หมากฝรั่งคิดคิด หายไปไหน? / โดย ลงทุนแมน
“คิดคิดเพื่อนเคี้ยว ถ้าคิดจะเคี้ยว เคี้ยวคิดคิด”
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ที่เชื่อว่าหลายคนน่าจะเคยได้ยินกันมา
...Continue ReadingWhere has the gum to think and think? / by investing manly
′′ Think, think, friend, chew, if you want to chew, chew, think ′′
Catchy slogan of gum thinking thinking
I believe that many people should have heard this.
But today have we ever noticed that gum can think about it. It's gone from the shelf.
Why is it like that
And now what is the gum thinking thinking
Invest man will tell you about it.
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Gum thinking, produced by the limited Meng Seng limited Candy Factory which was founded since 2506 by Mr Chan Taem Kangkha. In the beginning, the Meng Seng Candy Factory manufactured ′′ Gum. Parrot ′′ which was considered a popular gum for kids in the past.
The success of parrot gum
In 2527, the company began to expand machinery to produce another brand of gum called ′′ thinking gum ′′ which appears to be unexpected because of modern packaging. Straight in bright yellow with blue red and green band on the box.
Importantly, the advertising of chewing gum thinking using slogan which makes most people remember easy to catchy is ′′ thinking, thinking, chewing friends, chewing, thinking ′′ makes gum thinking, thinking, thinking, chewing, thinking, chewing, thinking, chewing, thinking, chewing
At present, there will be 2 groups in Thailand.
1. gum with sugar (Sugarised Gum)
2. sugar-free gum (Sugar-Free Gum) but use sweetener instead of sugar.
But did you know that over time, the gum market keeps receding.
Year 2557, the gum market value is around 3,000 million baht.
Year 2561, the gum market value is around 2,000 million baht.
Apart from consumer behaviour that changes, the younger generation chews gum less.
The growth of trends in staying healthy over the years has also affected the gum business.
Gum can contain sugar ingredients or sweeteners instead of sugar. So consumers who care about health avoid.
And gum thinks about the name that people in the past have been familiar with. It's slowly gone away. It's why people say that gum thinks about it. But in fact, the gum is still thinking about it. But there will be some channels for sale.
So what do you think about the results of gum?
Income and profit of the company. limited Candy Factory. Manufacturer of thinking gum and candy.
Year 2562 Income 39 million baht.
However, in addition to the gum and candy manufacturing business, the company has expanded to other related businesses.
Nakhon Liang Glucose limited, a glucose-sized manufacturer which is used as an important ingredient in the food industry.
Year 2562 Income 893 million baht.
The company of M. S. S. Group limited is the organizer of snack and gum products of all affiliates.
Year 2562 Income 189 million baht.
Tai Yok Glucose limited is the leading supplier of Glucose Sizesirappropriate Fruit Savings, Monohydrates, which are the essential ingredients of cooking.
Year 2562 Income 775 million baht.
When all proceeds are gathered, we will see that the whole company has a total income of almost 1,900 million baht. It's considered not too small.
From the past, the income of the gum business is the main business. But today, it's reduced to 2 % of the total income in the company.
When things were like this in 2562, the company began to adjust the strategy to run business into another business with handshake with clothing brands and bags to produce fashionable goods, including entering into the healthy food market to grow the company. Long term.
Adaptation of gum thinking is an interesting case study.
Imagine if we went back time 30 years ago and someone told us that one day, gum thinking about doing business, clothes or food, health, we might think it's strange.
But today, consumer behaviors have changed to different from the past. Some products from one day were popular. One day, popularity changed.
Therefore, adaptation is essential in making our business survive.
If I read this here
We don't think that gum can't think. It's as bad as we think.
And expanding the business to do something else that we didn't expect..
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References
-http://www.mengsengsweets.com/about/
-http://fic.nfi.or.th/MarketOverviewDomesticDetail.php?id=95
-https://www.bangkokbiznews.com/news/detail/835100
-https://smartsme.co.th/content/220637Translated
同時也有2部Youtube影片,追蹤數超過361萬的網紅Dan Lok,也在其Youtube影片中提到,Millionaire Mentor Dan Lok revels how to double conversions on a Webinar and how he helped a mentee double his sales. Watch the Full Series Here: htt...
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business strategy case study 在 Bà Dì Nulo Facebook 的最佳貼文
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cực recommend xem nếu các cháu đang làm luận về xã hội học lấy topic lịch sử của LGBTQ+ ở Mỹ vì cái business này gắn liền với tiến trình xã hội. Cho môn business strategy hoặc viết về change management với topic "chuyển đổi 4.0" cùng case study vì sao cái business đình đám này cuối cùng phải đóng cửa.
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business strategy case study 在 ลงทุนแมน Facebook 的最讚貼文
กรณีศึกษา Casper ธุรกิจขายที่นอน ออนไลน์ /โดย ลงทุนแมน
“ไอเดียนี้แย่มาก ไม่มีใครซื้อที่นอนทางอินเทอร์เน็ตกันหรอก”
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ซึ่งอาจเพราะในอดีต คนยังคุ้นเคยกับการไปซื้อที่นอนตามหน้าร้านอยู่...
Continue ReadingCase study Casper. Online / Investing mattress business.
′′ This idea is terrible. No one will buy internet mattresses
This is the quote of a group of investors who refuse to get money for Casper company to start an online mattress business.
Maybe because in the past, people are still familiar with buying beds in front of the store.
But Casper finally can erase those beliefs
And make online mattresses widely popular
How do they use DISRUPT mattress market
Investing man will tell you about it.
