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#1. Emerging Concepts, Methods and Propositions - JSTOR
This paper defines hedonic consumption as those facets of consumer behavior that relate to the multisensory, fantasy and emotive aspects of.
#2. (PDF) RELATIONSHIP BETWEEN UTILITARIAN AND ...
Utilitarian consumer behavior is measured with the constructs like monetary savings ... hedonic consumer behavior has greater impact on socially responsible ...
#3. The Influence of Utilitarian and Hedonic Consumption Values ...
In marketing literature, utilitarian and hedonic values are well-known consumption values that explain consumer behaviour and consumer decision-.
#4. Hedonism, Utilitarianism, and Consumer Behavior
“Hedonic and utilitarian orientations are fundamental aspects of consumer behavior, but they have not been investigated as elegantly or as comprehensively.
#5. Disentangling utilitarian and hedonic consumption behavior in ...
Utilitarian consumption appeals to customers' rationality by accentuating the attainment of desired outcomes from shopping activities [3], whereas hedonic ...
#6. Hedonic Shopping Motivation and Impulse Buying: The Effect ...
Hedonic Shopping Motivation is a person's desire to shop in order to satisfy psychological needs such as feelings of emotion, satisfaction, prestige and other ...
#7. Hedonic Consumption Meaning, Importance & Example - MBA ...
Hedonic consumption is consumption of products by individuals for experiencing happiness after satisfying basic needs of food, clothing and ...
#8. See It, Like It, Buy It! Hedonic Shopping Motivations ... - EconStor
Keywords: Consumer behavior, Impulse buying, Motivation, Hedonic. JEL classification: M300. 1. INTRODUCTION. Nowadays, shopping is seen as a recreational.
#9. hedonism, a consumer disease of the modern age: gender and
evaluate the hedonic attitudes and behaviors of consumers in terms of demographic ... Keywords: Hedonism; consumption; hedonic consumer; consumer behavior; ...
#10. A construal-level approach to hedonic and utilitarian shopping ...
Several studies in consumer behavior have focused on consumers' shopping orientation in terms of hedonic and utilitarian shopping.
#11. Purchase decision and purchase delay of hedonic and ...
Among the many activities that may be affected by this lack of time are the matters of consumer behavior, such as the choice and acquisition of ...
#12. The Effect of Hedonistic and Utilitarian Consumer Behavior on ...
Consumer behavior, divided into utilitarian and hedonistic factors, ... Keywords: Hedonistic Consumption; Utilitarian Consumption; Brand Equity; ...
#13. Hedonic and Utilitarian Consumption - INSEAD
explaining consumer behavior with regards to goods or attributes whose selection and use is guided by emotional wants rather than functional needs (e.g., ...
#14. the effect of hedonic shopping values and price in different ...
Keywords : Consumption, Hedonic Consumption, Consumer Behaviour, Hedonic ... Consumer behavior is one of the basic issues for marketing.
#15. What is Hedonic Consumption | IGI Global
What is Hedonic Consumption? Definition of Hedonic Consumption: It is defined as an emotional or imaginative experience of the product with the effect of ...
#16. Online Apparel Consumer Behavior ... - DigitalCommons@URI
Online Apparel Consumer Behavior: Hedonic Motivation & Post-Purchase Communication. 2. Introduction. The growth of the online shopping industry has received ...
#17. RELATIONSHIP BETWEEN UTILITARIAN AND HEDONIC ...
Performed literature analysis suggests, that hedonic consumer behavior has greater impact on socially responsible consumption than utilitarian consumer behavior ...
#18. The Sources and Influencing Factors of Hedonistic Consumption
Hedonistic consumption refers to viewing consumption as an act of providing entertainment for the purpose of obtaining pleasure from consumption experience. It ...
#19. Utilitarian need - Chapter 1 Consumers Rule
Consumer Behavior. Buying, Having, and Being. Sixth Edition. 4 - 2. What are Paula's motivations for being a vegetarian? How is vegetarianism being promoted ...
#20. Consumption Trends During the COVID-19 Crisis: How Awe ...
