關於 consumer segment ，我們在網路上蒐集到這些相關的討論、資訊與評價

【Market Commentary】For 2021, TrendForce expects total iPhone production to reach 230 million units, 85-90 million of which are iPhone 13 handsets. As the market leader in the 5G segment, iPhones are expected to account for 77% of all 5G handsets produced in 2021, up from 39% in 2020

The iPhone 13 series meets expectations in terms of both specs and prices. More specifically, regarding the four new iPhone models, upgrades in battery life and camera modules will be most tangible for the consumer

The Pro models feature Cinematic mode for depth-of-field adjustments, making them more suitable for professional use. This particular functionality is expected to be one of the major selling points of the iPhone 13 Pro handsets

最近，在臉書上看到有行家說，目前這個市況，還有campaign出街，已經要當贏。

這是我們公司為Cigna HK製作的近作，分兩個階段推出，我們的團隊，為這個campaign，在整個marketing funnel的不同touch point，製作了針對不同target segment的內容。

整個campaign，長達好幾個月，到目前這一刻，同事們還在忙碌這個campaign的後續工作。

當大家都沉醉在快速搶眼球這個網絡年代，我們能夠有一個這樣相信細水長流的客戶，實在很難得。

昨天整理舊檔案，我更驚訝地發覺，目前出街的這個版本，以及整個campaign的規劃，與我們提案時的版本，基本上沒有太大分別，有部份的標題，更加是隻字沒改。

廣告公司提案，當然都只有輸和贏兩種結果，但我發覺，自己開公司以來，每次贏得到的提案，作品面世時通常都是與提案時的建議，分別不大。

反而，當我還在打工的時候，面對由公司總部或其他部門「恩賜」的客戶，提案期間，卻往往寸步難行。

這件事說明了，每一家廣告公司都有各自的長處與短處，廣告客戶在甄選合作夥伴的過程中，如果雙方都能夠把握主導決定權，正所謂情投意合，展開合作後，過程反而能夠更暢順。

提案期間，我們團隊曾經得到 Social Power Intelligence 的協助，讓我們能夠透過他們的social listening平台，獲得更接地氣的consumer insights，令提案更順利，真的再三感謝他們。

有關Cigna HK "RETHINK" 在Marketing Interactive的報導：https://bit.ly/32WUczj

【每日國際選讀】
iPhone 12究竟何時上市？
各位果粉有得等了
開啟「接收通知」和「搶先看」每天吸收雙語時事新知
來讀華爾街日報獨家

🍎 Apple Delays Mass Production of 2020 Flagship iPhones
蘋果推遲2020年旗艦iPhone的量產時間

- mass production 大量生產
- flagship 旗艦產品

🧐 Apple Inc. is pushing back the production ramp-up of its flagship iPhones coming later this year by about a month, according to people familiar with the changes, as the coronavirus pandemic weakens global consumer demand and disrupts manufacturing across Asia, the heart of the consumer electronics supply chain.
亞洲為消費電子產業的核心供應鏈，根據知悉相關變化內情的人士透露，由於新冠病毒大流行削弱了全球消費需求，擾亂了亞洲各地的生產活動，蘋果公司(Apple Inc.)將推遲旗艦iPhone的加大量產時間，從原定今年後半年向後推遲約一個月。

- push back 拖延，推遲
- ramp-up 擴大/加快速度，這裡指的是加大量產。
- supply chain 供應鏈

💰 Apple's annual product refresh fuels the majority of iPhone sales for an entire year, making new phones the linchpin of a business segment that accounts for more than half of the company's total revenue.
蘋果每年的產品更新是iPhone年度銷量的主要推力，推出新款iPhone是其關鍵業務，占了蘋果公司一半以上的總收入。

- fuel 當名詞是燃料或刺激因素，這裡是動詞的「激起；刺激」之意
- linchpin 核心、中樞、關鍵
- segment 部分
- revenue 收益、收入

✏️Apple usually unveils new iPhone models in mid-September and begins selling them before the end of the month. To do so, it usually ramps up mass-production in the early summer, building up inventory around August.
蘋果通常會在9月中旬發布新款iPhone，並在9月底前開始販售，為了做到這一點，蘋果通常會在初夏加緊量產，在8月前後累積庫存。

