กรณีศึกษา Casper ธุรกิจขายที่นอน ออนไลน์ /โดย ลงทุนแมน
“ไอเดียนี้แย่มาก ไม่มีใครซื้อที่นอนทางอินเทอร์เน็ตกันหรอก”
นี่คือคำพูดของกลุ่มนักลงทุน ที่ปฏิเสธให้เงินเจ้าของบริษัท Casper ไปเริ่มต้นธุรกิจขายที่นอนออนไลน์
ซึ่งอาจเพราะในอดีต คนยังคุ้นเคยกับการไปซื้อที่นอนตามหน้าร้านอยู่...
Continue ReadingCase study Casper. Online / Investing mattress business.
′′ This idea is terrible. No one will buy internet mattresses
This is the quote of a group of investors who refuse to get money for Casper company to start an online mattress business.
Maybe because in the past, people are still familiar with buying beds in front of the store.
But Casper finally can erase those beliefs
And make online mattresses widely popular
How do they use DISRUPT mattress market
Investing man will tell you about it.
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Casper is an online retail business from USA
Founded in 2014 or just 6 years ago
The main products that the company has chosen to sell are ′′ bed ′′
Because it's something to use regularly because humans sleep average of 6-8 hours a day.
However, Casper in the early stages couldn't convince investors to care about their business.
Y ' all don't believe consumers buy site mattresses that often.
Because it's quite expensive and the product has been used for years.
This industry is also a large market worth around 1,200,000 million baht.
With a lot of retail players competing fiercely
Making the owner of the company to pay personal money. Try to produce the product first. Until it's in debt of 3 million baht.
Casper's mattresses are designed with good quality materials like Memory Foam, which fits the user's body, so it reduces pressure and makes us sleep better.
The sale price is between 11,000 to 35,000 baht, which is not expensive like various retail stores.
Including the company is open to return within 100 days and warranty for 10 years.
When businesses look into form, there is a group of Venture Capital investors coming to support funding.
Make Casper finally able to launch the platform
Originally, they predicted the first year of income at around 60 million baht.
But the result appears that just the first 2 months, sales have gone through the target.
If you ask me why Casper mattresses are selling well.
The answer would be a marketing strategy that attracts consumers in this era.
Casper's most highlights. Apart from quality and price.
It's packing small boxed mattress products to be shipped to customers.
When the box is removed, put it on the base of the bed, the mattress will gradually blister up as if it lives.
This unique creates a trend of posting video clips, unpacking boxes and placing Casper mattresses on social media platforms.
Especially when famous people post like Kylie Jenner's case talking about their Instagram and YouTube casper mattresses generated over 870,000 likes.
Therefore, companies are primarily focused on advertising on social media
By hiring actresses and influencer to make casper product containers
Later, when the brand is famous, there are more interested in investing.
Target major retail malls, A-Grade Investment. Ashton Kutcher's fund.
Or entertainment industry people like Tobey Maguire, Leonardo DiCaprio, Adam Levine etc.
The company therefore puts future vision to step into a virtual Nike of sleep.
By expanding the business to other sleep related items such as pillow, bed sheet, lamp.
Also invested to build over 200 storefronts
And expanding services to foreign countries such as Canada, Germany, England.
Performance of Casper Sleep Inc. Continuing to grow
Year 2017 Income 7,900 million baht. Loss of 2,300 million baht.
Year 2018 Income 11,200 million baht. Loss of 2,900 million baht.
Year 2019 Income 13,800 million baht. Loss of 2,950 million baht.
Casper used to be evaluated by business value at 34,500 million baht. It is a starter cuddle Unicorn decoration.
And on February 2020, the company got the IPO listed into the New York Stock Exchange.
But the latest stock value has gone down to around 11,300 million baht.
This may be the result of Casper's losses and marketing advertisement costs quite high.
Assemble Casper's success, it has resulted in competitors selling online mattresses for less than 175 companies.
Including big ones like Walmart and Amazon
Online mattress selling has become a new trend in the market which makes the largest US mattress firm retailer named Mattress Firm who has been in business for 33 years. Sales of 107,000 million baht. Bankruptcy announced in 2018
This is an interesting case study
Although the product doesn't seem to fit online sales.
But did you know that when we walk in the mall to buy a mattress, we listen to the sales staff speak differently than we see online reviews. Trying with a real mattress may not affect the decision that we initially thought.
