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在auntie anne's pretzels這個產品中，有6篇Facebook貼文，粉絲數超過0的網紅，也在其Facebook貼文中提到， These two live everyday like it’s Pretzel Day 🥨 Celebrating Auntie Anne's Singapore 25th Birthday 🎂 took me down the memory lane where my Dad used t...
　同時也有2部Youtube影片，追蹤數超過643的網紅Dickson Chai，也在其Youtube影片中提到，Campaign : Blissful Together Brand : Auntie Anne's Malaysia Marketer : Dickson Chai Agency : Nil PROBLEM Auntie Anne’s is a well-known International...

auntie anne's pretzels 在 Facebook 的最佳貼文

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2021-08-17 11:14:42 有 8 人按讚
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These two live everyday like it’s Pretzel Day 🥨

Celebrating Auntie Anne's Singapore 25th Birthday 🎂 took me down the memory lane where my Dad used to bring me to its first stall at Parkway Parade👨‍👧 Since its launch in 1996, this outlet is still operating and delivering their signature warm and buttery soft pretzels 💪🏼

Elma and Maesa definitely takes after my love for it 😋😋 and are so excited to celebrating this special milestone with a slew of activities this August and September, including new limited-time flavours and a Soft Pretzels Baking Workshop ❤️

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auntie anne's pretzels 在 Tnn滔新聞 Facebook 的最佳解答

Tnn滔新聞 By Tnn滔新聞

2021-03-14 20:00:35 有 4 人按讚
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#話題美食
IG超夯排隊美食！美國超人氣蝴蝶餅原汁原味來台啦🥨
現烤出爐的甜香氣息、Q軟有嚼勁的口感令人上癮☺️
甜蜜的幸福滋味，排再久小編都願意啊🤤

📍Auntie Anne's Pretzel
地址：台北市信義區忠孝東路五段15巷7號

👉完整文章連結在留言處哦↓↓↓

#小編最愛杏仁脆起司乳酪口味的安緹棒😍　#安緹安蝴蝶餅 #蝴蝶餅 #AuntieAnnes #pretzels #台北美食 #打卡美食 #TaipeiFoodie #美食 #下午茶 #點心 #滔滔 #TNN滔新聞 #食在滔心 Auntie Anne's Taiwan Auntie Anne's

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TNN滔新聞是一個即時影音新聞平台，我們提供多元豐富的原生內容，為你滔心，時時動心！ 最新鮮的消費資訊 最驚喜的體驗分享 最實用的生活情報 最動人的文青散步 最熱血的公益故事
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auntie anne's pretzels 在 Tnn滔新聞 Facebook 的最讚貼文

Tnn滔新聞 By Tnn滔新聞

2020-12-10 20:00:26 有 12 人按讚
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#話題美食
IG超夯排隊美食！美國超人氣蝴蝶餅原汁原味來台啦🥨
現烤出爐的甜香氣息、Q軟有嚼勁的口感令人上癮☺️
甜蜜的幸福滋味，排再久小編都願意啊🤤

📍Auntie Anne's Pretzel
地址：台北市信義區忠孝東路五段15巷7號

👉完整文章連結在留言處哦↓↓↓

#小編最愛杏仁脆起司乳酪口味的安緹棒😍　#安緹安蝴蝶餅 #蝴蝶餅 #AuntieAnnes #pretzels #台北美食 #打卡美食 #TaipeiFoodie #美食 #下午茶 #點心 #滔滔 #TNN滔新聞 #食在滔心 Auntie Anne's Taiwan Auntie Anne's

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Tnn滔新聞

About author
TNN滔新聞是一個即時影音新聞平台，我們提供多元豐富的原生內容，為你滔心，時時動心！ 最新鮮的消費資訊 最驚喜的體驗分享 最實用的生活情報 最動人的文青散步 最熱血的公益故事
100494 followers 99575 likes "http://tnntoday.com/"
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auntie anne's pretzels 在 Dickson Chai Youtube 的最佳貼文

Dickson Chai By Dickson Chai

2021-03-22 13:05:27 有 126 人看過 有 7 人喜歡
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Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil

PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.

Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.

Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.

SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.

Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.

Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.

Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.

In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.

Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).

Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.

DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.

All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.

Only “Blissful” design packaging was used during the period to pack every product sold.

On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.

1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.

PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.

A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.

“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).

Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.

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auntie anne's pretzels 在 LML Story Youtube 的最佳貼文

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2019-10-18 21:00:06 有 134,338 人看過 有 2,565 人喜歡
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社群媒體上有些相關的討論：

auntie anne's pretzels 在 Auntie Anne's Taiwan - Facebook 的推薦與評價

Auntie Anne's Taiwan. 9432 likes · 11 talking about this · 343 were here. 線上點餐連結https://linktr.ee/auntieannestaiwan. ... <看更多>

auntie anne's pretzels 在 Auntie Anne's Pretzels (auntieannes) - Profile - Pinterest 的推薦與評價


Auntie Anne's Pretzels | The official Pinterest Page of Auntie Anne's. Helping you get that dough any way you want; salty, sweet, dipped or dunked. ... <看更多>

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Auntie Anne's is known for hand-baked pretzels to be enjoyed with a refreshing lemonade. Visit our website to stay up-to-date on current news & events!

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#6. Auntie Anne's (@AuntieAnnes) / Twitter

Auntie Anne's's Tweets. Auntie Anne's ... lemonade and pretzels are an ELITE pair ... if u see this u should order a pretzel tomorrow ☆。 ／ ｜ ＼。 ☆ 。

#7. Auntie Anne's Pretzels - Copycat Recipe - Food.com

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#8. Auntie Anne's (@auntieannespretzels) • Instagram photos and ...

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2 cups (500ml) water @100f · 3 1/4 teaspoon (14g) instant yeast · 1/3 cup (72g) brown sugar · 1/4 cup (60ml) neutral-tasting oil · 5.5 cups (825g) all-purpose flour.

#13. Auntie Anne's Pretzel Perks 4+ - App Store

The Auntie Anne's Pretzel Perks app lets you earn points toward free pretzels with every purchase – Oh how sweet (or salty) it is!

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#19. Customer reviews: Auntie Anne&#39;s Classic Soft Pretzels, 5 ...

Nothing is like Auntie Anne's soft pretzels because they taste so light and buttery and I feel that the packets which are included provide that awesome taste.

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Term of Agreement and Renewal: The length of the initial franchise term is 20 years. If franchisees operate a concession shop, the term will be 10 years. One 20 ...

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#45. Auntie Anne's Pretzels - Laurel Park Place

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#46. Auntie Anne's LLC - LinkedIn

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#48. Auntie Anne's Pretzels | Directory - Fashion Island

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#49. Auntie Anne's Pretzels (@auntieannes) Official | TikTok

Auntie Anne's Pretzels (@auntieannes) on TikTok | 5.3M Likes. 239.4K Followers. Dragonfruit Mango Frost is back all summer long .

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#58. Auntie Anne's Pretzels - Barefoot Landing

Auntie Anne's Hand-Rolled Soft Pretzels are a great tasting, nutritious alternative to traditional, fat-filled, high calorie fast food. Our dough is mixed, ...

#59. Soft Pretzels | Auntie Anne's - Worlds of Fun

Auntie Anne's is serving hand-held snacks made on the spot to hit spot. These delicious soft pretzels are made with delicious dough, twisted, and baked to a ...

#60. Auntie Anne's Pretzels founder, Anne Beiler. - TIME

Auntie Anne's Pretzels founder, Anne Beiler. ... The genesis of most small businesses is filled with some measure of triumph and sacrifice, the ...

#61. Auntie Anne's in Providence, RI

Shop Auntie Anne's in Providence, RI at Providence Place! Auntie Anne's pretzels are hand-rolled, twisted, baked to a golden brown and are made on the spot ...

