Baca Ini Jika Tak Pandai Bahasa Inggeris
Kepada korang yang dah pandai bahasa Inggeris boleh abaikan surat ini. Biarkan abang ajar kepada korang korang yang lain.
Semua sedia maklum bahasa Inggeris itu penting kerana banyak sekali sumber ilmu yang dapat dirujuk dalam bahasa ini.
Wikipedia yang menjadi rujukan terbesar pun paling banyak artikel ditulis dalam bahasa Inggeris. Begitu juga kalau korang berniat untuk menyelamatkan dunia, maka ‘kerja’ itu akan jadi lebih mudah bila korang pandai English. InshaAllah berjaya terutamanya jika korang expert like a crazy pig (pandai gila babi).
Nota: Gila babi bukan digunakan untuk menghina tapi untuk menujukkan rasa kagum yang teramat iaitu kagum gila babi. Harap maklum.
Berbalik pada topik utama. Dipendekkan cerita, dulu abang mayat adalah seorang Melayu yang agak malas untuk belajar bahasa Inggeris. Mungkin pada zaman itu, PM belum mewajibkan lagi pelajaran matematik dan sains dalam bahasa Inggeris. Lagipun pada masa itu belum ada internet, maka abang membuat endah tak endah dengan pentingnya BI (alasan semuanya itu).
Sehinggalah pada suatu hari, abang mayat melihat sekumpulan budak-budak Punk ketawa selepas membaca tulisan di dinding tandas terutama bila ada F word. Hal ini membuatkan abang iri hati dengan kelebihan ilmu mereka dan ditambah pula dengan ramainya pendosa dari luar negara yang datang ke Malaysia, maka abang memulakan langkah to improve my English sebagai salah satu kaedah yang lebih cepat dalam usaha menyelamatkan dunia. InshaAllah!
Bak kata pepatah:
“Everyone should be able to do one card trick, tell two jokes and recite three poems, in case they are ever trapped in an elevator.” (Lemony Snicket)
Namun, oleh kerana abang dah lama habis sekolah dan datang dari keluarga yang kurang berkemampuan, maka abang belajar bahasa Inggeris dengan cara sendiri.
Sekarang, berkat usaha gigih, karisma, dedikasi dan integriti... err… kejap! Cerita ini bukanlah nak bercerita tentang abang yang pandai English gila babi, tapi cerita tentang bagaimana kita boleh cepat pandai dalam bahasa itu. Bila cepat tiada lagi istilah ‘hot-hot chicken shit’.
Kalau mahu belajar apa-apa bahasa, perkara pertama adalah korang kena ada kamus sendiri. Korang kena beli kamus dan bawa ke mana sahaja. Kalau boleh hafal satu kamus. Jika dulu nabi digelar ‘al-Quran bergerak’, sekarang giliran korang pula menjadi ‘kamus bergerak’. Jika ada kawan bertanya, what is inception? Terus dapat jawab, the Nolam film in the beginning blah blah...nampak tak?
Abang tahu, korang lemah BI bukan sebab bodoh tetapi korang tak tahu makna dan malas menghafal kerana dalam otak sudah ditanam ‘tak tahu English pun boleh hidup juga’ atau ‘malaikat dalam kubur tak tanya dalam bahasa Inggeris’. Bukankah dalam syurga lebih afdal cakap Arab? Arghh… malas nak cerita bab ni. Apa kata korang buang persepsi itu. Jangan jadikan itu alasan dan halangan.
Abang juga hairan kenapa pelajar dalam kelas English jarang bawa kamus. Masalah utama korang adalah tak tahu makna. Jadi, kalau tak tahu kenalah beli kamus dan hafal. Itu kunci yang pertama!
“Don't be so humble, you are not that great.” (Golda Meir)
Dah ada kamus? Sekarang pergi beli buku nota untuk mencatat perkataan yang tak faham sewaktu membaca dan sebelum tidur hafal balik perkataan baru tadi.
