我哥之前因為陪朋友去考街頭藝人證照看到一些評審對街頭藝人的態度發聲 而上了新聞。我覺得他很勇敢的去做了一件對的事。
希望政府不會時間過了就不關心這些事情。希望我們都可以更客觀的去看藝術,尊重不一樣藝術和藝術家。我覺得以下我哥說的非常好,想跟大家分享。
想知道之前的事可看新聞連結:
http://www.storm.mg/article/270611
親愛的大家:
我想感謝所有支持我、以及給予我鼓勵意見的每個人;同時也要感謝熱情關注此事、協助揭露街頭表演者們應試處境問題的許多媒體與記者們。我很抱歉這些日子我保持著沉默—僅有一個原因:我並不希望這件事情,在台北市文化局正式給予溝通管道之前就發展到無法控制的程度;我很抱歉遲至今日我才發表這篇文章,但我確實需要一些時間來沉澱彙整我心中的感受和想法,而我也需要時間及一些協助使這篇文章能夠以中文來呈現。
在我採取更進一步的行動之前,我其實未曾預料到這件事情在媒體與社交媒體上的感染力如此龐大;我受寵若驚的感動能夠聽見發自你們每個人內心的聲音,而我也著實感到抱歉,面對著如潮水般湧來的各種訊息,似乎超過我所能負荷。請原諒我未能夠逐ㄧ去回應每個人的訊息,但我真的想讓你們知道,你們每ㄧ個人都讓我感到不可思議、帶給我深深的感動及感謝。
我不認為自己是一個勇敢的人,我也自知自己並非街頭藝人的代表或者發言人。但我是一個藝術創作者,一個表演藝術家,一個教育者,而最重要的,我身為一個 "人"。我的家人、朋友及師長們,總是教導我應該為正確的事情挺身而出。
我明白事情有時候總是不像我們所期待的永遠是非分明。但發生在5月21日星期天的街頭藝人評審事件,是對藝術群體的一種「極不尊重」。不論反面評論者所提出的藉口、理由或是文化差異等緣由,這些應試的表演者們,很顯然是被視為次等公民,或者(經驗與技能不夠成熟?)的學生等級。而與此同時,同樣非常清晰的是,街頭藝人評審制度或許是立意良善,但其審查過程的執行層面,卻是嚴重缺失連連。
藝術並非一種特權的這件事情如今已完全被遺忘。台北市文化局本應提倡所有具有文化及藝術可能性的事情,但它並未做到這ㄧ點。很顯然的,一個「對表演者的基本尊重」並不存在 — 許多表演者都如此感覺,有些人則深感受傷。
就算是得到全世界所有理應被如此對待的原因及理由,他們仍然感受到自己的不被尊重;因為這就是事實。
再一次的我想強調我並不是認定台北市文化局與該評審是一個「壞人」,我想強調的只是這個評審街頭藝人表演的執行環節,究竟有多麼的不妥當與糟糕。
我試著回應一個反面評論者所提到的觀點:若街頭藝人證照是ㄧ場「考試」、考試就會有考試的規則。評審無需與應試者惺惺相惜,掉頭就走是因為模擬街頭現場環境以及時間到了。再一次的,在我描述現場狀況的前ㄧ篇文章中,大家或許還記憶猶新:許多表演者根本沒有完整的短至一分半鐘的時間可以好好表演,遑論是超過2-5分鐘的時間限制了。
而這樣的回應是否也指出了另一個值得我們去思考的問題: 為什麼我們會將它視為一種「考試」,而不是ㄧ個表演者的「試鏡」呢?
首先,這些表演者們並不是學生。事實上,許多人更可能是一個專業的音樂家、舞者、或者正從事著表演藝術的人。當然,我不否認也可能會有些正在學習中的族群。但,最重要的是,當他們「在屬於他們應得的演出時間與機會裡 (而且還是付費才有的),他們就是ㄧ個真正的表演者。」
他們不應該被看待成一個不成熟的學生或者次等的公民。而就算一個人擁有著學生的身分,這個身分也不應該影響或侷限他或她,作為一個藝術創作者的身分及所有可能性。「藝術家」並非是透過一個人的職業身分或者社會地位來定義的。
所謂「考試」的這個字眼指涉著ㄧ個學術教育機構,而我們都知道台北市文化局所應該扮演的角色與作用,並非一個學術性的教育機構,也並非是用來教育藝術創作者們該知道些什麼?該怎麼表現?藝術教育及審美的養成也從來不是在追求填鴨式教育裡的ㄧ個標準答案。將街頭藝人的徵選視為「考試」的視角,或許本身就有待商榷。
評審的場所是在一個公共場合,許多居民與遊客都會圍觀欣賞著表演,其中有些人或許不了解藝術;因而這些人也許會將在場的評審們,視做為某種藝術的衡量標準;試問,當這些人看到評審對待表演藝術家的行為與態度,當他們看到評審總是任意打斷演出,並且掉頭就走不帶ㄧ句回應時,人們日後還能懂得尊重街頭表演藝術家嗎?