#62. Auntie Anne's customer claims small and large pretzel cups ...

Pretzel Nuggets cup, which generally includes approximately 25-27 pretzel nuggets. Since Auntie Anne's only serves freshly-baked, handmade, hand ...

#63. Auntie Anne's Is Giving Away Free Pretzels on Tuesday - People

On Tuesday, April 26, Auntie Anne's is giving away free soft pretzels to commemorate National Pretzel Day. All customers have to do first is ...

#64. Auntie Anne's® Hand-Rolled Soft Pretzels

Auntie Anne's pretzels are hand-rolled, twisted, baked to a golden brown and are made on the spot to hit the spot. Our pretzels are heaven scent and our old ...

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Auntie Anne's definitely doesn't serve pre-made pretzels! Every location receives shipments of the signature flour mixture, which is put in a ...

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And if you ask them to hold the butter, the following Auntie Anne's pretzels are actually vegan: Original, Cinnamon Sugar, Almond, Garlic, ...

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Auntie Anne's Pretzels are a great tasting, nutritious snack for people on the go. Only wholesome, all natural ingredients go into these freshly baked ...

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In addition to sweet and savory pretzels, Auntie Anne's offers the Pretzel Dog, an all-beef, Nathan's famous hot dog wrapped in Original pretzel dough. Auntie ...

#69. Soft Pretzels | Auntie Anne's | California's Great America

Auntie Anne's makes fresh pretzels on the spot that are sure to hit the spot, no matter what kind of pretzel you crave! It's an amusement park staple and can be ...

#70. Auntie Anne's in Glendale, CA

Shop Auntie Anne's in Glendale, CA at Glendale Galleria! Auntie Anne's pretzels are hand-rolled, twisted, baked to a golden brown and are made on the spot ...

#71. Auntie Anne's® Hand-Rolled Soft Pretzels - Outlets at Anthem

Auntie Anne's pretzels are hand-rolled, twisted, baked to a golden brown and are made on the spot to hit the spot. Our pretzels are heaven scent and our old ...

#72. Auntie Anne's Pretzels - Town Square Las Vegas

Auntie Anne's Pretzels is the world's largest hand-rolled soft pretzel franchise built on the uniqueness of using high-quality ingredients and mixing, twisting, ...

#73. Auntie Anne's | Tampa - International Plaza and Bay Street

Auntie Anne's is dedicated to pretzel perfection. Auntie Anne's Pretzels location at International Plaza provides customers with pretzel products, dips, ...

#74. Auntie Anne's PretzAuntie Anne's Pretzels - Aventura Mall

Auntie Anne's Pretzels at Aventura Mall, rolls their baked treats by hand and offers salty, savory, sweet, and tangy options!

#75. Auntie Anne's Pretzel - Sunway Pyramid

Award winning US-based company, specialising in soft pretzels with 1314 stores in 45 states and 26 countries, Auntie Anne's had become the global front ...

#76. Auntie Anne's® Hand-Rolled Soft Pretzels - Southland Mall

Are you looking for Auntie Anne's® Hand-Rolled Soft Pretzels in Cutler Bay, FL? Southland Mall has you covered. Explore what we have to offer today!

#77. Auntie Anne's Hand-Rolled Soft Pretzels - Mid Rivers Mall

Salty, savory, sweet or tangy, Auntie Anne's pretzels are rolled by hand, baked to a golden brown, and never kept longer than 30 minutes!

#78. Auntie Annes Pretzels - CopyKat Recipes

How to Make Auntie Anne's Pretzels: · Start with mixing the yeast with the water. · Add the remainder of the dough ingredients and knead until ...

#79. Auntie Anne's Pretzels (auntieannes) - Profile - Pinterest

Auntie Anne's Pretzels | The official Pinterest Page of Auntie Anne's. Helping you get that dough any way you want; salty, sweet, dipped or dunked.