Jadi korang akan ada dua buku, satu adalah kamus dan satu lagi buku nota yang akan menjadi kamus peribadi kerana korang akan mencatat perkataan baru dan tak tahu makna sahaja. Lama kelamaan, buku nota itu akan menjadi tebal dan korang dah tak perlu merujuk kamus lagi.
Untuk permulaan, Pilih bahn bacaan yang mudah dahulu. Kalau boleh ambil bahan bacaan budak tadika, baca dan faham makna keseluruhan cerita. Selepas itu, baca buku budak sekolah rendah pula, seterusnya buku sekolah menengah, lirik lagu, dialog film, dan akhirnya bacalah novel Inggeris sebelum membaca tafsir al-Quran dalam bahasa Inggeris.
Abang masih ingat apabila baru berkecimpung dalam dunia internet, rasa teruja sungguh. Begitu banyak sumber ilmu yang boleh kita terokai. Buka sahaja Wikipedia bermacam-macam cerita yang boleh dibaca. Cukuplah ada wiki.. Ilmu tak bertepi.. perghhh!
Waktu tu pun baru tahu apa itu Rotten Tomatoes, siapa Maddox, imdb info dan banyak lagi istilah baru. Tetapi sebelum itu kenalah pandai English dulu!
Bila dah pandai, boleh mula berniat untuk berdakwah ke peringkat antarabangsa. Bukan setakat dari Perlis sampai ke Sabah saja perjuangan kita. Think BIG dan langkah kita akan besar tapi jika Think SMALL maka langkah pun akan small.
Contoh: Jika korang fikir habis belajar nanti cukuplah dapat bekerja makan gaji di company yang stabil, maka perjalanan hidup akan terhad kepada kerja lapan jam sehari, lima hari seminggu dan menunggu dinaikkan pangkat. Tetapi jika korang fikir mahu berbisnes, mencipta produk, menggaji pekerja, kayakan diri sendiri dan membuat sesuatu yang bermakna, maka perjalanan hidup korang akan luas tiada penghujungnya. Tapi sebelum nak mendapatkan semua ini, kenalah pandai bahasa penjajah!
“To stay around (if you dot want to go far), learn bahasa tempatan. To go futher, learn bahasa penjajah!” (Hamka Kereta Mayat)
Jadi Abang memang rajin baca Wikipedia. Sambil baca sambil buka kamus, (sekarang dah ada Google Translate lagi senang). Selepas itu abang beli akhbar The Star, komik English (sekarang banyak yang online) dan juga kitab karangan Maulana Yusof Mutakhab, hadis versi English. Baca, baca dan baca…
Dari dulu abang suka tengok movie. Selesai tengok movie, abang akan baca sinopsis atau plot cerita dalam bahasa Inggeris untuk tahu penggunaan ayat. Mana yang tak faham abang akan catat dan hafal pada waktu makan. Begitu juga dengan komik Dragonball dan GTO, walaupun dah khatam dalam bahasa Melayu, abang baca pula versi bahasa Inggeris di internet.
Bila berjalan abang akan bawa kamus, (sekarang cuma perlu download aplikasi ke dalam telefon) jika nampak tulisan yang diconteng di dinding tandas awam dalam bahasa Inggeris, abang akan buka kamus dan ketawa dalam slang English jika lawak itu bermutu tinggi.
Contoh lawak di dinding tandas;
‘A successful man is one who makes more money than his wife can spend. A successful woman is one who can find such a man.’ (Lana Turner)
Untuk lebih cepat pandai, abang pinjam dua buku dari perpustakaan awam iaitu versi Melayu dan Inggeris. Kedua-dua buku itu abang akan baca dan bandingkan. Antara buku yang abang buat begitu adalah How To Win Friends & Influence People tulisan Dale Carnegie, Rich Dad Poor Dad dan banyak buku popular lain.
Untuk dapat saham di dunia dan akhirat pula, abang baca buku islamik yang ada dua versi BM dan BI seperti buku tafsir dan hadis. Kedua-dua buku itu abang baca dan bandingkan. Ada juga waktunya isteri abang akan membaca taklim dalam BM dan ayah semak dalam BI.