沒錯,我們都知道這是一場「考試」,我們也很清楚這些手上拿著計分表的人們就是評審;因此,事實上評審們根本無需「模擬」街頭現場那些會隨時走掉的陌生人們。
這些評審以及相關單位的人員,理應提倡藝術,並且作為ㄧ種示範與典範,讓普羅大眾都能夠看到該如何去欣賞ㄧ場演出。一個表演者並不會因為他選擇在街頭表演,就因此比不上一個在大舞台演出的藝術家。我自己就曾在世界各地超過百個不同的絢麗舞台演出過,但我仍然汗顏自己可能也不比這些街頭藝術家們來的優秀。
我曾擔任過ㄧ些國際比賽的評審,我也曾舉辦過專業的試鏡;我從來沒有聽過關於尊敬一個人的這件簡單事情,會需要在時間充裕的前提下才能夠發生。
如果一點表情會洩漏出評審成績的好惡,其實也真的可以不用笑或是無需在表演結束時說一聲謝謝。而評審也真的「不需要」與考證照的街頭藝人感覺惺惺相惜,因為這些都不是我想討論的重點。
我在意的是,表演者所需要的,只不過就是一個對人與對一個演出者的「基本尊重」而已。這樣的尊重存在與否,如人飲水冷暖自知,在人與人的接觸中就能直接感受的到,著實無需仰賴規則或語言的贅述。
我作為一個藝術創作者和教育者,穿梭各地工作超過15年的職業生涯經驗,或許會因此被視為一個外國人,但我的身分就是一個台灣公民。身為一個39歲的成年人,我可以分辨何謂尊重,而表達尊重甚至不需要浪費到任何一秒鐘。如果一個人會需要至少五分鐘以上的充足時間才有可能表達出對另外一個個體的尊重的話,那他可能需要重新再思考一下,尊重對他而言意謂著什麼?
再度回應一位也曾擔任過街頭藝人評審的老師所提出來「中途要求更換曲目或要求表演者改唱另ㄧ種語言的歌」的理由,是因為評審們不會希望一個街頭藝人一整年下來只會唱同一種語言、甚至是只唱同ㄧ首歌。
我所思考的是當一個街頭藝人遵守規定,付費且努力準備去應試時,他ㄧ定會準備了符合完整時間長度的、同時也是自己最擅長、最喜歡或者是最期待能被看見的那些內容;表演一首歌曲或者ㄧ種風格並不代表他就只會唱那ㄧ首歌;而且就算是當做他只會唱ㄧ種語言、ㄧ首歌,如果他能把這首歌反覆演繹的淋漓盡致時, 又有什麼不好呢?
難道我們不曾注意到百老匯的音樂劇就是同樣的那幾部,而獅子王也已經在舞台上展演了20年了嗎?許多同樣內容重複的音樂劇票房始終歷久不衰,持續帶給觀眾們心靈的滿足。而人氣歌手愛黛兒從頭到尾也只會用英文唱歌,而且幾乎都是類似的曲風,我們可曾在乎過她有沒有能力去唱中文歌呢?
ㄧ部舞蹈作品光在荷蘭本土就能有至少五十場大大小小的演出機會。但在台灣,ㄧ部作品如果能有五個場次的演出,可能已經算是很長壽了。這樣的環境迫使藝術創作者們必須不斷快速的「生產新作」,而將舊有積累的作品與經驗拋在腦後。就所有對於藝術的挹注與投資(不僅僅是金錢)來說,這樣的情況對藝術的生產是ㄧ種過度消耗與浪費,也並未真正教育到民眾如何去看待藝術的價值。
而最終,這樣的評審過程與態度並不僅僅是對街頭表演藝術者的不尊重,同時也是對於藝術的不尊重。
台北市文化局星期ㄧ曾經聯絡過我,親切向我表示將與我進一步聯絡並討論這件事情;他們要求我先將評審的照片拿掉—我答應取下照片,但前提是他們必須確實誠意的允諾一個面對面的溝通。這幾天我也暫時迴避了一些報導媒體的詢問(還請大家見諒)只因我衷心希望能先與台北市文化局及該評審當面談一談。我ㄧ直等待,但我也持續的看到了相關機構或人員回應給媒體的諸多理由與藉口; 自從將照片從網路上取下之後,直到今日都沒有人再跟我連繫過。慢慢的我突然明白星期一的那通電話,或許純粹只是ㄧ個希望我能將照片取下的操作手法,而並非真的試圖去了解整個經過以及解決問題。我對這個本應提倡藝術與文化的機構感到無比失望。
我知道我並非一個公眾人物,而我也不能代表所有想要考取街頭藝人執照的表演者們;自從我的臉書網頁訊息爆炸之後,我就不斷的在思考這件事情,我反覆思考自己是否該繼續爭執此事,這似乎並非與我切身相關的事情,然而,身為一個藝術教育者,我卻又感受到深切的責任。
經過反覆的思考以及與朋友們的討論,我意識到不論我們的展演形式如何不同,我們同樣都是表演藝術群體中的一分子。台北市文化局最後很可能將持續充耳不聞,而這位被我所抱怨的評審也可能繼續做他這些年來ㄧ直在做的事—用他ㄧ貫的態度。除非他們願意傾聽與改變,否則我無法改變任何人。
我真心相信有些事情值得改善,也可以改善。我必須強調我並不是想要攻擊或羞辱任何人。我只希望能有機會去討論如何讓審查的過程變的更適當。我看到台灣有許多優秀的藝術家,但環境對藝術和藝術家的不尊重不但打擊同時也限制了他們的發展;更遺憾的是,這一切可能是在許多疏忽之中造就出來的環境。
許多評審過程如果能夠在尊重藝術的前提之下思考和進行,事情或許會截然不同。
只要有一點點可能去拋開面子的問題,或許也就有機會明嘹我們所期待的結果其實是一樣的。
事實上我之所以說了這麼冗長的話語,並非是要不尊敬所謂的評審或師長,而正是因為我對藝術的尊敬,使我更深切的關注身為一個教育者所代表的意義。今天我看到了街頭表演藝術家是如何被不當的對待,而很顯然的我也不會是唯一的目擊者。某個程度上我的聲音似乎被放大了,但我也知道我的聲音並不是唯一的一個,我是許許多多的聲音中的ㄧ份子。
William
---------
Dear All,
I would like to thank you for all the encouraging messages and supportive comments. I would also like to thank all the journalists and reporters who are passionate about this issue and are so willing to expose the problem that was faced by these street performers. I am sorry that I have been quiet but with a reason: I don’t want it to get much bigger than it already was until I talked to the Taipei Cultural Affair. I apologize that it took me a while, but I needed some time to gather my thoughts and help to translate my writing into Chinese.
Before I go on any further, I never expected my story would go viral on the media and the social media. I am humbled and touched to hear from many of you. All the messages I’ve received have been overwhelming. I am not able to reply to all of them, but I’d like you to know that I am honored, thankful, and touched by every single one of them.
I do not consider myself as a brave person, nor do I consider myself a representative for the street performers. BUT I am an artist, a performer, educator, and most of all I am a human being.I have always been taught to stand for what’s right by my family, friends and mentors.
I understand things are not as black and white as we all wish sometimes. However, what happened on Sunday 21st of May was a disgrace to the art community. Regardless of all the excuses that were given or cultural differences, it was very obvious these performers were treated like lower-class citizens; if not, students. It was also very clear that the intention might be well, but the execution of the busker’s exam was done horribly.
