💕「愛台灣,我的選擇」系列第15發:臺虎董事長黃一葦(Peter Huang) 要讓臺虎精釀 Taihu Brewing成為台灣年輕人才發光發熱與實踐夢想的平台
「儘管我有著東方面孔,但我不是台灣人,家族根源也不在台灣。一直到我念大學時 (美國麻薩諸塞州的威廉斯學院,非常棒的學校),我才透過普林斯頓北京中文培訓班的機會,真正到東亞來闖蕩。
大學畢業之後,我埋首於數字和表格之間,精釀啤酒陪我撐過了這段辛苦的歲月。我的職涯始於紐約,但後來輾轉來到亞洲 (名義上是去新加坡,但主要是在印尼、緬甸和馬來西亞)。
在數字間打轉從來不是我的夢想。身為一個負責任且典型的千禧世代,我一直很想獨立開創自己的事業,如果能將個人興趣和創業機會相結合,那就太完美了。而精釀啤酒就是那完美的交集點!精釀工藝的精神我深有同感,這是一種對未來可能性充滿嚮往、不盲目接受現狀的精神;同時也代表著與一群優秀的人才,一起開發令人驚喜的產品,並打造屬於自己的社群。
成立臺虎精釀的契機出現之後,我立刻想到台灣。之所以選擇這裡,不是因為台灣文化很吸引人 (雖然確實是),不是因為台灣有著厚實的文化傳統 (雖然確實有),更不是因為台灣的好山好水。
我選擇台灣的主要原因是這裡遇到的人。很多人會說,人生中有兩個家庭,一個是你的原生家庭,另一個是你自己選擇的家庭。對我來說,那個我自己選擇的家庭,似乎就在台灣。
臺虎精釀的商標 (由台灣傑出設計師Jess Lee設計) 由老虎、啤酒花和葫蘆三個元素組成,葫蘆是古代盛酒的容器。
葫蘆就不需要多加解釋了,但啤酒花是當代精釀啤酒的基石,代表著創新創意的精神。事實上,我們使用的絕大多數啤酒花都來自美國,畢竟美國是精釀啤酒的中心 (過去20年一直都是)。美國的啤酒花產業 (還有麥芽產業) 可以說是世界之最,也難怪經典IPA啤酒中最受歡迎的啤酒花都來自美國。
商標中的老虎是為了向早期台灣作為「亞洲四虎」(亞洲四小龍) 的年代致敬。當年台灣經濟快速起飛,產業朝氣蓬勃,民眾無不對未來充滿樂觀和期待。
老虎代表的正是那樣的生機勃勃、神采煥發。臺虎167名員工幾乎都是台灣人。我們認為,與其說臺虎是一個釀酒廠,不如說臺虎是讓台灣年輕人才發光發熱、實踐夢想的平台。
我們的目標是吸引並培育人才,最終目標希望能夠在台灣發展出欣欣向榮的創業生態圈。Sway是我們成立初期的成員,她一開始是在吧台工作,非常優秀。在小公司工作的好處就是,你可以盡你所能所想去做,Sway後來開始慢慢接觸進口通關業務,現在是我們全球物流的主管 (很不簡單)。
也許有一天,她會開創自己的事業,進而將這份育才的信念在台灣新創圈繼續傳承下去。」— 臺虎董事長黃一葦 Peter Huang
💕Why I chose Taiwan #15 – Taihu Brewing Founder Peter Huang leads Taihu to become a platform for Taiwan young talents to carry out their dreams and express themselves
“Despite appearances, I’m neither Taiwanese nor have roots here. It took college (Williams College in Massachusetts – phenomenal place), to really bring me out to East Asia via Princeton’s immersion program in Beijing.
Post-graduation, I paid my dues shuffling numbers around in a spreadsheet. Craft beer made it bearable-ish. Working life began in New York, but ultimately landed me in Asia (nominally Singapore, primarily Indonesia, Myanmar, Malaysia).
Shuffling numbers was not the dream. So, as a responsibly stereotypical millennial, I had an urge to venture out on my own. Ideally, to try something at the intersection of opportunity and interest. Craft beer! The craft movement itself struck a chord - a yearning for what could be, rather than blind acceptance of what is. It is about building communities around delightful products and, critically, wonderful people.
When the opportunity to start Taihu appeared, my mind immediately went to Taiwan. Not necessarily because the culture is fantastic (though it is), nor because it has a strong cultural heritage (though it does), and not even because the island itself is a magical composition of mountains meeting oceans.
Ultimately, I chose Taiwan because of the people I met here. There’s a tired trope that you get two families in life, the one you’re born into and the one you choose. For me, that chosen family, well, it seemed like it could be in Taiwan.
