十多年前，我經常會和客戶說，單單拍一條主題電視廣告片不夠哦，最好可以做一個系列的campaign。
這個年頭，我又經常會和客戶說，單單拍一條主題online片放在facebook不夠哦，最好可以做一個系列的online短片，而我們預先策劃好的creative assets，又可以不斷衍生更多的內容出來。
當然，這個做法，需要消耗的人力物力，相對較高，會令客戶和我們都做得很累，大家雙方亦需要更多的彈性。
但當遇上一個好客戶，我們就會全力以赴。
我不敢說我們的團隊做得份外出色，但我對於他們的堅持，卻是感到值得驕傲。
喜歡做創意的人，就是要有這一股對創意製作的渴求。只要有想法，就要千方百計把想法執行出來。
2019，我們會更努力，更Hungry。
《adidas runners IG Stories Showcase》
The old days of putting all effort in producing one thematic video, then distributing it into various high traffic channels, have long gone.
For us, as a social-first creative agency, the thematic video is only the beginning.
Besides, we continue to re-purpose and remix our creative assets for storytelling throughout different stages of a consumer's decision funnel.
Have a look at our short showcase for adidas runners. The campaign is still evolving even after two months of its first exposure.