Contoh hadis bahasa Inggeris yang dipetik dari A Selection of Hadith;
Nabi said: He is wise and shrew who takes account of himself and prepares for what is after death. And he is weak and incapable who follows his desires and yet pins high hopes on Allah’s Mercy. (Tirmidhi)
Kadang kadang abang kaji falsafah Inggeris:
“Before you were born, your parents weren't as boring as they are now. They got that way from paying your bills, cleaning your clothes and listening to you talk about how cool you thought you were. So before you save the rain forest from the parasites of your parent's generation, try delousing the closet in your own room.” (Bill Gates)
Ada masanya apabila menonton filem, abang akan fokus pada subtitiles dan gunakan dalam kehidupan seharian. Contoh petikan dialog daripada filem Bujang Lapuk (The Three Bachelor Warriors).
Aziz : Probably, that house that you mentioned, has anyone occupied it yet?
Sudin : Which house ?
Aziz : That house, the one that you kept talking about.
Sudin : Oh, that house. It's still vacant ... if we apply for it, we'll get it.
Aziz : How many rooms, Din ?
Sudin : I saw three rooms.
Aziz : That's good. Each of us can have a room to himself. Are they large ?
Sudin : Not very. But it's long, 7 feet ... about 3 feet long and 7 feet deep.
Aziz : Quite big, huh, there's even depth..that's A GRAVE !
Woha!
Bila dah naik sheikh, ada juga abang cuba menyanyi lagu Melayu dalam Bahasa English seperti lagu;
Sekadar Di Pinggiran - Just at the Edge
Menaruh Harapan - Pinning on Hope
Kau Kunci Cintaku Di Dalam Hatimu - You are the Key to My Love in Your Heart
Takdir Dan Waktu - Fate and Time
Pada Syurga Di Wajahmu - Your Heavenly Face
Teratai Layu Di Tasik Madu - Dying Lotus in the Honey Lake
Tanya Sama Itu Hud Hud - Ask the Woodpecker
Cinta Beralih Arah - Love Turns Away
Jerat Percintaan - Love Trap
Balqis - Queen of Sheba
Rela Ku Pujuk - I'm Willing to Entice
Gemilang - Glory
Terlalu Istimewa - Too Special
Awan Nano - Nano Cloud
Terukir Di Bintang - Etched In the Stars
Bahagiamu Deritaku - Your Happiness is My Pain
Kalau masih tak faham lagi, di sini abang copy paste satu lagu yang paling abang suka nyanyi dulu.
Aci-Aci, open the door,
Nana come back at one a.m,
Don't be afraid of the owl,
Nana bring Semambu of cane.
Nana Nana, come home rush,
Aci afraid to be all alone,
There's a ghost behind the house,
Shifty eyes and a striped nose long.
Aci aci, don't be afraid,
Nana have Oh! a stunt machete,
Ghost and demons will be afraid,
See the machete, surely they desperated!
If Nana, just say so,
Then my heart is calm so-so,
If come again, ghost and demons,
Aci will beat them with a brooms!
(Lirik tibai, mintak tolong cikgu Inggeris betulkan)
Lagu lain:. suci dalam.debu.
Alkisahnya Lagu suci dalam debu popular waktu abang tingkatan satu.
Naik bas pergi sekolah driver putar lagu ni.
Abang waktu tu ada minat sorang awek pandai English bernama Adibah nor(typo nama sebenar), jadi abang translate lagu Iklim versi English dan bagi kat dia.
Tapi cinta abang ditolak. Mungkin sebab kesalahan grammar abang yang telus sangat. Ha ha
Clean in dust!
(Sila Nyanyi ikut rentak asal)
You just like a clean water
In the glass with dust
Even the dirty.... you can see
Beautiful of clean is still protect
Love is not only at eye
Love coming from heart
Let be wrong.. from they eye
Let the different can see... between us.