As such, our focus on consumer behavior adds a much-needed ... Compared to hedonic products, utilitarian products are oriented to ...
#21. An Investigation of Hedonic and Utilitarian Value on User ...
Keywords: Satisfaction, Hedonic, Loyalty, Music Streaming, Information System Success ... Hedonic consumption is a consumer behavior refers to.
#22. How Pleasing is it? Understanding the Proximity to Hedonic ...
... in line with today's globalized communications. Keywords: hedonic consumption, psychological proximity, consumer journeys. Track: Consumer Behavior ...
#23. Hedonic products for you, utilitarian products for me
Consumers benefit from both utilitarian and hedonic consumption. Utilitarian products are effective, helpful, ... Journal of Consumer Behavior, 11, 81–88.
#24. Hedonic motivation - Wikipedia
Hedonic motivation refers to the influence of a person's pleasure and pain receptors on their willingness to move towards a goal or away from a threat.
#25. Consumer Attitudes and Purchase Intentions toward Food ...
This study is based on theory of planned behavior (TPB), and includes the 'utilitarian value' and 'hedonic value' as research variables.
#26. Disentangling Utilitarian and Hedonic Consumption Behavior ...
Whereas utilitarian consumption accentuates the achievement of predetermined outcomes typical of cognitive consumer behavior, its hedonic counterpart ...
#27. The Impact of Covid-19 Crisis on The Hedonic Purchase ...
Keywords: Consumer behavior, Covid-19, hedonic purchase, care products. Introduction. Since the covid-19 crisis established, our purchasing habits have ...
#28. Disentangling utilitarian and hedonic consumption behavior in ...
Whereas utilitarian consumption accentuates the achievement of predetermined outcomes typical of cognitive consumer behavior, its hedonic ...
#29. impulse buying and hedonic consumption behaviour on three
The study of consumer behaviour, especially impulse buying and hedonic consumption in large potential market like Indonesia would be a great contribution for ...
#30. The Influence of Hedonic Values on Consumer Behaviors
the consumer behavior of young Chinese. The results show that hedonic values are negatively associated with utilitarian orientation and positively.
#31. Hedonic Consumption: Emerging Concepts, Methods and ...
This paper defines hedonic consumption as those facets of consumer behavior that relate to the multisensory, fantasy and emotive aspects of product usage ...
#32. The Effects of Materialism and Hedonic Shopping Value on ...
A study on hedonic consumption and impulse buying behavior on university students. In III. Ines Education and Social Science Congress Full Text ...
#33. hedonic consumption characteristics related to - European ...
Hedonic consumption from marketing point of view, is a concept that underlines the consumers' behavior which is tied to the multisensory, ...
#34. Redalyc.EXPLORING UTILITARIAN AND HEDONIC ...
about its consumer habits is still necessary. ... Keywords: Trade Fairs; Low-Income Consumption; Hedonic Consumption; Utilitarian Consumption.
#35. View of Values and Hedonic Consumption Behavior: A Field ...
159Values and hedonic consumption behavior: Afield research in KirikkaleYunus Bahadır GülerAssistantProfessor;Kirikkale University, Keskin Vocational School ...
#36. Consumers Emotional Responses to Functional and Hedonic ...
Keywords: emotions, functional product, hedonic product, neuroscience, ... Marketing and consumer behavior research traditionally adopted self-reported ...
#37. Utilitarian and Hedonic Consumption Values on American ...
Consumer purchasing behavior is a complex matter as many internal and external factors have an impact on consumers' buying decisions. However, one principle ...
#38. hedonic consumption: confirmation of the scale and ... - TOAD
decision process, factors affecting consumer behavior, types of consumption, hedonism, hedonic consumption and reasons of hedonic consumption.
#39. Online Apparel Consumer Behavior ... - Semantic Scholar
Within this paper, I use research in the subject of online consumer ... Online Apparel Consumer Behavior: Hedonic Motivation & Post-Purchase Communication.
#40. Consumer's perceptions of website's utilitarian and hedonic ...
In consumer behavior studies an inconsistency between attitude and behavior is found which means that attitude toward the website does not necessarily lead to ...
