林作英文interview，你點睇？
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Getting Smart With Publicity: Using the Media to Establish Your Brand Ft. Jo Lam 林作
[English below]
“那些自以為自己可以控制媒體和輿論的人實在太天真了。”
這是我們與 @jolamchok 林作合作的第二集，他是一名牛津大學畢業生，現在從一名大律師轉為保險 KOL（轉為拳擊手）。 通常，人們很難讓媒體去按照他們自己希望的方式來描繪自己。 看起來，當你越努力嘗試時，改變敘事的能力就會越小。 我們詢問了 林作Jo Lam 他如何利用媒體營造的負面影響來去幫助他推廣自身品牌並在飽和的媒體環境中脫穎而出。 在下面的鏈接中查看我們的採訪！
“People who think that they can be in control of the media are just too naive.”
This is our second episode with @jolamchok , an Oxford-grad turned lawyer turned insurance KOL (turned boxer). Often, it is hard to get the media to portray you the way you want them to. And it seems, the harder you try the less you are able to alter the narrative. We ask Jo Lam how he leveraged the negative aspects of media to his advantage to help promote his brand and stand out in a saturated media environment.
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By Denzity 🏡
#Denzity #DenzityLens #jolam #林作 #realestate #branding #BrandBuilding #Controversial #marketing #KOL #brand #interview #房地產 #品牌建立
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