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Casper is an online retail business from USA
Founded in 2014 or just 6 years ago
The main products that the company has chosen to sell are ′′ bed ′′
Because it's something to use regularly because humans sleep average of 6-8 hours a day.
However, Casper in the early stages couldn't convince investors to care about their business.
Y ' all don't believe consumers buy site mattresses that often.
Because it's quite expensive and the product has been used for years.
This industry is also a large market worth around 1,200,000 million baht.
With a lot of retail players competing fiercely
Making the owner of the company to pay personal money. Try to produce the product first. Until it's in debt of 3 million baht.
Casper's mattresses are designed with good quality materials like Memory Foam, which fits the user's body, so it reduces pressure and makes us sleep better.
The sale price is between 11,000 to 35,000 baht, which is not expensive like various retail stores.
Including the company is open to return within 100 days and warranty for 10 years.
When businesses look into form, there is a group of Venture Capital investors coming to support funding.
Make Casper finally able to launch the platform
Originally, they predicted the first year of income at around 60 million baht.
But the result appears that just the first 2 months, sales have gone through the target.
If you ask me why Casper mattresses are selling well.
The answer would be a marketing strategy that attracts consumers in this era.
Casper's most highlights. Apart from quality and price.
It's packing small boxed mattress products to be shipped to customers.
When the box is removed, put it on the base of the bed, the mattress will gradually blister up as if it lives.
This unique creates a trend of posting video clips, unpacking boxes and placing Casper mattresses on social media platforms.
Especially when famous people post like Kylie Jenner's case talking about their Instagram and YouTube casper mattresses generated over 870,000 likes.
Therefore, companies are primarily focused on advertising on social media
By hiring actresses and influencer to make casper product containers
Later, when the brand is famous, there are more interested in investing.
Target major retail malls, A-Grade Investment. Ashton Kutcher's fund.
Or entertainment industry people like Tobey Maguire, Leonardo DiCaprio, Adam Levine etc.
The company therefore puts future vision to step into a virtual Nike of sleep.
By expanding the business to other sleep related items such as pillow, bed sheet, lamp.
Also invested to build over 200 storefronts
And expanding services to foreign countries such as Canada, Germany, England.
Performance of Casper Sleep Inc. Continuing to grow
Year 2017 Income 7,900 million baht. Loss of 2,300 million baht.
Year 2018 Income 11,200 million baht. Loss of 2,900 million baht.
Year 2019 Income 13,800 million baht. Loss of 2,950 million baht.
Casper used to be evaluated by business value at 34,500 million baht. It is a starter cuddle Unicorn decoration.
And on February 2020, the company got the IPO listed into the New York Stock Exchange.
But the latest stock value has gone down to around 11,300 million baht.
This may be the result of Casper's losses and marketing advertisement costs quite high.
Assemble Casper's success, it has resulted in competitors selling online mattresses for less than 175 companies.
Including big ones like Walmart and Amazon
Online mattress selling has become a new trend in the market which makes the largest US mattress firm retailer named Mattress Firm who has been in business for 33 years. Sales of 107,000 million baht. Bankruptcy announced in 2018
This is an interesting case study
Although the product doesn't seem to fit online sales.
But did you know that when we walk in the mall to buy a mattress, we listen to the sales staff speak differently than we see online reviews. Trying with a real mattress may not affect the decision that we initially thought.
If you can make a point of selling by letting people review the products.
So that there is a trend. Let's talk about it widely.
Maybe we can sell the kind that people don't think they can sell like Casper's bed..
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References
-https://www.cnbc.com/2019/04/05/how-caspers-founders-built-a-billion-dollar-mattress-start-up.html
-https://en.wikipedia.org/wiki/Casper_Sleep
-https://casper.com/
-https://www.statista.com/chart/20729/revenue-and-net-loss-of-casper/
-https://www.cnbc.com/2019/08/18/there-are-now-175-online-mattress-companiesand-you-cant-tell-them-apart.html
-https://en.m.wikipedia.org/wiki/Mattress_FirmTranslated
business strategy case study 在 Dan Lok Youtube 的最佳貼文
Millionaire Mentor Dan Lok revels how to double conversions on a Webinar and how he helped a mentee double his sales. Watch the Full Series Here: https://www.youtube.com/playlist?list=PLEmTTOfet46NnY_awVDOLUgYpYpv5u5S4 Watch this video until the end to find out how you can scale your sales through webinars.
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This video is about: Case Study: How Matt Made $89K In Sales From A Webinar - High Converting Webinar Secrets Ep.9
https://youtu.be/OoE94YinKho
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business strategy case study 在 Dan Lok Youtube 的最讚貼文
Case Study: How Walt Disney make his brand big. Watch the whole series on personal branding here: https://www.youtube.com/playlist?list=PLEmTTOfet46PW8WqOKkfLTtNjuMmGQDmt
Watch this video until the end to discover how to build your personal brand.
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http://disney.danlok.link
★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★
http://bit.ly/DanLokSubscribe
Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space.
Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance.
Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures.
Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show.
Dan's availability is extremely limited. As such, he's very selective and he is not cheap.
But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com
Or consider becoming a member of his high-level mastermind:
http://www.danlokinnercircle.com
★☆★ WANT TO OWN DAN'S BOOKS? ★☆★
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★☆★ NEED SOLID ADVICE? ★☆★
Request a call with Dan:
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★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★
Blog: http://www.danlok.com/blog/
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This video is about: Disney Proves That Profitable Marketing Is About Brand Stories - Personal Branding Ep. 11
https://youtu.be/P4lSrGi08nM
https://youtu.be/P4lSrGi08nM
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