Somehow the idea that ART is NOT a privilege had been forgotten. Taipei Cultural Affair is supposed to be advocating for all things cultural and artistic but it was not conveyed that day. It was very clear the respect was not there. Many felt it and some got their feelings hurt. Even with all the excuses there are in the world, many experienced the disrespect. That was the truth. Again I have to emphasize that I believe Taipei Department of Cultural Affair and its adjudicators are good people, but the execution of the exam was poor.
It brings to the question…. why is it called an exam? Shouldn’t it be an audition?
These performers were not students when they took the exam. Some of them were actually professional musicians, dancers, or performers. Just because one is a student, it doesn’t make him or her less of an artist. Artists are not defined by their social status or occupation.
The term exam suggests an educational institution, but we know Taipei Department of Cultural Affair is not an educational institution. They do not decide what these artists need to know. These performers were not given any materials to study, thus the term exam is very misleading.
The exam took place in a public space. Many tourists and residents were there to enjoy the event. Many do not understand arts. So they may look up to these adjudicators as role models who are experienced in the arts. When they saw how this exam was being done, do you think they would have any respect for these performers afterwards? They saw these adjudicators interrupting the performers and left without saying a “thank you.” We all knew it was an exam, we all knew these people were adjudicators. They did not need to pretend to be street spectators who just walk away. They all carried their score boards in their hands.
Just because a performer performs on the street, it doesn’t make that performer any less of a performer than someone who is performing on big stages. I myself have performed over hundreds of stages around the world and I do not dare to think myself better than these performers.
I have judged a handful of international competitions. I have also held professional auditions. I have never heard an excuse that respect can’t be shown when time is limited. You do not need to smile to simply say “thank you.” Since when, a smile means “I favor you.” What a performer need is respect. Over the 15 year span of my professional career as an educator and artist, and 39 years of being a human being, I know what respect looks like. It doesn’t take more than a second to show it. If it takes longer than 5 minutes to show what respect is, I think you may need to rethink what respect means to you.
Another excuse that was presented was that they don’t want a street artist performs only one kind of songs or genre throughout the year. Don’t they know broadway musicals? Lion King has been performed over 20 years. They’ve been doing the same musical numbers for years to sold out audiences. Adele has been singing the same genre of music and always in English. Does it matter that she doesn’t sing in other genre or sing in Chinese?
One dance production in the Netherlands can be performed up to 50 performances within the Netherlands itself. In Taiwan, a dance work only performed 5 times the most. They are forced to constantly create new works and leave the old works behind. That is a waste of arts funding and it doesn’t educate the public on the value of the arts. These performers is old enough to decide what they want to show these judges with their limited time.
