川普總統就職演說全文
(英文+中譯對照)
編譯宋凌蘭∕綜合20日電
世界日報
川普總統就職演說的全文如下:
Chief Justice Roberts, President Carter, President Clinton, President Bush, President Obama, fellow Americans and people of the world, thank you.
羅伯茲首席大法官、卡特總統、柯林頓總統、布希總統、歐巴馬總統、美國同胞和世界人民,謝謝。
We, the citizens of America, are now joined in a great national effort to rebuild our country and restore its promise for all of our people.
我們,美國人民,現在加入重建我國,恢復對所有人承諾的一項偉大全國努力。
Together, we will determine the course of America and the world for many, many years to come. We will face challenges, we will confront hardships, but we will get the job done.
團結一致,我們將決定美國和世界未來多年的路線。我們將面臨挑戰,我們將面對困難,但是我們將完成任務。
Every four years, we gather on these steps to carry out the orderly and peaceful transfer of power, and we are grateful to President Obama and First Lady Michelle Obama for their gracious aid throughout this transition. They have been magnificent. Thank you.
每隔四年,我們聚集在此進行井然有序、平和的政權轉移,我們感謝歐巴馬總統和第一夫人米雪兒在過度期間的親切協助。他們太棒了,謝謝。
Today's ceremony, however, has very special meaning because today, we are not merely transferring power from one administration to another or from one party to another, but we are transferring power from Washington, D.C. and giving it back to you, the people.
但是,今天的儀式有特別的意義,因為今天我們不僅只是政府把權力交給下一任政府,或是一個政黨交給另一政黨,而是從華府把權力交回給你們,就是人民。
For too long, a small group in our nation's capital has reaped the rewards of government while the people have borne the cost. Washington flourished, but the people did not share in its wealth. Politicians prospered, but the jobs left and the factories closed. The establishment protected itself, but not the citizens of our country. Their victories have not been your victories. Their triumphs have not been your triumphs. And while they celebrated in our nation's capital, there was little to celebrate for struggling families all across our land.
有太久的時間,一小群人在國家首都獲得政府獎勵,人民卻承受代價。華府欣欣向榮,但是人民卻未共享財富。政客平步青雲,但是工作離開,工廠關閉。既有體制自我保護,卻不保護我國的人民。他們的勝利不是你們的勝利。他們在國家首都慶祝時,全國各地陷入困境的家庭,沒什麼好慶祝。
That all changes starting right here and right now because this moment is your moment, it belongs to you.
所有這些情況,從現在開始改變,因為這個時刻是你們的時刻,屬於你們。
It belongs to everyone gathered here today and everyone watching all across America. This is your day. This is your celebration. And this, the United States of America,is your country.
這個時刻屬於今天在此聚集的每個人,以及美國各地的所有觀眾。這是你們的日子,這是你們的慶祝,美利堅合眾國是你們的國家。
What truly matters is not which party controls our government, but whether our government is controlled by the people.
真正重要的不是哪個政黨控制政府,而是我們政府是否由人民控制。
January 20th, 2017 will be remembered as the day the people became the rulers of this nation again. The forgotten men and women of our country will be forgotten no longer.
2017年1月20日,將被紀念為人民再度成為這個國家統治者的一天。我國被遺忘的男女,將不再被遺忘。
Everyone is listening to you now. You came by the tens of millions to become part of a historic movement, the likes of which the world has never seen before.
每個人都在聽你們,幾百萬人來此以成為歷史性運動的一部分,這個運動將是世界從未見過的。
At the center of this movement is a crucial conviction, that a nation exists to serve its citizens.Americans want great schools for their children, safe neighborhoods for their families, and good jobs for themselves. These are just and reasonable demands of righteous people and a righteous public.
這個運動的中心,是一項關鍵確信,那就是一個國家存在是為了服務人民。美國人想要子女上好學校,家庭住在安全社區,自己有好工作。這些是人民理所當然的合理要求。
But for too many of our citizens, a different reality exists: mothers and children trapped in poverty in our inner cities; rusted out factories scattered like tombstones across the landscape of our nation; an education system flush with cash, but which leaves our young and beautiful students deprived of all knowledge; and the crime and the gangs and the drugs that have stolen too many lives and robbed our country of so much unrealized potential.
但是對我們太多人而言,卻存在一個不同現實:母親和孩子被困在城市貧民區的貧窮,荒廢的工廠像墓碑一樣散布在全國各地,教育系統現金多多,卻讓我們年輕可愛的學生學不到知識,犯罪、幫派和毒品奪走太多人的生命,也搶走我國未能發揮的潛力。
This American carnage stops right here and stops right now.
這場美國大屠殺現在就停止。
We are one nation and their pain is our pain.Their dreams are our dreams. And their success will be our success. We share one heart, one home, and one glorious destiny. The oath of office I take today is an oath of allegiance to all Americans.
