Consumers benefit from both utilitarian and hedonic consumption. Utilitarian products are effective, helpful, functional, necessary, and practical, whereas ... ... <看更多>
「hedonic product」的推薦目錄：
hedonic product 在 Hedonic or utilitarian: The influences of product type and ... 的相關結果
A hedonic product is product that can be felt through product use, which can make people feel pleasure emotionally and sensually or satisfy ... ... <看更多>
hedonic product 在 Hedonic motivation - Wikipedia 的相關結果
Hedonic goods are consumed for luxury purposes, which are desirable objects that allow the consumer to feel ... ... <看更多>
hedonic product 在 Consumer Choice between Hedonic and Utilitarian ... - JSTOR 的相關結果
(Batra and Ahtola 1990; Mano and Oliver 1993). Broadly speaking, hedonic goods provide more experiential consumption, fun, pleasure, and excitement (designer. ... <看更多>
hedonic product 在 Hedonic and Utilitarian Consumption - INSEAD 的相關結果
Neither approach focused on systematically explaining consumer behavior with regards to goods or attributes whose selection and use is guided by emotional wants ... ... <看更多>
hedonic product 在 classification of product categories on hedonic and utilitarian ... 的相關結果
Hedonic value is considered as customer pleasure and fun during the purchase and consumption process (Babin et al., 1994;Holbrook and Hirschman, 1982; Voss et ... ... <看更多>
hedonic product 在 Hedonic Consumption: Music As a Product | ACR 的相關結果
Hedonic consumption is a relatively new field of study in consumer research that addresses the multisensory, fantasy and emotive aspects of product use ( ... ... <看更多>
hedonic product 在 How do utilitarian versus hedonic ... - Wiley Online Library 的相關結果
Social comparison mediates the relationship between product type and choice preference. Specifically, compared to hedonic products, social ... ... <看更多>
hedonic product 在 a comparison of hedonic and utilitarian digital products based ... 的相關結果
Also, we argue that technology frustration may act as a negative complementing factor to consumer passion, and this effect is higher for hedonic products ... ... <看更多>
hedonic product 在 Hedonic and Utilitarian Product Attributes - Wirtschafts- und ... 的相關結果
Hedonische und Utilitaristische Produktattribute/ Hedonic and Utilitarian Product Attributes. Products are more than practical tools to us. ... <看更多>
hedonic product 在 Consumer Choice between Hedonic and Utilitarian Goods 的相關結果
We define hedonic goods as ones whose consumption is primarily characterized by an affective and sensory experience of aesthetic or sensual pleasure, fantasy, ... ... <看更多>
hedonic product 在 Product Involvement as a Moderator in Hedonic Versus ... 的相關結果
Consumer choice between hedonic versus utilitarian products and also the trade-offs between hedonic and utilitarian attributes typically involves emotional ... ... <看更多>
hedonic product 在 Justification Effects on Consumer Choice of Hedonic and ... 的相關結果
to consume hedonic goods when the decision context allows them the flexibility to justify the consumption. This research examines how hedonic versus ... ... <看更多>
hedonic product 在 Measuring the hedonic and utilitarian dimensions of attitudes ... 的相關結果
In the present paper, the Batra and Ahtola (1991) scales are applied to a wide variety of product categories. Results of the present series of measure ... ... <看更多>
hedonic product 在 Which Products are More Responsive to In-Store Displays 的相關結果
In-store displays aim to boost sales of both utilitarian and hedonic products. Noting typical differences in the information processing and purchase ... ... <看更多>
hedonic product 在 Hedonic Versus Utilitarian Products: The Dawn of Intra ... 的相關結果
Hedonic products have been found to be advantageous for firms over utilitarian products. However, some research conducted on this topic uses two. ... <看更多>
hedonic product 在 A mechanism model of the effect of hedonic product ... 的相關結果
