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🔹該怎麼分析我的顧客類型，如何得知顧客心裡在想什麼？
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11/18(四)【養客經營術】超業實戰工作坊
天下學習為工作人精選，龍巖北三區副總經理高淑娟，也是龍巖集團史上最年輕董事！(破集團紀錄)，業績占公司1/5營業額，教授養課經營術，建立客戶地圖x掌握人性需求，讓你從Sales變成Top Sales！
✨這堂課你將會學到...
【識人互動】知己知彼，顧客4大類型分析，對症下藥的行銷表達術
【養客優勢】分眾經營，建立深厚情感帳戶，服務價值升級
【業務開拓】愛屋及烏，善用人脈活水建立，創造口碑行銷
【情境演練】一對一與老師Case study
開課倒數，立即報名，團報另享折扣優惠
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🔹該怎麼分析我的顧客類型，如何得知顧客心裡在想什麼？
立即報名 ↘️ http://user139132.psee.io/3pess6
11/18(四)【養客經營術】超業實戰工作坊
天下學習為工作人精選，龍巖北三區副總經理高淑娟，也是龍巖集團史上最年輕董事！(破集團紀錄)，業績占公司1/5營業額，教授養課經營術，建立客戶地圖x掌握人性需求，讓你從Sales變成Top Sales！
✨這堂課你將會學到...
【識人互動】知己知彼，顧客4大類型分析，對症下藥的行銷表達術
【養客優勢】分眾經營，建立深厚情感帳戶，服務價值升級
【業務開拓】愛屋及烏，善用人脈活水建立，創造口碑行銷
【情境演練】一對一與老師Case study
開課倒數，立即報名，團報另享折扣優惠
↘️ http://user139132.psee.io/3pess6
＿
你喜歡學習嗎？立即加入天下學習
https://bit.ly/2X1gwXZ
🔹該怎麼分析我的顧客類型，如何得知顧客心裡在想什麼？
立即報名 ↘️ http://user139132.psee.io/3p5y67
11/18(四)【養客經營術】超業實戰工作坊
天下學習為工作人精選，龍巖北三區副總經理高淑娟，也是龍巖集團史上最年輕董事！(破集團紀錄)，業績占公司1/5營業額，教授養課經營術，建立客戶地圖x掌握人性需求，讓你從Sales變成Top Sales！
✨這堂課你將會學到...
【識人互動】知己知彼，顧客4大類型分析，對症下藥的行銷表達術
【養客優勢】分眾經營，建立深厚情感帳戶，服務價值升級
【業務開拓】愛屋及烏，善用人脈活水建立，創造口碑行銷
【情境演練】一對一與老師Case study
開課倒數，立即報名，團報另享折扣優惠
↘️ http://user139132.psee.io/3p5y67
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你喜歡學習嗎？立即加入天下學習
https://bit.ly/2X1gwXZ
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
Case Study bán hàng Online (2020) - Bán xe ô tô cho dân Sales Online
Trong Video này, @Nguyễn Hữu Lam sẽ hướng dẫn các bạn có thể bán hàng Online trong thời điểm dịch cúm đang hoành hành như hiện tại.
