車公司好唔同。

Not compete by imitation, but compete by innovation. 唔係人做你做，而係要創新! Zipcar 肯定創新。

Not ZERO SUM game, but POSITIVE SUM. 唔係「零和遊戲」、互相廝殺， 而係大家從不同層面創造價值， 可以有好多個贏家。Zipcar 吸引咗一班平時唔係租開車嘅客， 佢做大咗個餅。

Zipcar 就係做到上 "Be Unique“ 嘅表表者。因此短短幾年間就可以係租車業界一支箭咁標上去，2000年係美國波士頓創立, 2013年就俾另一租車業界巨頭 Avis Budget Group 以美金5億收購了。2016年9月 Zipcar 公佈，全球9個國家，500個城市，擁有超過一百萬個會員。 一百萬個付費會員， 即使全部人唔租車，只係收月費年費都幾和味。 呢個就係我成日所講嘅做生意要做「農夫」，唔好做「獵人」，必須要客人係重複性購買， 你塊田先至會越嚟越大。

包括我自己在內，如果我純粹買賣舖， 根本我同其他商舖投資者無分別， 我錢又唔夠佢哋多，經驗又唔夠佢哋老到。 直接對撼，I have no strategy! 但我做「商舖基金」就完全唔同啦。班目標顧客、佢哋嘅需求、我所收嘅價錢，都完全唔同。 大家都係做「舖」，但我成條做「舖」嘅「企業價值鏈」， 由集資、買舖、 整理間舖、搵租客、諗計仔幫佢做多啲生意、至出售間舖、同售後服務， 都係同其他競爭對手唔同。亦都解釋咗點解， 即使社運/肺炎，我哋基金每季集資起碼6000港幣都季季爆額，近年全香港買賣街舖無人多過我哋， 我相信只要我哋專注係我哋條買舖的獨特嘅「企業價值鏈」，未來幾十年香港都唔會有人買賣舖多過我哋。

"Choices in the value proposition that limit what a company will do are essential to strategy because they create the opportunity to tailor activities in a way that best delivers that kind of value." by Michael Porter

「選擇」係重要嘅! 你公司就要選有乜嘢做，同更重要 - 有乜嘢唔做，咁你先至可以更加度身訂造地做好你成條「企業價值鏈」，去為你嘅「價值主張」創造最佳價值。

有興趣一齊研究下點做? 聽多啲 Michael Porter，就來我星期六嘅早餐會啦! 下集我再同你講 (3) Trade-offs different from rivals 同競爭對手，應該有什麼不同的「取捨」?

。。。。。

My hobby 《星期六早餐會》!

九月份早餐會 Topic: Applying "Michael Porter" to your business: How to compete and win!

哈佛分享: 如何應用「米高波特」於你盤生意? 點競爭? 點贏?

講起哈佛策略教授， 無人出名過 Michael Porter. 有幸我2017年在哈佛親身上過他教的課程， 今次早餐會同你分享，希望對你做生意亦有所啟發。

有興趣參加啦 😃 每次限四位 (包括我)。 人多傾唔到計。

9月份，逢星期六早上9時開始，約三小時。地點中環。

對象: 中小企老闆/創業者/公司管理層，連我限4位。

有興趣參加的話，請 whatsapp 你的名片給 Suki (我助手) (+852) 5566 1335。

我唔係靠呢行搵食，免費，我請食早餐 😉 Be friends ..... 有機會到時見你。李根興 Edwin

www.edwinlee.com.hk
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聯絡李根興 whatsapp (+852) 90361143

#michael_porter #競爭策略

第四集 (一連七集) 哈佛知識分享: What is strategy? How do you create value? 什麼是策略 ? 你如何創造價值?

一開始我講過:

"The first test of a strategy is whether your value proposition is different from your rivals. If you are trying to serve the same customers and meet the same needs and sell at the same relative price, then you don't have a strategy. " by Michael Porter

如果你嘅價值主張係同你嘅競爭對手一樣， 即係話你服務緊同一班顧客， 解決緊同一問題， 收緊差唔多價錢的話， 哈佛教授米高波特就講你係「人做你做」，你「無策略」 。

咁何謂一個好嘅策略 Good Strategy? 教授講要經得起五個 Tests:

A distinctive value proposition 獨特的價值主張

A tailored value chain 度身訂造的企業價值鏈

Trade-offs different from rivals 同競爭對手不同的「取捨」

Fit across value chain 成條企業價值鏈的活動要配合

Continuity over time 持續性、持續性，不能一時一樣

今集先再你講(1) 同 (2)。 (1) 何謂獨特的價值主張? 你先回答以下三條問題，睇下你同競爭對手有乜唔同。

Which customers are you serving? (What end users? What channels?) 你服務緊邊班客? 誰是最終顧客? 什麼渠道接觸他們?

