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在china airlines logo這個產品中，有10篇Facebook貼文，粉絲數超過361萬的網紅蘋果新聞網，也在其Facebook貼文中提到， 華航LOGO也打算「提升台灣辨識度」，新面貌何時會揭曉呢？ 👆新聞無屏蔽，一指盡覽！點下去就對了 【護照改版後換華航！原估9月改塗裝 華航：仍在設計中】 https://bit.ly/3gPiJK3 【新版護照1】封面曝光！TAIWAN放大了 「REPUBLIC OF CH...
　同時也有1部Youtube影片，追蹤數超過28萬的網紅Yêu Máy Bay，也在其Youtube影片中提到，Sáng 13-4, tại sân bay Quốc tế Nội Bài, Vietnam Airlines đã đón nhận máy bay Airbus A350 thứ 12 mang số hiệu VN-A897 gia nhập vào đội bay hiện đại của...

china airlines logo 在 蘋果新聞網 Facebook 的最佳貼文

蘋果新聞網 By 蘋果新聞網

2020-09-03 01:20:00 有 587 人按讚
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華航LOGO也打算「提升台灣辨識度」，新面貌何時會揭曉呢？
👆新聞無屏蔽，一指盡覽！點下去就對了
　　
【護照改版後換華航！原估9月改塗裝　華航：仍在設計中】
https://bit.ly/3gPiJK3
　　
【新版護照1】封面曝光！TAIWAN放大了　「REPUBLIC OF CHINA」變小字繞國徽
https://bit.ly/3hT1dWB
　　
【新版護照2】歷經三次大改版　加入「TAIWAN」是他做的決定
https://bit.ly/352hMf0
　　
【新版護照3】明年1月發行　網好奇下方「神秘標誌」蘇貞昌親解答
https://bit.ly/31Q4dgT
　　
【內幕／新版護照4】蘭花、藍鵲曾納考量　蔡英文拍板「憲法國名」不能動
https://bit.ly/3hR8HJV
　　
【新版護照5】新護照封面出爐　時代力量：肯定放大台灣字樣但國徽與黨徽太相似
https://bit.ly/2DltqX4
　　
【新版護照】陳柏惟質疑「這是最好版本？」　王婉諭：車輪先不要！
https://bit.ly/3hSct5x
　　
【新版護照】陳玉珍：幸好「中華民國」還在　沒被當成贅字
https://bit.ly/34Xrn6Q
　　
【新版護照6】封面縮小「REPUBLIC OF CHINA」　蔡英文：讓世界看見TAIWAN
https://bit.ly/2EXB0Yx
　　
【新版護照7】台灣護照超好用　黑市喊價30萬台幣
https://bit.ly/2DlsQsm
　　
🍎全面解鎖，APP免費即點即看→https://tw.adai.ly/h70aWHaF23
📣千呼萬喚《蘋果》付費會員「無廣告版」來了→http://bit.ly/2Z9Gqny
#蘋果生活 #新版護照 #華航 #中華航空 #ChinaAirlines #TaiwanPassport #ROC #RepublicofChina China Airlines 中華航空

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china airlines logo 在 范疇文集 Facebook 的精選貼文

范疇文集 By 范疇文集

2020-04-26 00:53:48 有 530 人按讚
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買 TWA 商標 – 談華航改名

作為曾經有十幾年品牌顧問經驗的商務人士，這幾年來我一直在倡議，任何有關「台灣正名」或國家定位的議題，大家不妨從「品牌」的角度切入思考。道理很簡單，「品牌」的價值雖然在傳統的國際秩序中比不上「主權」的價值，但經過近十年來的世界變局，實務上「品牌」的作用已經趨近於「主權」的作用，有時甚至可超過。

我常舉兩個例子。「麥當勞」（McDonald‘s）這個品牌，即使改賣燒餅油條豆漿，其成功率也遠遠大於重新創立一個新的燒餅油條豆漿品牌。其二，Google 這個品牌下的業務若被禁止三個月，其對地球的衝擊力道，遠遠大於美國聯邦政府業務停擺三個月。

回到華航改名的問題。改名不是為了讓台灣自己看得爽，而是為了讓世界看。因此，「中華航空」這四個方塊字（漢字）改不改，沒那麼重要，即使方塊字部份改為「台灣航空」，也只是自己爽而已，因為國際上根本不知道你改了名。

