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Advertising for Good 幾乎成了今年Cannes Lions 廣告祭的主調。
在云云又玩大數據又玩高科技又玩小聰明的Campaign之中，我最喜歡的，反而就是這一首用一首歌說故事的短片。
這是世界唐氏綜合症日的宣傳片，目的是鼓勵社會多點接受聘用唐氏綜合症的朋友們，這個散播愛的訊息的連鎖效應，世界會因而變得更美好。
當然，找來了我最喜愛的STING主唱，也是其一亮點。
Toàn Mai và Quỳnh Trần là 2 creative đằng sau ý tưởng độc đáo có tên Love The Work More. Ý tưởng này đã khiến ban tổ chức Cannes Lions xào xáo ra sao?
這支短短7分半鐘的廣告，上線後1周逼出400萬人熱淚，更是台灣首次在「坎城國際創意節」3萬件作品中脫穎而出，勇奪年度大獎🤗
Freya represents million of innocent girls in China, who had never been delivered or come out to see the world (aborted).
เฟรย่าเป็นตัวแทนของเด็กผู้หญิง หลายล้านคนในประเทศจีน ที่ไม่มีโอกาสได้เกิดมาดูโลก (ถูกทำแท้ง)
This masterpiece, submitted by LOWE CHINA Shanghai, was nominated as FINALISTS in Film Craft Lions Shortlist - Cannes Lions 2013 in Casting category.
หนังเรื่องนี้ ถูกเสนอชื่อเข้าชิงรางวัล ในสาขา Film Craft Lion ประเภท นักแสดงดีเด่น ในงาน Cannes Lions International Advertising Festival ที่เมืองคานส์ ปี 2013 ส่งเข้าประกวดโดย Lowe Shinghai Agency.
Freya did her best and genuinely proved her talent and an acting skill in a dramatic film recorded performance. Million thanks to our world wide well known Director, P' Gai, also a CEO from CHEF FILMS Production House for producing such a memorable film for us. I'm also overwhelmed when he finally chose Freya with his fully confidence, to be a representative for millions girls in China begging for "Girl's Right". Professionally, Chief Film Bangkok was the only one from Thailand In FILM CRAFT LIONS 2013 SHORTLISTED.
Source and Credit: Lowe Shanghai Agency, Chef Film Production House and Cannes Lions for supporting details indicated in http://www.canneslions.com/categories_rules/film_craft/subcategories/
ビジネスワイヤからの速報です。 コンタクトレンズ大手の『メニコン』が使い捨てコンタクトレンズのMagicの容器で広告賞を受賞しました。 Magicの容器は薄いシート状でシンプルです。 全く飾りっけは無いですが、非常に美しいです。
この、装飾（デコレーション）によらないデザインが受賞した理由だと考えます。
（動画の広告イメージ、メニコンのロゴはプレスリリースで公開されたものを利用しています）
ビジネスワイヤ原文
"Magic," World's Thinnest Contact Lens Pack, Scores Gold at "Big 3" Advertising Awards
NAGOYA, Japan--(BUSINESS WIRE)--Menicon Co., Ltd.'s "Magic," a daily disposable contact lens pack that provides wearers with both functionality and ultra-thin portability through its minimalist design, won the 2012 Gold Award for Brand and Identity Experience at the Cannes Lions International Festival of Creativity. Gold Awards for package design were also clinched at the CLIO and The One Show awards, adding to Magic's list of accolades.
Magic has also received high praise for its integrated marketing approach, which conceives of a product's name, package design, logo, website, communications and advertising holistically, up to and including in-store merchandising. The effectiveness of this approach has been evidenced in the range of awards Magic has garnered thus far, and Menicon is confident that it will be further validated by consumer demand when Magic becomes available throughout Japan starting in August.
Magic's Big 3 Advertising Awards
The awards competitions considered to be the three most important in advertising are the Cannes Lions International Festival of Creativity, The One Show and the CLIO Awards.
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