Which needs are you going to meet? (What products、features、services?) 你想滿足他們什麼需求? 什麼產品、特徵 、服務?

What relative price? (Premium or discount?) 相比起競爭對手，你打算賣貴啲或平啲?

"The value proposition is the element of strategy that looks outward at customers, at the demand side of the business. The value chain focuses internally on operations. Strategy is fundamentally integrative, bringing the demand and supply sides together." by Michael Porter

策略入面的「價值主張」 是從由顧客的「需求」角度出發。 「企業價值鏈」反而是由內部的營運流程「供應」出發。 策略的基礎就係把「需求」及「供應」兩者整合在一起。

你要有好嘅策略，你就要第 (2) Have a tailored value chain 有一條度身訂造的企業價值鏈。由入貨、加工、包裝、市場推廣、 銷售 、出貨、至售後服務都要同競爭對手唔同， 都係度身訂做去服務你以上「價值主張」要服務的顧客。

Michael Porter 話做生意常犯嘅錯誤，亦都係最忌嘅就係 "Stuck in the middle" 「卡住喺中間」。即係平又唔係平過人， 靚又唔係靚過人， 服務嗰班客或者佢哋嘅需求又唔係特別嘅過人，咁你就乜唔係，「價值主張」無乜特別，好難突出。咁你可以點?

例如， 如果就咁開間租車公司，你點同業界巨頭 Hertz, Budget, Avis 打呢? 好容易就 "Stuck in the middle"， 因此絕大部分嘅租車公司你都唔會識，我亦都唔會提。 但美國有間獨特的租車公司，Zipcar， 佢同一般嘅租車公司好唔同。

Zipcar 唔係好似絕大部分嘅租車公司咁， target 區外客， 到咗某個城市要租車週圍走。佢係 target 平時市區內住，無養車， 但突然間想租車走一轉嘅人仕。佢唔係按「日租」，而係按「時租」， 你想去超級市場買一轉餸都可以租。

Zipcar冇話特定嘅租車中心， 而係啲車周街泊， 透過佢嘅Apps 你就知道架車泊咗係邊度及還車地點。 咁就更加方便同埋近你屋企。公司營運成本都平好多。

Zipcar 的車種經常畀人感覺係較 “Cool" ，比較型仔啲、環保啲。 佢唔會花好多錢大賣電視/戶外廣告，而係喺架車身上面貼住大大個公司 hip logo，變相周街免費流動廣告。

Zipcar 叫自己做 Car Sharing Company, not Car Rental Company。因為唔係個個人都租得，而只係付月費/年費的會員才能夠租。 依家月費每月7元美金或年費70元美金。咁佢就可以每次收費更平出租，但重複地賺你個月費年費。 佢想建立個形象就係 Car Sharing 遠遠環保過自己一個買架、保養、同埋棄置成架車。專攻年輕、活躍、較 "Green“ 的新一代。

Zipcar 仲有好多好多嘅特點講唔晒。總之就係，佢嘅 value proposition 價值主張 (Which Customers? Which Needs? What Relative Price?) 同所有其他租車公司巨頭都唔同， 成條嘅企業價值都係為咗個「價值主張」而去度身訂，同所有競爭對手都好唔同。

記住前幾集我同你講過，what's the right mind-set for competition? 你應該點諗競爭?

盡量得，你應該諗 Not be the the best, but be unique。 唔係要做到最好，而係做到最獨特。Zipcar is unique.

Not be number 1, but earn higher returns. 唔係要做到第一，而係要多啲回報，賺多啲錢! Zipcar 回報最高嘅係不斷重複收嘅月費年費，最穩定。

Not focus on market share, but focus on profits. 唔係要市佔率，係要利潤。Zipcar 賺錢。

Not serve the "best" customer with "best" product, but meet the diverse needs of target customers. 唔係要「最好」嘅產品，畀「最好」嘅客。而係用唔同嘅產品，滿足唔同顧客嘅需求。Zipcar 班客同其他租車公司好唔同。

Not compete by imitation, but compete by innovation. 唔係人做你做，而係要創新! Zipcar 肯定創新。

Not ZERO SUM game, but POSITIVE SUM. 唔係「零和遊戲」、互相廝殺， 而係大家從不同層面創造價值， 可以有好多個贏家。Zipcar 吸引咗一班平時唔係租開車嘅客， 佢做大咗個餅。

