5軫4壬潘54
《乜真係大件事咩》
😱最近好多人都啞哂救命話facebook改制呀，睇唔到page feed喇，對孖劇亭嚟講，乜真係咁大件事咩？
1. 個test唔cover香港，暫時亦未有計劃extend去其他地方
2. For brand page，有幾多個可以靠organic生存？organic drop已經唔係新聞,除非係有幾百萬fans嘅page，唔boost根本一直都唔夠reach
3. Facebook只係你眾多channel嘅其中一個channel，唔使以為呢個世界得facebook先可以reach到你啲客
4. 喺大小website買條banner reach人哋啲audience都要畀＄架啦，fb reach人哋嘅audience要畀＄點解又唔得呢
🤔如果各位marketer真係咁擔心facebook嘅page post有無人睇到，以下嘅嘢你又做咗幾多呢：
1. Content Quantity and Quality - 最基本，不時更新page content，畀心機post下啲quality post，唔係淨係share人哋嘅嘢，或者講嚟講去都係「埋嚟睇、埋嚟揀、大件夾抵食、唔買都睇下」嘅hardsell product post
2. Post format - JPEG, Gif, Live Photo, 360, DPA, Link Ad, Lead Ad, Canvas, Video Post, 你用過幾多個，facebook成日話video post engagement 好啲，你又用得多唔多？其實做video唔一定要特登拍條片，有無試過用online video maker? 放幾張圖就已經可以自己組合一條片
3. Drive Engagement - organic reach低就唔使講架喇，點樣可以增加organic reach，最基本係個post嘅engagement 要高，例如可以喺post到鼓勵audience 留言、答問題、like呀、心呀、笑呀、回P圖呀，都有機會增加organic reach
4. Hashtag - 細心做hashtag，要點加點做先可以接觸更多嘅on target audience
5. Publishing Tools and Insight - 不時click入呢2度睇下post performance，了解下邊啲performance吸引到audience、吸引咗咩人、link click rate、engagement rate、咩時間嘅engagement and conversion會係最好
6. Power Editor - 個個月喺facebook落ad嘅marketer有無裝番個power editor嚟estimate一下target segment嘅size、睇下ad performance？
7. Boost Post - 有無Review 過Autobid 嘅CPM trend? facebook嘅autobid係好似一個blackbox咁，你從來係唔知你出緊嘅bid究竟係排第幾、可以reach到幾多人、幾時會貴啲、幾時會可以bid 低啲，如果你發覺你最近CPA高咗，建議你review一下個CPM有無突然auto jetup咗喇
8. Targeting - boost post嘅targeting係點set，有無structure一個advertising funnel，分番awareness、consideration and conversion?每個level都有唔同objective，有無set清楚每層個target segment係咩、KPI係咩
9. Re-targeting - 閣下嘅fanpage 有無做到retargeting? Retargeting係點set? 有無retarget番自己website嘅prospectus?有無用過adroll同perfect audience做Facebook targeting?
其實facebook要做得好真係好多學問，小編都係班門弄斧，有排學習，何必在乎一啲根本已經唔係多嘅organic reach，有時間不如大家喺呢個post留言，一齊交流下點樣可以做好個engagement同ad performance啦！
#其實我預咗個post嘅organic_reach唔會多架喇
#花咁多時間心機寫都係reach唔到幾多個人架咋
#算啦_志在同業交流啫
#好心就share一下呢個post等多啲人睇到丫
#傳說like同留言都可以增加organic_reach架
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