#41. Payment formats and hedonic consumption - Liu - Wiley ...
Abstract Payment formats have many important influences on consumer behavior. However, few studies have examined how the payment format ...
#42. Disentangling utilitarian and hedonic ... - APA PsycNET
Whereas utilitarian consumption accentuates the achievement of predetermined outcomes typical of cognitive consumer behavior, its hedonic counterpart ...
#43. Creating Value for Consumers - Boomtown Internet Group
With hedonic value, the value received is provided entirely from the actual experience and emotions associated with consumption, not because ...
#44. The COVID-19 Pandemic and its Impact on Consumer Behavior
We thus pro- pose that hedonic shopping (in brick-and-mortar-stores) is less relevant for worried consumers (irrespective of economic background), as browsing ...
#45. Hedonic and Utilitarian Motivations to Use Facebook Brand ...
In the context of consumption behavior on the web, online communities established by companies represent a fertile research landscape given their potential ...
#46. THE EFFECT OF HEDONIC SHOPPING MOTIVATION ON ...
on impulsive buying behavior (Cinjarevic et al., 2011; Gültekin and Özer, 2012). The hedonic consumption behavior of consumers plays an important role in ...
#47. Modeling Hedonic Consumption Behaviors in Online Shopping
Hedonic consumption relates to affective consumer behaviors in that it deals with the emotive and multi- sensory aspects of the consumption ...
#48. Development of the Hedonic and Utilitarian Consumption ...
As a result of AFA for hedonic consumption behavior; a five-factor structure as Hedonic Impact, Hedonic Adaptation, Impulsive Tendency, ...
#49. The Influence Of Hedonic Values On Consumer Behaviors - SID
Nowadays in order to success, know about consumption values of customers and the effect of that on consumer behavior is one of the important and crucial ...
#50. The Role of Hedonic Consumption Tendency Mediate ... - Neliti
Khawaja (2018), defines impulsive buying as "buying behavior that is urgent, sudden, and hedonistically complex where the speed of the impulsive ...
#51. Determining the Effects of Perceived Utilitarian and Hedonic ...
In today's digital world, the Internet is having vigorous and transformational effects on consumer's behavior. Over the past ten years, consumers all over ...
#52. Hedonistic Consumption - Common Language Marketing ...
Definition. Hedonistic (or hedonic) consumption focuses on consumer behavior which seeks sensory pleasures or hedonistic benefits provided by interaction ...
#53. Analysis of the effect of ethical consumption on hedonic ...
Etik Tüketim, Hedonik Tüketim, Kompulsif Satın Alma Davranışı, PLS-SEM · Ethical Consumption, Hedonic Consumption, Compulsive Purchasing Behavior ...
#54. Consumer Behavior and Hedonic Consumption Essay
The research is premised on the eight interviews conducted to define the factors of consumer behavior, as well as prove that hedonic ...
#55. The Effects of Hedonic and Utilitarian Motivation toward ...
The use of digital platform such as e-commerce and online shopping, has increased recently and changed consumer behavior. This study aims to explain the ...
#56. Hedonic Consumption Versus Utilitarian Consumption
Hedonic consumption is purchasing that item you think of when that voice in your head says 'treat yourself'. It is the multisensory, fantasy and ...
#57. Hedonic and Utilitarian Aspect of Traditional Retail Shopping1
Unemployed consumers were found to be more hedonic in traditional retail shopping behavior. Keywords: Hedonism, utilitarianism and hedonic consumer.
#58. Self-construals, Symbolic and Hedonic Preferences, and ...
and Hedonic Preferences, and Actual Purchase Behavior. Journal of Retailing and Consumer Services, 21 (4). pp. 550-. 560. ISSN 0969-6989 doi:.
#59. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping ...
Several recent consumer behavior studies focus on a "shopping as work" theme, providing accounts of distressed consumers experiencing the "dark side of.
#60. “Shopping Motives, Big Five Factors, and the Hedonic ...
Key words: shopping motives, utilitarian/hedonic consumption, personality, ... "Hedonic and Utilitarian Aspects of Consumer Behavior: An Attitudinal.