Zipcar 就係做到上 "Be Unique“ 嘅表表者。因此短短幾年間就可以係租車業界一支箭咁標上去，2000年係美國波士頓創立, 2013年就俾另一租車業界巨頭 Avis Budget Group 以美金5億收購了。2016年9月 Zipcar 公佈，全球9個國家，500個城市，擁有超過一百萬個會員。 一百萬個付費會員， 即使全部人唔租車，只係收月費年費都幾和味。 呢個就係我成日所講嘅做生意要做「農夫」，唔好做「獵人」，必須要客人係重複性購買， 你塊田先至會越嚟越大。

包括我自己在內，如果我純粹買賣舖， 根本我同其他商舖投資者無分別， 我錢又唔夠佢哋多，經驗又唔夠佢哋老到。 直接對撼，I have no strategy! 但我做「商舖基金」就完全唔同啦。班目標顧客、佢哋嘅需求、我所收嘅價錢，都完全唔同。 大家都係做「舖」，但我成條做「舖」嘅「企業價值鏈」， 由集資、買舖、 整理間舖、搵租客、諗計仔幫佢做多啲生意、至出售間舖、同售後服務， 都係同其他競爭對手唔同。亦都解釋咗點解， 即使社運/肺炎，我哋基金每季集資起碼6000港幣都季季爆額，近年全香港買賣街舖無人多過我哋， 我相信只要我哋專注係我哋條買舖的獨特嘅「企業價值鏈」，未來幾十年香港都唔會有人買賣舖多過我哋。

"Choices in the value proposition that limit what a company will do are essential to strategy because they create the opportunity to tailor activities in a way that best delivers that kind of value." by Michael Porter

「選擇」係重要嘅! 你公司就要選有乜嘢做，同更重要 - 有乜嘢唔做，咁你先至可以更加度身訂造地做好你成條「企業價值鏈」，去為你嘅「價值主張」創造最佳價值。

有興趣一齊研究下點做? 聽多啲 Michael Porter，就來我星期六嘅早餐會啦! 下集我再同你講 (3) Trade-offs different from rivals 同競爭對手，應該有什麼不同的「取捨」?

。。。。。

My hobby 《星期六早餐會》!

九月份早餐會 Topic: Applying "Michael Porter" to your business: How to compete and win!

哈佛分享: 如何應用「米高波特」於你盤生意? 點競爭? 點贏?

講起哈佛策略教授， 無人出名過 Michael Porter. 有幸我2017年在哈佛親身上過他教的課程， 今次早餐會同你分享，希望對你做生意亦有所啟發。

有興趣參加啦 😃 每次限四位 (包括我)。 人多傾唔到計。

9月份，逢星期六早上9時開始，約三小時。地點中環。

對象: 中小企老闆/創業者/公司管理層，連我限4位。

有興趣參加的話，請 whatsapp 你的名片給 Suki (我助手) (+852) 5566 1335。

我唔係靠呢行搵食，免費，我請食早餐 😉 Be friends ..... 有機會到時見你。李根興 Edwin

www.edwinlee.com.hk
www.bwfund.com

聯絡李根興 whatsapp (+852) 90361143

#michael_porter #競爭策略

大門弥生(YAYOI DAIMON) - Ego (Official Video)
作詞：大門弥生, Silver Age / 作曲：大門弥生, Silver Age
Produced By：Silver Age

★ 6/9 大門弥生 (YAYOI DAIMON) 「Ego」Official Music Video
https://www.youtube.com/watch?v=M8R9OUsttuk

★ 6/9 19:30 - NEW SINGLE「EGO」Talk Livestream with Super Chat (Release & Music Video O.A)
https://www.youtube.com/watch?v=v6QSK...

★大門弥生 (YAYOI DAIMON) Behind The Scenes「Ego」Official Music Video (メイキング映像) https://youtu.be/VgZXjnthQXY

■ Yayoi Daimon Available on https://linkco.re/eBbVHeGx

2020年にリリースした EP３部作 [Girls]に続き、コロナ禍にても精力的に楽曲をリリース。今の社会や人々に向けて強いメッセージ性を込めた「まけんな」や「Rich or Dead」は大門弥生の強さや優しさ覚悟なども感じられる真っ直ぐな楽曲でそのスタイルを彼女のリアリティな形として確立させた。「Rich or Dead Asian Girls Remix」にて「あっこゴリラ」や「なみちえ 」に加え、韓国より人気の女性ラッパー「Swervy」、台湾の「C.Holly」を迎え国を超えた女性のパワーを示し、タイの人気アーティスト「PYRA」の楽曲にもインドネシアの人気ラッパー「RAMENGVRL」と参加している。

「EGO」：愛がEgoに変わった時 ―――。その愛に、救いなどない。
人間の中にある感情　黒は、欲。エゴ。 白は、真心。自立。。
真の強さとは誠実に生き抜ける事である。

#大門弥生#YAYOIDAIMON#新曲

SCHWAZA Records

大門弥生 (YAYOI DAIMON)
Instagram https://www.instagram.com/yayoidaimon/​
Twitter https://twitter.com/DaimonYayoi​
Apple Music
https://music.apple.com/jp/artist/852​...
Spotify
https://open.spotify.com/album/1r7TaI​...