我們是同一國,他們的痛苦是我們的痛苦,他們的夢想是的夢想,他們的成功將是我們的成功。我們有同一個心,同一個家,同一個光榮的命運。我今天宣誓的就職誓詞,是效忠所有美國人的誓詞。
For many decades, we've enriched foreign industry at the expense of American industry; subsidized the armies of other countries, while allowing for the very sad depletion of our military. We've defended other nations' borders while refusing to defend our own.
數十年來,我們犧牲美國工業,讓外國工業致富,補助他國的軍隊,卻讓我國軍隊令人難過的耗減,我們捍衛別國的邊界,卻拒絕捍衛我們自己的邊界。
And spent trillions and trillions of dollars overseas while America's infrastructure has fallen into disrepair and decay. We've made other countries rich, while the wealth, strength and confidence of our country has dissipated over the horizon.
在海外不斷花巨款,卻讓美國的基礎設施衰退凋零。我們幫助其他國家變富有,但是美國的財富、力量和信心卻逐漸消散。
One by one, the factories shuttered and left our shores, with not even a thought about the millions and millions of American workers that were left behind. The wealth of our middle class has been ripped from their homes and then redistributed all across the world.
工廠一個接一個關,離開美國,根本未考慮成千上萬的美國工人失業。中產階級的財富從他們家中被奪走,然後重新在全世界分配。
But that is the past. And now, we are looking only to the future.
但這是過去。現在,我們只瞻望未來。
We assembled here today are issuing a new decree to be heard in every city, in every foreign capital, and in every hall of power。
我們今天聚集在此發出一條新法令,要讓每個都市、每個外國首都和每個權力殿堂都聽見。
From this day forward, a new vision will govern our land. From this day forward, it's going to be only America first, America first.
從今天開始,新的願景將會治理我們的土地。從此刻開始,將只是美國優先,美國優先。
Every decision on trade, on taxes, on immigration, on foreign affairs will be made to benefit American workers and American families. We must protect our borders from the ravages of other countries making our products, stealing our companies and destroying our jobs.
在貿易、稅制、移民、外交事務的每項決定,將以惠及美國勞工和美國家庭為目的。我們必須保護我們的邊界,以免其他國家破壞,製造我們產品、竊取我們的公司、以及消滅我們的工作。
Protection will lead to great prosperity and strength. I will fight for you with every breath in my body and I will never ever let you down. America will start winning again, winning like never before. We will bring back our jobs. We will bring back our borders. We will bring back our wealth. And we will bring back our dreams.
保護將會帶來偉大的繁榮和力量。我將會竭力為你們奮戰,我永遠不會讓你們失望。美國將會開始再度勝利,且是以前從未曾有過的勝利。我們將會拿回我們的工作,我們將會恢復我們的邊界,我們將會拿回我們的財富,我們將找回我們的夢想。
We will build new roads and highways and bridges and airports and tunnels and railways all across our wonderful nation. We will get our people off of welfare and back to work, rebuilding our country with American hands and American labor.
我們將會建設新的道路、高速公路、橋樑、機場、隧道,以及遍及我們這個美好國家的鐵路。我們要我們的人民脫離福利,重新工作,用美國人的雙手和勞力,重建我們的國家。
We will follow two simple rules; buy American and hire American.We will seek friendship and goodwill with the nations of the world, but we do so with the understanding that it is the right of all nations to put their own interests first. We do not seek to impose our way of life on anyone,but rather to let it shine as an example. We will shine for everyone to follow.
我們將會遵循兩個簡單的法則:購買美國貨和僱用美國人。我們將會尋求世界各國的友誼和善意,但我們此舉,是基於理解把本身利益置於優先,是所有國家的權利。我們不尋求把我們的生活方式加諸於每個人身上,而是要讓此作為典範發揚光大,以讓所有人效法。
We will reinforce old alliances and form new ones and unite the civilized world against radical Islamic terrorism, which we will eradicate from the face of the Earth. At the bedrock of our politics will be a total allegiance to the United States of America, and through our loyalty to our country, we will rediscover our loyalty to each other. When you open your heart to patriotism, there is no room for prejudice.
我們將加強原有的聯盟,並組成新的聯盟,同時團結文明世界以對抗激進伊斯蘭恐怖主義,我們將會把他們從地球完全消滅。我們政治的基本原則將是完全效忠美國,以及透過我們對國家的忠誠,重新發現我們對彼此的忠誠。在你們開啟愛國之心後,偏見將無地自容。
The bible tells us how good and pleasant it is when God's people live together in unity. We must speak our minds openly, debate our disagreements honestly,but always pursue solidarity. When America is united, America is totally unstoppable.
聖經告訴我們,當上帝的子民和睦同居,是何等的善、何等的美。我們必須坦誠發言,誠實地辯論歧見,但永遠追求團結,當美國團結一致,無人能擋。
There should be no fear. We are protected and we will always be protected.We will be protected by the great men and women of our military and law enforcement. And most importantly, we will be protected by God.