I hope you... still can accept
Even looking so ugly
Because the real meaning of love
Only we feel it
One day will coming
The light will appear
The door will open
We step in together
That time we can see
The light is bright
The dust be a pearl
The ugly be honor
This is not dreaming
What I sharing
But very confident
Happening
Because of love
The sea will burn
Still I swimming
Confirm!
Woha!
Selain itu, untuk menambahkan kefahaman dalam English, abang juga berpantun dengan orang-orang tua.
Contoh pantun;
The Pandan Island is far from land,
The Daik Mountain has three peak,
Though the body has rot in the sand,
The good deeds are never forget.
(grammar silap sikit sebab nak bagi belakangnya sinomim, adohai)
Terkadang abang juga ada berteka-teki dalam bahasa Inggeris;
1. Which mountain has three peaks?
2. Which island is far from land?
Sesekali, apabila berdiri seorang diri depan cermin, abang akan menari macam Michael Jackson dan menyanyi lagi ini;
You better run,
You better do what you can,
Don't wanna see no blood,
Don't be a macho man,
You wanna be tough,
Better do what you can,
So beat it,
But you wanna be bad,
Just beat it.
Bini abang cukup menyampah tengok ayah tergedik-gedik sepahkan bilik tidur dengan tarian gimnastik. Woha!
Kadang-kadang abang akan berpatriotik dalam Bahasa Inggeris;
Rukun Negara
Kepercayaan kepada Tuhan - Belief of God
Kesetiaan kepada Raja dan Negara - Loyalty to King and Country
Keluhuran Perlembagaan - The Supremacy of the Constitution
Kedaulatan Undang-Undang - The Rule of Law
Kesopanan dan Kesusilaan - Courtesy and Morality
Bila jumpa member-member berpendidikan tinggi yang bergelar pensyarah, doktor atau professor, tanpa segan silu abang akan terus bercakap dalam bahasa Inggeris dengan mereka. Begitu juga jika berurusan dengan orang Cina dan India, abang akan speaking dengan mereka. Malahan dengan kucing yang curi-curi masuk rumah pun abang akan halau dalam bahasa Inggeris. Malah sesekali bila berasmaradana dengan bini, kami speaking juga. Woha!
Dan pengalaman yang paling bernilai dalam hidup ialah ketika para pendakwah dari luar negara datang berdakwah di kampung maka abang akan menjadi pengalih bahasa untuk orang kampung yang tak tahu berbahasa Inggeris. Begitu lebih kurang…
“Alhamdulillah, Allah puts the success of human’s life in this world and the hereafter only in the perfect religion. The Perfect religion is carrying out all of the commandments of Allah following the way of Rasulullah S.A.W. All of the companions of Rasullulah have had the perfect religion in their life, It was mainly because all of them had six noble qualities with them. If we want to have the perfect religion in our life, we should follow the footsteps of those successful people by making effort to obtain and bring the six qualities into our life. If we have these six noble qualities with us, we will also be able to practice the perfect religion in our life easily…”
Alkisahnya, Pada suatu hari, ketika rancak berborak dengan kawan-kawan dalam bahasa Inggeris yang berterabur tapi janji faham, maka terciptalah satu teori baru dalam hidup abang. Kawan-kawan abang bila belajar bahasa Inggeris mereka ada target atau measurement masing-masing dalam menentukan setakat mana pengetahuan mereka dalam bahasa ini telah tercapai.
Sesetengah mereka menganggap sudah pandai berbahasa Inggeris apabila boleh berborak dengan pelancong asing. Ada pula yang merasakan mereka sudah fasih berbahasa ini apabila boleh menyanyi lagu Inggeris dan pada masa sama faham maksud tersirat. Ada yang anggap mereka sudah pandai berbahasa Inggeris apabila boleh mengarang resume sehingga diterima kerja. Selain itu, ada yang menganggap mereka sudah fluent English apabila boleh membaca novel barat tanpa merujuk kamus dan lain-lain.
Tapi abang lain, abang ada target tersendiri dalam menentukan setakat mana pengetahuan ayah dalam Bahasa Inggeris tercapai iaitu…
(bersambung...)
