一個品牌的誕生❤️
Repost from @thepracticegroup @TopRankRepost #TopRankRepost Since we released The Practice sweatshirts into the wild, we have received so many positive comments and questions regarding our logo. Thank you! Credit goes to our dear friend @joannalaiyl based in Singapore who innately understood what we meant when we threw out vague terms in the brief like ‘hipster but not too hipsterish’, ‘not frou frou but soft but gender-neutral’, ‘not too yogaish but yoga’. We threw our disorganized selves at Jo, gave her almost no turnaround time or notice and she graciously came through for us within 24 hours with draft logo designs based on our vague descriptions, and we iterated together in the next two days before nailing what we wanted. Without yoga experience or knowledge Jo clinched our concept. In our logo is trikonasana, salamba sarvangasana, our hidden initials upside down and we could not love it more. Contact Jo directly for freelance design work peoples. We’re super grateful Jo, free yoga classes for you for life 😬💙 #friendsofthepractice @ The Practice Studio