我們應當無所懼怕。我們受到保護,而且我們一直將受到保護。我們得到我們國家偉大的男女軍人及執法界的保護,更重要的是,我們受到上帝的保護。
Finally, we must think big and dream even bigger. In America, we understand that a nation is only living as long as it is striving. We will no longer accept politicians who are all talk and no action, constantly complaining, but never doing anything about it. The time for empty talk is over. Now arrives the hour of action.
最後,我們應思考做大事,有更大的夢想。在美國,我們瞭解一個國家只有生氣蓬勃的成長,才能生存。我們不再接受只有空談而不做事的政治人物,他們不斷地抱怨,卻從未見到他們拿出行動來。空談的時代已經過去了,現在是拿出行動的時候了。
Do not allow anyone to tell you that it cannot be done. No challenge can match the heart and fight and spirit of America. We will not fail. Our country will thrive and prosper again.
別讓任何人告訴那是辦不到的事。對有熱情,肯奮戰與有鬥志的美國人來說,沒有任何挑戰是太困難的。我們不會失敗,我們國家將再度蓬勃繁榮。
We stand at the birth of a new millennium, ready to unlock the mysteries of space, to free the earth from the miseries of disease, and to harness the energies, industries and technologies of tomorrow. A new national pride will stir ourselves, lift our sights and heal our divisions.
我們站在一個千禧世代興起之初,準備解開太空神祕的時代,解放地球受到疾病之苦的時代,並且將運用未來能源、工業與技術的時代。新的國家榮譽將激勵我們,提高我們的眼界,治癒我們的分裂
It's time to remember that old wisdom our soldiers will never forget, that whether we are black or brown or white,we all bleed the same red blood of patriots.We all enjoy the same glorious freedoms and we all salute the same great American flag.
我們應該記取我們士兵永誌不忘的座右銘,那就是不論我們是黑色、是棕色或白色皮膚,我們所流的都是相同的愛國熱血,我們享有的是相同的崇高自由,我們致敬的是相同的偉大美國國旗。
And whether a child is born in the urban sprawl of Detroit or the wind-swept plains of Nebraska, they look up at the same night sky, they will their heart with the same dreams, and they are infused with the breath of life by the same almighty Creator.
不論兒童是在底特律郊區或內布拉斯加平原出生,他們仰望的是相同的夜空,他們內心所有的是相同的夢想,他們被同一個偉大造物主的生命氣息充滿。
So to all Americans in every city near and far, small and large, from mountain to mountain, from ocean to ocean, hear these words. You will never be ignored again.
對不論遠近、不論大小的每個城市的美國人,從此山到彼山,從此海到彼海,我要對你們說:你們不會再被漠視。
Your voice, your hopes, and your dreams will define our American destiny. And your courage and goodness and love will forever guide us along the way.
你們聲音,你們的希望,你們的夢想,將決定美國的命運。你們的勇氣、善良和愛心,將永遠引導我們。
Together, we will make America strong again. We will make America wealthy again. We will make America proud again. We will make America safe again.And yes, together we will make America great again. Thank you. God bless you. And God bless America.
團結一致,我們將讓美國再度強大,我們將讓美國再度富裕,我們將讓美國再度驕傲,我們將讓美國再度安全。是的,團結一致,我們會讓美國再度偉大。謝謝,天佑你們,天佑美國。
同時也有1部Youtube影片,追蹤數超過29萬的網紅超認真少年Imserious,也在其Youtube影片中提到,圓爸爸的夢想真是不容易 對你來說,爸爸的意義是什麼?會幫他過生日嗎?你們最重要的回憶是?我的爸爸是一位愛車的男人,也是一位愛家的男人,雖然我們不常說話。今年是他的65歲生日。 成為頻道會員並獲得獎勵: https://www.youtube.com/channel/UCckzc03-ycrpB1X...
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😓我現在滯留北京,根據熟悉內幕人士透露:1天之內,中國就會陷入西方媒體和悲觀經濟學家預測的那樣:工廠停工,商店關門,政府停頓,股市無法交易,有錢人拖家帶口奔向海外,本地老百姓急於把貨幣換成食物,許多家庭更是在門口張貼標語表達訴求,街上充滿著爆炸物殘留的火藥味(其實現在我窗外就傳來炮彈聲隆隆不絕於耳,驚人啊😱),人們大都無所事事,成天酗酒,打牌,青少年兒童成群結隊去討錢,整個社會陷入如此情況公安也不會採取行動……因為以上一切現象…都是中國其中一個最重要的日子到來的印證;我必須抓緊時間趕快跟您說這番最重要的話:「新春喜樂 主賜平安」最後送上小弟唱的另類新年歌😁
After one more days, China will get into a "recession" situation which a lot of people predicted: manufacturing suspend, stores shut down, government shut off, stock market stop, rich people go abroad, poor people use their money to buy various materials, streets are filled up with smells of explorations. Crowds have nothing to do but drinking and gambling, and kids go outside begging for money and seems the whole country is out of "orders"...
buy off工廠 在 喜劇演員 Facebook 的精選貼文
英文字幕:YouTubeLearn
中文字幕:張皓雲
校稿 :YouTubeLearn
「約翰走路:走遍世界的男人」
You’ve probably seen one of these, a LEGO brick, but have you ever wondered how would it all started, and why is it called LEGO? Actually, the name is much older than this plastic brick. Are you curious? Let me tell you how it all began.