If you can make a point of selling by letting people review the products.
So that there is a trend. Let's talk about it widely.
Maybe we can sell the kind that people don't think they can sell like Casper's bed..
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References
-https://www.cnbc.com/2019/04/05/how-caspers-founders-built-a-billion-dollar-mattress-start-up.html
-https://en.wikipedia.org/wiki/Casper_Sleep
-https://casper.com/
-https://www.statista.com/chart/20729/revenue-and-net-loss-of-casper/
-https://www.cnbc.com/2019/08/18/there-are-now-175-online-mattress-companiesand-you-cant-tell-them-apart.html
-https://en.m.wikipedia.org/wiki/Mattress_FirmTranslated
同時也有7部Youtube影片,追蹤數超過120萬的網紅Phê Phim,也在其Youtube影片中提到,Phê Phim News: JOHN WICK 3 là TUYỆT PHẨM? | VỢ BA chiếu ở VIỆT NAM | SPIDER-MAN trailer MỚI! Chào mừng các bạn đến với Phê Phim News, nơi mà mình nói...
post it wiki 在 Eric's English Lounge Facebook 的最讚貼文
[時事英文] 新冠肺炎的捐款過程
The most dangerous thing about the coronavirus is our neglect of vulnerable and disadvantaged groups.
新冠病毒疫情最危險的,是社會因此對弱勢團體的忽視。
★★★★★★★★
In a previous post, I promised subscribers that I would donate all proceeds from the referral of a friend’s class (http://bit.ly/3d2c5PV). Because of the recent coronavirus event, I first contacted Taiwan’s CDC to donate (http://bit.ly/38UXthU). After calling multiple times, I was unable to get through and finally wrote them an email. I received a response referring me to an extension.
1. donate all proceeds 捐獻所有收入
2. an extension number 一個分機號碼牌
前一陣子的一篇po文,我向訂閱者承諾將捐獻我於朋友課程的間接收入給慈善機構。 由於最近的新冠病毒事件,我首先聯繫了衛福部疾病管制署以進行捐贈。 致電多次未獲接通後我寫了一封電子郵件, 我立即收到一封回复指引我另一個分機。
★★★★★★★★
However, I was informed that the center currently has enough funding because of ample support from the public and a generous budget from the central government. The CDC staff told me that I could make better use of the donation by giving it to local charities supporting the disadvantaged.
3. enough funding 足夠的資金
4. ample support 充分的支持
5. a generous budget 一筆慷慨的預算
6. the central government 中央政府
7. local charities 當地的慈善機構
然而,我收到通知,由於民眾的全力支持和中央政府的慷慨預算,該中心目前已有足夠的資金。疾管署相關工作人員告訴我,我可以捐獻給那些在此困難時期中扶持弱勢群體的團體來達到更好的善款運用。
★★★★★★★★
I then called Taipei government’s hotline (1999) to get more information, but they only accept goods and not monetary donations. I was referred to Social Assistance (6956-58), which in turn referred me to the Secretary Office (6993-6994).
8. hotline 熱線
9. monetary donations 金錢捐贈
10. be referred to 被轉介到
11. in turn 依次的、照順序的
我之後致電台北市政府的熱線(1999)想獲取更多資訊,但他們只接受物資而非捐款。 我被轉介到社會救助科(6956-58),然後再度被轉介到秘書室(6993-6994)。
★★★★★★★★
I was told that the Taipei City Government does have services contributing to this cause. They would contact me either later that day or tomorrow.
12. contribute 捐助; 有助於
我被秘書室告知台北市政府確實為此提供了服務。 他們會在當天稍晚或隔天與我聯繫。
★★★★★★★★
A few hours later, they contacted me and told me that I would have to go to the post office and fill out a giro transfer form. I honestly had never heard of a giro transfer prior to this.
Basically, you would have to go to the post office and tell them you need to do a giro transfer. For the "purpose" section, you would write "For Wuhan Coronavirus" and the transfer number is 1889-8514.
I finally found out how to donate after a day of calling. However, after all this research, it is clear that the government is already doing an excellent job handling the pandemic and currently has sufficient funding.
13. fill out 填寫完(整張申請表或問卷)
14. giro transfer 劃撥捐款*
15. prior to... 在...之前
16. it is clear that... 很清楚...