In the end it wasn’t just disrespectful to the performers, but also to the arts.
I was contacted by the Taipei Cultural Affair on Monday, the representative spoke nicely promising that they would discuss further with me. He asked me to take the adjudicator’s picture down, I agreed with the condition of meeting in person to further discuss what could be done better. I have refused to talk to reporters for the last few days. I have been waiting but I then heard the excuses given to the media. Since I’ve taken down the picture of the head adjudicator, they haven’t made any attempt to contact me. I came into a realization that when they made the call, it wasn’t to address the problem but simply to manipulate me to take down his picture. I’m disappointed at this institution that was supposed to promote the arts and culture.
I realized I am not a public figure, nor am I responsible for the well being of all artists who want to get a busker license. After my Facebook post went viral, I’ve been thinking so much about this issue. I kept going back and forth questioning whether I should keep fighting for this. It doesn’t feel like my fight, but at the same time I feel responsible as an art educator.
I truly believe this can be fixed. I need to emphasize, I am not attacking anyone. And I don’t want to shame anyone. I want to start a discussion how to make it better. Taipei has some of the best performers I’ve seen, yet the lack of respect for the arts and artists has suppressed their ability to excel. And ironically, it’s often done unintentionally.
If the exam is done based on respect for the arts itself, things might have come out differently. And just maybe if we all let go the “face” culture, we could possibly see further to realize that we are all wanting the same thing.
I saw mistreatments towards performers that day. It was very obvious I wasn’t the only one witnessing it. It was not that I don’t respect these adjudicators/teachers, but because I respect the arts and the meaning of a teacher that is why I had to speak up. Somehow my voice had been amplified this week. But my voice wasn’t and isn’t singular. I am simply a voice amongst many.
Sincerely,
William Lü
Taipei National University of the Arts 國立台北藝術大學
寶藏巖國際藝術村 Treasure Hill Artist Village
Taipei National University of the Arts
臺北表演藝術中心 Taipei Performing Arts Center
National Theater and Concert Hall, Taipei
中正紀念堂 Chiang Kai-shek Memorial Hall
National Taiwan University of Arts
Department of Cultural Affairs, Taipei City Government
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「約翰走路:走遍世界的男人」
You’ve probably seen one of these, a LEGO brick, but have you ever wondered how would it all started, and why is it called LEGO? Actually, the name is much older than this plastic brick. Are you curious? Let me tell you how it all began.
你可能看過這其中之一,一塊樂高積木,但你有沒有想過這一切是如何開始的,以及它為什麼叫樂高嘛?事實上,這名字比這塊塑膠積木老得多了。好奇嗎?讓我告訴你這一切如何開始的。
Many years ago, there was a skilled and hardworking carpenter named, Ole Kirk Christiansen. Ole was a respected carpenter with his own company. But times were hard, so he didn’t have much money and had to dismiss his last worker.
許多年以前,有位技術高超、工作勤奮的木匠,他的名字是Ole Kirk Christiansen。Ole是名受人尊敬的木匠,並擁有自己的公司。但日子很困苦,所以他沒有太多錢,還必須解雇最後一名員工。
“Come on in.”
“ I’ve closed down the workshop and packed my thing.”
“Heh, thank you!”
“I suppose I’d better write you a paycheck.”
“Take care!”
「進來吧。」
「我已經關了木作工坊,也打包了我的東西。」
「啊,謝謝你!」
「我想我最好寫張薪水支票給你。」
「保重!」
“Well, that was the last one. I just didn’t imagine that it would come to this.”
“I know. It’s hard to understand, but at least now it can’t get much worse.”
「嗯,這是最後一名員工。只是我沒有想像會演變成這樣。」
「我知道。很難預料到,但至少不會再更糟了。」
But it did get worse. Shortly after, Ole lost his wife. But Ole was a special person. He wasn’t the type that gave up. And with the responsibility of his four sons, he had to think of something. Ole had gotten an idea. And for him, it never took long to put an idea into action. Ole’s little invention made his boys so happy that he thought maybe he should start making toys. Ole decided to give it a try. Luckily, he had saved up a lot of wood from the carpentry production. He can now use it to make toys.
但事情確實更糟了。不久後,Ole失去了他的妻子。但Ole是個特別的人。他不是那種會放棄的人。為了要對四個兒子負起責任,他必須要想些辦法。Ole想到了個點子。而且對他來說,要將點子付諸行動從來不需花太多時間。Ole的小發明讓他的兒子們非常開心,所以他想也許他應該開始做玩具。Ole決定要試一試。幸運的是,他曾儲存了許多製作木器用的木料。他現在可以用這些來做玩具。
Time passed by, and even though Ole was a skilled carpenter and had a good eye for quality and detail, sales were very slow. Luckily, one of his sons, Godtfrey, started helping out his dad after school. Together, they just barely managed to keep up the production. Eventually, word began to spread that wooden toys of the finest quality were being made in a little workshop in Billund.