你可能看過這其中之一,一塊樂高積木,但你有沒有想過這一切是如何開始的,以及它為什麼叫樂高嘛?事實上,這名字比這塊塑膠積木老得多了。好奇嗎?讓我告訴你這一切如何開始的。
Many years ago, there was a skilled and hardworking carpenter named, Ole Kirk Christiansen. Ole was a respected carpenter with his own company. But times were hard, so he didn’t have much money and had to dismiss his last worker.
許多年以前,有位技術高超、工作勤奮的木匠,他的名字是Ole Kirk Christiansen。Ole是名受人尊敬的木匠,並擁有自己的公司。但日子很困苦,所以他沒有太多錢,還必須解雇最後一名員工。
“Come on in.”
“ I’ve closed down the workshop and packed my thing.”
“Heh, thank you!”
“I suppose I’d better write you a paycheck.”
“Take care!”
「進來吧。」
「我已經關了木作工坊,也打包了我的東西。」
「啊,謝謝你!」
「我想我最好寫張薪水支票給你。」
「保重!」
“Well, that was the last one. I just didn’t imagine that it would come to this.”
“I know. It’s hard to understand, but at least now it can’t get much worse.”
「嗯,這是最後一名員工。只是我沒有想像會演變成這樣。」
「我知道。很難預料到,但至少不會再更糟了。」
But it did get worse. Shortly after, Ole lost his wife. But Ole was a special person. He wasn’t the type that gave up. And with the responsibility of his four sons, he had to think of something. Ole had gotten an idea. And for him, it never took long to put an idea into action. Ole’s little invention made his boys so happy that he thought maybe he should start making toys. Ole decided to give it a try. Luckily, he had saved up a lot of wood from the carpentry production. He can now use it to make toys.
但事情確實更糟了。不久後,Ole失去了他的妻子。但Ole是個特別的人。他不是那種會放棄的人。為了要對四個兒子負起責任,他必須要想些辦法。Ole想到了個點子。而且對他來說,要將點子付諸行動從來不需花太多時間。Ole的小發明讓他的兒子們非常開心,所以他想也許他應該開始做玩具。Ole決定要試一試。幸運的是,他曾儲存了許多製作木器用的木料。他現在可以用這些來做玩具。
Time passed by, and even though Ole was a skilled carpenter and had a good eye for quality and detail, sales were very slow. Luckily, one of his sons, Godtfrey, started helping out his dad after school. Together, they just barely managed to keep up the production. Eventually, word began to spread that wooden toys of the finest quality were being made in a little workshop in Billund.
時光流逝,而且即使Ole是名技術高超的木匠,並對品質及細節有好眼光,銷售還是非常緩慢。幸運地,他其中一個兒子Godtfrey開始在放學之後幫助他的父親。他倆一起還是只能勉強維持產量。最後,開始口耳相傳在Billund有間小木作工坊生產品質最好的木製玩具。
One day, a man drove into town — a man who would change Ole’s future. He was a wholesaler from Frederitia.
有一天,一名男子開車到城裡來–一個將會改變Ole未來的男人。他是從Frederitia來的批發商。
“I’ve heard that you’re making some very nice wooden toys.”
「我聽說你生產非常精美的木製玩具。」
“Well, one does his best.”
「這個嘛,竭盡我所能囉。」
The wholesaler was very impressed with all the wooden toys and placed a big order before he left.
這批發商對所有木製玩具印象非常深刻,並在離開前開出一筆大訂單。
“Now there’s finally someone who can see the opportunities and what we are doing.”
“Look at this. The wholesaler wants to put a lot of our toys into his store for the holidays.”
“It’s going to be a good Christmas this year, but we’ll be busy.”
「現在終於有個人看到這些機會、看到我們在做的事。」
「看這個。那個批發商想在假期期間在他的店裡放上很多我們的玩具。」
「今年的聖誕節會很好過,但我們會很忙。」
Now, there was a lot to do in the little workshop. And Ole could rehire his former workers. Ole only used the highest quality wood, which was hand-picked and very carefully prepared. They worked day and night to get the order finished, so the wholesaler could get the toys out in stores before Christmas.
現在這間小木作工坊有許多事要忙。而且Ole可以重新聘僱他以前的員工。Ole只用最高品質的木頭,這些木頭都是親手挑選的,並經過非常細心的準備。他們日以繼夜地工作以完成訂單,以能讓那位批發商能在聖誕節以前將這些玩具放到店裡。
“Is there something wrong, Dad?”