Ego - YAYOI DAIMON
Song Producer Silver Age

Director HAVIT ART STUDIO
Actor Kento Hinata
Dancer Ruri Ohno, MAYU
Makeup artist & Hair stylist Yuko Fujiwara
Makeup artist&Hair stylist assistant Haruna Naruse / Natsuki Watanabe
Stylist Chiaki Tanigawa
Making-of film Tsubasa Makino
Translation Toshie Onishi
Car Owner Satoshi Ezaki
Special Thanks
MATE. JAPAN Yudai Fukui

Label : Schwaza Records (schwaza.jp)
A&R：Kosuke Kuraseko

--------------------------------------------------------------------------------------------------------------------------------------------------

【Ego】

(Verse)

またいつもの待ち合わせの場所へ
探し続けた日々のその先で

2人は落ちてく沼の中へ
儚き幸せも 散る運命

Show me what you got
はじめから
誘ったのは 私から

"やめときな"って 友達は
身勝手な愛は 報われる? Or no?

I want you so bad, I know you feel the same
We on a ride, we just can’t quit
So trust me, we shouldn't try to play it safe
In this crime you’re with me me me

(Hook)

I know how I like to play this game
You wanna know You wanna know yeah yeah
Cause you’re all I need to erase the pain
I want it all, I want it all

Come on and ride in with me
Two hunt miles on my whip
Gimme everything that I need
You’re the kind I wanna keep

I know how I like to play this game
You wanna know You wanna know

(Pre Hook)

Wink Wink
2人重なるタイミング
誰にも気づかれない様に

Ring Ging
まるで子供みたいに
後先は考えないように

(Verse)

独りよがりの愛なら虚しい
愛し合うならあるがまま 求め合いたい

いつしか抜けられない罠
キミとなら届く気がした

I want you so bad, I know you feel the same
We on a ride, we just can’t quit
So trust me, we shouldn't try to play it safe
In this crime you’re with me me me

(Hook)

I know how I like to play this game
You wanna know You wanna know yeah yeah
Cause you’re all I need to erase the pain
I want it all, I want it all

Come on and ride in with me
Two hunt miles on my whip
Gimme everything that I need
You’re the kind I wanna keep

I know how I like to play this game
You wanna know You wanna know

(D)

Gotta make me believe
I’m the one you wanna keep
I’ll give you the best of me (Yeah yeah)

What are we waiting for
I want something more
I’m ready to go

(Hook)

I know how I like to play this game
You wanna know You wanna know yeah yeah
Cause you’re all I need to erase the pain
I want it all, I want it all

Come on and ride in with me
Two hunt miles on my whip
Gimme everything that I need
You’re the kind I wanna keep

I know how I like to play this game
You wanna know You wanna know

(Pre Hook)

Wink Wink
2人重なるタイミング
誰にも気づかれない様に

Ring Ging
まるで子供みたいに
後先は考えないように

เปิดตัวครั้งแรกในโลก พร้อมราคา The All-New Mitsubishi Outlander 2021-2022 World Premiere มิตซูบิชิ เอาท์แลนเดอร์ โฉมใหม่ล่าสุด มี 3 แถว 7 ที่้นั่ง ทำตลาดในอเมริกาเหนือ ก่อนมาขายในไทย

Mitsubishi Motors Corporation ประกาศเปิดตัว All-New outlander โฉมใหม่ เจนเนอเรชั่นที่ 4 รุ่นปี 2022 รถครอสโอเวอร์รุ่น flagship ของบริษัท ผ่านทาง Amazon Livestream เป็นครั้งแรก โดยมาพร้อมดีไซน์ใหม่ คุณภาพระดับพรีเมี่ยม สมรรถนะที่เหนือชั้น และเทคโนโลยีที่ล้ำสมัย ที่คุณสามารถคาดหวังได้ จากรถยนต์ของ Mitsubishi พร้อมเริ่มจำหน่ายในตลาดอเมริกาเหนือ เป็นที่แรกในโลก ในราคาเริ่มต้น 25,795 เหรียญสหรัฐ หรือราว 773,000 บาท ในเดือนเมษายน ปี 2021 นี้ ก่อนที่จะมีการทำตลาดทั่วโลก หลังจากนั้น