In the context of hedonic product consumption, this study reveals a mechanism ... High hedonic consumption improves satisfaction with relevant life domains, ... ... <看更多>
hedonic product 在 [PDF] Hedonic products for you, utilitarian products for me 的相關結果
Consumers make trade-offs when they choose between utilitarian and hedonic products. The former is practical, instrumental, and functional, ... ... <看更多>
hedonic product 在 Why Promotions Work Better for Luxury and Hedonic Purchases 的相關結果
New research reveals that promotions are more effective with luxury and hedonic products (think Godiva chocolates or that vacation by the sea) than for more ... ... <看更多>
hedonic product 在 Price Perceptions of Products with Utility Vs. Hedonism Copy ... 的相關結果
The hedonic product descriptions communicated a higher average value for the two less expensive products (coffee maker and blender). ... <看更多>
hedonic product 在 Hedonic products for you, utilitarian products for me - IDEAS ... 的相關結果
Downloadable! Consumers make trade-offs when they choose between utilitarian and hedonic products. The former is practical, instrumental, and functional, ... ... <看更多>
hedonic product 在 How customers search for hedonic versus utilitarian purchases 的相關結果
The study finds that consumers employ social media and on-site product pages as early as two weeks before the final hedonic purchase, utilize ... ... <看更多>
hedonic product 在 Ethical Hedonism? How Consumers' Prosocial Behavior ... 的相關結果
... Prosocial Behavior Varies Along the Utilitarian-Hedonic Product Spectrum: ... The marketing literature classifies products along a spectrum from ... ... <看更多>
hedonic product 在 The relationships between products' hedonic and utilitarian ... 的相關結果
WOM request, and WOM influence. Hedonic and utilitarian values of products are chosen because they seem to be the best reference to what a product is. ... <看更多>
hedonic product 在 Faming Hedonic and Utilitarian Product Attributes in ... 的相關結果
Faming Hedonic and Utilitarian Product Attributes in Advertisements: The Impact of Regulatory Fit on Persuasion · Fuyuan Shen, Committee Chair/Co-Chair · Jorge ... ... <看更多>
hedonic product 在 The Sources and Influencing Factors of Hedonistic Consumption 的相關結果
In addition to physical happiness, products with many functions bring happiness, and consumers find psychological pleasure, including but not limited to putting ... ... <看更多>
hedonic product 在 Hedonic vs. Utilitarian luxury brands' communication - LUISS ... 的相關結果
Specifically, hedonic goods have been defined as those goods that provide more experiential consumption, fun, pleasure, and excitement ... ... <看更多>
hedonic product 在 THE INFLUENCE OF HEDONIC PRODUCT, SELF ... 的相關結果
THE INFLUENCE OF HEDONIC PRODUCT, SELF-EXPRESSIVE BRAND, AND SATISFACTION ON BRAND LOVE AND BRAND LOYALTY: STUDY OF STARBUCKS' CONSUMERS IN MALANG. ... <看更多>
hedonic product 在 Hedonic potential as a driver of brand extendibility - C. T. ... 的相關結果
pleasure, not only for the experience of that product alone but also for other products that ... between hedonic and utilitarian products (Chitturi, Raghu-. ... <看更多>
hedonic product 在 Study on the Influence of Hedonic Products' Bad Additional ... 的相關結果
This paper proposes a theoretical model of the bad additional reviews of the hedonic products on consumers' willingness to purchase, ... ... <看更多>
hedonic product 在 How Pleasing is it? Understanding the Proximity to Hedonic ... 的相關結果
about differing motivations for consumption of hedonic products and ... differing affective and cognitive motivations on a product's hedonic and/or ... ... <看更多>
hedonic product 在 Evaluating the Dimensions of the Role of Product Design ... 的相關結果
Abstract: The main objective of this research is to study and analyze the hedonic and utilitarian dimensions of each product separately. ... <看更多>
