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digital advertising news 在 ข้าวทิพย์ ธิดาดิน Facebook 的最佳貼文
同時也有1部Youtube影片，追蹤數超過3萬的網紅#ミニマリストライフ，也在其Youtube影片中提到，ビジネスワイヤからの速報です。 アメリカの新聞大手『ニューヨーク・タイムズ』はスマートフォン、タブレットアプリの『Flipboard』と提携しました。 NYタイムズの新聞を有料でFlipboardの形式で配信します。 日本でも『日本経済新聞社』や『産経新聞』が電子新聞を発行しています。しかし、それ...
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digital advertising news 在 ลงทุนแมน Facebook 的最佳解答
กรณีศึกษา TikTok ใหญ่กว่า ปตท. 4 เท่า /โดย ลงทุนแมน
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Continue ReadingTikTok case study is bigger than PTT 4 times / by Investing Man
If it comes to online apps that many people use daily.
Probably Facebook, Instagram, Twitter, YouTube
Apart from the application that comes.
Another hot platform that makes many people can't put their phones down.
I may not be able to escape ′′ TikTok ′′
The popular trend of this short video of platform.
Making TikTok's mother company called ByteDance
There is higher value than PTT. The largest company in Thailand has reached 4 times.
How did this happen
Investing man will tell you about it.
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′′ ByteDance ′′ is a Chinese nationality startup company founded in 2012
Who owns multiple social media platforms
For example.
Toutiao, news reading application and contention in China.
Helo, popular social media apps in India
And the most widely known popular app right now is TikTok
So what is TikTok?
TikTok is a platform for users to watch and publish mobile videos.
Creative short video from anyone and anywhere in the world
And there are exotic features to create works such as music, lip sync, filter, effects.
The beginning of TikTok must go back to 2016
ByteDance has launched an application for publishing a short video on mobile phone in China named Douyin.
Douyin got a great response in China
Within a few months, the application download has risen more than 100 million times.
And more than 1,000 million video views per day
When things are like this, Zhang Yiming, founder ByteDance, thought to make this application known and world famous.
So it's the same application as Douyin that opens outsiders China to use.
This application is called ′′ TikTok ′′
After only two years of debut
In 2018, TikTok reached 800 million applications downloads.
With fun features for many short video creations.
Make not only the average person get in.
TikTok is also widely popular in celebrities and famous people.
Both abroad and celebrities in Thailand
This phenomenon is magnetic. It attracts more people to use TikTok.
Moreover, COVID-19 outbreak from early 2020
It's a factor that gives more TikTok usage.
Just the first quarter of 2020 quarter.
TikTok has reached 315 million downloads
Until now, TikTok has more than 2,000 million downloads.
Another important interesting thing is
TikTok focuses on developing AI system.
In selecting the contents to match the user's preference.
To attract users as long as possible
Until now, TikTok has 800 million users per month.
And there is an average application time of up to 52 minutes per person per day.
Compared to other social media apps
I have to say TikTok is stepping up to challenge other platforms fiercely.
Facebook has around 2,500 million users per month.
YouTube has about 2,000 million users per month.
Instagram has around 1,000 million users per month.
TikTok has around 800 million users per month.
TikTok's popularity and rapid user base
Make Advertising and Selling Products within the application.
Like a coin or gift increases dramatically.
Revenue of company ByteDance, owner of TikTok.
Year 2018 ByteDance earn 229,000 million baht.
Year 2019 ByteDance earn 527,000 million baht.
ByteDance revenue grows to 130 % in one year.
In the first three months of 2020
ByteDance has made an income of around 173,600 million baht.
If it goes to target
ByteDance will earn in 2020 total 874,000 million baht.
When things are like this, it makes ByteDance the mother's company of TikTok.
Estimated value to around 4.6 trillion baht.
How much is this worth?
Let's compare to PTT. The largest company in the Stock Exchange of Thailand
Market value of PTT company. Public Company Limited is equal to 1.1 trillion Baht.
ByteDance estimates equivalent to 4.6 trillion baht.
I will see that investors value ByteDance higher than PTT. Up to 4 times
What is this story telling?
This story shows us how to create value for a company or what it does.
It doesn't have to live with lots of resources or take long.
