You don't need to know everything! - Tony Fernandes
Tony Fernandes's top 10 tips for entrepreneurs
1) You don’t need to know everything
I came from the music business. I knew nothing about planes. To all the entrepreneurs out there, you don’t need to know everything about what you want to do. It’s all about the idea, it’s about passion, it’s about implementing it.
2) Just do it!
Don’t let anyone tell you that you can’t do it. You’ve got one life, so you can’t press the rewind button and say ‘I wished I had done that.’
So I recommend to all of you out there, just do it. Live your life to the utmost, be positive. If you fail, at least you have tried.
I have failed miserably at Formula One, but I have no regrets because I got to stand with the greats from Ferrari, McLaren, and others.
3) Passion is a key problem-solver
Dreams do come true. Don’t worry about failure. You have one life, make the most out of it. Nine times out of 10, if you have the passion, you will find a way to work through it.
4) Invest in marketing
If you have the greatest idea in the world, please, please, please put some money on marketing. This is because if you don’t put money on marketing, nobody is going to hear about your great idea.
There are so many great ideas that never took off because of a lack of marketing.
Marketing is not about the dollars, it is also about public relations (PR). In AirAsia, we had no money. So I ran around with a red cap on and said controversial things so that the press would always take a picture of me. That was our marketing in AirAsia’s early days.
We have been through so many issues, and marketing played a key role in overcoming them.
Remember SARS (severe acute respiratory syndrome)? At that time, nobody wanted to fly; we all thought we are going to die.
Everyone cut their advertising, but I told my guys not to cut because this was the best time to build our brand. In fact, we tripled our advertising and everyone looked at me and said, “Are you on drugs?” I said, no, it is the best time because no one else is advertising.
When the first Bali bomb attack happened, everyone cancelled their flights. I said to the guys, we cannot let the Bali route die. We must continue to fly.
So we came up with ‘Love Bali’ campaign, giving away 10,000 free seats, and it worked. All 10,000 seats were snapped up in like under one minute. And all those who got those seats told all their friends about it on social media. Your best advertisement is your customers.
5) Leverage social media
When Malaysians get a good deal, they will tell the whole world about it. So the 10,000 people who went and had a good time in Bali, told 10,000 people that they had a good time. That was the early gestation of AirAsia’s social media.
We realised the power of social media very early on, so when Facebook and Twitter came up, we latched onto them. We were early adopters. We now have 32 million people on our various social media platforms, and 7 per cent of our business comes directly from social media.
The Bali campaign taught us that our best advertisements are our customers.
6) Don’t be scared of complaints
Complaints are actually free market research. Someone took the effort to write to you to tell you where things went wrong and how they should be improved. These are things that companies pay a lot of money for consultants to tell them that same thing.
So we treat every email preciously.
7) Focus on one image when it comes to branding
During the early days, there was the word ‘AirAsia’ and a logo of a bird in our branding.
If you look at the top brands in the world, there’s only one image that comes to your mind. When I say “Shell,” you think of the Shell logo. When I say “Coca-Cola,” you think of the word ‘Coke’ in italics, and when I say “Nike,” you think of the swoosh.
So, back to our earlier AirAsia brand, we said drop the bird – we felt it was facing the wrong way anyway – and we used ‘AirAsia’ as our logo. Just one image. Why spend double the money to promote two images?
We also dropped the blue and the green colours. I tried very hard not to go with red, because everyone thinks that I want to be Richard Branson [the Virgin Group founder and Fernandes’ former boss] ... but it was the best colour, so we picked red.
So yes, the colour does make a big difference!
8) Go on the ground
What I used to do – although I don’t do this anymore – was that once a month, I would carry bags, I would be a cabin crew [member], and also at the check-in counter.
I did this for two reasons. The first is that you can’t be an effective CEO (chief executive officer) unless you go on the ground to experience the real situation.
Here’s a true story. The baggage handling team told me that they needed belt loaders. I told them, “No, we can’t buy that as it’s too expensive.”
So one day when I was tasked to carry bags, they put me on one of the Indonesia flights. People who fly with us generally bring their house with them, but people who fly to Indonesia bring their neighbour’s house as well!
So there was a lot of bags. I broke my back in the process, and I told my team that they were right and I was wrong, and let’s buy the belt loaders.
If I didn’t do that [go on the ground] and just sat comfortably in the office, I would have made a wrong decision, damaged a lot of bags, and probably started a union.