hedonic product 在 Purchase decision and purchase delay of hedonic and ... 的相關結果
Purpose Time pressure may change how people behave. The multiplicity of options and the nature of the products, hedonic or utilitarian, might increase the . ... <看更多>
hedonic product 在 Packaging designers should know the difference between ... 的相關結果
Hedonic goods are crafted to provide fun, pleasure and excitement for the ... Research participants of hedonic and functional products have ... ... <看更多>
hedonic product 在 Hedonic Prices for Multicomponent Products - Amazon.com 的相關結果
Hedonic Prices for Multicomponent Products [Sidak, J. Gregory, Skog, Jeremy O.] on Amazon.com. *FREE* shipping on qualifying offers. Hedonic Prices for ... ... <看更多>
hedonic product 在 Brand loyalty and the role of hedonic value - Emerald Insight 的相關結果
Instead of purchasing only one brand, consumers' brand loyalty on the consumable goods markets is divided among different brands within a product category (Yu ... ... <看更多>
hedonic product 在 Understanding hedonic and utilitarian responses to product ... 的相關結果
Thus, YouTubers' product-review content on YouTube influences consumer behavior in both hedonic and utilitarian terms. While marketers implement marketing ... ... <看更多>
hedonic product 在 Walking the Hedonic Product Treadmill: Default Contrast and ... 的相關結果
Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target Product. ... <看更多>
hedonic product 在 自我形象一致性對真實與虛擬產品購買意願之影響-功能型 的相關結果
... 即將產品分為真實產品與虛擬產品，再各細分為「功能型產品」(Utilitarian Product)、「享樂型產品」(Hedonic Product) 與「象徵型產品」(Symbolic Product)， ... ... <看更多>
hedonic product 在 Estimating product efficiency through a hedonic pricing best ... 的相關結果
After specifying the main product attributes of running shoes, we will estimate a hedonic price model in order to find the relative impact of the different ... ... <看更多>
hedonic product 在 Does Hedonic and Utilitarian's Product Purchase Intention of ... 的相關結果
This research work investigated changes in new millennial behavior toward hedonic and utilitarian product purchase intention. The samples of 197 actual users of ... ... <看更多>
hedonic product 在 Demand Estimation with Heterogeneous Consumers and ... 的相關結果
... hedonic models of demand for differentiated products in the spirit of Sherwin ... Consumers and Unobserved Product Characteristics: A Hedonic Approach. ... <看更多>
hedonic product 在 How do utilitarian versus hedonic products influence choice ... 的相關結果
The results demonstrate that consumers prefer the absolute best choice for hedonic products and the relative best choice for utilitarian ... ... <看更多>
hedonic product 在 Hedonic Analysis for Consumer Electronics Using Online ... 的相關結果
In recent years, online product reviews have been considered as a valuable source of information to assist people in making buying decisions. ... <看更多>
hedonic product 在 The Dilemma of the Hedonic – Appreciated, but Hard to Justify. 的相關結果
Their potential for the mediation of positive experience makes interactive products a rich source of pleasure. Research acknowledged this: in parallel to the. ... <看更多>
hedonic product 在 The Impact of Covid-19 Crisis on The Hedonic Purchase ... 的相關結果
Keywords: Consumer behavior, Covid-19, hedonic purchase, care products. Introduction. Since the covid-19 crisis established, our purchasing habits have changed. ... <看更多>
hedonic product 在 Consumer Choice Between Hedonic and ... - Amazon AWS 的相關結果
As a result, relative preferences for hedonic as compared with the same utilitarian goods will be stronger in forfeiture than in acquisition choices. Consistent ... ... <看更多>
hedonic product 在 Peran Brand Love sebagai Mediasi Hedonic Product dan Self ... 的相關結果
This study aims to analyze the impact of hedonic products and self-expressive brands towards brand love and brand loyalty to Starbucks Coffee customers in ... ... <看更多>