要改的是英文部份 -「China Airlines」。既然如此，那就得用英文的習慣原則思考。最讓台灣自己爽的，當然就是直接把這家公司的法人名字 改為「Taiwan Airlines」，然後在機身改漆上「台灣航空」和「Taiwan Airlines」大字。但這牽涉到龐大、困難的航空條約、航線、機場重新定約的政治困難以及業務量。很多人還不知道，今天的「China Airlines」所取得的航權航約、航線、機場權約，不少是透過歷史遺留的各種不正規的中間渠道、私人關係才得以維持的，不少國家政府的相關單位不過是循著「蕭規曹隨」的原則不生事而已。更動法人名稱，就要重新註冊、重新談判，而所有尚存的不正規關係都會被掀開，航權、航約、航線的損失是必然且不可控的。

在這情況下，就凸顯出「品牌」這概念的重要性了。法人名稱更改牽涉到所有的法務，而品牌更改及增刪，卻不必。法人名稱和品牌，不可混為一談。再以「Google」 為例，它的法人名稱是「Alphabet」, 世界上幾乎每個人都知道「Google」是幹什麼的，但多少人聽過 「Alphabet Inc.」？你可以現在就上網進入“Google.com” 的頁面，上面沒有告訴你它的母公司叫Alphabet，根本沒這個必要。

好消息是，在全球的機場和訂票系統上，台灣的英文代碼都是「TWN」，已經不需要煩惱。反而，更改法人名稱，搞不好還會在這代碼層次上惹出新問題。

機身上的名字呢？總不能變成「China Airlines(Taiwan)」吧，那不越描越黑了？當然，在切割了法人概念和品牌概念之後，「China Airlines」這個法人去世界各國申請一個「Taiwan Airlines」的商標，也可解決問題。但是，我懷疑這樣行得通，因為，你想得到的，通常你的對手早就想到了。商標註冊，是有先來後到的。

建議一個辦法。China Airlines以法人身份，趕緊去買下「TWA」這個商標。TWA（Trans World Airlines）原是全球響當當的航空公司，1930年創於美國，於2001年破產，被American Airlines（AA，美國航空公司）收購。AA曾經一度想恢復使用TWA商標，但後來完全放棄此想。

TWA 商標對AA公司，現在只是法務室中的一個擺設，資產表上的一項可有可無的雞肋，但這三個英文字母正好等於 – Taiwan Airlines 的英文縮寫。商標買來，伴應的Logo 愛怎麼設計就怎麼設計，沒人管得著，成為「TW.A」 或「TW-A」或 「TaiWan Airlines」都無不可，或就維持原有的「TWA」。別忘記，這可是一個世界各國有著100年記憶的航空公司品牌啊，當年被航空業稱為「航空產業中的瑪麗蓮夢露」。

誰說麥當勞一定得賣漢堡呢？誰說賣漢堡的一定得叫麥當勞呢？只要將「主權」與「品牌」切割處理，只要將「法人」與「品牌」概念分開，路是一定有的，只是該轉彎了。一通百通，中華民國憲法裡並沒有規定英文名字啊，「Republic of China」只是一個被使用過但後來不被承認的慣用符號罷了。在國際上還沒有共識之前，先按照英文習慣一律縮寫為「ROC」有何不可？再進一步想，按照英文發音原則，「ROC」可以唸成兩音節的「ROCK」，誰說一定要唸成「R-O-C」三個字母呢？

世界上不是只有法學精深，品牌學和符號學也一樣精深。條條大路通羅馬，但條條小路多繞幾個彎也一樣通羅馬。梯子若不分成幾段，那肯定是短梯，爬不高的。

(本文原刊於 2020-04-26 蘋果日報）

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china airlines logo 在 快樂投資 馬明河 Facebook 的最佳貼文

快樂投資 馬明河 By 快樂投資 馬明河

2020-04-17 17:05:35 有 10 人按讚
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#中華航空✈ #ChinaAirlines✈ #TaiwanAirlines✈
【#DI時刻 4/17DI 追時事】
　
最近炒得沸沸揚揚的華航是否該『正名化』？
前陣子華航因為幫台灣運送物資到國外，布條上的名稱引發很大的議論。
　
很多人擔心接收物資的國家會因為華航的Logo【China Airlines】誤認為是中國捐贈而非台灣，因此發起將China Airlines改成Taiwan Airlines的活動。
　
中華航空改成台灣航空後，一定會增加台灣的曝光度跟知名度甚至可能會有突破性的發展，但改名後的華航還能像現在一樣有固定飛的航班嗎？ 減少航班後，營收下降，最有感的人是誰？我想只有投資人知道了。
　
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china airlines logo 在 Yêu Máy Bay Youtube 的最讚貼文

Yêu Máy Bay By Yêu Máy Bay

2018-04-13 21:44:33 有 320,383 人看過 有 1,774 人喜歡
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Sáng 13-4, tại sân bay Quốc tế Nội Bài, Vietnam Airlines đã đón nhận máy bay Airbus A350 thứ 12 mang số hiệu VN-A897 gia nhập vào đội bay hiện đại của Hãng.