CASE STUDY BÁN XE Ô TÔ FORD ONLINE
1. ĐĂNG KÝ TÊN MIỀN
2. THUÊ HOSTING (CHỖ ĐẶT WEBSITE)
3. THIẾT KẾ WEBSITE CHUẨN SEO
4. HƯỚNG DẪN QUẢNG CÁO GOOGLE ADS HIỆU QUẢ
Zalo: 0982033031 (Mr Lam trực tiếp hỗ trợ)
==========
+ Video tự chạy quảng cáo Google ads
https://www.youtube.com/watch?v=DiYqpKnVlqA&list=PLigq6sX9x7RrDGnHiz3sYAc_rzZQ-9nt3
+ Video đào tạo SEO
https://www.youtube.com/watch?v=a1BoFoaoVGw&list=PLigq6sX9x7RpTpI2NsAA51aC_HS94Qayt
===================================
KHAI GIẢNG DỰ ÁN 100 CHIẾN BINH
►Đăng ký học Online Dự án 100: https://www.duan100.vn
(tặng mã nguồn website chuẩn SEO trị giá 10 triệu VNĐ)
===============================================
► Đăng ký sử dụng Ladipage (tặng thêm 6 tháng khi nâng cấp)
http://ldp.to/ladipages
Hotline Zalo hỗ trợ: 0982033031
► Link tải mẫu Ladipage đẹp: http://ldp.to/ladipage-teamplate
►Đăng ký học và làm Affiliate tại: https://nguyenhuulam.com
==========================================
ĐĂNG KÝ (SUBSCRIBE) ĐỂ THEO DÕI CÁC BÀI ĐÀO TẠO TIẾP THEO: http://bit.ly/1Q4ziAo
----------------------------
Người hướng dẫn
►Ths. Nguyễn Hữu Lam
►CEO CÔNG TY CỔ PHẦN GIẢI PHÁP PHẦN MỀM HẢI PHÒNG
►Tel: 0982.033.031
►Website: http://hpsoft.vn
►Facebook: https://www.facebook.com/nguyenhuulamhp82
《第74創業知識: 哈佛知識分享 - What is Leadership? 》
- 哈佛兄弟的「賣梳給和尚」 Case Study
從前有兩兄弟，細佬就去咗哈佛讀書，阿哥就去咗哈佛增髮。 有一日，阿細佬就突然間同阿哥講：
細佬：阿哥一齊創業喇！我哋去賣梳比和尚。
阿哥： 你傻㗎，和尚個個光頭，邊度洗梳頭。
細佬： 佢哋係光頭，但佢哋都要搵食㗎！
阿哥：咁關你乜事
細佬： 做生意，人客嘅事就係我哋嘅事。如果我係和尚，我都想改善生活，先至能夠更全心全意奉獻俾佛。但只係依賴信眾嘅燈油捐獻，佢哋個個都收入有限。 因此我已經搞咗幾次focus group，問咗一百個和尚佢呢想點， 其實佢哋個個都想「唔好太牟利」地搵多啲方法搵多啲錢。
阿哥： 咁即係點呀？
細佬：網上有個乜李根興嘅粉腸成日話唔好喺乞兒兜入搵飯食， 但幫佢哋去搵食呢就反而可能係條財路喎。 所以我哋唔應該賣梳比和尚，係應該幫和和尚去賣梳。 當然我唔係指佢哋係乞兒啦。
阿哥：阿李根興咁nice，梗係唔係咁嘅意思啦。
細佬： 嗱！中國有13億人口，當中兩億信佛。 就當佢哋每年只係去一次寺廟，等於每年就有二億個潛在顧客。 嗰啲善男信女，次次都風塵撲撲咁去到寺廟到拜神， 目的都只係希望積下善，同埋保平安啫。 如果我哋能夠叫啲大師為梳子開光，臨走前賣畀嗰啲善男信女成為佢哋嘅護身符。 男嘅就叫做積善梳，女嘅就叫做平安梳， 到時一定會大賣。每把梳賣十蚊，自己用已經每年廿億收入喇。 未計送俾親朋戚友嗰啲添。
阿哥： 細路， 善哉、善哉，係喎。
細佬： 我目標係每年要賣出兩億把梳俾和尚用來保佑信眾，咁和尚收入多啲，信眾又更加能夠積善平安啦。
阿哥：咁點賣呀？
細佬： 全中國咁大，我哋有三樣嘢先要做好。 (1) 先搵十間分佈喺各省市嘅廠， 用最低成本做出最靚嘅梳先。(2) 再搵起碼一百個sales 去全中國嘅寺廟嗰度sell 俾啲和尚同方丈賣積善梳，同埋平安梳嘅好處。(3) 再建立物流嘅網絡，咁遇上佛誕、初一、十五嗰啲日子呢， 出貨入貨就可以更加貼市啦。
阿哥： 好喎，我星期日教堂有100個兄弟可以嚟幫手。
細路：錯啦，sell 得俾和尚， 一定要同聲同氣，加上佢哋日日喺寺廟入面咁枯燥，梗係要搵啲信佛(唔係信耶穌)同多啲靚女嘅sales 啦。 我哋每朝早要開會傾下搵邊間嘅和尚寺去sell，出發去sell 佢哋，同埋第日要檢討下點解sell 得成或者唔成。 我哋會將成個中國分成起碼廿個區， 每個區有個區域經理孭起每年賣一千萬把梳條數。邊個sales 賣出超過一百萬把梳，就會升職加薪。 我自己都每星期落區，去一間和尚寺道sell埋一份， 同方丈/和尚建立關係，我有實戰經驗先至能夠輔導其他sales sell 多啲。
阿哥： 細佬，你係哈佛大學真係學到嘢喎。
細佬：咁好嘅「和尚賣梳」idea, 你同我兩兄弟就聽日去籌錢創業啦。但今日起，為表我嘅決心，我會轉食齋、剃光頭，咁先至可以見到和尚時同聲同氣。 阿哥，你唔使再去哈佛增髮啦， 剃光佢啦。 慳番啲錢下去哈佛讀書好過啦。
我而家身在Boston，又返左嚟Harvard 呢道學 leadership 領袖技巧。 以上故事，我目的唔係想講宗教，但根據哈佛教授 Robert Kaplan 佢話做領袖，來來去去都係講要有 Ownership Mindset 承擔責任感: What do believe 你嘅信念係乜, Have you acted on it 你行動左未, and Add Value to Others 為其他人增值.