Dipetik dari buku Hamka keretamayat
.
.
.
.
.
.
.
.
Okey belanja sikit lagi...
Tapi abang lain, abang ada target tersendiri dalam menentukan setakat mana pengetahuan abang dalam Bahasa Inggeris tercapai iaitu…
Abang Mesti Bermimpi Dalam Bahasa Inggeris!
Maka untuk itu.., pada suatu hari yang lain
(Sekarang baru betul betul bersambung)
Woha!
(cerita penuh kisah ini ada dalam buku Hamka keretamayat-Ngeteh dikubur ayah)
Buku ada stok.
Semusim di Syurga- kisah penduduk kuala syurga dan masalah agama.
Kisah laki bini-cerita pasangan membantu cinta dalam masa tiga hari.
Kisah anak bini- kisah anak tanya soalan pelik tapi di jawab oleh ayah dengan bergaya.
NGETEH di kubur ayah-kisah surat dari kubur kepada masyarakat kebanyakkan.
Kerana dia anak syurga:-kisah 12 parent OKU berdamai dengan takdir.
No wasap untuk order abang mayat share dekat first komen.
Don't say abang not umbrella.. ella..ella.. umbrella.. ella.. ella..
Woha!
同時也有10000部Youtube影片,追蹤數超過2,910的網紅コバにゃんチャンネル,也在其Youtube影片中提到,...
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internet money wiki 在 ลงทุนแมน Facebook 的最佳解答
รู้จัก Yandex บริษัทที่ครองโลกออนไลน์ในรัสเซีย /โดย ลงทุนแมน
ทุกวันนี้ คนส่วนใหญ่คงคุ้นเคยกับการใช้งานแพลตฟอร์มออนไลน์
เพื่อตอบสนองความต้องการในชีวิตประจำวัน
เราค้นหาข้อมูลจาก Google...
Continue ReadingGet to know Yandex, a company that ruled the world online in Russia / by investing man.
Nowadays most people are familiar with using online platforms.
To meet everyday needs.
We searched for information from Google
We order products from Amazon
We called a car and ordered food via Uber, Grab
We follow videos on YouTube
We listen to favorite songs on Spotify
But believe it or not, people can use these services through a single ′′ Yandex ′′ company.
What business does this company do? Why do they rule Russian over other famous platforms?
Investing man will tell you about it.
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Yandex is Russia's biggest tech company
Founded in 1997 or 23 years ago by a businessman named Arkady Volozh
Yandex stands for Yet Another Indexer
Because the first business of the company is to make a search website.
In the global Search Engine market, Google is undoubtedly leading up to 92 % while Yandex has 5 % user with a 0.5 % share.
But within the Russian country
Yandex can rule the market share at 58 % to be regarded as Russian Google.
However, this is only part of the Yandex Kingdom because of 70 different types of internet-related businesses.
Let's see some interesting examples.
Yandex. Direct Online Advertising Business is like Google Ads. 61 % Russian market share.
Yandex. Market platform to buy products online like Amazon. Currently, there are 19 million users per month.
Yandex. Taxi platform called Uber, but embraced 60 % of domestic users until the end of 2018, Uber competitors have to sell Russian affairs for 36.6 % of Yandex's shareholders. Taxi instead.
Yandex. Eats food delivery service and Yandex Lavka, the new generation's popular grocery delivery service.
Resulting in quarter 1 2020 Transport business group grew 49 % compared to the same period last year.
Yandex. Music platform listening online like Spotify and Yandex. Video platform. Video watching online. Like YouTube. Latest. Total members of 4.3 million accounts.
There are also many other businesses like
Yandex. Flight Platform to book airfare
Yandex. Messenger Chat Apps
Yandex. Disk storage services on cloud
Yandex. Money Payment System and Online Banking
Alisa Smart Assistant like Amazon Alexa
Even during the COVID-19 incident Russia was one of the severe outbreak centers, the company developed a free virus detection kit to the public.
By the proportion of the company's income every 100 baht.
