“In order to be a great salesperson, you shouldn’t be a salesperson”
When I say the word “salesperson”, what words come to mind?
Hyped and aggressive?
Snake-oil?
Used car salesman?
The word itself has become negative.
What most people don’t know is, some of the highest paid and most successful businessmen and women on the planet are salespeople.
Elon Musk is a salesperson - when he announces the new Tesla, he is closing.
Steve Jobs was a salesperson - when he announced the new iPhone in front of millions of people, he was closing.
And Warren Buffet, when he’s hosting the shareholder meeting, he is closing.
So why do people only see the bad, slimy, and pushy salespeople, and not the others?
That’s because the highest paid and most successful salesmen are NOT salesmen… ... 𝐭𝐡𝐞𝐲'𝐫𝐞 𝐝𝐨𝐜𝐭𝐨𝐫𝐬.
When the “doctors” get on the phone, they diagnose the prospect before prescribing the medicine.
They ask the prospect questions about them to find out their needs and pain points.
They qualify the prospect… (and disqualify them, if they’re not a good fit)
They’re calm and listen more than they talk.
𝐄𝐱𝐚𝐦𝐩𝐥𝐞:
Right after you’ve gotten to know the prospect in the beginning:
𝘠𝘰𝘶: "𝘛𝘦𝘭𝘭 𝘮𝘦 𝘢 𝘭𝘪𝘵𝘵𝘭𝘦 𝘣𝘪𝘵 𝘢𝘣𝘰𝘶𝘵 𝘺𝘰𝘶𝘳 𝘴𝘪𝘵𝘶𝘢𝘵𝘪𝘰𝘯." After they’ve opened up about their situation, you could say…
𝘠𝘰𝘶: "𝘖𝘬𝘢𝘺 [𝘕𝘈𝘔𝘌], 𝘴𝘰 𝘸𝘩𝘢𝘵 𝘸𝘦𝘳𝘦 𝘺𝘰𝘶 𝘩𝘰𝘱𝘪𝘯𝘨 𝘵𝘰 𝘨𝘦𝘵 𝘧𝘳𝘰𝘮 𝘮𝘦 𝘵𝘰𝘥𝘢𝘺?" At the end of the day, there are many ways you can close more sales faster and become the highest performer in your industry.
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