有嘅，執行再講 Vision 願景 , Priorities 優先重點 and Alignment 言行一致. 如果你做齊以上七樣嘢，你就可能係個好領袖， 好大機會人哋會跟住你行同埋做出成績。
(1) 先講 Ownership Mindset 承擔責任感。你有冇覺得嗰樣嘢係你自己嘅呢？ 屋企地下污糟咗，你會唔會執？你隻腳痛，會唔會去睇醫生？ 會?呢個就係 Ownership Mindset. 但老實說，生活、工作、甚至乎家庭，你係唔係覺得好多嘢都唔關你事，當睇唔到呢？ 呢個就係無Sense of Ownership. 要做好領袖？你先要有ownership， 呢個係最根本 。 等於你要做個好爸爸媽媽，起碼要個胚胎先啦。 無嘅，乜都唔使講。
(2) What do you believe in? 你有咩信念？ 我唔知你想拯救地球，定解放宇宙。 當你覺得自己係個Owner 嘅時候，你對嗰件嘢你想佢點呢？
(3) Have you acted on it 你有乜嘢行動？ 諗？冇用㗎， 你做咗啲咩去實踐你嘅信念呢？ 我最憎啲人呢就係話：「我當初都知唔得㗎啦!」 兜腳西埋去，不知所謂，馬後炮 。知道又唔早講？
(4) Add Value to Others 為其他人增值. 如果你做嘢只係為自己，無人會跟你。 幫到其他人嘅，自然追隨者外來嘅動力會大好多。
唔好講到咁複雜，睇返個哈佛兄弟你就明。
Xxxxxxxx (重複部分內容)
有左以上的四個基本條件， 咁點樣去執行呢？ 教授Robert Kaplan 佢就提到要有 Vision， Priorities and Alignment.
(5) Vision 願景， 就係你想達成啲乜嘢？ Is it distinctive? 是否獨特呢？ 做到之後， 呢個世界係咪會好啲呢？抑或人做、你做，世界無左你其實都無乜所謂呢？ Vision is where to go and the "why" of what the company is doing every single day. 我嘅Vision 就係要成為全香港賣舖最多嘅公司，令到更加多人可以買舖唔駛煩，一舖養三代。
阿哈佛兄弟嘅Vision 呢？
(6) Priorities 優先重點， 就係你要先專注做好邊幾樣嘢。 乜都做，等於乜都唔做。 同一時間做十樣，等於十樣嘢都做唔好。 最好專注做好三四樣嘢已經夠。 呢三四樣嘢，可能係人事管理、可能係資訊科技嘅發展、可能係產品嘅創新。 我呢？就係買舖、搵租客、幫佢哋做生意、賣舖同再幫租客做生意。
阿哈佛兄弟嘅Priorities 呢？
Xxxxxxx (重複部分內容)
最後，(7) Alignment 言行一致。 有咗Vision (where to go and why go there?) 之後， 有埋三四個priorities (what to do?) , 最後就好似揸車咁， 四條車呔要同一方向，一致先至去到嗰道啦。 嗰四條車呔就係People 請乜嘢人、Task 每日做乜事、 Organisation 你公司有乜架構、點出糧、獎罰制度又點呢？ 同埋You 你自己。 你每日喺度做緊啲乜呢？你嘅leadership style 領袖風格又係乜呢？ 你會唔會講一套，日日自己去打Golf，又做另一套呢？
又聽多次哈佛兄弟點？
Xxxxxxxxxxx (重複部分內容)
聽完以上七樣嘢，ownership mindset, what you believe in, take action, add value to others, vision, priorities and alignment. 你做咗幾多？你又係咪一個好領袖呢？ 唸唔通？得閒來下哈佛或者索性剃光個頭諗通佢啦。
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