時光流逝,而且即使Ole是名技術高超的木匠,並對品質及細節有好眼光,銷售還是非常緩慢。幸運地,他其中一個兒子Godtfrey開始在放學之後幫助他的父親。他倆一起還是只能勉強維持產量。最後,開始口耳相傳在Billund有間小木作工坊生產品質最好的木製玩具。
One day, a man drove into town — a man who would change Ole’s future. He was a wholesaler from Frederitia.
有一天,一名男子開車到城裡來–一個將會改變Ole未來的男人。他是從Frederitia來的批發商。
“I’ve heard that you’re making some very nice wooden toys.”
「我聽說你生產非常精美的木製玩具。」
“Well, one does his best.”
「這個嘛,竭盡我所能囉。」
The wholesaler was very impressed with all the wooden toys and placed a big order before he left.
這批發商對所有木製玩具印象非常深刻,並在離開前開出一筆大訂單。
“Now there’s finally someone who can see the opportunities and what we are doing.”
“Look at this. The wholesaler wants to put a lot of our toys into his store for the holidays.”
“It’s going to be a good Christmas this year, but we’ll be busy.”
「現在終於有個人看到這些機會、看到我們在做的事。」
「看這個。那個批發商想在假期期間在他的店裡放上很多我們的玩具。」
「今年的聖誕節會很好過,但我們會很忙。」
Now, there was a lot to do in the little workshop. And Ole could rehire his former workers. Ole only used the highest quality wood, which was hand-picked and very carefully prepared. They worked day and night to get the order finished, so the wholesaler could get the toys out in stores before Christmas.
現在這間小木作工坊有許多事要忙。而且Ole可以重新聘僱他以前的員工。Ole只用最高品質的木頭,這些木頭都是親手挑選的,並經過非常細心的準備。他們日以繼夜地工作以完成訂單,以能讓那位批發商能在聖誕節以前將這些玩具放到店裡。
“Is there something wrong, Dad?”
“I’m afraid that we’re… in big trouble.”
「發生什麼事了嗎?爸爸?」
「恐怕我們…有大麻煩了」
In the middle of their work, Ole received a letter saying that the wholesaler had filed for bankruptcy, and couldn’t buy the toys that he had ordered.
在他們工作進行到一半時,Ole收到一封信,上面寫著那名批發商已申請破產,不能買下他之前訂的玩具。
“But what are you gonna do? What about Christmas? Now we can’t even afford food?”
“I’ll do it.”
“What are you gonna do, Dad?”
“I’ll do it myself. I’ll drive around selling the toys.”
「但你要怎麼做?聖誕節怎麼辦?現在我們甚至買不起食物?」
「我會做。」
「你要怎麼做?爸爸?」
「我自己做。我會開車兜售這些玩具。」
There was no time to lose. Ole packed the car with all the toys and drove off. Ole was a very good toy-maker but was not a very good salesman. He didn’t like praising himself or talking about how carefully the toys have been made, but he had to keep trying if he is going to sell anything.
沒有時間浪費了。Ole將所有玩具裝進車裡,並開車離開。Ole是名很優秀的玩具製造者,但卻不是位優秀的銷售員。他不喜歡吹捧自己,或說這些玩具是如何細心地製作出來的,但如果想賣出任何東西,他就必須要繼續嘗試。
“This is going to be a blast. Is there anything you are interested in?”
“It looks exciting, but I don’t have a lot of money right now. Maybe we could trade in and call it even.”
“Well, I would prefer money, but…”
「這會造成轟動的。有任何你感興趣的東西嗎?」
「這看起來很振奮人心,但我現在沒有很多錢。也許我們能以物易物然後扯平。」
「這個嘛,我比較想收錢,但…」
In the end, he succeeded in selling all the toys. He didn’t receive as much money as he had hoped. But the family managed, and they had plenty of food for Christmas. Time passed by, but the toys didn’t sell as quickly as they had expected. Ole thought perhaps the company needed a good name.
最後,他成功地賣出所有玩具。他收到的錢並沒有他期望中的多。但家計得以維持,他們也有許多食物過聖誕節。時光流逝,但玩具賣得並不如預期般的快。Ole想,也許公司需要一個好名字。
“What should it be? It has to be a short word. I wanted to convey ‘playing well’.”
「應該叫什麼?它必須要是個簡短的字。我想要傳達『好好地玩』。」
In Danish, “playing well” is called “LEG GODT”.
丹麥文中「好好地玩」叫做「LEG GODT」。
“What should it be? What should it be? Yeah… If only I could get some sort of a sign…”
“LEGO.”
「要叫什麼?要叫什麼呢?對啊…如果我能有個像招牌的東西的話…」
「LEGO(樂高)」
As you can see, Ole himself ended up finding a very suitable name. But what he didn’t know was that in Latin, the word “LEGO” means “I put together”. The name “LEGO” was well received. And the company slowly started to move forward.