17. have sufficient funding 有足夠的資金
*https://en.wikipedia.org/wiki/Giro
http://terms.naer.edu.tw/detail/1507489/
https://www.post.gov.tw/post/internet/U_english/index.jsp?ID=24030307
當天稍晚,他們與我聯繫,並告訴我我需要去郵局填寫劃撥捐款表格。老實說,我之前從未聽說過劃撥捐款。基本上,你需要到郵局,告訴他們你需要劃撥捐款。你可以填寫款項要作為武漢冠狀病毒之用,劃撥號為1889-8514。 我終於發現要如何做到這一點。 但是,經過這些研究,我覺得政府已經做得很好了,目前也擁有足夠的資金。
★★★★★★★★
Thus, I feel perhaps it is more important to care for disadvantaged groups that are often neglected during health crises. After some research, I have decided to donate my proceeds to the Genesis Social Welfare Foundation. They specialize in aiding those in vegetative states and elders who cannot care for themselves.
18. care for disadvantaged groups 關懷弱勢群體
19. a health crisis 健康危機
20. specialize in 專門, 專攻
21. aid (v) 幫助;支持
22. (persistent) vegetative state (持續性)植物狀態
因此,我覺得關懷目前可能被忽視的弱勢群體也許才是最重要的。 經過一番研究,我決定將所得捐給創世社會福利基金會。他們專門幫助那些處於植物人狀態和無法照顧自己的老年人。 這是在危機時期最常被忽視的群體。
創世社會福利基金會: https://www.genesis.org.tw/contents/text?id=18
★★★★★★★★
To keep my word, I have donated a total of 36,321+18,200=54,531 (http://bit.ly/3d46ysg), my entire payment from the class promotion (http://bit.ly/2UdnQKZ) and two months worth of pay from sporadic teaching and speeches (http://bit.ly/2tb821w).
It’s not much compared to donations from celebrities and big companies, but I am only a single individual trying to contribute. This is a significant portion of my monthly income (cry). Some may question why I bother to post such trivial donations on my page. I did it to keep my word to my subscribers and to bring attention to such charities. I am not asking others to donate, but to pay attention to those who need help the most during this pandemic.
23. keep my word 信守我的承諾
24. a significant portion 很大一部分
25. trivial (adj.) 微不足道的,瑣碎的
26. bring attention to 引起對...的關注
27. pandemic (n.) 大流行病
為了兌現我的諾言,我總共捐贈了36,321 + 18,200 = 54531 ,這筆錢全部來自於一次課程推廣以及這兩個月的零星教學和演講。 與名人和大公司相比,這算不上什麼,但我只是試圖盡一己之力的人。 這是我每月收入的一大部分(哭)。
有人可能會問為什麼我要在粉專上張貼這樣瑣碎的捐款。 我這樣做是為了對我的訂閱者兌現我的諾言,並引起人們對這個慈善機構的關注。 我並非要求其他人捐款,只是希望能關注那些在疫期最需要幫助的人。
★★★★★★★★
Hunger, poverty, and the lack of care are as dangerous as the coronavirus, and disadvantaged groups need our attention and care more than ever. May we all work to make society a safer, healthier, and happier place.
28. more than ever 比以往更
飢餓、貧窮和缺乏照護與冠狀病毒一樣危險,弱勢群體始終需要我們的關注和照料。 願我們大家努力使社會成為一個更安全、更健康、更幸福的地方。
Image source: http://bit.ly/39VKEFo
★★★★★★★★
公益慈善英文詞彙: http://bit.ly/2wS7u28
時事英文: http://bit.ly/2WtAqop
生活美語: http://bit.ly/2RCebvL
post it wiki 在 Claudia Mo/毛孟靜 Facebook 的精選貼文
🤣 Never believe anything in politics until it has been officially denied.
- Otto von Bismarck
#呢個政府真係儍的嗎
——-
附原post
[江湖傳聞] 政府高層發生激烈打鬥
https://lih.kg/1743207
- 分享自 LIHKG 討論區
——-
延伸閱讀:潮文原版
https://evchk.wikia.org/zh/wiki/%E8%8D%B7%E8%98%AD%E4%B8%89%E6%A3%8D%E5%AE%A2%E6%BD%AE%E6%96%87
post it wiki 在 Phê Phim Youtube 的精選貼文
Phê Phim News: JOHN WICK 3 là TUYỆT PHẨM? | VỢ BA chiếu ở VIỆT NAM | SPIDER-MAN trailer MỚI!