The second reason [for going on the ground] is that I wanted to look for talent. I wasn’t looking for the talents from Oxford or Cambridge, I was looking for the Grade 3 SPM [O Levels equivalent] kind of guys who needed a second chance.
9) Never underestimate the potential of your staff
I broke all the rules in terms of hiring people. To me, as long as you have a dream, you can do anything.
There was an ex-cabin crew member – she came up to me one day and told me that her dream was to become a pilot. I told her to go for it.
Then she called me up one day and asked if she could take part in the Miss Thailand [beauty pageant], and I told her okay, as long as I get to use her photographs in our marketing materials.
She won the [Miss Universe Thailand] pageant and recently became a captain – so we are the only airline in the world with a Miss Thailand flying with us.
The moral of the story is that we have such a flat structure that she was able to tell me what her dreams were, and we were able to make a raw diamond into a diamond.
Another one of my boys, a baggage handler in Kuching, told me he wanted to become a pilot. I told him to go for it. He passed all the exams ... he had the top marks in the flying academy. Today, he is a captain.
We have many of such stories at AirAsia.
Your biggest assets, besides your ideas, are your people – because at the end of the day, it is the people who will deliver your ideas.
10) Data is king
We have a huge amount of data that we don’t know what to do with it, but everyone else wants our data ... so we figured it must be something very valuable and there must be an opportunity there.
We are investing in a few ventures. We plan to launch our own version of TripAdvisor, a travel dongle, a new YouTube-type of channel and more – data will be playing an essential role in these ventures. Data will be king. —
Artikel penuh di www.digitalnewsasia.com
同時也有446部Youtube影片,追蹤數超過10萬的網紅藤子さき,也在其Youtube影片中提到,チャンネル登録待ってます;D https://www.youtube.com/channel/UCSd_Cc6CpYRN4aCgesEgqxQ サブチャンネル https://www.youtube.com/channel/UC7nNqERCWp6JgTWGq7RIulw ■ファンレター・プ...
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beauty brands on twitter 在 Neelofa Facebook 的最讚貼文
By Kate Mayberry
16 December 2015
She’s a Malaysian celebrity with millions of fans. Every time she appears on screen, her adoring fans immediately rush to buy whatever she might have chosen to wear that day — including her headscarves.
Noor Neelofa Mohd. Noor, popularly known as Neelofa, is a stunning 26-year-old Muslim beauty queen, actress and television presenter with 1.4 million followers on Twitter and 2.2 million on Facebook. She’s also a savvy entrepreneur and the face of fashion firm Naelofar Hijab, her family-owned company. In just over a year the company has become one of Malaysia’s biggest headscarf brands and is looking at export markets.
Malaysia, where about 60% of the population is Muslim, isn’t the only country experiencing a surge in demand for what’s become known as modest fashion —fashion for Muslim women. The market globally was estimated to be worth $230bn in 2014 and is predicted to reach $327bn by 2020. Demand for headscarves, or hijab, is rising as more Muslim women decide to cover their heads.
In other Muslim-majority countries, many women also wear the hijab, or headscarf, reflecting the call in the Koran for both men and women to “cover and be modest”. While the shawl makes a religious statement, it’s also become a fashion accessory — and growing demand for on-trend hijab fashion has created a booming industry.
Sales at Naelofar, where no scarf costs more than 100 ringgit ($24), reached 50 million ringgit ($11.8 million) this year, more than twice the family’s target. The company sells its products at its flagship store and through a network of 700 distributors nationwide. They sell online and ship to anywhere in the world. With distributors in Singapore, Brunei, London, Australia, Netherlands and US, the goal is for Naelofar to be a global brand. :
:
( Alhamdulillah, @naelofarhijab was talked about on the great @bbcnews. This is only the beginning for NH team, insyaAllah.Thank you for all your support from day one NH was conceptualized )
beauty brands on twitter 在 Pakar diari hati Facebook 的最讚貼文
Tony Fernandes's top 10 tips for entrepreneurs
1) You don’t need to know everything
I came from the music business. I knew nothing about planes. To all the entrepreneurs out there, you don’t need to know everything about what you want to do. It’s all about the idea, it’s about passion, it’s about implementing it.
2) Just do it!
Don’t let anyone tell you that you can’t do it. You’ve got one life, so you can’t press the rewind button and say ‘I wished I had done that.’