“I’m afraid that we’re… in big trouble.”
「發生什麼事了嗎?爸爸?」
「恐怕我們…有大麻煩了」
In the middle of their work, Ole received a letter saying that the wholesaler had filed for bankruptcy, and couldn’t buy the toys that he had ordered.
在他們工作進行到一半時,Ole收到一封信,上面寫著那名批發商已申請破產,不能買下他之前訂的玩具。
“But what are you gonna do? What about Christmas? Now we can’t even afford food?”
“I’ll do it.”
“What are you gonna do, Dad?”
“I’ll do it myself. I’ll drive around selling the toys.”
「但你要怎麼做?聖誕節怎麼辦?現在我們甚至買不起食物?」
「我會做。」
「你要怎麼做?爸爸?」
「我自己做。我會開車兜售這些玩具。」
There was no time to lose. Ole packed the car with all the toys and drove off. Ole was a very good toy-maker but was not a very good salesman. He didn’t like praising himself or talking about how carefully the toys have been made, but he had to keep trying if he is going to sell anything.
沒有時間浪費了。Ole將所有玩具裝進車裡,並開車離開。Ole是名很優秀的玩具製造者,但卻不是位優秀的銷售員。他不喜歡吹捧自己,或說這些玩具是如何細心地製作出來的,但如果想賣出任何東西,他就必須要繼續嘗試。
“This is going to be a blast. Is there anything you are interested in?”
“It looks exciting, but I don’t have a lot of money right now. Maybe we could trade in and call it even.”
“Well, I would prefer money, but…”
「這會造成轟動的。有任何你感興趣的東西嗎?」
「這看起來很振奮人心,但我現在沒有很多錢。也許我們能以物易物然後扯平。」
「這個嘛,我比較想收錢,但…」
In the end, he succeeded in selling all the toys. He didn’t receive as much money as he had hoped. But the family managed, and they had plenty of food for Christmas. Time passed by, but the toys didn’t sell as quickly as they had expected. Ole thought perhaps the company needed a good name.
最後,他成功地賣出所有玩具。他收到的錢並沒有他期望中的多。但家計得以維持,他們也有許多食物過聖誕節。時光流逝,但玩具賣得並不如預期般的快。Ole想,也許公司需要一個好名字。
“What should it be? It has to be a short word. I wanted to convey ‘playing well’.”
「應該叫什麼?它必須要是個簡短的字。我想要傳達『好好地玩』。」
In Danish, “playing well” is called “LEG GODT”.
丹麥文中「好好地玩」叫做「LEG GODT」。
“What should it be? What should it be? Yeah… If only I could get some sort of a sign…”
“LEGO.”
「要叫什麼?要叫什麼呢?對啊…如果我能有個像招牌的東西的話…」
「LEGO(樂高)」
As you can see, Ole himself ended up finding a very suitable name. But what he didn’t know was that in Latin, the word “LEGO” means “I put together”. The name “LEGO” was well received. And the company slowly started to move forward.
你可以看到,Ole最後幫自己找了個非常適合的名字。但他不知道的是,在拉丁文中,「LEGO」這個字的意思是「我組在一起」。「樂高」這個名字的接受度很高。而且公司開始慢慢地向前進。
“We have made 3,000 Krones this year. And we have more orders than usual.”
“Did you say 3,000 Krones? Huh, then you need to see what I’ve been looking at.”
“We have made 3,000 Krones this year. And we have more orders than usual.”
“Did you say 3,000 Krones? Huh, then you need to see what I’ve been looking at.”
「我們今年賺了3,000克朗(丹麥、挪威貨幣單位)。而且我們接到比平常更多的訂單。」
「你是說3,000克朗嗎?哈,那你應該要看看我已經看了好一陣子的東西。」
Even though Godtfred wasn’t comfortable spending money on a milling machine, he could see that it was useful, and that the quality of the toys improved.
即便Godtfred對於花錢買刻磨機感到很不舒服,他還是知道那很有用,而且也改善了玩具的品質。
“Could you finish the last batch and get it ready for shipping?”
“I will.”
“Dad…. dad, I saved a lot of money for the company today.”
“Really!? How?”
“I figured we could save money in the lacquer. Just like only coated the ducks twice instead of three times.”
“You What?”
「你可以完成最後一批並準備好裝運嗎?」
「我會的。」
「爸…爸,我今天為公司省下了很多錢。」
「真的嗎?怎麼做的?」
「我想到我們可以省下亮光漆的錢。像是在鴨子上只塗上兩層,而不是三層。」
「你做了什麼?」
Unfortunately, Godtfred’s idea didn’t go over well with Ole. Ole made Godtfred unpack all the ducks himself, give them the last layer of lacquer and bring them back to the train station. Ole believed in high quality and not cheating his customers. When Godtfred returned, Ole explained that that wasn’t the way to create a good brand. This little lesson opened Godtfred’s eyes to the fact that every detail matters and only the best is good enough.