Chào mừng các bạn đến với Phê Phim News, nơi mà mình nói về những tin tức thú vị nhất trong thế giới điện ảnh tuần vừa rồi. Video hôm nay ngày 08/05 sẽ có những nội dung chính như sau:
Kịch bản: @thaongan.20, @_dg.trf, @linhvetter
MC & voice: @linhvetter
Editor: @nhancdang, @hiep_pics
______
1. “VỢ BA” - PHIM CÓ KINH PHÍ CAO NHẤT LỊCH SỬ ĐIỆN ẢNH VIỆT
-http://www.baogiaothong.vn/maya-tinh-cu-cua-chu-dai-gia-vao-phim-co-kinh-phi-28-ty-chuan-bi-ra-rap-d420071.html
-https://www.tiff.net/tiff/the-third-wife/
-https://www.rottentomatoes.com/m/the_third_wife
-https://www.imdb.com/title/tt7692966/
______
2. Spider-Man: Far From Home - Tiết lộ động vũ trụ!
-https://www.youtube.com/watch?v=LFoz8ZJWmPs
______
3. Game of Thrones tập 4 lộ cốc Starbucks!?
-https://variety.com/2019/tv/news/hbo-coffee-cup-game-of-thrones-1203206397/
-https://twitter.com/gameofthrones/status/1125502368056053762?s=21
______
Điểm báo
Vai diễn của Katherine Langford trong Avengers: Endgame
https://screenrant.com/avengers-endgame-katherine-langford-role-character-cut/
Paul Rudd nhận giải thưởng thành tựu
https://variety.com/2019/film/awards/paul-rudd-to-receive-nova-award-at-the-maui-film-festival-1203205256/
IT chapter 2 sẽ ra mắt trailer vào thứ 5 tới
https://www.instagram.com/p/BxIFLJnjsmz/
______
3. The Long Night (Game of Thrones mùa 8, tập 3) QUÁ TỐI?
-https://en.wikipedia.org/wiki/The_Long_Night_(Game_of_Thrones_episode)
-https://www.businessinsider.com/game-of-thrones-cinematographer-defends-lighting-after-viewer-complaints-2019-4
______
Phim mới
-The Curse of La Llorona (Mẹ Ma Than Khóc)
-GUESTS (Chuyến Viếng Thăm Tử Thần)
______
Tin 4: Review sớm John Wick 3
https://phephim.vn/post/592-REVIEW-SOM-John-Wick:-Chapter-3:-Co-phai-sieu-pham-hanh-dong-tiep-theo
______
BXH Doanh thu
-Bắc Mỹ:
https://www.boxofficemojo.com/weekend/chart/?yr=2019&wknd=18&p=.htm
-Việt Nam:
https://boxofficevietnam.com/#1543824640456-16ae0ab0-64e8
#PhêPhimNews #Số61
post it wiki 在 Apple mode Youtube 的精選貼文
#iPod touch #iPod touch7世代 #iPod touch7gen
iPad, iPad mini, AirPods2と同時期に発売がうわさされているiPod touchですが、その後どうなっているのでしょうか?
かつて僕は、iPod touchの大ファンでiPhoneよりも好きで毎世代買っていましたが、その後定期リニューアルがされなくなり失望しています。全く新しく生まれ変わったiPod touchを、皆さんも見たいですよね!!
*動画でご紹介しているコンセプト動画はデザイナーのGunho Lee氏とRan Avni氏より許諾を得て使用しているものです。
彼らのコンセプト動画はいつもカッコ良く、あちこちの有名なApple系サイトで使用されているものばかりですのでぜひ彼らのYouTubeチャンネルもフォローしてあげて下さい!
Please subscribe below,
https://www.youtube.com/user/ConceptsiPhone
動画中の引用サイト
「9TO5Mac」
https://9to5mac.com/2019/02/11/ipod-touch-7th-generation/
「socius101」
http://socius101.com/post-45927/
「Wikipedia」
https://ja.wikipedia.org/wiki/IPod_touch
「Business Journal」
https://biz-journal.jp/2015/09/post_11676.html
Twitterもよろしくお願いします!
https://mobile.twitter.com/_apple_mode_
Hey, guys !
Here is the concept of brand new iPod touch 7gen!
What a cool !! isn't it?