hedonic product 在 Utilitarian and hedonic value across fulfillment-product ... 的相關結果
Francis, Julie E. and White, Lesley: Utilitarian and hedonic value across fulfillment-product categories of. Internet shopping 2003. ... <看更多>
hedonic product 在 ATMOSPHERIC EFFECTS ON HEDONIC AND UTILITARIAN ... 的相關結果
To make utilitarian revisit the store, retailers should focus on atmospherics such as architecture, the cleanliness, floor space allocation, product ... ... <看更多>
hedonic product 在 Speaker's Box – Cultivating Appreciation of Hedonic Products ... 的相關結果
Summary Sept 2019 (Vol. 59, Issue 3): NEUROMARKETING. Speaker's Box Cultivating Appreciation of Hedonic Products: A Synesthetic Approach to Marketing ... <看更多>
hedonic product 在 Investigation of the effect of hedonic shopping value on ... 的相關結果
Because consumers see these seasons as seasons to buy gifts, their interests in and purchasing intention toward products and shops increase. During discount ... ... <看更多>
hedonic product 在 Categorization and Satisfaction from Hedonic Consumption 的相關結果
I apply the understanding of categorization to hedonic goods, and examine its effects on consumers' satisfaction from making hedonic versus ... ... <看更多>
hedonic product 在 Hedonic Retail Beef and Pork Product Prices - Cambridge ... 的相關結果
Hedonic Retail Beef and Pork Product Prices - Volume 39 Issue 1. ... Consumer-level hedonic models are estimated to determine factors affecting retail pork ... ... <看更多>
hedonic product 在 Consumers Emotional Responses to Functional ... - ReadCube 的相關結果
Over the years, researchers have enriched the postulation that hedonic products generate deeper emotional reactions and feelings in the consumer than ... ... <看更多>
hedonic product 在 Foods | Free Full-Text | Liking Product Landscape - MDPI 的相關結果
Liking Product Landscape: Going Deeper into Understanding Consumers' Hedonic Evaluations · Facultad de Ingeniería, Universidad Panamericana, Aguascalientes 20290 ... ... <看更多>
hedonic product 在 How Customers Search for Hedonic versus Utilitarian Purchases 的相關結果
The study compares pre-purchase information search on search engines, social media, product reviews, deals, and product pages of H/U purchases ... ... <看更多>
hedonic product 在 The Influence of Temporal Distance upon Consumers' Choice 的相關結果
Hedonic or Utilitarian Product: The Influence of Temporal ... More broadly, hedonic products provide more empirical consumption, fun, pleasure, and. ... <看更多>
hedonic product 在 Hedonic product discounts: When is the price right? - ProQuest 的相關結果
price of the product being discounted. In regard to consumer characteristics, demographic variables such as education level, income, age and household size ... ... <看更多>
hedonic product 在 The Differential Effects of Extrinsic and Intrinsic Cue-utilization ... 的相關結果
hedonic products intrinsic product cues (i.e., scent) dominate extrinsic product cues (i.e., flacon) when forming a purchase intention. ... <看更多>
hedonic product 在 a hedonic analysis of yogurt price in China - Wageningen ... 的相關結果
To meet consumers' diverse demand, yogurt manufacturers have invested substantially in product and brand strategies – they not only ... ... <看更多>
hedonic product 在 "The hedonic and utilitarian value of digital games at product ... 的相關結果
Consumers' product evaluation, choice, and use are driven by both utilitarian and hedonic considerations. Digital games, that are typically considered to be ... ... <看更多>
hedonic product 在 Walking the Hedonic Product Treadmill - Labordoc - ILO 的相關結果
Consumers often browse through many products (a product context) before evaluating a particular target product. We examine the influence of four product ... ... <看更多>
hedonic product 在 See It, Like It, Buy It! Hedonic Shopping Motivations ... - EconStor 的相關結果
It! Hedonic Shopping Motivations and Impulse Buying, Economic Review: Journal of Economics ... hedonic consumption is determining product. ... <看更多>
