COMPUTEX invited marketing partners last week to provide tips and guide the virtual exhibitors standing out in the digital world. Here's a recap from 電商人妻 , we hope you enjoy reading it as much as we do.
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✦ Media Marketing Trends for Online Trade Shows
👉All speakers (me included) stressed on the exhibition aim. Clearly defined goals are necessary to draft and implement a marketing strategy attuned to your needs. TechOrange 科技報橘
👉Most tech companies send drafted press articles to media before the show but not all of these are published. Companies should thus take note of the article length, attempt to link content to current tech trends, and so forth. Referencing recently released articles from peers or similar shows can also help with manuscript writing.
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✦ Enhance Precision Marketing and Customer Interaction
👉COMPUTEX has teamed up with Appier this year to leverage its predictive AI capabilities to empower data-driven decision making i.e. using data analysis to find the most effective marketing solution, pushing information in a more targeted manner. Appier
👉Appier is able to collect countless data (including user info and on-site behavior as well as interests) and integrate these into the user profile for analysis to provide hyper-personalized recommendations through diverse channels like app and website.
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✦ Online Video Marketing Tips
👉COMPUTEX collaborated with Whitelight Motion for its visual content this year; Founder and Animation Director Rex Hon came to share how to create brand influence from new angles through visual content. 白輻射影像 Whitelight Motion
👉Brand positioning is a common marketing strategy that lies in creating and building influence in order to own a space within an industry.
COMPUTEX is Everywhere – the concept for the trade show this year permeates through the entire creative process. The final product allows for technology to be felt rather than deliberately stating its presence given its image is already rooted in the heart of the audience.
👉Brands connect with audiences through a brand story and content. #COMPUTEXVirtual has been positioned this year as a life experience platform with the brand video used to convey the image of technology being intertwined with our daily lives.
👉“Some feel the rain, others just get wet” – I am quite fond of this phrase that Rex shared. The feelings evoked are more important than the product facts; this is the core belief behind visual content marketing.
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✦ B2B Social Media Marketing
👉Though many firms have created social media accounts, few are the ones who actively post content. Social media platforms differ so firms should choose the ones that are aligned to their needs e.g. YouTube is the only platform that reaches audience of all ages.
👉Keep a multi-channel marketing mindset when publishing similar topics or content and tailor these to the audience in each platform. Think of it as a one-stop marketing plan that splits the single content into a multi-platform publishing model.
👉What is the most important aspect of B2B marketing? We must return to the needs of the end user when thinking about the need of our corporate customers.
👉B2B marketing is an area that I have been working on myself so I appreciate the opportunity to learn and connect with experts in this field. This #COMPUTEXTalk was immensely rewarding.
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Get ready for an engaging conversation online beyond the distance.
‼Visitor Registration‼
https://virtual.computextaipei.com.tw/
同時也有2部Youtube影片,追蹤數超過361萬的網紅Dan Lok,也在其Youtube影片中提到,No Matter If You Are An Online Business Or Offline Business, Leveraging Digital Marketing Tools Is Vital In The Current Economy. Take A Deep Dive Into...
「how effective is online marketing」的推薦目錄:
- 關於how effective is online marketing 在 COMPUTEX TAIPEI Facebook 的最佳貼文
- 關於how effective is online marketing 在 ChauKei S. Ngai 魏秋琪 Facebook 的精選貼文
- 關於how effective is online marketing 在 Azizan Osman Facebook 的最佳貼文
- 關於how effective is online marketing 在 Dan Lok Youtube 的最佳解答
- 關於how effective is online marketing 在 Dan Lok Youtube 的最讚貼文
how effective is online marketing 在 ChauKei S. Ngai 魏秋琪 Facebook 的精選貼文
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how effective is online marketing 在 Azizan Osman Facebook 的最佳貼文
“ENGGAN LAGI HIDUP SEPERTI TIKUS DI DALAM RODA !”
Sepuluh tahun menjadi Kaunselor Pelajar dengan menimba pengalaman di universiti swasta terbaik hingga ke IPTA terkemuka dan bekerja dengan personality terkenal seperti Datuk Mohd Fadzilah Kamsah menjadikan perkara itu salah satu kebanggaan buat ayahnya. Namun kebanggaanya itu lesap apabila beliau nekad untuk berhenti kerja demi menyambung impiannya untuk berbisnes. Ini kisah Puan Carmelita Mohd Zainol pemilik kepada Carmelitaco Sdn Bhd.
Nekad berhenti kerja merupakan satu tindakan yang terpaksa dirahsiakan oleh ibu dan ayahnya kerana bagi kedua - duanya, perkerjaan hakiki yang beliau jawat sekarang adalah jawatan yang tetap dalam kerajaan. Namun enggan lagi menjadi “seperti tikus di dalam roda” akhirnya beliau nekad untuk meminta restu dan memberitahu rahsia tersebut kepada ayahnya tentang situasi yang dihadapinya. Namun, tiada satu kata yang diucapkan oleh ayah umpama sepi, tiada jawapan.
Pada pertengahan tahun 2016. beliau hadir ke Intensif Magnet Kekayaan & Kejayaan (IMKK) bersama adiknya dan melalui program itu beliau meluahkan kerisauan terhadap masa dan kesempatan untuk beliau membuktikan kepada ayahnya yang bisnesnya mampu berjaya. Namun, malangnya belum sempat beliau mengecapi nikmat impian yang beliau ingin capai, ayahnya meninggal dunia. Maka dari situlah zaman kegelapan hidupnya kian bermula. Menjadikan keluarga, ibu dan ayah sebagai BigWhy untuk berjaya dalam bisnes bukan satu perkara yang mudah untuk beliau.
Akhirnya, beliau bangkit dengan matlamat yang lebih jelas dengan RichWorks apabila bukan hanya ilmu bisnes yang diajar, bukan soal buat duit, pemasaran, jualan dan jadi pemimpin yang baik semata tapi juga bab membina diri beliau sendiri. Kini dengan ilmu IMKK yang dibawa dan dipelajarinya, kini Carmelitaco Sdn Bhd berjaya mencecah sales sebanyak RM440,000 pada 2017, kemudiaanya meningkat naik apabila beliau menyertai Circle Titan pada akhir 2018 apabila sekali lagi meraih jualan RM3.1 juta dan meningkat kepada RM5.3 juta pada 2019, Kini, suku pertama tahun ini saja (2020), beliau berjaya mencatat jualan RM1.7 juta, di mana sebanyak RM351,000 diperolehi pada April iaitu ketika Perintah Kawalan Pergerakan (PKP) berkuatkuasa! Dan kini Januari hingga September 2020, sales beliau mencecah RM5.5 juta! amacam?
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′′ REGISTERED TO LIVE LIKE A RAT IN A RODE!"
Ten years of being a Student Counselor by gaining experience in the best private university to the leading IPTA and working with a famous personality like Datuk Mohd Fadzilah Kamsah made it one of the pride for his father. But the pride is lost when he is determined to stop working to continue his dream of doing business. This is the story of Mrs. Carmelita Mohd Zainol, the owner of Carmelitaco Sdn
Determined to stop working is an act that has to be kept secret by his mother and father because for both, the essentials he is currently a fixed position in government. Yet reluctant to be ′′ like a rat in the wheel ′′ finally he was determined to ask for blessing and tell his secret to his father about the situation he faced. However, there isn't one word that dad said is quiet, no answer.
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how effective is online marketing 在 Dan Lok Youtube 的最佳解答
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