Thanks for watching :)
post it wiki 在 Xiaxue Youtube 的精選貼文
[Update: HEY IDIOTS. IF YOU INSULT MY LOOKS THEN PROCEED TO TELL ME I SHOULDN’T INSULT ROSMAH FOR HER LOOKS YOU ARE NO BETTER THAN ME FUCKTARD. I HOPE YOU GROW SOME BRAINS ONE DAY OK?]
By popular demand I’ve transformed into Rosmah for Halloween! Posted a 2 second preview on Instagram and was shocked to see many people pissed off and asking me to respect Rosmah ? why the fuck would I respect crooked politicians you tell me?
I realized many of the angry comments are all saying the same old shit so I’ll answer them here:
“This is racist”
How on EARTH is this racist? Nobody is mocking all Malays, or all Malaysians. The subject here is only one nasty person. So I’m also racist against chinese because I did a Sun Ho makeup tutorial? Don’t be childish please. Singapore is half filled with Malays and Malaysians, many of them are my friends and I do not have a problem with either.
“This is rude”
No shit Sherlock I don’t see a need to be polite to Rosmah, whom I deem as a vile, evil person. If you want to know why I feel that way, you can feel free to read up on her wiki page: https://en.m.wikipedia.org/wiki/Rosmah_Mansor additional bonus fun reads: https://en.m.wikipedia.org/wiki/Murder_of_Shaariibuugiin_Altantuyaa http://www.financetwitter.com/2018/08/jamaluddin-jarjis-rm2-billion-fortune-opens-up-a-can-of-worms-malaysia-has-at-least-two-hundred-billionaires.html
I’m supposed to be polite to her? Why? Would you be polite to hitler? Don’t be ridiculous
“How would you like it if someone did this to you/your mother?”
First up I’d be fucking honoured if someone dresses up as me for Halloween, it would mean I’m famous and iconic. Tag me in your photos if you do people! Secondly, funny you guys would bring up mothers. Rosmah’s own estranged daughter and son in law wrote long glowing articles about what a stellar person she is. NOT. You can read what Rosmah’s own daughter said about her. That poem still haunts me: https://thecoverage.my/news/rosmahs-daughter-sow-law-confession-evil-mother-torture-berhati-syaitan-berajakan-hantu/ so you ask me what I would feel if Rosmah were my mom? I’d disown her as Azrene did. And nobody would mock my mother because she didn’t (allegedly) steal millions of dollars and spend it on opulent luxuries. If she did, I’d say she deserves it.
“You look like Rosmah already”/“you will look like her in future”/“mcm Babi”
Ok sure lol
“Mind your own business Singaporean”/“why don’t you do LKY? Scared right?”
Don’t be juvenile Rosmah is internationally well known anyone can talk about her, she doesn’t belong to you Malaysians to discuss ? And I won’t do a LKY look because I respect him. Not because he is a Singaporean or Chinese but because he made Singapore what it is today and he isn’t corrupt ??♀️
“I don’t like Rosmah either but you shouldn’t mock how people look like”
Usually I’d agree with that but hey did Rosmah care about the feelings of Malaysians when she (and Najib) allegedly embezzled money? If no why must you care abt her feelings when people discuss her face? Please lah before my video her face was mocked by widespread memes of her face put next to the Snow White witch, y’all Malaysians call her Hippo etc etc. My video is just one among the thousands of insults abt her face. The hypocrisy is astounding though, you guys can in one fell swoop tell me I shouldn’t insult her face, then feel free to insult my face immediately after ? #doublestandards Besides, back to point one: Rosmah’s hurt feelings are the least of my concerns sorry ??♀️
If you are confused by the mv at the end, believe it or not Rosmah actually released an album in 2013. The voice you are hearing is actually hers ? You have to see it to believe it: https://youtu.be/gfF3_JmgkDg ft: Najib plus vintage dreamy filter lol
And the comedy gold doesn’t just end here. Rosmah claims that she actually earned millions from her album sales, despite it never being sold to the public. Apparently government officials were such fans of her singing that they bought her private album... and there is nothing wrong with spending her own money on a few bags and dresses ? #icannot (Source: https://says.com/my/news/rosmah-i-m-a-naturally-gifted-accountant-who-has-earned-millions-from-my-recording-album )
If you are angry remember to follow me on Instagram so that you can go leave hate comments on my every post! http://instagram.com/xiaxue - and remember to subscribe!
#xiaxue #rosmah #halloween
post it wiki 在 History of Post-it® Notes | Post-it® Brand 的相關結果
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