你可以看到,Ole最後幫自己找了個非常適合的名字。但他不知道的是,在拉丁文中,「LEGO」這個字的意思是「我組在一起」。「樂高」這個名字的接受度很高。而且公司開始慢慢地向前進。
“We have made 3,000 Krones this year. And we have more orders than usual.”
“Did you say 3,000 Krones? Huh, then you need to see what I’ve been looking at.”
“We have made 3,000 Krones this year. And we have more orders than usual.”
“Did you say 3,000 Krones? Huh, then you need to see what I’ve been looking at.”
「我們今年賺了3,000克朗(丹麥、挪威貨幣單位)。而且我們接到比平常更多的訂單。」
「你是說3,000克朗嗎?哈,那你應該要看看我已經看了好一陣子的東西。」
Even though Godtfred wasn’t comfortable spending money on a milling machine, he could see that it was useful, and that the quality of the toys improved.
即便Godtfred對於花錢買刻磨機感到很不舒服,他還是知道那很有用,而且也改善了玩具的品質。
“Could you finish the last batch and get it ready for shipping?”
“I will.”
“Dad…. dad, I saved a lot of money for the company today.”
“Really!? How?”
“I figured we could save money in the lacquer. Just like only coated the ducks twice instead of three times.”
“You What?”
「你可以完成最後一批並準備好裝運嗎?」
「我會的。」
「爸…爸,我今天為公司省下了很多錢。」
「真的嗎?怎麼做的?」
「我想到我們可以省下亮光漆的錢。像是在鴨子上只塗上兩層,而不是三層。」
「你做了什麼?」
Unfortunately, Godtfred’s idea didn’t go over well with Ole. Ole made Godtfred unpack all the ducks himself, give them the last layer of lacquer and bring them back to the train station. Ole believed in high quality and not cheating his customers. When Godtfred returned, Ole explained that that wasn’t the way to create a good brand. This little lesson opened Godtfred’s eyes to the fact that every detail matters and only the best is good enough.
不幸的是,Godtfred的主意並沒有過Ole那關。Ole要Godtfred自己從箱子取出那些鴨子,塗上最後一層亮光漆,並將它們運回火車站。Ole相信高品質,以及不能欺騙他的顧客們。當Godtfred回去時,Ole解釋那不是個創造好品牌的方式。這小小的一課打開了Godtfred的眼界,讓他知道每個細節都很重要,而且只有做到最好才算夠好。
In the late 1930s, LEGO was making a profit, even when The Second World War broke out. They tried to make the best out of a difficult time. It seemed nothing could go wrong. But a stormy night in 1942 changed their luck.
在1930年代後期,樂高開始賺錢,甚至第二次世界大戰爆發時也有盈利。他們試著充分利用這艱鉅的時期。似乎沒有任何事可以出錯。但1942年一個暴風雨的夜晚改變了他們的命運。
“There’s a fire. The workshop is on fire.”
「發生火災了。木作工坊起火了。」
But when the firemen arrived, they were unable to save the workshop. It burned to the ground, and all the drawings and models were destroyed. Ole was beginning to lose hope. All that he had worked for was gone, and he almost lost his company. But being responsible for his children and workers inspired him to rebuild LEGO. A new factory was constructed. Soon the production of wooden toy started again. The little company fought its way back into the market. Gradually, the LEGO factory began to run smoothly, and Ole started looking for new challenges.
但當消防隊員抵達時,他們已經無法救回木作工坊了。它被燒毀夷為平地,所有的草圖和模型也都被破壞殆盡。Ole開始失去希望。他所有的心血都沒了,他還差點失去他的公司。但對他的孩子和員工負起責任這件事,鼓勵了他重建樂高。他建了一座新的工廠。很快地再次開始木製玩具的生產。這間小公司奮力找到重回市場的路。漸漸地樂高工廠開始順利地營運,而Ole開始尋找新的挑戰。
One day, he went to Copenhagen to look at a new machine that had just arrived in Denmark. It was a plastic molding machine, and Ole was very excited about it.
有一天,他到哥本哈根去看一台剛送到丹麥的新機器。那是台塑膠成型機,Ole對此感到非常興奮。
“Should we buy it? It sure is a good bargain, and it would give us a lot of opportunities.”
“Well, it does sound interesting, but it is a lot of money.”
“I’ll take that as a ‘yes’.”
「我們應該買嗎?它確實很划算,而且會帶給我們很多機會。」
「這個嘛,聽起來很有趣,但這是很大一筆錢。」
「我就當你答應了。」
When the plastic molding machine finally arrived, Ole started making little plastic Teddy Bears and rattles. But he still had the plastic brick that he had received at the fair. There was something about them that he couldn’t stop thinking about. And even though no one else could see the potential in them, Ole decided to redesign and put them into production. But it was when LEGO first launched the great Ferguson Tractor that the plastic toys became a success. Unfortunately, the sales were dropping during the summer, and the company had too many toys in stock.