Taihu Brewing’s logo (designed by brilliant local artist, Jess Lee) is comprised of a tiger and hops within a hulu (traditional Chinese alcohol vessel).
The hulu needs no explanation, but hops are the cornerstone of modern craft beer. They represent the innovation inherent in the space. In fact, the vast majority of the hops that we use are from the United States. Since the US is the epicenter of craft brewing (and has been over the last twenty years), the American hop industry (malt too, actually) is arguably the best in the world. It is for good reason that the most popular hops in category-defining IPAs are American.
The tiger is a nod to an earlier era when Taiwan was one of the “Four Asian Tigers.” Taiwan’s meteoric economic rise was accompanied by deterministic optimism, vibrancy, and general excitement about the future.
The tiger represents that energy. That sense of opportunity, positivity, and hope. Taihu’s 167 employees are almost entirely Taiwanese. Internally, we think of Taihu as more of a platform for young Taiwanese talent than as a brewery, a medium for that energy to express itself.
Our goal to attract and develop talent with the ultimate goal of developing the burgeoning entrepreneurial ecosystem here in Taiwan. One of our earliest team members, Sway, came on board as a bartender -- a fantastic bartender. At a small company, you do what you can, where you can, and Sway ended up taking up some of the slack in our logistics. Now she runs all of Taihu’s international supply chain (no small feat).
With luck, one day she’ll be running her own successful Taiwanese business, and, in doing so, perpetuate the cycle.” — Peter Huang, founder of Taihu Brewing
同時也有3部Youtube影片,追蹤數超過71萬的網紅VOGUE Taiwan,也在其Youtube影片中提到,演出《美少女的謊言》的女星露西·海爾,在 Vogue Taiwan 的「大明星化妝間」分享她現代感好萊塢風美妝造型的例行化妝步驟。這位美國演員使用放在冰箱保鮮的乳清與乳霜保養肌膚,並且展示她用刮痧進行淋巴排放的技巧,以便達成透亮而濕潤的肌膚基底。自己承認熱愛美妝與肌膚保養的她,非常信賴打上多層次的遮...
defining中文 在 讀書e誌 Facebook 的最佳貼文
***閱讀電玩 3 之 3***
任天堂傳奇前社長岩田聰,自己分享和他人的說法,句句充滿對人的溫暖和熱愛遊戲的心。
“我名片上的職稱是社長,在我的腦子裡我是遊戲開發者,但在我內心深處我始終是個玩家” -- 岩田社長於2005 年GDS大會開場演講
“On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.” -- Satoru Iwata, 2005 GDS keynote speech
在閱讀完兩本關於美國遊戲產業刺激卻又血汗的書之後,用這本關於任天堂前社長的書,做一個溫暖的收尾。(有中文版!)
岩田社長在任天堂的十多年期間,領導團隊的造了Nintendo DS, Nintendo Wii, 還有多款任天堂經典遊戲的推陳出新,在日本以及在電玩界都是一名傳奇的人物。書中有很多他分享自己的文章,也有採訪他的同事與夥伴的分享。從這些貼身的採訪和故事中,可以感覺到他是個親切又有熱情的人,也致力將這種尊重人,與提煉出每個人最好的那一面的用意,融入在任天堂的文化當中。電玩遊戲玩家,擔任天堂的幾個知名遊戲,似乎也傳達著這種孩子般盡情挑戰盡情玩樂的氛圍。
每次他講到遊戲開發時,好像可以感覺受訪的他眼睛一亮,滔滔不絕再分享每個故事。我覺得很特別的一點,是他致力於將電玩遊戲變成全民運動。光是他堅持把任天堂遙控器,與日文的電視遙控器用一樣的稱呼,就可見一斑。他希望電玩不只是給小朋友或者是刻板印象中的阿宅他希望任天堂的遊戲,就像是任何一個人回到家自然可以把電視打開,舒緩緊張情緒的一個出口。所以書中有講到他如何廣義的延伸電玩,應用在教育訓練,還有體能健身 (還好有他這樣的觀念,才有疫情中大家可以用的Ring 😊)
他對工作有許多有趣的觀察和比喻,例如講到遊戲應起的設計,他說 "設計硬體就像迴轉壽司,要有所取捨....一直等待找到最適合的才採用” 。每次設計碰到有點卡關,他們會去找設計團隊以外的人來試玩,觀察入門者的直覺反應,讓遊戲的進入門檻降到最低,而持續的樂趣提升到最高。其他幾位夥伴講到跟他的互動時,總是充滿歡笑的回憶,以及在努力工作之餘那種惺惺相惜的友誼。