So I recommend to all of you out there, just do it. Live your life to the utmost, be positive. If you fail, at least you have tried.
I have failed miserably at Formula One, but I have no regrets because I got to stand with the greats from Ferrari, McLaren, and others.
3) Passion is a key problem-solver
Dreams do come true. Don’t worry about failure. You have one life, make the most out of it. Nine times out of 10, if you have the passion, you will find a way to work through it.
4) Invest in marketing
If you have the greatest idea in the world, please, please, please put some money on marketing. This is because if you don’t put money on marketing, nobody is going to hear about your great idea.
There are so many great ideas that never took off because of a lack of marketing.
Marketing is not about the dollars, it is also about public relations (PR). In AirAsia, we had no money. So I ran around with a red cap on and said controversial things so that the press would always take a picture of me. That was our marketing in AirAsia’s early days.
We have been through so many issues, and marketing played a key role in overcoming them.
Remember SARS (severe acute respiratory syndrome)? At that time, nobody wanted to fly; we all thought we are going to die.
Everyone cut their advertising, but I told my guys not to cut because this was the best time to build our brand. In fact, we tripled our advertising and everyone looked at me and said, “Are you on drugs?” I said, no, it is the best time because no one else is advertising.
When the first Bali bomb attack happened, everyone cancelled their flights. I said to the guys, we cannot let the Bali route die. We must continue to fly.
So we came up with ‘Love Bali’ campaign, giving away 10,000 free seats, and it worked. All 10,000 seats were snapped up in like under one minute. And all those who got those seats told all their friends about it on social media. Your best advertisement is your customers.
5) Leverage social media
When Malaysians get a good deal, they will tell the whole world about it. So the 10,000 people who went and had a good time in Bali, told 10,000 people that they had a good time. That was the early gestation of AirAsia’s social media.
We realised the power of social media very early on, so when Facebook and Twitter came up, we latched onto them. We were early adopters. We now have 32 million people on our various social media platforms, and 7 per cent of our business comes directly from social media.
The Bali campaign taught us that our best advertisements are our customers.
6) Don’t be scared of complaints
Complaints are actually free market research. Someone took the effort to write to you to tell you where things went wrong and how they should be improved. These are things that companies pay a lot of money for consultants to tell them that same thing.
So we treat every email preciously.
7) Focus on one image when it comes to branding
During the early days, there was the word ‘AirAsia’ and a logo of a bird in our branding.
If you look at the top brands in the world, there’s only one image that comes to your mind. When I say “Shell,” you think of the Shell logo. When I say “Coca-Cola,” you think of the word ‘Coke’ in italics, and when I say “Nike,” you think of the swoosh.
So, back to our earlier AirAsia brand, we said drop the bird – we felt it was facing the wrong way anyway – and we used ‘AirAsia’ as our logo. Just one image. Why spend double the money to promote two images?
We also dropped the blue and the green colours. I tried very hard not to go with red, because everyone thinks that I want to be Richard Branson [the Virgin Group founder and Fernandes’ former boss] ... but it was the best colour, so we picked red.
So yes, the colour does make a big difference!
8) Go on the ground
What I used to do – although I don’t do this anymore – was that once a month, I would carry bags, I would be a cabin crew [member], and also at the check-in counter.
I did this for two reasons. The first is that you can’t be an effective CEO (chief executive officer) unless you go on the ground to experience the real situation.
Here’s a true story. The baggage handling team told me that they needed belt loaders. I told them, “No, we can’t buy that as it’s too expensive.”
So one day when I was tasked to carry bags, they put me on one of the Indonesia flights. People who fly with us generally bring their house with them, but people who fly to Indonesia bring their neighbour’s house as well!
So there was a lot of bags. I broke my back in the process, and I told my team that they were right and I was wrong, and let’s buy the belt loaders.
If I didn’t do that [go on the ground] and just sat comfortably in the office, I would have made a wrong decision, damaged a lot of bags, and probably started a union.
The second reason [for going on the ground] is that I wanted to look for talent. I wasn’t looking for the talents from Oxford or Cambridge, I was looking for the Grade 3 SPM [O Levels equivalent] kind of guys who needed a second chance.
9) Never underestimate the potential of your staff
I broke all the rules in terms of hiring people. To me, as long as you have a dream, you can do anything.
There was an ex-cabin crew member – she came up to me one day and told me that her dream was to become a pilot. I told her to go for it.