hedonic product 在 Hedonic Prices and Implicit Markets: Product Differentiation in ... 的相關結果
This paper sketches a model of product differentiation based on the hedonic hypothesis that goods are valued for their utility-bearing attrib-. ... <看更多>
hedonic product 在 The impact of brand equity and the hedonic level of products ... 的相關結果
brands in hedonic product groups were, compared to purchasers of high-equity brands in utilitarian product groups, less inclined to postpone. ... <看更多>
hedonic product 在 Hedonic Value and Utilitarian Value on Product Purchasing ... 的相關結果
The purpose of this study is to analyze the influence of Hedonic and Utilitarian values on product purchasing decisions in the Food Truck ... ... <看更多>
hedonic product 在 Hedonic and Utilitarian Consumer Benefits of Sales Promotions 的相關結果
Nonmonetary promotions are more effective for hedonic products than for utilitarian products and monetary promotions are more effective for utilitarian ... ... <看更多>
hedonic product 在 How Hedonic and Utilitarian Appeals on E-mail Newsletters ... 的相關結果
utilitarian products. Results show that newsletters portraying hedonic goods are more successful and advertising more than one product in the same ... ... <看更多>
hedonic product 在 Hedonic and symbolic consumption perceived values 的相關結果
marketing study on hedonic and symbolic brand value perception which we ... symbolic value as less product-related than hedonic benefits, ... ... <看更多>
hedonic product 在 A Rational Expectations Approach to Hedonic Price ... 的相關結果
A Rational Expectations Approach to Hedonic Price Regressions with Time-Varying Unobserved Product Attributes: The Price of Pollution by Patrick Bajari, ... ... <看更多>
hedonic product 在 Frequently Asked Questions about Hedonic Quality ... 的相關結果
Hedonic quality adjustment refers to a method of adjusting prices whenever the characteristics of the products included in the CPI change due to ... ... <看更多>
hedonic product 在 Hedonic and Utilitarian Aspect of Traditional Retail Shopping1 的相關結果
Hedonism deeply influenced the contemporary consumption society. Hedonic goods are demanded owing to their capacity to provide hedonic and symbolic utility to ... ... <看更多>
hedonic product 在 "From Cigarettes to Alcohol: The Next Step in Hedonic Product ... 的相關結果
Cochran shows that there is an emerging right of bystanders to recover from manufacturers when injured by a dangerous hedonic product such as tobacco or alcohol ... ... <看更多>
hedonic product 在 An Application of the Hedonic Approach to Clothing Items in ... 的相關結果
One of these models is then used to produce hedonic quality adjustments for all shirt substitutions that have ... Main Product: Prices Analytical Series ... ... <看更多>
hedonic product 在 Sustainable, hedonic and efficient: interaction effects between ... 的相關結果
This paper aims to investigate the influence of consumer reviews on the evaluation, post-experience, of products with a combination of ... ... <看更多>
hedonic product 在 “The allure of hedonic versus utilitarian food temptations ... 的相關結果
differ in appetitive desire and consumption impulses when faced with advertising for a classic hedonic versus utilitarian product (e.g., ... ... <看更多>
hedonic product 在 Common neural value representations of hedonic ... - Nature 的相關結果
Hedonic goods are goods that people buy to obtain emotional experiences, such as joy or excitement, while utilitarian goods are bought to ... ... <看更多>
hedonic product 在 Utilitarian and Hedonic Product - Course Hero 的相關結果
In general, it is found that hedonic goods are purchased for luxury consumption in terms of more fun, pleasure and excitement. For example – designer cloths, ... ... <看更多>
hedonic product 在 Multichannel consumer segmentation for hedonic and ... 的相關結果
(2008) segmented consumers based on channel usage, for seven product categories. For mortgage, holidays and clothing more than half of the ... ... <看更多>