- unveil （首次）展示、介紹、推出/爲…揭幕
- inventory 商品存貨

🧐This year, while Apple would still be building some of the new phones in the July-to-September period, the mass-production ramp-up will slide back by about a month, the people said.
知情人士表示，儘管蘋果今年仍將在7月至9月期間生產部分新款手機，但加大量產將會推遲一個月左右。

- slide back 直譯是向後滑，但在這其實跟前面提過的push back一樣，是「拖延，推遲」的意思喔

未完待續...
這波疫情究竟對蘋果還有哪些影響？
加入文末每日國際選讀計畫，解鎖完整語音導讀版

——
原文連結請看留言
——
❓Quiz: As a diehard fan of Apple products, Howard always buys the latest _____ iPhone after the company _____ their new iPhone models.
浩爾是個超級「果粉」，每年蘋果發表完新iPhone，他就必會購入一支最新的旗艦手機。
🙋🏻‍♀️🙋🏼‍♀️
A. flagship/unleash
B. flagship/unveils
C. Frozen/Into the Unknown
-
【每日商業英文計畫，熱烈招生中！】
華爾街日報訂閱超值方案 📰
專屬 #臉書社團，浩爾 #每日語音導讀
「留言+1」，就送你 #優惠碼 及 #導讀試聽！

只是想跟大家分享一下偶們的作業哈哈哈
還有這個議題也很直得大家去關注～大家有興趣可以多多去了解一下Article13～
然後沒錯 這支影片包含裡面的新聞 全部是我剪的?
The current decade will be known as a decade of digital dependency. The proportion of people accessing the internet has increased from 20% almost a decade ago, to 72% in 2018. (Ofcom, 2018). With the existence of network publics, online expressions are automatically recorded and archived, Content made out of bits can be duplicated and can be accessed through various ways (Boyd, 2010). Websites like YouTube, Facebook and twitter have changed the online marketing trend with the help of content creators, brand influencers etc. who enjoy the freedom of expression on the internet across the world, but big changes are coming to online copyright across the European Union. Article 13 of the European Union directive on the digital single market requires the likes of Youtube, Facebook and Twitter to take more responsibility for copyrighted material being shared on the platforms (Reynolds,2013). Therefore, this video intends to provide awareness to a mass segment of internet users and content creators on the internet about the Political issue of Article 13 and recommend the viewers to raise their opinion against it but we realized that a number of millennials are not aware about the issue of Article 13 and the main reason for the unawareness is ignorance. People tend to ignore the obvious things according to the psychology of willful blindness. So, in this case, people ignore the news of article 13 which they could and should have known but don’t know because it made them feel better to not know it ( Popova, 2018) Our aim is to show to the audience what the cost of inaction can result in. Upon an informal survey conducted in regards to Article 13 , we discovered, Everyone has heard about it, but no one knows about it

Viewers of the video are recommended to raise their opinion by signing an online petition by visiting the website https://savetheinternet.info/. The reason behind choosing this website among several other online petitions was the number of supporters. This online petition has over 5 million supporters who have signed to show the politicians their disapproval towards the reform. History suggests that online petitions have been successful in bringing change with number of instances.

The viral progression of the video has been supported by a number of strategies. Viral Videos tend to be exceptional.` The media chosen to inspire the audience to propagate this video are Facebook, Instagram, YouTube and Twitter. The major target audience will be millennials and people who belong to Generation Z. In order to attract and connect with the target audience, elements such as websites, news channels, and content from internet content creators such as 9Gag, PewDiePie were shown in the video. The target audience has a huge potential to push the video to a larger audience. The viral progression of the video is heavily dependent on Word-of-Mouth marketing which is the intentional influencing of consumer communications by professional marketing techniques (Kozinets, 2010). We aim the share the video with the hashtag #SaveYourInternet as we believe that hashtags can serve a motivational role for viewers to consume and distribute the content as per spreadability theory from the SPIN framework. ( Mills,2012 ) The video also highlights the behavior of the protagonist, who ignores such political news that has so much relevance in his actual life. We believe that the target audience will be able to relate themselves with the video and share it. Apart from that, the relevance of the issue of Article 13 can help the propagability and strengthen the integration among the viewers to become aware and act against it.