FRANKLIN, Tenn. – As part of a game-changing collaboration with Amazon, MITSUBISHI MOTORS CORPORATION (MMC) today revealed the all-new 2022 OUTLANDER crossover SUV via livestream, the first vehicle to ever debut on Amazon Live.2 All-new from the wheels up, the 2022 Outlander features a new design direction for both this vehicle and the brand, plus the premium quality, rugged performance and innovative technology expected of a Mitsubishi Motors vehicle.

The flagship of the Mitsubishi Motors line, it is reimagined and reinvented in every way, and is the best-equipped, most thoughtfully engineered vehicle the company has ever developed. Outlander gears up for sale in North America first in April 2021, with other global markets to follow.

With a U.S. Manufacturer's Suggested Retail Price starting at $25,7951, the all-new 2022 Mitsubishi Outlander delivers the equipment, quality and lasting value that Mitsubishi customers have come to expect of the brand. Full pricing and packaging details will be made available at a later date.


"Based on the product concept 'I-Fu-Do-Do,' which means authentic and majestic in Japanese, the all-new OUTLANDER has been crafted into a reliable SUV with significantly upgraded styling, road performance, and a high-quality feel to satisfy the needs of customers who want to expand their horizons and take on challenges of every kind," said Takao Kato, chief executive officer of MMC. "With the launch of the all-new OUTLANDER, we will first expand our sales in the North American market and then aim for global growth."

The Outlander was first launched in North America in 2002, and this new model is the fourth generation to be sold.

Styling debuts the brand's next generation Dynamic Shield front face and design language, with muscular fenders, bold proportions and available large-diameter 20-inch wheels. Inside, Outlander is a quiet and serene space, showcasing quality and convenience through class-above materials, seating for seven in the segment's only standard-equipment third-row, available 12.3-inch digital instrument cluster and 9-inch center screen, and also newly available wireless smartphone charging capability with Android Auto3 and wireless Apple CarPlay.4

The engineering underpinnings are also all-new. Partnered with a newly developed platform and 2.5L four-cylinder engine, Mitsubishi's rally-derived Super All-Wheel Control5 system provides unmatched confidence for drivers in all environments. The newly developed drive mode selector allows performance and grip to be tailored to the conditions through six distinct settings, increasing on-road and off-pavement performance. Even two-wheel drive models are fitted with the drive-mode selector, offering five distinct modes in this setup, to help drivers feel more confident in all driving conditions.

Standard equipment on the 2022 Outlander includes 11 airbags6, three rows of seats, myriad storage locations, USB-A and USB-C charge ports and 18-inch wheels.

Depending on trim level, the 2022 Outlander can be fitted with 20-inch wheels, Mitsubishi's MI-PILOT Assist driver assistance system with adaptive cruise control and lane-keep assist7, semi-aniline leather seating, integrated navigation using what3words technology, a windshield-display 10.8-inch full-color Head-Up Display (HUD), Mitsubishi's industry-leading Mitsubishi Connect smart-car system, and a 10-speaker BOSE® audio system.8

Mitsubishi Motors North America is in the midst of introducing a full showroom of redesigned, reengineered or all-new vehicles, and the 2022 Outlander is the culmination of that program. This much-anticipated vehicle is here, and the game-changing launch is well under way. The all-new 2022 Mitsubishi Outlander is set to break boundaries, reset expectations and demand attention.

Jigglypuff is this week’s featured spotlight hour Pokemon which is also a shiny which I’ve yet to obtain here in Pokémon GO. I decided to try my luck to hunt or it during this one hour event and I got more than what I could hope for resulting in the best spotlight hour for me ever.

Join me as I travel, eat and play Pokémon GO the way a local trainer would in their own country and city. Visiting one country and one city at at time through Pokémon GO.

Subscribe if you would like to watch my Pokémon GO travel adventure as I visit different countries, cities and communities, https://tinyurl.com/y65jruw2

Social:
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Vlogging Set-Up:
Camera - Sony RX 100 Mark 7
Mic - Rode VideoMicro
Screen Recorder - iPad Mini 5

Pokémon is Copyright Gamefreak, Nintendo and The Pokémon Company 2001-2016

All images and names owned and trademarked by Nintendo, Niantic, The Pokémon Company, and Gamefreak are property of their respective owners.