Đây là chiếc máy bay A350 đầu tiên trên thế giới mang màu sơn biểu trưng thương hiệu liên minh Hàng không toàn cầu SkyTeam song hành cùng logo Vietnam Airlines trên thân máy bay.

Bên cạnh diện mạo mới đặc biệt, máy bay A350 thứ 12 còn đánh dấu 3 năm liên tiếp Vietnam Airlines khai thác thành công dòng máy bay hiện đại Airbus A350-900 với chất lượng dịch vụ 4 sao, nhận được nhiều đánh giá tích cực và mang tới sự hài lòng cho hành khách.

Vietnam Airlines nhận chiếc Airbus A350 đầu tiên tại Toulouse (Pháp) vào ngày 30-6-2015 và là hãng hàng không thứ hai trên thế giới, là hãng đầu tiên ở khu vực châu Á-Thái Bình Dương tiếp nhận máy bay này. Vietnam Airlines cho biết hãng sẽ có tổng cộng 14 chiếc A350 trong đội bay của mình.

Đến thời điểm này, theo kế hoạch phát triển và mở rộng đội tàu bay thế hệ mới, Hãng đã tiếp nhận 12 chiếc A350-900, 2 chiếc cuối cùng trong tổng số 14 chiếc Hãng đặt hàng sẽ được tiếp nhận trong năm 2019.

Tàu Airbus A350 mang màu áo Skyteam có 29 ghế hạng thương gia có thể ngả thành giường phẳng 180 độ (sắp ghế 1-2-1 dạng xương cá), bước ghế: 42,5 inch, màn hình cá nhân: 15,4 inch.

36 ghế hạng phổ thông đặc biệt (sắp ghế 2-4-2), độ ngả ghế: 8 inch, bước ghế: 38 inch, màn hình cá nhân: 10,6 inch.

240 ghế hạng phổ thông (sắp ghế 3-3-3), độ ngả ghế: 5-6 inch, bước ghế: 31-32 inch, màn hình cá nhân: 10,6 inch.

Dự kiến chiếc máy bay này sẽ được đưa vào khai thác trong những ngày tới trên đường bay Hà Nội – Tp. Hồ Chí Minh.

SkyTeam là liên minh hàng không toàn cầu với 20 hãng hàng không thành viên cùng liên kết với nhau để mang lại lợi ích cho khách hàng như: Aeroflot, Air France, Alitalia, China Airlines, China Eastern, China Southern, Delta Air Lines, Garuda Indonesia, Kenya Airways, KLM Royal Dutch Airlines, Korean Air, v.v..

Sau 8 năm là thành viên của liên minh hàng không SkyTeam, Vietnam Airlines đã nỗ lực triển khai đồng bộ các dự án trọng điểm của SkyTeam về dịch vụ hành khách nhằm mang lại lợi ích cho khách hàng.

SkyTeam chào đón 730 triệu lượt khách mỗi năm trên hơn 16.600 chuyến bay mỗi ngày đến 1.074 điểm đến tại 177 quốc gia.

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華航LOGO商品2重省 ＃66折再用哩程折抵】 這是給LOGO控花粉們的2019最後通牒… 哩享購LOGO商品＃雙優惠解鎖即日起-2019/12/31 ＃限時66折起再享＃哩程 ... ... <看更多>

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#20. China Airlines: New Name Ends Blame Game But Starts Other ...

Taiwan's national flower, the plum blossom, is already in the China Airlines logo and adorns aircraft tails. New A350s were to depict ...

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#22. New logo: China Airlines - The Branding Source

China Airlines took the opportunity the reinvigorate its corporate identity. Although the plum blossom and the seal from the previous logo ...

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The LOGO design of this sustainable mark is based on the concept of the sustainable development of China Airlines. Use the infinite symbol to ...

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#25. China Airlines - Flights - Brisbane Airport

China Airlines is the flag carrier and largest airline of the Republic of China (Taiwan). The airline operates across Asia, Europe, North America and ...

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#29. China Airlines Hints at New Taiwan-Themed Livery with ...

Taiwanese carrier China Airlines took delivery of its first Boeing 777F cargo jet on Tuesday. Upon arrival at Taipei's Taoyuan Airport, ...

#30. 華航機身新標誌撞台灣豬標章？ 「CHINA縮小」藏地圖又被罵翻

疫情期間華航運送台灣援外口罩，但因為機身的「CHINA AIRLINES」字樣，在國外常被誤以為是來自中國的航空公司。先前有國外航空迷拍到華航新塗裝， ...

