#品牌是消費者生命的記憶
時間回到2003年,可口可樂(Coca-Cola)旗下的飲料大浪汽水(Surge soda)停止販售時,在粉絲間引起一片哀號。
對於品牌鐵粉來說,忠誠度越高,所擁有的情感投射也就越多,品牌該如何處理消費者情緒,一直以來是一門最難參透的學問,比起迎合討好,怎樣的方式更能柔性、幽默的解決粉絲的怒火和失落呢?
同時也有1部Youtube影片,追蹤數超過13萬的網紅Patrick Kun (แพทริค คุณ),也在其Youtube影片中提到,A live performance of Insignia by Eric Ross. Imagine a logo on the pop's bottle visually morph into a selection card. Subscribe me: http://www.patric...
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surge soda 在 Patrick Kun (แพทริค คุณ) Youtube 的精選貼文
A live performance of Insignia by Eric Ross. Imagine a logo on the pop's bottle visually morph into a selection card.
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