#80. Auntie Anne's in West Des Moines, IA

Shop Auntie Anne's in West Des Moines, IA at Jordan Creek Town Center! Auntie Anne's pretzels are hand-rolled, twisted, baked to a golden brown and are made ...

#81. Auntie Anne's Pretzels - Idlewild & SoakZone

Freshly made soft pretzels & more! Rise up, freshen up, Auntie up your snacking standards. Stop by for a freshly made, hand rolled pretzel and pair it ...

#82. Auntie Anne's Pretzels - Acadiana Mall

Auntie Anne's Pretzels · Phone: (337) 984-1898 · Location: K-15 · Restaurant Hours: Mon–Sat 10 AM - 7 PM Sun 12:00 AM - 6:00 PM · Web: www.auntieannes.com/.

#83. Auntie Anne's - Changi Airport

With no preservatives, no egg and no butter in their dough mix, the pretzels are vegetarian-friendly and are good alternatives for healthy snacks. Bestsellers ...

#84. Auntie Anne's in Richmond, VA | Short Pump Town Center

Shop Auntie Anne's in Richmond, VA at Short Pump Town Center! Auntie Anne's pretzels are hand-rolled, twisted, baked to a golden brown and are made on the ...

#85. Auntie Anne's pretzel shop - Kuala Lumpur - Tripadvisor

Auntie Anne's: Auntie Anne's pretzel shop - See 25 traveler reviews, 10 candid photos, and great deals for Kuala Lumpur, Malaysia, at Tripadvisor.

#86. Serramonte Center ::: Auntie Anne's® Hand-Rolled Soft Pretzels

Auntie Anne's pretzels are hand-rolled, twisted, baked to a golden brown and are made on the spot to hit the spot. Our pretzels are heaven scent and our old ...

#87. Soft Pretzels (Just like Auntie Anne's) - Once Upon a Chef

ingredients for soft pretzels Step-by-Step Instructions · warmed butter and milk · adding brown sugar to milk mixture · flour, yeast and salt in ...

#88. Auntie Anne's offers deals for National Pretzel Day

Ahead of National Pretzel Day on Wednesday, April 26, Auntie Anne's is thanking its loyalty members with special deals.

#89. Auntie Anne's Delivery Near You | Order Online - Grubhub

Auntie Anne's and Grubhub are joining forces to offer delivery of freshly baked pretzels and ice-cold drinks straight to your door. Founded in 1988 by Anne ...

#90. Auntie Anne's Hand-Rolled Soft Pretzels - Volusia Mall

Salty, savory, sweet or tangy, Auntie Anne's pretzels are rolled by hand, baked to a golden brown, and never kept longer than 30 minutes!

#91. Auntie Anne's | Northwest Arkansas National Airport

Auntie Anne's prepares fresh-baked happiness with its famous soft pretzels made with delicious dough, twisted and baked to a golden brown, with a variety of ...

#92. Auntie Anne's Pretzels - Golden Triangle Mall

Auntie Anne's Pretzels. Space: P-3. Auntie Anne's mixes, twists and bakes pretzels to golden brown perfection all day long in more than ...

#93. Auntie Anne's Pretzels Menu - Philadelphia, PA Restaurant

Menu, hours, photos, and more for Auntie Anne's Pretzels located at 910 Chestnut St, Philadelphia, PA, 19107-0000, offering American, Hot Dogs, Bakery, ...

#94. 9 Things You Didn't Know About Auntie Anne's Pretzels

Yes, double A is a real, actual person. Her name is Anne Beiler, but you know her better as Auntie. The company's founder was born and raised in ...

#95. This Is Why Auntie Anne's Pretzels Are So Delicious - Mashed

Experts at The Daily Meal (via Fox News) suspect the secret ingredient is sugar. This makes total sense, not because we're some sort of band of ...

#96. Auntie Anne's® Hand-Rolled Soft Pretzels - Water Tower Place

Auntie Anne's pretzels are hand-rolled, twisted, baked to a golden brown and are made on the spot to hit the spot. Our pretzels are heaven scent and our old ...