不幸的是,Godtfred的主意並沒有過Ole那關。Ole要Godtfred自己從箱子取出那些鴨子,塗上最後一層亮光漆,並將它們運回火車站。Ole相信高品質,以及不能欺騙他的顧客們。當Godtfred回去時,Ole解釋那不是個創造好品牌的方式。這小小的一課打開了Godtfred的眼界,讓他知道每個細節都很重要,而且只有做到最好才算夠好。
In the late 1930s, LEGO was making a profit, even when The Second World War broke out. They tried to make the best out of a difficult time. It seemed nothing could go wrong. But a stormy night in 1942 changed their luck.
在1930年代後期,樂高開始賺錢,甚至第二次世界大戰爆發時也有盈利。他們試著充分利用這艱鉅的時期。似乎沒有任何事可以出錯。但1942年一個暴風雨的夜晚改變了他們的命運。
“There’s a fire. The workshop is on fire.”
「發生火災了。木作工坊起火了。」
But when the firemen arrived, they were unable to save the workshop. It burned to the ground, and all the drawings and models were destroyed. Ole was beginning to lose hope. All that he had worked for was gone, and he almost lost his company. But being responsible for his children and workers inspired him to rebuild LEGO. A new factory was constructed. Soon the production of wooden toy started again. The little company fought its way back into the market. Gradually, the LEGO factory began to run smoothly, and Ole started looking for new challenges.
但當消防隊員抵達時,他們已經無法救回木作工坊了。它被燒毀夷為平地,所有的草圖和模型也都被破壞殆盡。Ole開始失去希望。他所有的心血都沒了,他還差點失去他的公司。但對他的孩子和員工負起責任這件事,鼓勵了他重建樂高。他建了一座新的工廠。很快地再次開始木製玩具的生產。這間小公司奮力找到重回市場的路。漸漸地樂高工廠開始順利地營運,而Ole開始尋找新的挑戰。
One day, he went to Copenhagen to look at a new machine that had just arrived in Denmark. It was a plastic molding machine, and Ole was very excited about it.
有一天,他到哥本哈根去看一台剛送到丹麥的新機器。那是台塑膠成型機,Ole對此感到非常興奮。
“Should we buy it? It sure is a good bargain, and it would give us a lot of opportunities.”
“Well, it does sound interesting, but it is a lot of money.”
“I’ll take that as a ‘yes’.”
「我們應該買嗎?它確實很划算,而且會帶給我們很多機會。」
「這個嘛,聽起來很有趣,但這是很大一筆錢。」
「我就當你答應了。」
When the plastic molding machine finally arrived, Ole started making little plastic Teddy Bears and rattles. But he still had the plastic brick that he had received at the fair. There was something about them that he couldn’t stop thinking about. And even though no one else could see the potential in them, Ole decided to redesign and put them into production. But it was when LEGO first launched the great Ferguson Tractor that the plastic toys became a success. Unfortunately, the sales were dropping during the summer, and the company had too many toys in stock.
當塑膠成型機終於送達時,Ole開始製作小塑膠泰迪熊和波浪鼓。但他仍留著他在商展上拿到的塑膠積木。他就是無法停止思考有關這些塑膠積木的可能性。即使沒有人能在它們之中看到潛力,Ole還是決定要重新設計並生產它們。但直到樂高首次推出大Ferguson拖拉機的時候,塑膠玩具才取得成功。不幸的是,銷售量在夏天時開始下跌,而公司有太多的玩具庫存。
“This can’t be right. Of course, our products can be sold the whole year, not only for Christmas.”
「事情不該是這樣。當然,我們的產品全年都可以銷售,不只有在聖誕節時才能賣。」
Godtfred decided that he would go out and sell the toys himself. Godtfred brought his wife Edith as company and moral support.
Godtfred決定他要自己出去賣這些玩具。Godtfred帶著他的妻子Edith作伴以及精神支持。
“If you can’t get cash then… hmm… We need butter and eggs.”
「如果你不能換到現金那麼…嗯…我們需要奶油和雞蛋。」
Well, it wasn’t that bad. Godtfred was a success in his trip around the country which helped LEGO to get out of its financial crisis. They reached home just in time for Ole’s birthday party. Ole turned 60 and the whole family was gathered to celebrate with him.
這個嘛,事情沒那麼糟。Godtfred環遊全國的兜售行程很成功,這幫助樂高度過財政危機。他們到家時正好趕上Ole的生日派對。Ole 60歲了,全家都聚在一起為他慶祝。
“Well, I guess it was a long trip around the country.”
“Hey, I got an idea. Ugh, listen! Listen! What about a picture with the three generations?”
「嗯,我猜這趟環遊全國的旅程很漫長。」
「嘿,我有個想法。喂,聽好!聽好!拍張三代同堂的照片如何?」
Everyone thought that was a good idea, and we were placed on the sofa with all the presents and flowers around us. On a business trip to England, Godtfred met the head of a big shopping center on his way home. They discussed the toy industry, and the conversation would be very important to the future of LEGO.