64 baht from advertisement fee
24 baht from car and delivery business.
12 baht from other businesses such as subscription fee, entertainment media.
If you ask what is the reason Yandex has succeeded in occupying online space?
The answer should be not hesitating to grab opportunities in hand.
The company's strategy is to analyze which businesses have potential and foreigners are starting to market. But it doesn't meet local people. Yandex will compete with simple service models and consistent with consumer behavior.
Because the company has a great advantage that it can design platforms to support the usage of Russian language properly and more accurately.
Improving Yandex's performance continuously following the development of internet technology.
But it's undeniable that the weakness of rubble currency from Russia's case of economic sanctions since mid 2014's after Ukraine Crimea land annexation to be part of itself. Assembled with the Expanding businesses, affecting fairly corporate profits.
Year 2013 (1 rubles equals 1.01 baht)
Income 39,900 million baht
Profit of 13,600 million baht.
Year 2017 (1 rubles equals 0.55 baht)
Income 52,000 million baht
Profit of 4,800 million baht.
Year 2018 (1 rubles equals 0.47 baht)
Income 60,000 million baht
Profit of 20,800 million baht.
This year, there is extra profit from separating Yandex business. Market venture out with another company
Year 2019 (1 rubles equals 0.49 baht)
Income 86,000 million baht
Profit of 5,500 million baht.
Yandex is listed on the NASDAQ stock exchange in the USA. Now it's worth 420,000 million baht.
And it is evaluated that Mr Arkady Volozh, who is founder and CEO has private property up to 42,000 million baht.
However, sometimes business-related to a lot of data is often troubled because government concerns about the security of important data that could slip into the hands of dissent countries.
Yandex was recently ordered to restructure the company without a single shareholder over 10 % and limit total expat shareholders to 50 %
Yandex story makes us know
In many countries, strong foreign brands often scare local business owners and dare to do anything.
But really, what those companies can fight with us is understanding the unique characteristics of domestic consumers.
So if you keep opening the door to opportunities.
At the end we may succeed.
Like the case of Yandex that has become everything in Russian life..
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References
-https://en.m.wikipedia.org/wiki/Yandex
-https://www.wired.co.uk/article/russias-search-engineer
-https://www.oberlo.com/statistics/search-engine-market-share
-https://yandex.com/support/all-services/
-https://www.statista.com/statistics/225701/revenue-of-yandex-since-2007/
-https://www.statista.com/statistics/225709/net-income-of-yandex/
-https://ir.yandex/news-releases/news-release-details/yandex-announces-first-quarter-2020-financial-results
-https://ir.yandex/news-releases/news-release-details/yandex-announces-fourth-quarter-and-full-year-2018-financial
-https://www.reuters.com/article/us-yandex-fund-law/russias-yandex-gets-green-light-from-putin-over-new-governance-structure-idUSKBN1Y10WS
-https://en.m.wikipedia.org/wiki/Arkady_VolozhTranslated
internet money wiki 在 ลงทุนแมน Facebook 的最佳解答
กรณีศึกษา Casper ธุรกิจขายที่นอน ออนไลน์ /โดย ลงทุนแมน
“ไอเดียนี้แย่มาก ไม่มีใครซื้อที่นอนทางอินเทอร์เน็ตกันหรอก”
นี่คือคำพูดของกลุ่มนักลงทุน ที่ปฏิเสธให้เงินเจ้าของบริษัท Casper ไปเริ่มต้นธุรกิจขายที่นอนออนไลน์
ซึ่งอาจเพราะในอดีต คนยังคุ้นเคยกับการไปซื้อที่นอนตามหน้าร้านอยู่...
Continue ReadingCase study Casper. Online / Investing mattress business.
′′ This idea is terrible. No one will buy internet mattresses
This is the quote of a group of investors who refuse to get money for Casper company to start an online mattress business.
Maybe because in the past, people are still familiar with buying beds in front of the store.
But Casper finally can erase those beliefs
And make online mattresses widely popular
How do they use DISRUPT mattress market
Investing man will tell you about it.