我覺得他是把 Flow (“心流” )發揮到非常極致的一個人,基本上可以看得出來工作和遊玩對他來說已經合為一體了。在幾篇中他也講到當人放在最能發揮自己天賦才幹的位置,並得到一定的鼓勵和挑戰,其實不需要他人催促也會盡力想要做到最好,不需要與他人比較。當中他雖然說到,閱讀書籍對他來說不是他擅長的,但採訪其他人和員工,卻有幾位說看見岩田社長大量閱讀,特別是關於行為經濟學,還會推薦好看的書給同事們看。或許真的是他太謙虛了,也真的像是有一句話說的 “只有萬分的努力,才能看上去毫不費力”
One way of defining a genius is “a person who can endlessly continue doing things that other people might dislike or easily grow tired of and be unable to continue.” -- Satoru Iwata
(所謂的“天才”可以這麼定義 :就是一個人可以不停的持續做一些他人不喜歡,容易倦怠,或是無法堅持的事情 -- 岩田社長 )
*****關於“玩” 的延伸閱讀*****
“Drive" by Daniel Pink
中文版 “動機,單純的力量:把工作做得像投入嗜好一樣有最單純的動機,才有最棒的表現”
“Lifelong Kindergarten"
中文版 “學習就像終身幼兒園”
兩本讀書心得在這裡 (以前真的寫很少 😅)
https://dushuyizhi.net/?s=Kindergarten
全文與延伸閱讀和中文版的連結都在部落格中👇
https://dushuyizhi.net/ask-iwata-%e5%b2%a9%e7%94%b0%e8%81%b0%e5%a6%82%e6%98%af%e8%aa%aa/
#AskIwata #Nintendo #Iwata #Gaming #岩田聰如是說 #任天堂 #電玩 #遊戲產業
defining中文 在 讀書e誌 Facebook 的最佳解答
關於“水”的延伸閱讀 (有中文版)
“如果我有1小時拯救世界,我會花55分鐘去定義問題為何,只以5分鐘尋找解決方案。” -- 愛因斯坦
(“If I had one hour to save the world, I would spend 55 minutes defining the problem and only 5 minutes finding the solution.” -- Albert Einstein )
昨天分享關於讓全球的人都有乾淨飲用水願景的故事,讓我想到另一本我在2017年Top 10的書籍,講到另一種水資源的問題-- 缺水
以色列除了在國防和新創有著突出的表現之外,他們解決水資源問題,甚至成為技術輸出國,也是一個很有啟發性的故事。 他們定義問題的方式,是創新的關鍵。如果你想要看看別人如何用跳脫框架,重新看待問題的方式解決重大難題,這本很推喔!
讀書心得和中文版鏈結👇👇👇
https://dushuyizhi.net/let-there-be-water-以色列的水資源危機和奇蹟/
defining中文 在 VOGUE Taiwan Youtube 的最讚貼文
演出《美少女的謊言》的女星露西·海爾,在 Vogue Taiwan 的「大明星化妝間」分享她現代感好萊塢風美妝造型的例行化妝步驟。這位美國演員使用放在冰箱保鮮的乳清與乳霜保養肌膚,並且展示她用刮痧進行淋巴排放的技巧,以便達成透亮而濕潤的肌膚基底。自己承認熱愛美妝與肌膚保養的她,非常信賴打上多層次的遮瑕膏、大量睫毛膏,也透露了用古銅色化妝品營造日曬光澤感的秘招。露西提醒著我們「如果你不太確定,那就混在一起用」,然後以翼狀的眼線與艷紅色的口紅完成造型,既向她華麗風格的阿嬤致敬,也用一點現代版的新花樣打造出最強的老派好萊塢風妝容。
#露西海爾 #大明星化妝間 #好萊塢
Credits:
CASTING: Nurrrr
Beauty Credits:
Lotion P50 1970, by Biologique Recherche
Banana Bright™ Eye Crème, by Ole Henriksen
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Cryo Face Lift and Tightening Massager, Black Silver, by Ava Kensington
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Luminous Silk Foundation, 5 & 5.5, by Armani Beauty
Shape Tape™ Concealer, 22N Light Neutral, by Tarte Cosmetics
Radiant Corrector For Eyes, Beige, by Clé de Peau Beauté
Pro Airbrush Concealer Brush, No 57 Sephora Collection, by Sephora
Concealer SPF 25, Beige, by Clé de Peau Beauté
Tinted "Un" Powder, 0-1, by RMS Beauty
Les Beiges Bronzing Cream, by Chanel
Sublimage Mini Kabuki Brush, by Chanel
Show Curl XL Lash Curler for Round Eyes, Sephora Collection by Sephora
EF 2 Brush, by Mario Makeup
Filmstar Bronze & Glow Contour Palette, Light to Medium, by Charlotte Tilbury
Master Mattes™ Eyeshadow Palette, Warm Tan, by Makeup by Mario
All-Day Intense Gel Eyeliner™, Deep Chestnut (140), by Almay
Master Pigment™ Pro Pencil, The Perfect Brown, by Makeup by Mario
