初一啦！恭喜发财，新“福”快乐！
今年新年很感触，1月在Auntie Anne’s Malaysia 推出了”Blissful Together” Campaign 为所有包装换上这“福”气逼人的“新年装”后回响竟比我预期的来得热烈。即使从计划到设计的过程里我确实有设下让顾客想收藏这包装 / 拿包装当春联拍照 / 用包装当春联贴门墙。。。等等动机，但当我真正去观察市场反应以及资料搜集时才发现效果远比我想象的好。推出后的前面几天先是分店经理通知说很多顾客购买蝴蝶饼后要求能否多拿几张说要新年用，过后听到有人说很想偷几张回家收藏，过后我在分店现场看着顾客拿着包装当春联拍照，过后陆续发现网络上出现顾客把包装开始贴门墙迎新岁。。。我傻了，没想到当初一个跟友人普通聊天以及在亲戚家看到墙壁上的春联而发现品牌logo与福字的融合，效果竟是如此的。后来我明白了，原来最简约单纯的其实是最深得人心的，我想这是这个包装最终让大家喜欢的原因吧？😊，真心谢谢喜欢的你你你，谢谢分店员工们大力推，更谢谢老板任我大胆“玩”。在此祝大家“福”气满满，“福福”高升！Gong Xi Fa Cai & Happy BLISSFUL Chinese New Year! This CNY means a lot to me, since I launched “Blissful Together” CNY campaign for Auntie Anne's Malaysia and changed all the packaging into “Blissful” CNY look, the response from customers are overwhelming. Although there’s intention to make people take photo with the packaging or use it as couplet, but the reality it’s more than my expectation. Firstly is Outlets’ Managers feedback many customers requesting to have few more pretzel sleeve packaging for keeping, follow by me myself seeing customers taking photos with packaging after buying at outlet, follow by seeing customer hanging the packaging at home as couplet... I’m like... is it true?? And so, I realized... “the more simple you go, the easier people can feel you” , I guess this answer why these CNY packagings are having these responses. Humbly, I would thanks to whoever who give a “LIKE” to the design, thanks to the ground Operation Team who “SELL” it kaw kaw, and thanks to my boss who brave enough to let me “PLAY”. Hereby wishing everyone Happy BLISSFUL Chinese New Year! Always lives BLISSFUL Together !
#感恩 #恭喜发财 #新年快乐
#GongXiFaCai #HappyCNY
#workaholicdickson
#AuntieAnnesMalaysia
#BlissfulTogether
#MyCNYCampaign
#Thankful
#AuntieAnnesPretzel
#福 #Blissful #Bahagia
#Marketing #马克丁
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