每個人都覺得那是個好主意,我們坐在沙發上,四周都是禮物和花。在英國出差的時候,Godtfred在回家路上認識了一個大型購物中心的領導人。他們討論了玩具產業,那段對話對於樂高的未來會是非常重要。
“Damn this industry! I just think that toys are no good nowadays.”
“What do you mean? I think they are working very well.”
“Oh, they work fine, sure! But there’s no system in anything.”
“System?”
“System? Hmm, there isn’t any system…”
“What in the world are you doing, Godtfred?”
“There isn’t any system. The toys need an idea and a system built around it.”
“I wanna put system in the play. Children have only been offered ready-made solutions.”
“They need something different that will strengthen their imagination and creativity.”
“So, you are trying to put LEGO into a system? Interesting.”
「該死的產業!我就是覺得現在的玩具都不好。」
「你是什麼意思?我覺得他們運作得很好呀。」
「喔,他們運作的還可以。當然啦!但沒有任何東西是有系統的。」
「系統?」
「系統?嗯,沒有任何系統…」
「Godtfred,你究竟在做什麼?」
「沒有任何系統。這些玩具需要有一個概念,並要建立一個環繞的系統。」
「我想要在遊戲中放進系統。孩子們一直以來都只接受現成的解決方式。」
「他們需要一些不同的東西來增強他們的想像力及創造力。」
「所以,你要將樂高系統化?這有趣了。」
That same year, LEGO started producing the first LEGO system of play. Children could now build houses from the LEGO bricks. The Town Plan gave play a realistic town setting, and with this, children learned about traffic safety. My sisters and I could play with the new LEGO system for hours. Some people said we were the luckiest children in the world, because we grew up in a toy factory. It was a huge breakthrough, and Godtfred decided to try selling it outside of Denmark. The system of play was so popular that they managed to sell it to many countries.
同一年,樂高開始生產第一個樂高系統遊戲。孩子們現在可以用樂高積木蓋房子。「城鎮計畫」讓遊戲有真實的城鎮背景設定,孩子可以從中學到有關交通安全的事。我和姊妹們可以玩新的樂高系統玩好幾個小時。有些人說我們是世界上最幸運的孩子,因為我們在一個玩具工廠裡長大。那是個很大的突破,而Godtfred決定要試著在丹麥以外的地方銷售。這種系統遊戲非常受歡迎,使得他們能在許多國家販售。
“Look what I just built!”
“That is really nice, Cal.”
「看我剛剛蓋了什麼!」
「這真的很棒,Cal。」
Even though LEGO was meant for only building houses, there was still a lot of opportunity. There was just one problem.
雖然樂高只供蓋房子用,仍然有許多可能性。只有一個問題。
“Hmm, I can’t lift it up. It keeps falling apart.”
「噢,我不能把它拿起來。它一直垮掉。」
That made Godtfred wonder. He wanted to find a way to make the LEGO bricks stick together, but that was easier said than done. Godtfred noticed that the LEGO bricks got a better clutch powers with tubes inside. Now, it was no longer just bricks but a whole construction system with endless possibilities. This was groundbreaking for the LEGO product. With a child’s imagination, LEGO could be anything in the world over and over again. The imagination is the limit.
這讓Godtfred感到好奇。他想找出方法讓樂高積木能卡在一起,但說的比做的容易。Godtfred注意到樂高積木在內裡有管狀結構時能有更強的抓力。現在,這不只是積木而已,更是一個有無限可能性的整個建築系統。這為樂高產品的新紀元奠基。有了孩子的想像力,樂高可以一次又一次地做出世界上任何東西。想像力就是極限。
“Look, Dad! Now, I can build everything.”
「看,爸!現在,我可以蓋出所有東西。」
Unfortunately, Ole never got to see how successful the little brick actually became. Godtfred was left on his own, and he had to go through another fire at LEGO that destroyed most of the wood production. Just like his father, Godtfred knew that he had to try to get the best out of any situation and never give up. Godtfred took the hard times with his head held high. As sales grew, the company also got bigger. He had to think ahead, and he decided not to resume the production of wooden toys and to only focus on the LEGO system. It turned out to be a great decision. Many new models were built, and LEGO got stronger in the toy industry.
不幸的是,Ole再也看不到這些小積木竟然變得多麼的成功。Godtfred只剩自己了,而且他必須要走過另外一場燒毀樂高大部分木製產品的大火。但就像他的父親,Godtfred知道他必須要嘗試充分利用任何情況,並永不放棄。Godtfred抬頭挺胸的度過這困難的日子。隨著銷售成長,公司也日益壯大。他必須要預作打算,而他決定不再製造木製玩具,只專注在樂高系統。結果這是個重要的決定。許多新的模型被建造出來,樂高在玩具產業越加壯大。
“Sir, which one of these do you think is the best?”
