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【#CoverStory #Issue008】 AGA《Enjoy With Lonely》

在生命中不同階段，對於寂寞總有著不同的看法：年輕時不甘寂寞，任何時候也要有人陪伴；到經歷、責任多了，或是步入人生另一階段，寂寞反而變成一種奢侈，因為那等同著擁有難得的”Me Time”。其實寂寞並不可怕，只在乎你怎樣看待。如果還是似懂非懂，聽聽AGA的新歌《City Pop》，或許你也會used to “LONELY”。

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[專頁公告] 英文學習「生態系」更新

English Learning Ecosystem Update

As I began exploring Instagram, I struggled to find a way to deliver useful academic content. Instagram posts typically focus on images, short clips, and concise text, which are attention grabbing but not always entirely conducive to language learning. I looked over the posts of established Instagram English learning accounts, and experimented with vocabulary posts and even news posts for a couple of weeks. Not wanting to post just images, I thought about creating something new even with the rigid format of the platform.

當我開始研究怎麼用IG，我想盡了各種辦法，希望能提供大家一些實用的學術內容。 IG 的特色著重在圖片、短片以及簡潔的文字，這樣的方式雖然很容易引人注目，卻不全然有助於語言學習。我瀏覽了 IG 上英文教學網紅的貼文，並在這幾週嘗試發了一些學術單字與新聞相關的文章。我並不想只是發一些圖片，而思考著要如何在既有框架下創作一些新的東西。

★★★★★★★★★★★★

A tenet of using tech in education is to engage students with what they are familiar with, not give them an entirely new platform that is difficult to use. So, how could I create a new series of Instagram posts that is both educational and unique? I thought about my goal to disseminate academic English resources, and how I could leverage my experience as a curriculum writer and voice recording artist for public school textbooks.

一個使用科技進行教育的原則是用學生熟悉的方式與他們互動，而非用了全新的平台卻使他們難以學習。那麼，我應該如何創作獨特且具教育意義的一系列全新 IG 發文呢？我想到了我傳遞學術英文資源的目標，以及思考到該如何發揮身為教科書編輯者與音頻錄製者的經驗。

★★★★★★★★★★★★

So far, this is what I have at the moment. I will post Word of the Day (每日一詞), high frequency vocabulary words that you see in academic texts and sometimes on the news. These Tier 2 academic vocabulary words are not exclusive to a single domain and complement the theme-based approach I’ve taken with my mind-mapping vocabulary class. You can find other vocabulary learning methods here.

這是我目前所想到的內容：我會發布「每日一詞」，也就是學術文章或是新聞中有時出現的高頻字彙。這些Tier 2學術詞彙並不限於單個領域，更補充了我在心智圖詞彙攻略課程中採用的主題式學習法。你還可以在下面網站找到其他詞彙學習方法。

🎓 詞彙學習方法：http://bit.ly/2JGXKvK

In these posts, I added the pronunciation, collocation, and example sentences of each word for students. These words will be helpful to university-level students who often read academic texts and the news. Students can access them by simply clicking on the hashtag 學術英語單字.

在這些貼文中，我為學生提供了發音、搭配用法和例句。這些單字會對經常閱讀學術文章和新聞的大學程度學生有所幫助。學生只要點貼文上的＃學術英語單字即可看到貼文。

🎓 學術英文單字: https://bit.ly/3cxH091

★★★★★★★★★★★★

To help students use more precise and common academic phrases, I then added Academic Phrases (每日一句), set phrases that appear in both academic speech and writing. These phrases have varying functions from introducing a topic to comparing and contrasting ideas. There is a difference between speech and writing, so I picked words that could be used for both. If one is used only in a specific context, I will make note of it in the video recording. This series of posts will help students with language output, and can be found under the following hashtag 學術英語片語.

為了幫助學生使用更精準、更道地的常見學術用語，我們接著會進入「每日一句」，也就是在學術演說與寫作中常見的用語。這些片語具有不同的功能，範圍涵蓋介紹主題到比較、對比想法等等。而演講和寫作之間也有不同，所以我選擇了都可以使用的片語。如果只能在特定情況下使用，我會在影片中特別說明。該系列文章將會幫助學生提高語言輸出能力，可以在 # 學術英語片語找到。

🎓 學術英文片語: https://bit.ly/3aqaQcP

★★★★★★★★★★★★

Last, I will follow up with an abridged version of breaking news (時事英文) with high frequency collocations and audio recordings. This will provide students with the input of not only individual words, but how to use them in output (speech and writing) with context. While all these news posts might seem independent at first, I will eventually link and organize them by theme when there are enough posts. Along with my news class, these extra posts will help students stay aware of current events, acquire set phrases used in journalism, and develop critical thinking. These posts can currently be found under the hashtag EEL時事英文.

最後，我們會跟進精簡版的「時事英文」，其中包含高頻搭配詞與錄音資料。這些內容不僅可以提供你們輸入單字，而且可以幫助你們知道如何搭配情境輸出，再將這些內容使用在口說與寫作中。這些貼文一開始雖然看似獨立，當素材足夠後我會再將他們進行連結與整理。這些貼文和我的新聞課程將幫助學生維持對時事的敏銳度，掌握新聞中使用的固定用法，並養成批判性思維。這些貼文目前可以在 # EEL時事英文。

🎓 批判性思考問題大全: http://bit.ly/34rdtJ7

🎓 EEL時事英文: https://bit.ly/36tDusv

★★★★★★★★★★★★

There is a lot more I want to do to create an ecosystem of free academic English learning materials. I will continue modifying our post format to meet your needs, but these are my plans for Instagram thus far. Join us on our journey to make bilingual academic English resources more readily available to all! Let’s continue to learn and grow together!