Then she called me up one day and asked if she could take part in the Miss Thailand [beauty pageant], and I told her okay, as long as I get to use her photographs in our marketing materials.
She won the [Miss Universe Thailand] pageant and recently became a captain – so we are the only airline in the world with a Miss Thailand flying with us.
The moral of the story is that we have such a flat structure that she was able to tell me what her dreams were, and we were able to make a raw diamond into a diamond.
Another one of my boys, a baggage handler in Kuching, told me he wanted to become a pilot. I told him to go for it. He passed all the exams ... he had the top marks in the flying academy. Today, he is a captain.
We have many of such stories at AirAsia.
Your biggest assets, besides your ideas, are your people – because at the end of the day, it is the people who will deliver your ideas.
10) Data is king
We have a huge amount of data that we don’t know what to do with it, but everyone else wants our data ... so we figured it must be something very valuable and there must be an opportunity there.
We are investing in a few ventures. We plan to launch our own version of TripAdvisor, a travel dongle, a new YouTube-type of channel and more – data will be playing an essential role in these ventures. Data will be king. —
beauty brands on twitter 在 藤子さき Youtube 的最佳解答
チャンネル登録待ってます;D
https://www.youtube.com/channel/UCSd_Cc6CpYRN4aCgesEgqxQ
サブチャンネル
https://www.youtube.com/channel/UC7nNqERCWp6JgTWGq7RIulw
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使用しているもの
カラコン Larme pink
Rare Beauty by Selena Gomez
Always An Optimist Illuminating Primer 15ml
$18
https://www.sephora.com/ca/en/product/rare-beauty-by-selena-gomez-always-an-optimist-illuminating-primer-P47478987?icid2=products%20grid:p47478987:product&skuId=2362473
Heart percent
ドットオンムッドアイシャドウパレット ローズエフェクト
3860円
https://m.qoo10.jp/su/440794469/Q138073648
Dot on mood matte 1988円 08
https://m.qoo10.jp/su/440795053/Q138073648
Dote on mood glow blush チーク 01 1860円
https://m.qoo10.jp/su/440794724/Q138073648
Rare Beauty by Selena Gomez
Liquid Touch Weightless Foundation $38
160c
https://www.sephora.com/ca/en/product/rare-beauty-by-selena-gomez-liquid-touch-weightless-foundation-P49848448?icid2=products%20grid:p49848448:product&skuId=2361236#brands-D
デジャヴ アイブロウマスカラ 02
880円
https://www.dejavu-net.jp/items/eyebrow/ebc/
Whomee chichagao shadow
フーミー ちっちゃ顔シャドウ 1800円
https://whomee.jp/base_make/chichagao_shadow.php
BECCA
Shimmering Skin Perfector Pressed Highlighter Champagne Pop
$38.00
https://www.sephora.com/product/shimmering-skin-perfector-pressed-P381176?skuId=1721240
酔っ払いトーク https://youtu.be/FALaDEsswLk
プチ整形動画 https://youtu.be/pYxrFV4F8uE
毎日メイクhttps://youtu.be/k1amRVE7D4I
部屋紹介
一人暮らし編 https://youtu.be/HSMdbk_RTYQ
実家編https://youtu.be/tgsvP0dNY6s
ダイエット動画 https://www.youtube.com/watch?v=XYygyNWL5Ps
私について。
誕生日:1997/08/01
出身:東京生まれ 東京と愛媛 etc 育ち
血液型:未調査。多分AB?
身長: 156cm
Frequently asked questions よく聞かれる質問
What do you use to edit your videos?
編集ソフトは何を使ってる? final cut pro x
What camera do you use?
カメラは? Vlog用 sony α5100 (結構熱暴走します)
いつもの Canon EOS 80D
アクセサリーはどこの?
ネックレスは祖母が私が生まれた時に中東で作ってくれたものです。たまにDior
左手中指の指輪はカルデローニ
それ以外は祖母と母からもらったものでブランドがわかりません。
![post-title](https://i.ytimg.com/vi/_xlud-mkMqg/hqdefault.jpg)
beauty brands on twitter 在 thenatstory Youtube 的最佳解答
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THUMBS UP if you liked the video x
--
NOTE : LONG VIDEO AHEAD
Finally, I've compiled together my loooong list of my favorite GO-TO skincare products that I use on a DAILY basis (I shocked myself with this) and it ranges from cleansers, serum, essence, toners, cream, masks, mists and so on.