hedonic product 在 Hedonic Prices for Multicomponent Products | Sidak & Skog 的相關結果
Hedonic Prices for Multicomponent Products. J. Gregory Sidak & Jeremy O. Skog. Abstract. The price of a smartphone likely reflects its functional features ... ... <看更多>
hedonic product 在 A Hedonic Approach to Product Innovation for Agent-Based ... 的相關結果
A Hedonic Approach to Product Innovation for Agent-Based Macroeconomic Modeling‡. Christophre Georges. Department of Economics. Hamilton College. Abstract. ... <看更多>
hedonic product 在 Why the drive: The utilitarian and hedonic benefits of self ... - DOI 的相關結果
This review highlights recent research examining not just choice of brands and products but also these other forms of consumer behavior. Utilitarian benefits of ... ... <看更多>
hedonic product 在 Hedonic Consumption: Emerging Concepts, Methods and ... 的相關結果
This paper defines hedonic consumption as those facets of consumer behavior that relate to the multisensory, fantasy and emotive aspects of product usage ... ... <看更多>
hedonic product 在 Jurnal Strategi Pemasaran - Publication of Petra Christian ... 的相關結果
PENGARUH FAKTOR-FAKTOR HEDONIC PRODUCT DAN SELF-EXPRESSIVE BRAND TERHADAP WILLINGNESS TO PAY A PREMIUM DENGAN BRAND LOVE PADA TOKO RITEL ZARA. ... <看更多>
hedonic product 在 Impact of vertical sequence on consumers' choice between ... 的相關結果
All Rights Reserved. Keywords. hedonic products; utilitarian products; product choice; consumer choice; vertical display sequence; display patterns ... ... <看更多>
hedonic product 在 Article: Online sales promotion in hedonic versus utilitarian ... 的相關結果
Online sales promotions for hedonic product categories may be more popular because they are more likely to lead to consumer brand buzz and electronic word-of- ... ... <看更多>
hedonic product 在 Consumer ratings and the pricing of experience goods 的相關結果
This study fills a void in the literature by providing the first evaluation of the impact of consumer ratings on beer prices using hedonic ... ... <看更多>
hedonic product 在 Hedonic+products+for+you,+utilitarian+products+for+me 的相關結果
Consumers make trade-offs when they choose between utilitarian and hedonic products. The former is practical, instrumental, and functional, ... ... <看更多>
hedonic product 在 Hedonic/utilitarian consumption from product reviews - LinkedIn 的相關結果
Buyers may consume the same products with different goals (e.g., for their own pleasure— hedonic —or to achieve some higher level purpose— ... ... <看更多>
hedonic product 在 WTF Are Hedonic Shoppers and Why Should You Care? 的相關結果
Shopping cart abandonment rates are inflated by hedonic shoppers. ... on imagery of people using and enjoying the product with friends; ... ... <看更多>
hedonic product 在 What does hedonic and Utilitarian mean? - Greedhead.net 的相關結果
Hedonic goods are consumed for luxury purposes, which are desirable objects that allow the consumer to feel pleasure, fun, and ... ... <看更多>
hedonic product 在 Hedonic Consumption Versus Utilitarian Consumption 的相關結果
The consumption of these products has been proven to enhance in emotional pleasure and evoke feelings of happiness within the consumer as well ... ... <看更多>
hedonic product 在 Hedonic consumption vs. Utilitarian consumption | Site Title 的相關結果
Hedonic consumption is products bought by a consumer that satisfies their emotional and sensory needs, after basic needs have been met (food ... ... <看更多>
hedonic product 在 Creating Value for Consumers - Boomtown Internet Group 的相關結果
... types of value to focus on in your social media page are Utilitarian value and Hedonic value. Utilitarian Value: derived from a product ... ... <看更多>
hedonic product 在 What is Hedonic Goods | IGI Global 的相關結果
Definition of Hedonic Goods: These are goods which are desirable and yield satisfaction or a sense of happiness to the consumer but cannot be termed as ... ... <看更多>