建立免費的學術英文學習系統是件大工程，我會持續修改我們發文的格式以符合你們的需求與習慣，這些只是我目前 IG 學術英語學習計畫的一部分。加入我們的旅程來讓雙語的學術英文資源更加普及！讓我們一起學習與成長！

★★★★★★★★★★★★

🎓 學術英文單字: https://bit.ly/3cxH091

🎓 學術英文片語: https://bit.ly/3aqaQcP

🎓 EEL時事英文: https://bit.ly/36tDusv

🎓 批判性思考問題大全：http://bit.ly/34rdtJ7

🎓 該如何學習英文？http://bit.ly/3inxdCP

กรณีศึกษา TikTok ใหญ่กว่า ปตท. 4 เท่า /โดย ลงทุนแมน
ถ้าพูดถึงแอปพลิเคชันบนโลกออนไลน์ที่หลายคนใช้งานเป็นประจำทุกวัน
คงจะเป็น Facebook, Instagram, Twitter, YouTube

นอกจากแอปพลิเคชันที่ว่ามา...
Continue ReadingTikTok case study is bigger than PTT 4 times / by Investing Man
If it comes to online apps that many people use daily.
Probably Facebook, Instagram, Twitter, YouTube

Apart from the application that comes.
Another hot platform that makes many people can't put their phones down.
I may not be able to escape ′′ TikTok ′′

The popular trend of this short video of platform.
Making TikTok's mother company called ByteDance
There is higher value than PTT. The largest company in Thailand has reached 4 times.

How did this happen
Investing man will tell you about it.
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Blockdit.com/download
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′′ ByteDance ′′ is a Chinese nationality startup company founded in 2012
Who owns multiple social media platforms

For example.
Toutiao, news reading application and contention in China.
Helo, popular social media apps in India
And the most widely known popular app right now is TikTok

So what is TikTok?

TikTok is a platform for users to watch and publish mobile videos.
Creative short video from anyone and anywhere in the world
And there are exotic features to create works such as music, lip sync, filter, effects.

The beginning of TikTok must go back to 2016
ByteDance has launched an application for publishing a short video on mobile phone in China named Douyin.

Douyin got a great response in China
Within a few months, the application download has risen more than 100 million times.
And more than 1,000 million video views per day

When things are like this, Zhang Yiming, founder ByteDance, thought to make this application known and world famous.

So it's the same application as Douyin that opens outsiders China to use.
This application is called ′′ TikTok ′′

After only two years of debut
In 2018, TikTok reached 800 million applications downloads.

With fun features for many short video creations.
Make not only the average person get in.

TikTok is also widely popular in celebrities and famous people.
Both abroad and celebrities in Thailand
This phenomenon is magnetic. It attracts more people to use TikTok.

Moreover, COVID-19 outbreak from early 2020
It's a factor that gives more TikTok usage.

Just the first quarter of 2020 quarter.
TikTok has reached 315 million downloads
Until now, TikTok has more than 2,000 million downloads.

Another important interesting thing is
TikTok focuses on developing AI system.
In selecting the contents to match the user's preference.
To attract users as long as possible

Until now, TikTok has 800 million users per month.
And there is an average application time of up to 52 minutes per person per day.

Compared to other social media apps
I have to say TikTok is stepping up to challenge other platforms fiercely.

Facebook has around 2,500 million users per month.
YouTube has about 2,000 million users per month.
Instagram has around 1,000 million users per month.
TikTok has around 800 million users per month.

TikTok's popularity and rapid user base
Make Advertising and Selling Products within the application.
Like a coin or gift increases dramatically.

Revenue of company ByteDance, owner of TikTok.

Year 2018 ByteDance earn 229,000 million baht.
Year 2019 ByteDance earn 527,000 million baht.

ByteDance revenue grows to 130 % in one year.

In the first three months of 2020
ByteDance has made an income of around 173,600 million baht.

If it goes to target
ByteDance will earn in 2020 total 874,000 million baht.

When things are like this, it makes ByteDance the mother's company of TikTok.
Estimated value to around 4.6 trillion baht.

How much is this worth?
Let's compare to PTT. The largest company in the Stock Exchange of Thailand

Market value of PTT company. Public Company Limited is equal to 1.1 trillion Baht.
ByteDance estimates equivalent to 4.6 trillion baht.

I will see that investors value ByteDance higher than PTT. Up to 4 times

What is this story telling?

This story shows us how to create value for a company or what it does.
It doesn't have to live with lots of resources or take long.

The point is, we need to find the hidden value in the simple things of everyone's daily life.
As TikTok knows, people like to watch short videos and want space to publish their own containers.

I can't believe this simple idea.
Going back to meet the needs of people around the world and it's worth a lot.
So much so that we didn't think that apps like this would be worth losing to big companies in other industries..
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References
-https://www.bytedance.com/en/products
-https://www.tiktok.com/about
-https://www.bloomberg.com/news/articles/2020-05-27/bytedance-is-said-to-hit-3-billion-in-profit-as-revenue-doubles?sref=Wmf2L5h5
-https://www.businessinsider.com/tiktok-bytedance-revenue-billions-first-quarter-results-growth-2020-2020-6
-https://wallaroomedia.com/blog/social-media/tiktok-statistics/#:~:text=Monthly%20Active%20Users%20%E2%80%93%20TikTok%20has,of%20now%20(June%202020).
-https://www.forbes.com/sites/mikevorhaus/2020/05/27/bytedance-chinese-digital-giant-and-owner-of-tiktok-reported-to-have-revenues-of-17-billion/#163b02b023de
-https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
-https://www.cnbc.com/2019/09/30/tiktok-owner-bytedances-first-half-revenue-better-than-expected-at-over-7-billion-sources.html
-https://www.set.or.th/set/factsheet.do?language=th&country=TH&symbol=PTTTranslated

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