#61. The Licensing Effect Revisited: How Virtuous Behavior ...
Furthermore, this effect of licensing upon hedonic consumption is contingent upon the pre-existing visceral state (i.e., hunger) of the consumer ...
#62. Antecedents to and consequences of consumer's hedonic ...
... of consumer's hedonic goals related to pro-environmental behaviors ... anticipated emotions in consumer pro-environmental behavior and ...
#63. The effects of hedonic and utilitarian values on e-loyalty
The purpose of this paper is to examine effects of hedonic and utilitarian aspects of consumer behaviour toward e-loyalty and how ...
#64. Ethical Hedonism? How Consumers' Prosocial Behavior ...
How Consumers' Prosocial Behavior Varies Along the Utilitarian-Hedonic Product Spectrum: Evidence from a Survey Experiment. By: Kristin Sippl.
#65. Do Hedonic Cues on Product Packages Influence Consumer ...
Do Hedonic Cues on Product Packages Influence Consumer Behavior? A Study on. Utilitarian Retail Food Products. *Edin Güçlü SÖZER a. , Merve İŞERİ UZUNOĞLU b.
#66. Hedonic and symbolic consumption perceived values
Perceived value, brand relationship, consumer behaviour, design, innovation. Page 4. 2. Recent marketing research has aimed at a better ...
#67. Analysis of Hedonic Shopping Motives to H&M Paris Van Java ...
Consumer Behavior, Buying Motive, Hedonic Shopping Motive. Abstract: This study aims to study and find out the hedonic shopping motives to the consumers of ...
#68. A CONSUMER BEHAVIOUR ANALYSIS OF HEDONIC ...
THE IMPACT OF EMOTIONS ON CONSUMER DECISION-MAKING: A CONSUMER BEHAVIOUR ANALYSIS OF HEDONIC CONSUMPTION AS RELATED TO THE HARLEY-DAVIDSON BRAND ...
#69. Impact of Consumer Characteristics and Hedonic Shopping ...
Online auctions present unique characteristics in the consumer decision making process that raise new issues related to consumer shopping behaviors in auction- ...
#70. Investigation of the effect of hedonic shopping value on ...
Whereas consumers with a tendency to hedonic consumption display more unplanned buying behavior (Türk, 2018: 866). The purchasing decisions of the consumers who ...
#71. Development of the Hedonic and Utilitarian ... - IDEAS/RePEc
As a result of AFA for hedonic consumption behavior; a five-factor structure as Hedonic Impact, Hedonic Adaptation, Impulsive Tendency, Passivity Status and ...
#72. Understanding the Influence of Utilitarian and Hedonic Factors ...
Smartphone, Purchasing, Utilitarian, Buying Behaviour, Geny Y ... of utilitarian and hedonic factors on the buying behaviour of the Gen Y ...
#73. The Effects of Innovation in Product on Hedonic Perceived ...
Nowadays hedonic value in product purchase for consumers has been crucial. Good business is based on consumer behavior. A basic concept of marketing is to ...
#74. Investigation of the effects of hedonic value and utilitarian ...
According to Batra and Ahtola (1990: 159), “consumers purchase goods and services and perform consumption behavior for two basic reasons: (1) ...
#75. Hedonic, Utilitarian, and Social Motivations for Consumers ...
Keywords: Mobile in-App content, hedonic motivation, utilitarian motivation, social motivation, per- ... speaking, consumers form a buying behavior.
#76. The Influence of Temporal Distance upon Consumers' Choice
distance on consumer behavior. This research looks into how temporal distance affects consumer preference to hedonic and utilitarian products by conducting ...
#77. Values and e-Consumer Behavior | IntechOpen
e-Consumer behavior models prior attitudes to predict e-loyalty in front values or ... consumer behavior; shopping online; utilitarian and hedonic values ...
#78. Payment formats and hedonic consumption,Psychology ...
Payment formats have many important influences on consumer behavior. However, few studies have examined how the payment format affects hedonic consumption.
#79. Hedonic Shopping Value and Utilitarian Shopping Value on ...
provoke emotional or consumer passion in purchasing a certain product or brand when visiting a ... he pattern of behavior of individuals today are often.