#31. 2610-TW: China Airlines Ltd - Stock Price, Quote and News

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#33. Contestation Regarding China Airlines' New Livery Follows ...

New livery was unveiled for China Airlines cargo planes earlier this week. ... of China” text in a ring encircling the ROC national logo.

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#36. China Airlines is certified as a 4-Star Airline | Skytrax

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#37. NEW LOGO: CHINA AIRLINES B-18203 中華航空公司新塗裝

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The airlines updated redesigned their logo and refreshed its brand image. The carrier was the first Taiwanese airline to join an airline alliance. The carrier ...

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#49. Major airline's subtle snub to China - News.com.au

The name China Airlines and the inoffensive plum blossom logo were ambiguous enough to not offend mainland China. However, Taiwanese officials ...

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China Airlines ' passengers can now use their personal smart devices to enjoy a wide range of multimedia streaming services inflight.

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China Airlines Logo. China Airlines starts to offer regular services to Auckland, New Zealand, and Qingdao, China. New frequencies are added as China ...

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#57. New China Airlines Cargo 777 livery - One Mile at a Time

China Airlines Cargo has just taken delivery of its first Boeing 777F, intended to start to replace the 18 Boeing 747-400Fs that the cargo ...

#58. China Airlines Group - Routes Online

China Airlines Group is an airline headquartered in Taipei City, Taiwan. Founded in Dec-1959, the Group's subsidiaries include China ...

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#61. 華航首架777F貨機亮相，機身的「Cargo」藏玄機！靠什麼在 ...

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#62. Working At China Airlines: Employee Reviews and Culture

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#64. China Airlines - Wikiwand

Change of logo and livery (1995–2010). MD-11 wearing the new China ...

#65. China Airlines (2610.TW) - Market capitalization

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#67. China Airlines' new livery revealed after the renaming dispute

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#68. China Airlines Looks To Rebrand With Altered Boeing 777F ...

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#74. China Airlines Logo PNG Transparent & SVG Vector - Freebie ...

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#80. Hong Kong airport accused of censorship after Taiwanese ...

But commenters questioned whether there was censorship involved as the airport had apparently removed the China Airlines logo that should be ...

#81. China Airlines Logo - Logonoid

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The logo in the shape of “GO” and the infinity symbol “∞” is planned to progressively applied to the A350-900, A330-300, 737-800, 777-300ER, ...

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#84. 獨家》大大「CARGO」字樣藏台灣！ 華航全新貨機塗裝曝光

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#85. Airline logos from China and Hong Kong - Christian Annyas

Founded in 2004. Tianjin Airlines is the largest regional airline of China. Fleet size: 91. Logo redesigned by SiVO, Beijing. The symbol is a ...

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#87. 蘇揆要求拿掉China標誌華航爽快回4字 - 中國時報

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#88. Hình ảnh logo của hãng China Airlines có ý nghĩa như thế nào?

Biểu tượng trọng tâm logo của China Airlines đó chính là hình ảnh hoa mận. Và hình ảnh này cũng được thay thế cho quốc kỳ, đồng thời được sử dụng bền vững cho ...

#89. History of China Airlines | SeatMaestro

In 1995, China Airlines introduced the 'plum blossom' logo along with a new corporate identity. In 2000, new branch offices of China Airlines were established ...

#90. 今周刊- 「華航運送物資別再放上China Airlines標誌」 蘇貞昌

COVID-19（武漢肺炎）影響全球，台灣近期在提升口罩產能後，開始實施「口罩外交」，但運送口罩到海外的華航，卻因為英文名稱「China Airlines」， ...

#91. Taiwan's China Airlines looks ready to change its name

Goodbye China Airlines, welcome to Taiwan Airlines? ... the plum blossom, is already in the China Airlines logo and adorns aircraft tails.

#92. 機身畫「珍珠奶茶」當華航新Logo 網讚：有台灣特色

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#93. China Airlines - Flight Centre

China Airlines logo. China Airlines. IATA Code CI. Year Founded 1959. Destinations 102. Number of aircraft in fleet 88. Headquarters Taoyuan City, Taiwan ...

#94. Free Vector Logo China Airlines - LogoTypes101.com

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#95. China Airlines

China Airlines is the owner as well of its domestic subsidiary Mandarin Airlines operating numerous flights out of Kaohsiung International Airport and Taipei ...

#96. China Airlines Promotion for ACC Members - American Club ...

Booking Special Discount China Airlines is offering American Club Members a special discount (2% off from website fare) on all class round-trip tickets ...