The point is, we need to find the hidden value in the simple things of everyone's daily life.
As TikTok knows, people like to watch short videos and want space to publish their own containers.
I can't believe this simple idea.
Going back to meet the needs of people around the world and it's worth a lot.
So much so that we didn't think that apps like this would be worth losing to big companies in other industries..
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There's a podcast to listen to on the go.
Blockdit.com/download
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References
-https://www.bytedance.com/en/products
-https://www.tiktok.com/about
-https://www.bloomberg.com/news/articles/2020-05-27/bytedance-is-said-to-hit-3-billion-in-profit-as-revenue-doubles?sref=Wmf2L5h5
-https://www.businessinsider.com/tiktok-bytedance-revenue-billions-first-quarter-results-growth-2020-2020-6
-https://wallaroomedia.com/blog/social-media/tiktok-statistics/#:~:text=Monthly%20Active%20Users%20%E2%80%93%20TikTok%20has,of%20now%20(June%202020).
-https://www.forbes.com/sites/mikevorhaus/2020/05/27/bytedance-chinese-digital-giant-and-owner-of-tiktok-reported-to-have-revenues-of-17-billion/#163b02b023de
-https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
-https://www.cnbc.com/2019/09/30/tiktok-owner-bytedances-first-half-revenue-better-than-expected-at-over-7-billion-sources.html
-https://www.set.or.th/set/factsheet.do?language=th&country=TH&symbol=PTTTranslated
digital advertising news 在 #ミニマリストライフ Youtube 的精選貼文
ビジネスワイヤからの速報です。 アメリカの新聞大手『ニューヨーク・タイムズ』はスマートフォン、タブレットアプリの『Flipboard』と提携しました。 NYタイムズの新聞を有料でFlipboardの形式で配信します。
日本でも『日本経済新聞社』や『産経新聞』が電子新聞を発行しています。しかし、それらの新聞は伝統的な紙新聞のレイアウトを電子新聞上でも再現しています。
一方、NYタイムズはFlipboardの形式で読むことができます。 伝統的な紙新聞レイアウトだと、拡大縮小したり、色々な方向にスクロールしたりと不便ですが、Flipboard形式だと、素早く目的に記事を読むことができます。
これは非常に画期的です。 多くの人は新聞のレイアウトはこだわっていないと思います。 紙には紙の、電子端末には解像度に応じた表示方法があると思います。
以下は記事です。
The New York Times and FlipboardTM Launch New York Times on Flipboard for iPad and iPhone
Times Digital Subscribers to have Full Access to Times Content in Flipboard
NEW YORK--(BUSINESS WIRE)--The New York Times (www.NYTimes.com) and FlipboardTM (www.flipboard.com) have collaborated to deliver the latest news and award-winning journalism from The New York Times, designed and formatted for optimal reading on Flipboard for iPad and iPhone. The New York Times on Flipboard will be available starting Thursday, June 28.
"There are more and more people reading on mobile devices every day. And it's more important than ever that great content be discoverable, beautiful and sustainable on these devices"
Today's announcement marks firsts for both companies.
For The New York Times, it marks the launch of NYT Everywhere, a new strategy designed to expand its reach to users on third-party platforms. It is the first time that The Times has offered paid subscribers full access to its content off a Times platform.
For Flipboard, this is the first time readers can access premium content from a publisher within Flipboard's critically acclaimed user experience. Flipboard designed this authentication and navigation experience specifically for The New York Times.
Following authentication by Flipboard, Times subscribers will have full access to all content including full articles, videos, photo slideshows and blogs. By tapping on The New York Times logo, readers will be able to browse stories from various New York Times sections, everything from Politics to Business to Style. As with other New York Times news applications, the Top News section of the app is free to all.
"With the launch of NYT Everywhere, with Flipboard, we are continuing our effort to extend the user-experience across a variety of platforms to reach readers where they want to access our journalism," said Denise Warren, general manager, NYTimes.com and senior vice president and chief advertising officer, The New York Times Media Group. "We're excited to offer our subscribers the option of Flipboard's rich experience and also to bring our authoritative news, opinion and superior multimedia to a new audience of Flipboard users who may not yet be Times subscribers."
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