Master Mattes™ Brightening Pencil, by Makeup by Mario
Length & Lift Mascara™, Black (030), by Almay
Positive Light Liquid Luminizer, Transcend, by Rare Beauty
Stay Vulnerable Melting Blush, Nearly Mauve, by Rare Beauty
Pro Cream Brow Brush, 68, Sephora Collection, by Sephora
Brow Defining Pencil, DP Brown, by Kelley Baker
Brow Styler™ Brow Mascara, Clear (040), by Almay
Major Headlines - Precision Lip Crayon, That's Why She's Late, by Patrick Ta
Major Headlines - Matte Suede Lipstick, That's Why She's Late, by Patrick Ta
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【追蹤 VOGUE TAIWAN】
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★美人會不會 FB社團:http://hyperurl.co/rgfitl
★訂閱GQ TAIWAN Youtube:http://bit.ly/2fBjdcD
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※關於時尚,VOGUE說了算!自從1892年第一本VOGUE在美國出版以來,至今已有122年的歷史,始終被時尚專業人士所推崇,因此榮譽為Fashion Bible時尚聖經。
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※台灣VOGUE隸屬Condé Nast Interculture Group,相關國外影片皆由國外授權提供給台灣使用,台灣VOGUE秉持服務網友,讓更多中文語系觀眾可以看到國際影片跟中文字幕,所以在此頻道分享給大家,如果喜歡我們的頻道,請訂閱我們,我們將會持續努力帶來更多優質內容。
defining中文 在 Lukas Engström Youtube 的最讚貼文
This week in Taiwan, by Lukas Engstrom:
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01:10 First Volcano Alert
02:26 (Another) EVA Pilot fired!
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defining中文 在 The Regina. Youtube 的精選貼文
真的剛睡醒就直接進入化妝的步驟(開頭因為感冒所以聲音比較小)
接睫毛的女孩一定要看!
因為我是個習慣接睫毛的人,所以我的妝容會有一點點不一樣
如果你也正因為接睫毛而困擾著妝容的人請趕快看影片吧
Click For More info▼▽▼
===Social Media===
Instagram
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Facebook
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Official Blog
http://theregina.com/
微博Weibo
http://weibo.com/3891226975/profile
B站
http://space.bilibili.com/67431652/#!/index
圖文版在這邊⬇️
彩妝|(影音)我的夏季清新簡單日常妝容。My Daily Makeup Routine
http://theregina.com/2016/08/18/my-daily-makeup-routine/
#Makeup items
Avene Thermal Spring Water Spray 雅漾舒護活泉水
Lancome UV EXPERT XL SHIELD 超輕盈柔白隔離乳
Make Up For Ever Liquid Lift Foundation 拉提保濕粉底液
Ms. Cosmed Foundation Brush #101 康是美 斜頭粉底刷
IPSA Creative Concealer 茵芙莎 自律循環遮瑕組
NARS Velvet Loose Powder #Flesh 裸光奇肌蜜粉
Giorgio Armani Sheer Blush #2 漂染腮紅
Real Techniques Blush Brush 腮紅刷
1028 Defining Eyebrow Shaper 超持色有型眉筆 #咖啡
Integrate Eyebrow & Nose Shadow #BR631 立體三色眉粉盒
Lunasol #01 Neutral Beige 晶巧光燦眼影盒
Mistine Maxi Black Eyeliner 持久顯色眼線液
Ms. Cosmed Retractable Powder Brush #103 康是美 伸縮修容刷
Lancome Teint Miracle Compact 蘭蔻 水感奇蹟粉餅
Chanel Rouge Coco Baume #01 透明護唇膏
Tom Ford Lip Color Shine #04 Ravenous
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如有意願幫忙製作中文/英文字幕的朋友
請來信littleblow312@gmail.com聯繫確認,以第一位寄信者優先
完成字幕上傳後,我會寄出卡片與禮物表達我的謝意:)
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已認領字幕的影片就不需要再重複認領囉!
Thanks for your watching!
xoxo
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