當塑膠成型機終於送達時,Ole開始製作小塑膠泰迪熊和波浪鼓。但他仍留著他在商展上拿到的塑膠積木。他就是無法停止思考有關這些塑膠積木的可能性。即使沒有人能在它們之中看到潛力,Ole還是決定要重新設計並生產它們。但直到樂高首次推出大Ferguson拖拉機的時候,塑膠玩具才取得成功。不幸的是,銷售量在夏天時開始下跌,而公司有太多的玩具庫存。
“This can’t be right. Of course, our products can be sold the whole year, not only for Christmas.”
「事情不該是這樣。當然,我們的產品全年都可以銷售,不只有在聖誕節時才能賣。」
Godtfred decided that he would go out and sell the toys himself. Godtfred brought his wife Edith as company and moral support.
Godtfred決定他要自己出去賣這些玩具。Godtfred帶著他的妻子Edith作伴以及精神支持。
“If you can’t get cash then… hmm… We need butter and eggs.”
「如果你不能換到現金那麼…嗯…我們需要奶油和雞蛋。」
Well, it wasn’t that bad. Godtfred was a success in his trip around the country which helped LEGO to get out of its financial crisis. They reached home just in time for Ole’s birthday party. Ole turned 60 and the whole family was gathered to celebrate with him.
這個嘛,事情沒那麼糟。Godtfred環遊全國的兜售行程很成功,這幫助樂高度過財政危機。他們到家時正好趕上Ole的生日派對。Ole 60歲了,全家都聚在一起為他慶祝。
“Well, I guess it was a long trip around the country.”
“Hey, I got an idea. Ugh, listen! Listen! What about a picture with the three generations?”
「嗯,我猜這趟環遊全國的旅程很漫長。」
「嘿,我有個想法。喂,聽好!聽好!拍張三代同堂的照片如何?」
Everyone thought that was a good idea, and we were placed on the sofa with all the presents and flowers around us. On a business trip to England, Godtfred met the head of a big shopping center on his way home. They discussed the toy industry, and the conversation would be very important to the future of LEGO.
每個人都覺得那是個好主意,我們坐在沙發上,四周都是禮物和花。在英國出差的時候,Godtfred在回家路上認識了一個大型購物中心的領導人。他們討論了玩具產業,那段對話對於樂高的未來會是非常重要。
“Damn this industry! I just think that toys are no good nowadays.”
“What do you mean? I think they are working very well.”
“Oh, they work fine, sure! But there’s no system in anything.”
“System?”
“System? Hmm, there isn’t any system…”
“What in the world are you doing, Godtfred?”
“There isn’t any system. The toys need an idea and a system built around it.”
“I wanna put system in the play. Children have only been offered ready-made solutions.”
“They need something different that will strengthen their imagination and creativity.”
“So, you are trying to put LEGO into a system? Interesting.”
「該死的產業!我就是覺得現在的玩具都不好。」
「你是什麼意思?我覺得他們運作得很好呀。」
「喔,他們運作的還可以。當然啦!但沒有任何東西是有系統的。」
「系統?」
「系統?嗯,沒有任何系統…」
「Godtfred,你究竟在做什麼?」
「沒有任何系統。這些玩具需要有一個概念,並要建立一個環繞的系統。」
「我想要在遊戲中放進系統。孩子們一直以來都只接受現成的解決方式。」
「他們需要一些不同的東西來增強他們的想像力及創造力。」
「所以,你要將樂高系統化?這有趣了。」
That same year, LEGO started producing the first LEGO system of play. Children could now build houses from the LEGO bricks. The Town Plan gave play a realistic town setting, and with this, children learned about traffic safety. My sisters and I could play with the new LEGO system for hours. Some people said we were the luckiest children in the world, because we grew up in a toy factory. It was a huge breakthrough, and Godtfred decided to try selling it outside of Denmark. The system of play was so popular that they managed to sell it to many countries.
同一年,樂高開始生產第一個樂高系統遊戲。孩子們現在可以用樂高積木蓋房子。「城鎮計畫」讓遊戲有真實的城鎮背景設定,孩子可以從中學到有關交通安全的事。我和姊妹們可以玩新的樂高系統玩好幾個小時。有些人說我們是世界上最幸運的孩子,因為我們在一個玩具工廠裡長大。那是個很大的突破,而Godtfred決定要試著在丹麥以外的地方銷售。這種系統遊戲非常受歡迎,使得他們能在許多國家販售。
“Look what I just built!”
“That is really nice, Cal.”
「看我剛剛蓋了什麼!」
「這真的很棒,Cal。」
Even though LEGO was meant for only building houses, there was still a lot of opportunity. There was just one problem.
雖然樂高只供蓋房子用,仍然有許多可能性。只有一個問題。
“Hmm, I can’t lift it up. It keeps falling apart.”
「噢,我不能把它拿起來。它一直垮掉。」
That made Godtfred wonder. He wanted to find a way to make the LEGO bricks stick together, but that was easier said than done. Godtfred noticed that the LEGO bricks got a better clutch powers with tubes inside. Now, it was no longer just bricks but a whole construction system with endless possibilities. This was groundbreaking for the LEGO product. With a child’s imagination, LEGO could be anything in the world over and over again. The imagination is the limit.