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Casper is an online retail business from USA
Founded in 2014 or just 6 years ago
The main products that the company has chosen to sell are ′′ bed ′′
Because it's something to use regularly because humans sleep average of 6-8 hours a day.
However, Casper in the early stages couldn't convince investors to care about their business.
Y ' all don't believe consumers buy site mattresses that often.
Because it's quite expensive and the product has been used for years.
This industry is also a large market worth around 1,200,000 million baht.
With a lot of retail players competing fiercely
Making the owner of the company to pay personal money. Try to produce the product first. Until it's in debt of 3 million baht.
Casper's mattresses are designed with good quality materials like Memory Foam, which fits the user's body, so it reduces pressure and makes us sleep better.
The sale price is between 11,000 to 35,000 baht, which is not expensive like various retail stores.
Including the company is open to return within 100 days and warranty for 10 years.
When businesses look into form, there is a group of Venture Capital investors coming to support funding.
Make Casper finally able to launch the platform
Originally, they predicted the first year of income at around 60 million baht.
But the result appears that just the first 2 months, sales have gone through the target.
If you ask me why Casper mattresses are selling well.
The answer would be a marketing strategy that attracts consumers in this era.
Casper's most highlights. Apart from quality and price.
It's packing small boxed mattress products to be shipped to customers.
When the box is removed, put it on the base of the bed, the mattress will gradually blister up as if it lives.
This unique creates a trend of posting video clips, unpacking boxes and placing Casper mattresses on social media platforms.
Especially when famous people post like Kylie Jenner's case talking about their Instagram and YouTube casper mattresses generated over 870,000 likes.
Therefore, companies are primarily focused on advertising on social media
By hiring actresses and influencer to make casper product containers
Later, when the brand is famous, there are more interested in investing.
Target major retail malls, A-Grade Investment. Ashton Kutcher's fund.
Or entertainment industry people like Tobey Maguire, Leonardo DiCaprio, Adam Levine etc.
The company therefore puts future vision to step into a virtual Nike of sleep.
By expanding the business to other sleep related items such as pillow, bed sheet, lamp.
Also invested to build over 200 storefronts
And expanding services to foreign countries such as Canada, Germany, England.
Performance of Casper Sleep Inc. Continuing to grow
Year 2017 Income 7,900 million baht. Loss of 2,300 million baht.
Year 2018 Income 11,200 million baht. Loss of 2,900 million baht.
Year 2019 Income 13,800 million baht. Loss of 2,950 million baht.
Casper used to be evaluated by business value at 34,500 million baht. It is a starter cuddle Unicorn decoration.
And on February 2020, the company got the IPO listed into the New York Stock Exchange.
But the latest stock value has gone down to around 11,300 million baht.
This may be the result of Casper's losses and marketing advertisement costs quite high.
Assemble Casper's success, it has resulted in competitors selling online mattresses for less than 175 companies.
Including big ones like Walmart and Amazon
Online mattress selling has become a new trend in the market which makes the largest US mattress firm retailer named Mattress Firm who has been in business for 33 years. Sales of 107,000 million baht. Bankruptcy announced in 2018
This is an interesting case study
Although the product doesn't seem to fit online sales.
But did you know that when we walk in the mall to buy a mattress, we listen to the sales staff speak differently than we see online reviews. Trying with a real mattress may not affect the decision that we initially thought.
If you can make a point of selling by letting people review the products.
So that there is a trend. Let's talk about it widely.
Maybe we can sell the kind that people don't think they can sell like Casper's bed..
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References
-https://www.cnbc.com/2019/04/05/how-caspers-founders-built-a-billion-dollar-mattress-start-up.html
-https://en.wikipedia.org/wiki/Casper_Sleep
-https://casper.com/
-https://www.statista.com/chart/20729/revenue-and-net-loss-of-casper/
-https://www.cnbc.com/2019/08/18/there-are-now-175-online-mattress-companiesand-you-cant-tell-them-apart.html
-https://en.m.wikipedia.org/wiki/Mattress_FirmTranslated
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