It's going to be an extremely long night chat, so if you're looking to get yourself something for your skin - hopefully this video came in time to help make a decision. I'll be more than happy to respond to any queries about the products I'm using, but these are basically the ones that I am comfortable using and have been using for quite a while unless stated otherwise.
I've done this video up in a way where you can just skip to your preferred category of products, so you don't have to spend time waiting for a miracle to happen haha. Let me know if you can appreciate such long content on IGTV/Youtube too.
Have a great evening x
-
00:11 Intro
02:04 Cleansers
04:24 Toners
05:13 Essence
07:04 Serums
08:44 Facial Creams
10:58 "Magic Potions"
13:21 Sleeping Masks
15:32 Eye Cream
16:44 Mists
19:04 Sunblocks
20:25 Brands I look forward to using in 2021
-
Twitter : https://twitter.com/nataliechai
Instagram : https://instagram.com/thenatstory
Blog : https://thenatstory.com
Email : thenatstory[at]gmail.com
-
Music Credit
Music by Singto Conley - La Tristesse de Rísa - https://thmatc.co/?l=DBFA2BD1
Music by Singto Conley - Fluttering - https://thmatc.co/?l=774EF2DD
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beauty brands on twitter 在 Antariksha Phadnis Youtube 的精選貼文
Black Friday Haul Finally! Happy New Year 2021 | BH Cosmetics, Colourpop, Beauty Bay, Huda Beauty...
In this video, I am finally sharing my Black Friday Haul from last year. My products which I ordered finally arrived and I decided to do this chilled video for the first video of the year. A lot more content is coming up on the channel so don't forget to Subscribe and Ring the bell for notifications.
Brands mentioned in this video, BH Cosmetics, Colourpop, Sigma, Jouer, Huda Beauty, Laura Mercier, Sephora, Pat McGrath
BH Cometics Avocado Toast Palette Eye Swatches and Review
https://youtu.be/Lw_SU7XEvsQ
BH Cosmetics Blueberry Muffin Palette
https://youtu.be/jjl1HzgXJSE
Colourpop Boudoir Noir Palette
https://youtu.be/rs3hQkGS_NI
Thank you so much for watching this video.
Don't forget to hit like and SUBSCRIBE to my channel for more such videos.
My Blogs ?
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http://infinitereflections.net/
http://patternedpapersandme.com/
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Facebook :- InfiniteReflectionsByAntariksha (url)
Pinterest :- antarikshadas
Instagram :- antarikshadas
Twitter :- AntarikshaPhadnis@PatternedPapers
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Products Mentioned:
----------------------------------
Smashbox Photo Finish Primer,
Too Faced Born This Way Foundation "Caramel",
Too Faced Born This Way Concealer "Honey",
Laura Mercier Tranclucent Powder "Honey",
BH Cosmetics Blueberry Muffin Palette,
Laura Mercier Color Infusion Blush "Peach"
Sleek Blush "Sahara",
Benefit Hoola Bronzer "Caramel",
Urban Decay Perversion Liner
Urban Decay Perversion Pencil
Pat McGrath Matte Trance Lipstick "Flesh5"
For Business enquires/Collabs, please drop me an email at
[email protected]
Disclaimer : All opinions expressed are solely mine. I can give you a guideline about the products but It's best to try it out yourself and form your own opinion. All the visual contents of this video are solely mine, please request for permission if you want to use them. This is not a sponsored video.
XOXO
Antariksha
![post-title](https://i.ytimg.com/vi/G_JiK72kgHo/hqdefault.jpg)
beauty brands on twitter 在 Instagram vs Facebook vs YouTube vs Twitter: Where Beauty ... 的推薦與評價
The world's largest cosmetics company owns multiple success beauty brands, including Redken, Lancome, and Essie, and has annual revenue of close ... ... <看更多>
beauty brands on twitter 在 Makeup on Twitter - Beauty - Pinterest 的推薦與評價
- Heart Bows & Makeup. A comprehensive list of cruelty free and vegan brands including makeup, haircare & skincare. Also contains a list of Indian products not ... ... <看更多>
beauty brands on twitter 在 Instagram vs Facebook vs YouTube vs Twitter: Where Beauty ... 的推薦與評價
The world's largest cosmetics company owns multiple success beauty brands, including Redken, Lancome, and Essie, and has annual revenue of close ... ... <看更多>