Wow.. I'm speechless at the marketing campaign. Firstly the poster did not state that you need to have a complete family in order to enjoy this promotion.
Secondly, what do you mean by a complete family. Does it mean a complete family needs to have a mom, dad and a child?
Family is defined as a specific group of people that may be made up of partners, children, parents, aunts, uncles, cousins and grandparents.
If everyone can get to choose, who do not wish for a complete family. Kids who lost one of their parent, kids who witness parents divorced. Do you think that they choose this to happen?
I hope all your company employees including the top management does have a "complete family".
“This is my family. I found it all on my own. It’s little, and broken, but still good. Yeah. Still good.” –Stitch
UPDATE: Still no official statement from MFM. 😞
Please note that we have not spoken to any media and will also not be accepting any media interviews.
What I hope to get out of this is for everyone to be more culturally sensitive and aware, that’s all. Let’s work towards building an inclusive society.
Thank you everyone. We are really all ok and not affected by it. Everyone has their personal life stories & I hope this episode of mine allows you to stand up for a cause you believe in! All I really want to know is what the MFM brand stands for, we've never needed any compensation or apology.
“If you don’t stand for something, you’ll fall for everything.” 🙌🏼
& for the record, there wasn’t any statement made to Mothership. So the article is written in whatever ways they have interpreted it.
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UPDATE: ok MFM have reached out to me. All i really want to know is how / why did the promotion mechanics (the terms and conditions) behind this campaign got approved / signed off by the management. Sorry but I am dramatic like that lol. 🤷🏻♀️
Again, I have nothing against the crew on ground for their response in such a manner because instructions probably came from the management.
And also to those who say I deserve it because I’m such a cheapskate for wanting the free fish and chips, pls la thats not the point pls use your brains. Got promotion I sure ask. Whether at MFM or not. Because #ilovepromotions lol
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So this happened today... just sharing a very disappointing experience at The Manhattan FISH MARKET Singapore Changi T1 outlet.
We went to MFM for a meal (as usual we were late lol and MFM did not have a queue and the least crowd) before my mom’s flight for a meal together. There was a promotion with the caption “A Date with Mom, All she needs is a meal with family” and we enquired about it, because why not since there’s a free fish and chips for Mom lol.
But what was really disappointing was their reply, “You’re not entitled to this because your family is not complete.”
“The father is missing.”
Ok.... cue moments of awkward silence because obviously nobody knew how to respond. (pls note i have nothing against the on ground team who gave this response because instructions probably come from management)
I mean, really?! In MFM eyes, just because father isn’t there so our family isn’t complete. How is Mom any less deserving just because Dad wasn’t there? Can’t Mom be Dad as well? How about families who have lost their Mom or Dad to illness, or any other circumstances, make their family any less complete, unworthy, undeserving? How about families with 2 mommies or 2 daddies? Or children who are brought up by grandparents because they lost their parents?
Thank you MFM for reminding me that my family isn’t complete. Not by choice.
Thank you MFM for reminding Sean and Adrian that their family too, isn’t complete. Again, not by choice.
Thank you MFM for reminding Mom that she is at fault for not maintaining her marriage so that the family can be complete. Marriage breaks down and sometimes its better to go seperate ways to make a family complete again.
What a disappointing experience, and one of the top #marketingfails I’ve come across. While the rest of the society is taking steps to make Singapore a more inclusive place, it is disappointing that a brand like MFM still has the mindset that a Complete Family Unit is one that is made up of Father, Mother and Child.
Kudos to MFM for taking a step forward for banning / cutting down the use of straws from their outlets, but 👎🏼 for taking a step backwards from being inclusive.
Our last meal at MFM. Never going back to MFM again. Meh.
#proudtobeapartofanincompletefamily