這讓Godtfred感到好奇。他想找出方法讓樂高積木能卡在一起,但說的比做的容易。Godtfred注意到樂高積木在內裡有管狀結構時能有更強的抓力。現在,這不只是積木而已,更是一個有無限可能性的整個建築系統。這為樂高產品的新紀元奠基。有了孩子的想像力,樂高可以一次又一次地做出世界上任何東西。想像力就是極限。
“Look, Dad! Now, I can build everything.”
「看,爸!現在,我可以蓋出所有東西。」
Unfortunately, Ole never got to see how successful the little brick actually became. Godtfred was left on his own, and he had to go through another fire at LEGO that destroyed most of the wood production. Just like his father, Godtfred knew that he had to try to get the best out of any situation and never give up. Godtfred took the hard times with his head held high. As sales grew, the company also got bigger. He had to think ahead, and he decided not to resume the production of wooden toys and to only focus on the LEGO system. It turned out to be a great decision. Many new models were built, and LEGO got stronger in the toy industry.
不幸的是,Ole再也看不到這些小積木竟然變得多麼的成功。Godtfred只剩自己了,而且他必須要走過另外一場燒毀樂高大部分木製產品的大火。但就像他的父親,Godtfred知道他必須要嘗試充分利用任何情況,並永不放棄。Godtfred抬頭挺胸的度過這困難的日子。隨著銷售成長,公司也日益壯大。他必須要預作打算,而他決定不再製造木製玩具,只專注在樂高系統。結果這是個重要的決定。許多新的模型被建造出來,樂高在玩具產業越加壯大。
“Sir, which one of these do you think is the best?”
“Hmm… Errr… that one!”
「先生,你認為哪一個最好?」
「嗯…嗯…那個!」
Even though it got busier at LEGO, Godtfred still had bigger plans. Now, he wanted to build an airport. So, it would be easier to sell his toys to the whole world. Like father, like son. It didn’t take long to put his idea into action. Only three years later, Billund airport was opened. The many guests and business connections who visited the company always wanted to see the modeling department. Gradually, it got so crowded that it was hard for the employees to keep up their work.
即使樂高變得更忙了,Godtfred仍有更偉大的計畫。現在,他想要建一座機場。這樣就能更容易向全世界銷售他的玩具。有其父必有其子。要將他的想法付諸行動並不用花太長時間。短短三年後,Billund機場開張了。許多曾到訪公司的賓客及商務往來的客戶總是想要看模型樣品部門。漸漸地,公司變得太擁擠,使得員工很難繼續他們的工作。
“I think we’d better wait a while.”
「我認為我們最好等一下。」
Godtfred could see that something had to be done. He needed a bigger place to display the LEGO models.
Godtfred發現還有些待辦事項。他需要更大的場地來展示樂高模型。
“Err, I don’t wanna interrupt. So, I’ll just put this package of our new LEGO train, err… on the table.”
“Just put it there. Train?”
「阿,我不是想打斷你。所以,我只要把這盒新的樂高火車放到,啊…桌上?」
「就放在那裡。火車?」
The idea grew quickly from an exhibition room to an amusement park.
這個點子很快地就從一間展覽室發展成一座主題樂園。
“And then, we could have a tower so you could look over the whole park from above — the whole town.”
“It would be a land made out of LEGO — LEGO Land.”
“Well, it looks interesting. But how many visitors are you actually counting on?”
“Well, I guess… uhmmm… two hundred, three hundred thousand?”
“Three hundred thousand?”
「然後,我們可以蓋座塔,這樣你從上面就能俯瞰整座遊樂園–整個城鎮。」
「這會是個用樂高做出的樂土–樂高世界。」
「嗯,這看起來很有趣。但你究竟期望有多少遊客?」
「這個嘛,我猜…嗯…二十,三十萬?」
「三十萬?」
Even though it sounded like a lot, my dad was actually pretty far off the mark. There were six hundred thousand guests the very first year. My family and I were there to greet the guests. We’ve kept up this tradition ever since. Now, you know how it all began. LEGO wouldn’t be what it is today if it hadn’t been for my grandfather’s sense of quality and search for perfection. My father firmly believed in the endless possibilities of the LEGO system. I seek to take the LEGO idea even further. Encouraging children to explore, experience and express their own world — a world without limits. And we are still convinced that only the best is good enough, because children deserve the best.
雖然這聽起來好像很多,我的父親確實離這個目標很遠。在開始的第一年就有六十萬名遊客。我和家人都到場招呼遊客。自此之後我們一直維持這個傳統。現在,你知道這一切是如何開始的。如果沒有我的祖父對品質的意識以及對完美的追求,樂高不會有今天的成就。我父親深深地相信樂高系統中無限的可能性。我尋求更進一步地推動樂高理念。鼓勵孩子探索、體驗及表達他們自己的世界–一個沒有限制的世界。而我們仍然相信只有最好才算夠好,因為孩子們應該得到最好的。