While China's Xiaomi is best known for its budget-friendly phones, the company has recently branched out into all sorts of other tech products. From action cameras to smart weighing scales to water purifiers, the $60 billion startup has been building a diverse ecosystem around its core business.

Xiaomi's latest product, the Mi Notebook Air, isn't quite as novel as a hoverboard or the company's latest drone, but it does have one thing most other ultraportable laptops lack -- a discrete graphics card (discrete graphics cards are typically faster than their embedded brethren). A Nvidia GeForce 940MX, to be exact.

Other specs include a 256GB solid state drive and 8GB of RAM, and if you need more space there's an additional SATA slot available to boost storage by up to 256GB.

Unveiled at a press event here in Beijing alongside the dual-camera wielding Redmi Pro phone, the 13.3-inch Mi Notebook Air was designed to fill a niche, Xiaomi's CEO Lei Jun said. Similar ultraportables, such as the Razer Blade Stealth, lack discrete graphics and rely on Intel's integrated graphics to do the legwork, which means their gaming capabilities are limited. Xiaomi says you can play games like Dota 2 at 85 frames-per-second at full-HD resolution on its Notebook Air.

Clad in aluminium, the device lacks any exterior logos. It's a very clean look. Only when you open up the laptop do you find a Mi logo. While Xiaomi is selling the Mi Notebook Air under its own branding, the laptop is actually made by a partner called Tian Mi.

Xiaomi's making an interesting bet in the laptop segment, though. IDC Research analyst Bryan Ma isn't too optimistic about the Chinese notebook market, saying that IDC "expects China's consumer notebook market to contract by 10.4 percent this year versus the -7.7 percent in the US and -9.3 percent worldwide."

But if anything could help turn things around, perhaps it's this high quality notebook from Xiaomi. I tried out the notebook at the press event and came away impressed with the build quality. There are some things that could still be better, though, such as the flex of the notebook at the keyboard area. It just doesn't feel as solid as the Apple MacBook Air that it imitates.

請用片右下角調HD1080高清睇片。

(文:wikipedia)

在曼哈頓韓國城32街的"韓國之路"

韓國城的心臟段第32街之間的第五大道和百老匯，正式綽號"韓國之路" 。雖然只有一個街區長，韓國路設有商店多個故事，小，獨立運行機構達到第三或第四層，包括餐館，散發著首爾本身的氛圍。紐約市韓國商會估計有100多個小企業對韓國的方式。

街道設有許多餐廳，提供傳統和/或區域的韓國料理和朝鮮融合票價（包括韓國的中國美食） ，幾個麵包店，雜貨店，超市，書店，消費類電子產品的網點，錄像帶出租店， tchotchke和文具商店，發和指甲的美髮，酒吧 ，夜總會，以及手機服務提供商，網吧，醫生辦公室，銀行，和酒店。約12 24/7家餐廳對韓國的方式開展業務。



"Korea Way" on 32nd Street in Manhattan's Koreatown
Korea Way

The heart of Koreatown is the segment of 32nd Street between Fifth Avenue and Broadway, officially nicknamed "Korea Way". Though only one city block long, Korea Way features stores on multiple stories, with small, independently run establishments reaching up to the third or fourth floors, including restaurants, exuding an ambience of Seoul itself. The New York City Korean Chamber of Commerce estimates there to be more than 100 small businesses on Korea Way.

The street features numerous restaurants that serve both traditional and/or regional Korean cuisine and Korean fusion fare (including Korean Chinese cuisine), several bakeries, grocery stores, supermarkets, bookstores, consumer electronics outlets, video rental shops, tchotchke and stationery shops, hair and nail salons, noraebang bars, nightclubs, as well as cell phone service providers, internet cafés, doctors' offices, banks, and hotels. Approximately twelve 24/7 restaurants conduct business on Korea Way.