“Hmm… Errr… that one!”
「先生,你認為哪一個最好?」
「嗯…嗯…那個!」
Even though it got busier at LEGO, Godtfred still had bigger plans. Now, he wanted to build an airport. So, it would be easier to sell his toys to the whole world. Like father, like son. It didn’t take long to put his idea into action. Only three years later, Billund airport was opened. The many guests and business connections who visited the company always wanted to see the modeling department. Gradually, it got so crowded that it was hard for the employees to keep up their work.
即使樂高變得更忙了,Godtfred仍有更偉大的計畫。現在,他想要建一座機場。這樣就能更容易向全世界銷售他的玩具。有其父必有其子。要將他的想法付諸行動並不用花太長時間。短短三年後,Billund機場開張了。許多曾到訪公司的賓客及商務往來的客戶總是想要看模型樣品部門。漸漸地,公司變得太擁擠,使得員工很難繼續他們的工作。
“I think we’d better wait a while.”
「我認為我們最好等一下。」
Godtfred could see that something had to be done. He needed a bigger place to display the LEGO models.
Godtfred發現還有些待辦事項。他需要更大的場地來展示樂高模型。
“Err, I don’t wanna interrupt. So, I’ll just put this package of our new LEGO train, err… on the table.”
“Just put it there. Train?”
「阿,我不是想打斷你。所以,我只要把這盒新的樂高火車放到,啊…桌上?」
「就放在那裡。火車?」
The idea grew quickly from an exhibition room to an amusement park.
這個點子很快地就從一間展覽室發展成一座主題樂園。
“And then, we could have a tower so you could look over the whole park from above — the whole town.”
“It would be a land made out of LEGO — LEGO Land.”
“Well, it looks interesting. But how many visitors are you actually counting on?”
“Well, I guess… uhmmm… two hundred, three hundred thousand?”
“Three hundred thousand?”
「然後,我們可以蓋座塔,這樣你從上面就能俯瞰整座遊樂園–整個城鎮。」
「這會是個用樂高做出的樂土–樂高世界。」
「嗯,這看起來很有趣。但你究竟期望有多少遊客?」
「這個嘛,我猜…嗯…二十,三十萬?」
「三十萬?」
Even though it sounded like a lot, my dad was actually pretty far off the mark. There were six hundred thousand guests the very first year. My family and I were there to greet the guests. We’ve kept up this tradition ever since. Now, you know how it all began. LEGO wouldn’t be what it is today if it hadn’t been for my grandfather’s sense of quality and search for perfection. My father firmly believed in the endless possibilities of the LEGO system. I seek to take the LEGO idea even further. Encouraging children to explore, experience and express their own world — a world without limits. And we are still convinced that only the best is good enough, because children deserve the best.
雖然這聽起來好像很多,我的父親確實離這個目標很遠。在開始的第一年就有六十萬名遊客。我和家人都到場招呼遊客。自此之後我們一直維持這個傳統。現在,你知道這一切是如何開始的。如果沒有我的祖父對品質的意識以及對完美的追求,樂高不會有今天的成就。我父親深深地相信樂高系統中無限的可能性。我尋求更進一步地推動樂高理念。鼓勵孩子探索、體驗及表達他們自己的世界–一個沒有限制的世界。而我們仍然相信只有最好才算夠好,因為孩子們應該得到最好的。
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圓爸爸的夢想真是不容易
對你來說,爸爸的意義是什麼?會幫他過生日嗎?你們最重要的回憶是?我的爸爸是一位愛車的男人,也是一位愛家的男人,雖然我們不常說話。今年是他的65歲生日。
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buy off工廠 在 府城劍玉工廠- Posts 的推薦與評價
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buy off工廠 在 [求助] 請教一個關於採購模式buy and sell的問題 - 批踢踢實業坊 的推薦與評價
大家好 我的是剛入科技業sales部門一個月的菜鳥
最近正在熟悉許多商業模式
其中更苦惱不能理解關於buy and sell的意思
不知道能不能在這邊詢問?
不行的話我立即自D~
我主要想問buy-sell的定義到底是什麼?
是以品牌商的角度來看還是由代工廠的角度來看?
我知道這種模式最早是Dell 開始的
就我的認知是品牌商和供應商買料
代工廠再和品牌商購買物料去生產
但在這邊的"buy"和"sell"各指什麼?
我一直以為是品牌"buy" materials from suppliers 然後"sell" to 代工廠
但我主管揪正我說品牌buy materials是對的 但sell是指代工廠生產完sell to品牌商
我google了很多資料和學術論文
本來認為我的看法是對的
直到我查到一篇關於廣達和toshiba的新聞
上面提到:
"由客戶(Toshiba)將零件(光碟機)賣給代工廠(廣達),再由代工廠將產品
(筆電)賣回給客戶的模式,業界叫「buy-sell」"
請問有沒有極有概念的前輩能指點一下?
哪種解釋是對的?
先在這邊謝過大家的回答~
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