PUBLIC SPEAKING PRO TIP #3: KNOW YOUR AUDIENCE!
This is one of the most important keys to being a successful public speaker. At the end of the day, whether you are hosting a gala event of 200 or holding an exclusive workshop for 20, the most crucial factor is to be able to engage with your audience, hold their attention and ultimately deliver your message in a memorable way.
Step 1: DO YOUR HOMEWORK! Make sure you know your audience demographic, approx age, and interests. Are they mostly the same nationality or a mixed crowd with different cultures? This can have a big effect on the language you use and how you deliver your message. Are they younger or older? This affects the way you address them, how formal you need to be and the jokes you make.
Step 2: RESEARCH THE TOPIC: Knowing your topic inside and out can help you craft the wording and language that will best suit your audience. Knowing also the level of understanding the audience has of your topic is key. You may have to break in down or allow for interaction if the topic is something the audience is not that familiar with. Researching the material of your presentation, whether is be in a board room or at a product launch makes you the authority on it, which will in turn boost your confidence.
Step 3: KNOW YOUR PURPOSE: What are you there to do? Entertain? Inform? Interview? Each event has a different purpose. You don’t want to be too casual at a formal panel discussion not too stiff at an after party. Find out beforehand what the venue is like, the format of the event, who else is sharing the stage and ultimately your end goal for that specific public speaking engagement.
Step 4: CONNECT WITH THE AUDIENCE: Eye contact! Gestures! Open and warm expressions! Jokes! Questions! These are all ways to connect and interact with your audience. When your audience is engaged, they are more open to your message delivery and more likely to overlook any mishaps or stumbles you may make. On the other hand, if you come across robotic or detached, it’s harder for them to appreciate what you are trying to tell them.
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