#80. (PDF) Hedonic consumption and depressed mood: how does ...
Moods, Emotions, Depression, Hedonic Consumption, Consumer Behavior, ... The consumption habits of a depressive consumer can exhibit differences from the ...
#81. Multichannel consumer segmentation for hedonic and ...
Because of these developments consumer behaviour is changing. Consumers now have to choose between channels and between stores. For marketers ...
#82. The GDA Food Label Jofi Puspa and Rainer Kühl - AgEcon ...
Hedonic and Utilitarian Motives for Consumers' Learning ... The behavioral learning theory stipulates that the result of a consumer's learning process is.
#83. The Impact of hedonic and utilitarian motivations on the hotel ...
Consequently, when hotels generate levels of risk stimuli that inadequately manipulate consumer behavior, these risk perceptions may have unintended results, ...
#84. Article: Hedonic motivations in online consumption behaviour ...
Keywords: online consumption; hedonic motivation; full dimensional structure; measurement scales; validation; consumer behaviour; online shopping; web usage; e- ...
#85. Motivation – Utilitarian Needs vs. Hedonic Needs - Consumer ...
[1] Two needs that motivate consumers purchases include; hedonic needs and ... Lifestyle and Postmodernism Consumer Behaviour: A Comparison ...
#86. Impact Of Utilitarian Value And Hedonic Value And Social ...
Behavioral intention is important to be considered for companies because in the consumer behavior intention there is customer loyalty, whether it recommends, ...
#87. Psychological factors and consumer behavior during the ...
Consumer behavior toward necessities was predicted by anxiety and ... shopping) and non-necessities products (i.e., hedonic shopping).
#88. How Autonomy Affects Hedonic Consumption - UGent Biblio
systematic research on hedonic consumption. According to them, hedonic consumption comprised those facets of consumer behavior that relate to the ...
#89. Exploring Utilitarian and Hedonic Aspects of Consumption at ...
Thus, this paper aims to investigate the behavior of consumers in informal markets, inherent to this segment. Specifically, this study explores the meanings ...
#90. The impact of consumer self-confidence and hedonic value ...
process to overcome this behavioral bias. Keywords: Willingness to pay; Anchoring; Hedonic consumption; Consumer self- confidence, Consumer behavior.
#91. Hedonic Shopping Motivations
Abstract. This paper evaluates the relationship between hedonic shopping motivations and impulsive buying behavior of young Chinese buyers.
#92. The Effect of Hedonic Motivation and Consumer Attitudes ...
Every element in this definition is very important to understand why and how attitudes are related in consumer behavior. Aldaning et al (2018), ...
#93. The Influence of Hedonic and Utilitarian Shopping Value ...
Consumer Behavioral Intention Among Youth Mall Shoppers ... Keywords: Hedonic, utilitarian, shopping values, consumer behavioral intention, ...
#94. Examining Utilitarian and Hedonic Motivations in Online ...
behavior. Shim et al., (2001) suggested that browsing attitudes of consumers play an important role in predicting buying intention. Purchase ...
#95. Dissertation Seminar Marketing and Hedonic Experiences
This seminar examines research on how consumers represent their hedonic ... Introduction to behavioral research methods in consumer behavior and marketing.
#96. Indirect Impact of Hedonic Consumption and Emotions on ...
impulse purchasing behavior and fashion orientation through hedonic consumption and emotions. To achieve this objective, survey research method was deployed ...
#97. Hedonic Consumption Behavior Analysis | ipl.org
While emotional behaviors, sensual pleasures, imagination and aesthetics are in the foreground in the hedonic expectations of consumers, the functional and.
#98. MEASURING THE MEDIATING IMPACT OF HEDONIC ...
studing impulse buying behavior of consumers all over the world (Fairhurst, ... fashion involvement on impulse buying through hedonic consumption.
hedonic consumer behavior 在 Hedonic and Utilitarian Motivations to Use Facebook Brand ... 的推薦與評價
In the context of consumption behavior on the web, online communities established by companies represent a fertile research landscape given their potential ... ... <看更多>